Your Business and the Internet <ul><li>Web 2.0 explained </li></ul><ul><li>Social Media explained </li></ul><ul><li>Social...
The Internet Journey The physical or metaphorical pathway that provides the least resistance to forward motion by a given ...
Present Day Is it ever quite how we imagined it to be? The   path of least resistance
On-line or Off-line
Push and Pull The   path of least resistance
Harnessing Collective Knowledge Rich User Experience More channels of Communication
The Internet Time Line Geek Stuff Business Stuff
 
 
Social Media for Business <ul><li>Media Sharing </li></ul><ul><li>Community Building </li></ul><ul><li>Market Research </l...
Social Networking for Business <ul><li>Facebook </li></ul>Ecademy Linked In E.Factor
Faces of Facebook
 
Niche Target Marketing <ul><li>Shift Happens  </li></ul><ul><ul><li>Creative Industries and converging technologies event ...
Niche Searches
Meta groups
Nottingham Creative Business Awards <ul><li>Web Site </li></ul><ul><li>Online Community </li></ul><ul><li>Facebook Group <...
Embedded Rich Media http://www.keepitsecure.co.uk/   YouTube  –  UStream  –  Blip   –  Mogulus  –  Bambuser
Future Thinking <ul><li>New Leads </li></ul><ul><li>Profit  and Income Generation </li></ul><ul><li>Customer Service </li>...
Future Thinking <ul><li>Contribution and Conversation </li></ul><ul><li>Work vs. Wind down </li></ul><ul><li>Business or P...
In Plain English <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>RSS...
Resource Availability http://www.slideshare.net/pcmcreative
Any Questions?
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Social Media and Small Businesses

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Presentation for Nottingham's e-business network - 21 July 2008
An introduction to kick start the thought processes and creative juices for using online Social Media and applying it to business.

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Social Media and Small Businesses

  1. 1. Your Business and the Internet <ul><li>Web 2.0 explained </li></ul><ul><li>Social Media explained </li></ul><ul><li>Social Networking explained </li></ul><ul><li>Business and all of the above! </li></ul><ul><li>Q & A </li></ul>
  2. 2. The Internet Journey The physical or metaphorical pathway that provides the least resistance to forward motion by a given object or entity, among a set of alternative paths. The path of least resistance
  3. 3. Present Day Is it ever quite how we imagined it to be? The path of least resistance
  4. 4. On-line or Off-line
  5. 5. Push and Pull The path of least resistance
  6. 6. Harnessing Collective Knowledge Rich User Experience More channels of Communication
  7. 7. The Internet Time Line Geek Stuff Business Stuff
  8. 10. Social Media for Business <ul><li>Media Sharing </li></ul><ul><li>Community Building </li></ul><ul><li>Market Research </li></ul>“ the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.” <ul><li>Networking </li></ul><ul><li>Narrating </li></ul><ul><li>Collaborating </li></ul>
  9. 11. Social Networking for Business <ul><li>Facebook </li></ul>Ecademy Linked In E.Factor
  10. 12. Faces of Facebook
  11. 14. Niche Target Marketing <ul><li>Shift Happens </li></ul><ul><ul><li>Creative Industries and converging technologies event </li></ul></ul><ul><li>Facebook group created </li></ul><ul><li>11 well selected Facebook groups targeted </li></ul><ul><li>Facebook potential audience – 63,385 </li></ul>
  12. 15. Niche Searches
  13. 16. Meta groups
  14. 17. Nottingham Creative Business Awards <ul><li>Web Site </li></ul><ul><li>Online Community </li></ul><ul><li>Facebook Group </li></ul>
  15. 18. Embedded Rich Media http://www.keepitsecure.co.uk/ YouTube – UStream – Blip – Mogulus – Bambuser
  16. 19. Future Thinking <ul><li>New Leads </li></ul><ul><li>Profit and Income Generation </li></ul><ul><li>Customer Service </li></ul><ul><li>Customer Retention </li></ul><ul><li>Acquiring Knowledge </li></ul><ul><li>Establishing Authority </li></ul>Social Media Strategy Leveraging the web
  17. 20. Future Thinking <ul><li>Contribution and Conversation </li></ul><ul><li>Work vs. Wind down </li></ul><ul><li>Business or Pleasure </li></ul>
  18. 21. In Plain English <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>RSS </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Wikis (Online collaborating) </li></ul><ul><li>PR web (http://www.prweb.com/) </li></ul>
  19. 22. Resource Availability http://www.slideshare.net/pcmcreative
  20. 23. Any Questions?
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