0
Social Media
Do I need it? <ul><li>Don’t add technology to the  way you do things. </li></ul><ul><li>Change the way you do  things when...
Overview <ul><li>Defining Social Media. </li></ul><ul><li>What can it do? </li></ul><ul><li>Self Reflection </li></ul><ul>...
Global Business Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for al...
Social Technology <ul><li>Technology including old technologies such as the postal system and other means of interpersonal...
Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of ...
Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspect...
Business Benefits Buzz <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul>...
What can it do? <ul><li>Greater access to your support materials </li></ul><ul><li>Greater reach for your marketing materi...
Time <ul><li>Email updates </li></ul><ul><li>Text updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Task Managemen...
Migraine Action <ul><li>Existing Community </li></ul><ul><li>Latest News </li></ul><ul><li>Events </li></ul><ul><li>Polls ...
Strong Foundations <ul><li>Discussions need listening to.  </li></ul><ul><li>Networks need nurturing. </li></ul><ul><li>Sh...
What makes you different? Identity Brand Personality Product Philosophy Ethics
Resource Availability http://www.slideshare.net/pcmcreative
Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </...
On line Publishing
All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team,  Employees Suppliers Pr...
The 7 Roads of Social Media <ul><li>Generate new leads?  </li></ul><ul><li>Provide customer service?  </li></ul><ul><li>Im...
<ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul...
Social Networking Networking via the Web <ul><li>MANAGE </li></ul><ul><li>MAINTAIN </li></ul><ul><li>MEASURE </li></ul><ul...
National vs. International R.O.E : Return on Engagement
Twitter <ul><li>Twitter was launched in July 2006  </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000 to over 4 milli...
Is any body out there? Migraine
Advanced Twitter <ul><li>Who makes the grade? </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in one...
Facebook <ul><li>More than 40 million status updates each day   </li></ul><ul><li>50% of our active users log on to Facebo...
Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Fan Pages </li></ul><ul><li>Forum discussions <...
Groups & Fan Pages October 2009 2,822 members
Online Tools & Services
The Future
Mobile Media
Mobile Futures UK mobile web users have the greatest propensity to visit a social network  through their handset with 23% ...
Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac
User Generated Content
Integration - Push and Pull <ul><li>Tagging </li></ul><ul><li>Embedding  </li></ul><ul><li>Sharing </li></ul><ul><li>Conne...
The current buzz <ul><li>Facebook   </li></ul><ul><li>Twitter   </li></ul><ul><li>YouTube   </li></ul><ul><li>Delicious   ...
Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time </li></ul><ul><li>S...
Be curious
Questions
Contact me www.pcmcreative.co.uk
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Migraine Action - Leicester - Oct 2009

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Do I need it? A time for reflection before diving in. You may find you have more of a foundation that you realise.

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  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.
  • Transcript of "Migraine Action - Leicester - Oct 2009"

    1. 1. Social Media
    2. 2. Do I need it? <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
    3. 3. Overview <ul><li>Defining Social Media. </li></ul><ul><li>What can it do? </li></ul><ul><li>Self Reflection </li></ul><ul><li>Putting it in to context </li></ul><ul><li>The Future </li></ul><ul><li>Making in work </li></ul>
    4. 4. Global Business Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
    5. 5. Social Technology <ul><li>Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools. </li></ul>What’s new?
    6. 6. Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
    7. 7. Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis, forums. </li></ul>
    8. 8. Business Benefits Buzz <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul><ul><li>Boosted organic Goggle listings </li></ul><ul><li>Cost reduction on printed materials </li></ul><ul><li>Eco-friendly </li></ul>
    9. 9. What can it do? <ul><li>Greater access to your support materials </li></ul><ul><li>Greater reach for your marketing materials </li></ul><ul><li>Facilitates word of mouth sharing </li></ul><ul><li>Enables social sharing </li></ul><ul><li>Amplifies your message </li></ul>
    10. 10. Time <ul><li>Email updates </li></ul><ul><li>Text updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Task Management </li></ul><ul><li>Synchronised Aggregation </li></ul>
    11. 11. Migraine Action <ul><li>Existing Community </li></ul><ul><li>Latest News </li></ul><ul><li>Events </li></ul><ul><li>Polls & Surveys </li></ul><ul><li>Forum </li></ul><ul><li>Resources </li></ul>
    12. 12. Strong Foundations <ul><li>Discussions need listening to. </li></ul><ul><li>Networks need nurturing. </li></ul><ul><li>Sharing needs encouraging. </li></ul><ul><li>News need broadcasting. </li></ul>Presentation delivered by Caron Lyon from PCM creative to Migraine Action
    13. 13. What makes you different? Identity Brand Personality Product Philosophy Ethics
    14. 14. Resource Availability http://www.slideshare.net/pcmcreative
    15. 15. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
    16. 16. On line Publishing
    17. 17. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press Presentation delivered by Caron Lyon from PCM creative to Migraine Action
    18. 18. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    19. 19. <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>The 5 steps
    20. 20. Social Networking Networking via the Web <ul><li>MANAGE </li></ul><ul><li>MAINTAIN </li></ul><ul><li>MEASURE </li></ul><ul><li>AGGREGATION </li></ul><ul><li>DISTRIBUTION </li></ul><ul><li>INVESTIGATION </li></ul><ul><li>SHARING </li></ul><ul><li>NETWORKING </li></ul><ul><li>PUBLISHING </li></ul>
    21. 21. National vs. International R.O.E : Return on Engagement
    22. 22. Twitter <ul><li>Twitter was launched in July 2006 </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000 to over 4 million users </li></ul><ul><li>Dec 08 to Mar 09 Twitter grew from 4 million to 14 million </li></ul>Information from crunchbase
    23. 23. Is any body out there? Migraine
    24. 24. Advanced Twitter <ul><li>Who makes the grade? </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in one stream </li></ul><ul><li>Twitter . com </li></ul>
    25. 25. Facebook <ul><li>More than 40 million status updates each day </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul>Information from crunchbase Official statistic from Facebook
    26. 26. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Fan Pages </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video </li></ul>
    27. 27. Groups & Fan Pages October 2009 2,822 members
    28. 28. Online Tools & Services
    29. 29. The Future
    30. 30. Mobile Media
    31. 31. Mobile Futures UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”
    32. 32. Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac
    33. 33. User Generated Content
    34. 34. Integration - Push and Pull <ul><li>Tagging </li></ul><ul><li>Embedding </li></ul><ul><li>Sharing </li></ul><ul><li>Connecting </li></ul><ul><li>Badges </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul>
    35. 35. The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul>Image Draw the Line
    36. 36. Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time </li></ul><ul><li>Start small. </li></ul><ul><li>Pick your platforms. </li></ul>
    37. 37. Be curious
    38. 38. Questions
    39. 39. Contact me www.pcmcreative.co.uk
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