Social Media
Participation
BAFA Annual Conference 2010
Social Media - defined
The online tools and platforms that people use to
share opinions, insights, experiences, and
perspe...
Experiences...
The 7 Roads of Social Media
• Generate an audience?
• Provide event information?
• Maintain audience attention?
• Increase...
Social Networks
The tale of the I Love Hockley fashion show poster.
Marcus Batey
www.marcusbatey.com
James Random
www.jamesrandom.posterous.com
What’s your motivation?
• Encourage new customers
• Raise awareness of independent traders
• Showcase the fashion stores
•...
Project Collaboration
Ticket Allocations
• Venue capacity 230
• New customers
• Free door entry
• Charity prize draw
Eventbrite
Free ticket?
You don’t get ought for nought!
• Email Addresses
• Twitter Names
• Custom Questions
– Do you shop in Hockley?
– Other Hoc...
Do you shop in Hockley?
Please select the fashion shops you have visited.
Knowledge is power
Please tell us the other
Hockley shops you love.
• Jam Café
• Lady V
• The Larder
• Kayal
• Nash
• The ...
Entry on the door
I Love Hockley Fashion Show
I Love Hockley – Social Media
http://bit.ly/dvtya7
Phil Campbell
Blog post with photos
Daniel Rose
Blog post with photo
No...
Documenting
AudioBoo podcasts tagged ilovehockley
Success!
Social Media Toolkit
• BaseCampHQ
• Dropbox
• Eventbrite
• Scribd
• Tweet Deck
• AudioBoo
• Posterous
Old Media vs. New Media
“Don't add technology to the way you
do things, change the way you do
things when you see what the...
Social Media made simple
• Plan
• Prepare
• Deliver
• Reflect
• Report
Stay Connected
JOIKUSPOT
premium
Notebook PC or Mac
Mobile Broadband
Personal WIFI Hot Spot
Engagement
• QR codes
• Geo-location
http://bit.ly/b71cEe
www.bristol-street-art.co.uk
Embedding Video
http://bit.ly/dkvSFW
Audience Participation
• Magazines
• Papers
• Fliers
• Posters
• Programs
• Business Cards
• Buses
• Signs
• T-Shirts
QR Codes
QR Code DIY
• QR code creator
• QR code reader
• Create & Track
• QR code sharing
Rocket Science!
NASA has made one giant leap for a
national governmental agency. A mobile-
based scavenger hunt through Go...
Ambient Participation
• Gowalla
• Foursquare
• Footfeed
• SCVNGR
• Challenges
• Exclusives
• Commentary
• F.O.H
Foursqaure
• iPhone
• Android
• Blackberry
• Nokia
Plant your flag : Geo-location
• Search for a location
• Create new spot
• Claim your spot
• Add special offers
(Foursquar...
Walks, Hunts - Trips
Mayors of Nottingham
PCM projects - @pcmcreative
WEB: http://www.pcmcreative.com
BLOG: http://pcmcreative.typepad.com
TWITTER: http://twitter.c...
Social Media Audience Participation #bafa10
Social Media Audience Participation #bafa10
Social Media Audience Participation #bafa10
Social Media Audience Participation #bafa10
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Social Media Audience Participation #bafa10

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Location and ambient participation using mobile devises, social media and associated technologies to engage audiences, promote events and generate social content for social networking conversation and sharing.

This presentation was delivered to the 2010 British Arts Festivals Association annual conference in Brighton on 4th Nov 2010

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  • Datamatrix Code that resolves to Nasa’s website - http://2d-code.co.uk/moon-footprint-datamatrix-code/
  • Twitter is the wonder of our ever-reducing attention span and ever increasing desire for friendship. Friend, Follow, Like, Fan what is the point? Here is the tale of the I Love Hockley fashion show poster.
  • $49 a month – 35 Projects – 15 GB storage
    They also offer a free plan: 1 project, unlimited users, but no file sharing.
  • Recommendation, Friend, I work at…, Email, From a friend who's attending, word of mouth, Whilst shopping at…,
  • Press Release : 219 views
    I Love Hockley Poster : 414 views

  • 2d code
    QR code and two dimensional bar codes, news, views and analysis.
    Search
    Search for: Go

    * Home
    * About
    * Contact
    * RSS
    * Mobile

    Source article: http://2d-code.co.uk/qr-code-shoe-sole/
    Patrick Donnelly has had an interesting idea and is looking for help to make it a reality (email is on his website) - QR Codes on the sole of your shoes (image below). I am not sure how they could be kept readable given the contrast requirements between the dark and light squares, any ideas?
  • Lionsgate has teamed up with Augme to promote the upcoming movie “For Colored Girls” with a QR Code poster (image below). The QR Code resolves to a mobile site with a trailer, a synopsis, a portrait gallery of the cast and a text reminder for the movie’s November 5 release date. Interestingly it is a negative QR Code in that the normally white modules are black and the normally black modules are red. I suspect there are some readers that will have difficulties with the color reversal and the reduced contrast. Please leave a comment on your experience with the code…. http://2d-code.co.uk/for-colored-girls-qr-code/
  • Datamatrix Code that resolves to Nasa’s website - http://2d-code.co.uk/moon-footprint-datamatrix-code/
  • Background image source article: http://2d-code.co.uk/qr-code-mural/
    Artist Nicole Cullum Horn has painted an exterior QR code (image below) to promote Art Conspiracy 6 on October 23 at 511 W Commerce St, Dallas, TX. Art Conspiracy is an art collective that use their collaborative talents to create a giant art happening to raise money for grassroots art charities in Dallas. 120+ artists gather at the venue and are given an 18×18 piece of plywood on which to create art, which is then auctioned.
  • Image article source: http://mashable.com/2010/10/14/nasa-gowalla/
    NASA has made one giant leap for a national governmental agency: It’s creating a roster of virtual items for a mobile-based scavenger hunt through Gowalla.The moon rock items can be picked up anywhere real moon rocks from the Apollo missions are on display. The other items can be found at NASA’s visitor centers and various science centers and planetariums that are part of the agency’s Museum Alliance.
  • Social Media Audience Participation #bafa10

    1. 1. Social Media Participation BAFA Annual Conference 2010
    2. 2. Social Media - defined The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis.
    3. 3. Experiences...
    4. 4. The 7 Roads of Social Media • Generate an audience? • Provide event information? • Maintain audience attention? • Increase your knowledge? • Align & connect with your competitors? • Establish your authority as an expert? • Run an event more productively?
    5. 5. Social Networks The tale of the I Love Hockley fashion show poster.
    6. 6. Marcus Batey www.marcusbatey.com James Random www.jamesrandom.posterous.com
    7. 7. What’s your motivation? • Encourage new customers • Raise awareness of independent traders • Showcase the fashion stores • Demonstrate vibrant diversity • Bring together local traders • Build a community
    8. 8. Project Collaboration
    9. 9. Ticket Allocations • Venue capacity 230 • New customers • Free door entry • Charity prize draw
    10. 10. Eventbrite
    11. 11. Free ticket?
    12. 12. You don’t get ought for nought! • Email Addresses • Twitter Names • Custom Questions – Do you shop in Hockley? – Other Hockley shops you love. – How did you hear about 'I Love Hockley’?
    13. 13. Do you shop in Hockley? Please select the fashion shops you have visited.
    14. 14. Knowledge is power Please tell us the other Hockley shops you love. • Jam Café • Lady V • The Larder • Kayal • Nash • The Deli • Kitsch • Cuadros • Vintage Warehouse • 23 George Street • Fuzz • Goosegate Café How did you hear about this 'I Love Hockley' event? • Twitter via CJ/Marcus • Pink & Lilly's Facebook page • Posters around Hockley shops • Through friends & Facebook • Flyer in Nottingham Contemporary • Nottingham Evening Post • flyers & word of mouth • I work at Broadway Cinema so i saw the leaflet on our leaflet wall. • Owner told me when I went into apply for work experience! • My daughter is in the fashion show
    15. 15. Entry on the door
    16. 16. I Love Hockley Fashion Show
    17. 17. I Love Hockley – Social Media http://bit.ly/dvtya7 Phil Campbell Blog post with photos Daniel Rose Blog post with photo Nottingham Evening Post Article 1 Article 2 Fashion Strand Blog Post 1 Post 2 Post 3 Post 4 Post 5 Left Lion Post 1 Photos on Facebook posted by Baa Bar Phil Campbell Xample Future Retro Pink and Lilly AudioBoo podcasts tagged ilovehockley
    18. 18. Documenting AudioBoo podcasts tagged ilovehockley
    19. 19. Success!
    20. 20. Social Media Toolkit • BaseCampHQ • Dropbox • Eventbrite • Scribd • Tweet Deck • AudioBoo • Posterous
    21. 21. Old Media vs. New Media “Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” Marcus Romer Artistic Director - Pilot Theatre Company.
    22. 22. Social Media made simple • Plan • Prepare • Deliver • Reflect • Report
    23. 23. Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Personal WIFI Hot Spot
    24. 24. Engagement • QR codes • Geo-location http://bit.ly/b71cEe www.bristol-street-art.co.uk
    25. 25. Embedding Video http://bit.ly/dkvSFW
    26. 26. Audience Participation • Magazines • Papers • Fliers • Posters • Programs • Business Cards • Buses • Signs • T-Shirts
    27. 27. QR Codes
    28. 28. QR Code DIY • QR code creator • QR code reader • Create & Track • QR code sharing
    29. 29. Rocket Science! NASA has made one giant leap for a national governmental agency. A mobile- based scavenger hunt through Gowalla. NASA gets fun incentives to generate foot traffic through its venues, and Gowalla gets a high-profile partnership with a fascinating organization. http://on.mash.to/bNQpeW
    30. 30. Ambient Participation • Gowalla • Foursquare • Footfeed • SCVNGR • Challenges • Exclusives • Commentary • F.O.H
    31. 31. Foursqaure • iPhone • Android • Blackberry • Nokia
    32. 32. Plant your flag : Geo-location • Search for a location • Create new spot • Claim your spot • Add special offers (Foursquare) • Make trips (Gowalla) • Share
    33. 33. Walks, Hunts - Trips
    34. 34. Mayors of Nottingham
    35. 35. PCM projects - @pcmcreative WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy and social media optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their productions, events and festivals.

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