Migraine Action - Leicester - Oct 2009

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Do I need it? A time for reflection before diving in. You may find you have more of a foundation that you realise.

Do I need it? A time for reflection before diving in. You may find you have more of a foundation that you realise.

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  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.

Transcript

  • 1. Social Media
  • 2. Do I need it?
    • Don’t add technology to the way you do things.
    • Change the way you do things when you know what the technology can do.
  • 3. Overview
    • Defining Social Media.
    • What can it do?
    • Self Reflection
    • Putting it in to context
    • The Future
    • Making in work
  • 4. Global Business Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
  • 5. Social Technology
    • Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools.
    What’s new?
  • 6. Web 2.0
    • Harnessing Collective Knowledge
    • Rich User Experience
    • More Channels of Communication
  • 7. Social Media
    • The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
    • Social media can take many different forms, including text, images, audio, and video.
    • Popular social mediums include blogs, message boards, podcasts, wikis, forums.
  • 8. Business Benefits Buzz
    • Cost effective web updates
    • Greater control of your web content
    • Boosted organic Goggle listings
    • Cost reduction on printed materials
    • Eco-friendly
  • 9. What can it do?
    • Greater access to your support materials
    • Greater reach for your marketing materials
    • Facilitates word of mouth sharing
    • Enables social sharing
    • Amplifies your message
  • 10. Time
    • Email updates
    • Text updates
    • Voice to Text
    • Task Management
    • Synchronised Aggregation
  • 11. Migraine Action
    • Existing Community
    • Latest News
    • Events
    • Polls & Surveys
    • Forum
    • Resources
  • 12. Strong Foundations
    • Discussions need listening to.
    • Networks need nurturing.
    • Sharing needs encouraging.
    • News need broadcasting.
    Presentation delivered by Caron Lyon from PCM creative to Migraine Action
  • 13. What makes you different? Identity Brand Personality Product Philosophy Ethics
  • 14. Resource Availability http://www.slideshare.net/pcmcreative
  • 15. Old Media meets New Media
    • Magazines
    • Papers
    • Fliers
    • Posters
    • Business Cards
    • Buses
    • Signs
    • T-Shirts
  • 16. On line Publishing
  • 17. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press Presentation delivered by Caron Lyon from PCM creative to Migraine Action
  • 18. The 7 Roads of Social Media
    • Generate new leads?
    • Provide customer service?
    • Improve customer retention?
    • Increase your knowledge?
    • Align with your competitors?
    • Establish your authority as an expert?
    • Do business more productively?
  • 19.
    • Arrive
    • Listen
    • Ask
    • Provide
    • Advise
    The 5 steps
  • 20. Social Networking Networking via the Web
    • MANAGE
    • MAINTAIN
    • MEASURE
    • AGGREGATION
    • DISTRIBUTION
    • INVESTIGATION
    • SHARING
    • NETWORKING
    • PUBLISHING
  • 21. National vs. International R.O.E : Return on Engagement
  • 22. Twitter
    • Twitter was launched in July 2006
    • Dec 07 – 08 Twitter grew from 500,000 to over 4 million users
    • Dec 08 to Mar 09 Twitter grew from 4 million to 14 million
    Information from crunchbase
  • 23. Is any body out there? Migraine
  • 24. Advanced Twitter
    • Who makes the grade?
    • Tacking conversations
    • Many Tweets in one stream
    • Twitter . com
  • 25. Facebook
    • More than 40 million status updates each day
    • 50% of our active users log on to Facebook in any given day
    Information from crunchbase Official statistic from Facebook
  • 26. Facebook
    • Status Updates
    • Groups
    • Fan Pages
    • Forum discussions
    • Notice Boards / Wall
    • PPC targeted advertising
    • Video
  • 27. Groups & Fan Pages October 2009 2,822 members
  • 28. Online Tools & Services
  • 29. The Future
  • 30. Mobile Media
  • 31. Mobile Futures UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”
  • 32. Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac
  • 33. User Generated Content
  • 34. Integration - Push and Pull
    • Tagging
    • Embedding
    • Sharing
    • Connecting
    • Badges
    • Widgets
    • RSS
  • 35. The current buzz
    • Facebook
    • Twitter
    • YouTube
    • Delicious
    • Linkedin
    • Flickr
    Image Draw the Line
  • 36. Making it Work
    • Make the web part of your process.
    • Schedule social media time
    • Start small.
    • Pick your platforms.
  • 37. Be curious
  • 38. Questions
  • 39. Contact me www.pcmcreative.co.uk