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Social Media: An insight.  Engaging and Sharing #SM4PS
Here today… <ul><li>Networking Opportunities </li></ul><ul><li>Remote Participation </li></ul><ul><li>Online Engagement </...
What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Shari...
Filtering connectednotts sm4ps
Collecting getambition
Engaging connectednotts
Documenting
Sharing connectednotts
Foundation Thinking <ul><li>Don’t add technology to the  way you do things. </li></ul><ul><li>Change the way you do  thing...
Overview <ul><li>Defining Social Media. </li></ul><ul><li>What can it do? </li></ul><ul><li>Self Reflection </li></ul><ul>...
Global Phenomenon Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for ...
Productivity on the move
Mobile Futures UK mobile web users have the greatest propensity to visit a social network  through their handset with 23% ...
Social Technology <ul><li>Technology including old technologies such </li></ul><ul><li>as the postal system and other mean...
Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of ...
Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspect...
Web 2.0 Landscape
Integrated Web Services
Platforms, Tools & Services <ul><li>Collaboration </li></ul><ul><li>Productivity </li></ul><ul><li>Transparency </li></ul>...
Foundation Thinking <ul><li>Don’t add technology to the  way you do things. </li></ul><ul><li>Change the way you do  thing...
7 Roads of Social Media <ul><li>Locate your audience?  </li></ul><ul><li>Provide customer service?  </li></ul><ul><li>Main...
3 Defining Concepts
Social Media?
Media that is social In the waiting room www.hannanprint.com.au
Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </...
Print on Demand ISSUU
Be social with your media <ul><li>Community Notices </li></ul><ul><li>Polls </li></ul><ul><li>Forums </li></ul><ul><li>New...
Networking Social & Business
How do you network?
Facebook <ul><li>More than 40 million status updates each day  </li></ul><ul><li>50% of our active users log on to Faceboo...
Facebook <ul><li>Status Updates </li></ul><ul><li>Groups / Fan Pages </li></ul><ul><li>Events </li></ul><ul><li>Forum disc...
Groups & Fan Pages October 2009 2,822 members November 2009 3,205 members
Twitter <ul><li>Twitter was launched in July 2006  </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000  to over 4 mill...
Is any body out there?
UK Local Councils
Time <ul><li>Email updates </li></ul><ul><li>Text updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Task Managemen...
Voice to Text 0845 040 6699 DEMO
Foundation Thinking <ul><li>Don’t add technology to the  way you do things. </li></ul><ul><li>Change the way you do  thing...
User Generated Content
My Police <ul><li>www.mypolice.org   </li></ul>Mypolice is the winning idea of social innovation camp and is an online fee...
My Police http:// twitter.com/mypolice
My Police <ul><li>Wordpress </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>RSS </li></ul>
Patient Opinion <ul><li>Experience </li></ul><ul><li>Positive </li></ul><ul><li>Negative </li></ul><ul><li>Advice </li></u...
Utopia Arts Encouraging participation Helping people to determine change in their communities and make themselves heard on...
Why such resistance? <ul><li>Conceptual </li></ul><ul><ul><li>It’s a distraction </li></ul></ul><ul><li>Risk Management </...
Social Media at Work <ul><li>Social Media is seen as distracting, invasive and threatening.   </li></ul><ul><li>Social Net...
Changing Perspective <ul><li>The implication on power relationships moving from vertical hierarchies to horizontal network...
Why change? http://bit.ly/491YiA
Collaboration & Cost Cutting <ul><li>How much money could your organisation save by halving meetings or reducing their len...
Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time </li></ul><ul><li>S...
Strong Foundations <ul><li>Opinions & discussions need listening to.  </li></ul><ul><li>Networks need nurturing. </li></ul...
Foundation Thinking <ul><li>Don’t add technology to the  way you do things. </li></ul><ul><li>Change the way you do  thing...
Who are you listening to?
Who are you talking to? Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conf...
Thank You connectednotts #SM4PS Resources www.slideshare.net/pcmcreative
 
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Social Media For The Public Sector - Social Media intro

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3rd December 2009, East Midlands Conference Centre (EMCC)

Social media is the latest hot topic up for debate, especially in the workplace. Facebook, Twitter, LinkedIn, Blogging, the list goes on. But what exactly is it? And how can your organisation use it to communicate and engage with stakeholders.

Social Media for the Public Sector is brought to you by Connected Nottingham, a brand initiative developed by Accelerate Nottingham which brings together and celebrates partner’s achievements within the technology agenda in the Nottingham conurbation and the county of Nottinghamshire.

This exciting FREE workshop, hosted in the East Midlands Conference Centre’s Gallery will:

Provide an overview of social media platforms and tools

Explore how social media can be utilised to inform, consult, debate and engage with your community

Ask the experts and hear first hand case studies from orgainsations in the public sector

Hear from:
Caron Lyon- PCM Creative, a local expert and a regular speaker on the national circuit on Social Media.

Simon Wakeman- Freelance communications consultant and Head of Communications and Marketing at Medway Council. A well-known and respected communicator, Simon is recognised as a leading member of a new generation of public sector communicators that is equally comfortable working across traditional communications channels and emerging online channels.

Chief Inspector Mark Payne, Head of West Midlands Police Press and Public Relations Department. West Midlands Police, the second largest Police Force in the UK has made a significant investment into social media. Launching across a series of social media platforms the force has seen many benefits of social media, particularly around community engagement.

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  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • Transcript of "Social Media For The Public Sector - Social Media intro"

    1. 1. Social Media: An insight. Engaging and Sharing #SM4PS
    2. 2. Here today… <ul><li>Networking Opportunities </li></ul><ul><li>Remote Participation </li></ul><ul><li>Online Engagement </li></ul><ul><li>Media Sharing </li></ul><ul><li>Knowledge Gathering </li></ul><ul><li>Community Development </li></ul>
    3. 3. What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Sharing </li></ul><ul><li>Gathering </li></ul><ul><li>Development </li></ul>
    4. 4. Filtering connectednotts sm4ps
    5. 5. Collecting getambition
    6. 6. Engaging connectednotts
    7. 7. Documenting
    8. 8. Sharing connectednotts
    9. 9. Foundation Thinking <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
    10. 10. Overview <ul><li>Defining Social Media. </li></ul><ul><li>What can it do? </li></ul><ul><li>Self Reflection </li></ul><ul><li>Putting it in to context </li></ul><ul><li>The Future </li></ul><ul><li>Making in work </li></ul>
    11. 11. Global Phenomenon Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
    12. 12. Productivity on the move
    13. 13. Mobile Futures UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”
    14. 14. Social Technology <ul><li>Technology including old technologies such </li></ul><ul><li>as the postal system and other means of interpersonal communication </li></ul><ul><li>which predate telephones, </li></ul><ul><li>computer networks or </li></ul><ul><li>social networking tools. </li></ul>
    15. 15. Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
    16. 16. Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis, forums. </li></ul>
    17. 17. Web 2.0 Landscape
    18. 18. Integrated Web Services
    19. 19. Platforms, Tools & Services <ul><li>Collaboration </li></ul><ul><li>Productivity </li></ul><ul><li>Transparency </li></ul><ul><li>Communication </li></ul><ul><li>Innovation </li></ul><ul><li>Stability </li></ul>
    20. 20. Foundation Thinking <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
    21. 21. 7 Roads of Social Media <ul><li>Locate your audience? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Maintain Engagement? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your sector? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    22. 22. 3 Defining Concepts
    23. 23. Social Media?
    24. 24. Media that is social In the waiting room www.hannanprint.com.au
    25. 25. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
    26. 26. Print on Demand ISSUU
    27. 27. Be social with your media <ul><li>Community Notices </li></ul><ul><li>Polls </li></ul><ul><li>Forums </li></ul><ul><li>News </li></ul><ul><li>Events </li></ul><ul><li>Contacts </li></ul>
    28. 28. Networking Social & Business
    29. 29. How do you network?
    30. 30. Facebook <ul><li>More than 40 million status updates each day </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul>Information from crunchbase Official statistic from Facebook
    31. 31. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups / Fan Pages </li></ul><ul><li>Events </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>Photos & Video </li></ul><ul><li>3 rd Party Applications </li></ul>
    32. 32. Groups & Fan Pages October 2009 2,822 members November 2009 3,205 members
    33. 33. Twitter <ul><li>Twitter was launched in July 2006 </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000 to over 4 million users </li></ul><ul><li>Jan 09 to Jun 09 Twitter grew from 6 million to 23 million </li></ul>Information from crunchbase
    34. 34. Is any body out there?
    35. 35. UK Local Councils
    36. 36. Time <ul><li>Email updates </li></ul><ul><li>Text updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Task Management </li></ul><ul><li>Cascading Updates </li></ul><ul><li>User Generated Content </li></ul>
    37. 37. Voice to Text 0845 040 6699 DEMO
    38. 38. Foundation Thinking <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
    39. 39. User Generated Content
    40. 40. My Police <ul><li>www.mypolice.org </li></ul>Mypolice is the winning idea of social innovation camp and is an online feedback tool for the police SOCIAL INNOVATION CAMP is an experiment in using social technology for social change MyPolice is a tool for members of the public to give feedback, express thanks or tell their story about their experiences with the police and offer suggestions for improvements. It’s Patient Opinion for the police service.
    41. 41. My Police http:// twitter.com/mypolice
    42. 42. My Police <ul><li>Wordpress </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>RSS </li></ul>
    43. 43. Patient Opinion <ul><li>Experience </li></ul><ul><li>Positive </li></ul><ul><li>Negative </li></ul><ul><li>Advice </li></ul><ul><li>Help </li></ul><ul><li>Reassure </li></ul>
    44. 44. Utopia Arts Encouraging participation Helping people to determine change in their communities and make themselves heard on issues affecting them on the way in which services are conceived and delivered. Utopia's work is about empowering people. http://bit.ly/6JLeEs
    45. 45. Why such resistance? <ul><li>Conceptual </li></ul><ul><ul><li>It’s a distraction </li></ul></ul><ul><li>Risk Management </li></ul><ul><ul><li>It’s dangerous </li></ul></ul><ul><li>Fear Factor </li></ul>
    46. 46. Social Media at Work <ul><li>Social Media is seen as distracting, invasive and threatening. </li></ul><ul><li>Social Networking is a horizontal dynamic. </li></ul><ul><li>Web 2.0 t ools have no respect for organisational boundaries, hierarchies or job titles. </li></ul>
    47. 47. Changing Perspective <ul><li>The implication on power relationships moving from vertical hierarchies to horizontal networks. </li></ul><ul><li>Managing a top down hierarchy takes management to control, horizontal networks need leadership . </li></ul>
    48. 48. Why change? http://bit.ly/491YiA
    49. 49. Collaboration & Cost Cutting <ul><li>How much money could your organisation save by halving meetings or reducing their length? </li></ul>Source: Throwing Sheep in the Board Room (Enterprise 2.0 Chapter 14) isbn 978-0-470-74014-9 Website: www.throwingsheep.com Book preview: http://bit.ly/3qawki Video promotion: http://bit.ly/491YiA
    50. 50. Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time </li></ul><ul><li>Start small. </li></ul><ul><li>Pick your platforms. </li></ul>
    51. 51. Strong Foundations <ul><li>Opinions & discussions need listening to. </li></ul><ul><li>Networks need nurturing. </li></ul><ul><li>Sharing needs encouraging. </li></ul><ul><li>News need broadcasting. </li></ul>Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
    52. 52. Foundation Thinking <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
    53. 53. Who are you listening to?
    54. 54. Who are you talking to? Presentation delivered by Caron Lyon to Connected Nottingham’s Social Media for Public Sector conference.
    55. 55. Thank You connectednotts #SM4PS Resources www.slideshare.net/pcmcreative
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