Migraine Action - Leicester - Oct 2009

Social Media

Do I need it?

Don’t add technology to the way you do things.

Change the way you do things when you know what the technology can do.

Overview

Defining Social Media.

What can it do?

Self Reflection

Putting it in to context

The Future

Making in work

Global Business Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”

Social Technology

Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools.

What’s new?

Web 2.0

Harnessing Collective Knowledge

Rich User Experience

More Channels of Communication

Social Media

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis, forums.

Business Benefits Buzz

Cost effective web updates

Greater control of your web content

Boosted organic Goggle listings

Cost reduction on printed materials

Eco-friendly

What can it do?

Greater access to your support materials

Greater reach for your marketing materials

Facilitates word of mouth sharing

Enables social sharing

Amplifies your message

Time

Email updates

Text updates

Voice to Text

Task Management

Synchronised Aggregation

Migraine Action

Existing Community

Latest News

Events

Polls & Surveys

Forum

Resources

Strong Foundations

Discussions need listening to.

Networks need nurturing.

Sharing needs encouraging.

News need broadcasting.

Presentation delivered by Caron Lyon from PCM creative to Migraine Action

What makes you different? Identity Brand Personality Product Philosophy Ethics

Resource Availability http://www.slideshare.net/pcmcreative

Old Media meets New Media

Magazines

Papers

Fliers

Posters

Business Cards

Buses

Signs

T-Shirts

On line Publishing

All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press Presentation delivered by Caron Lyon from PCM creative to Migraine Action

The 7 Roads of Social Media

Generate new leads?

Provide customer service?

Improve customer retention?

Increase your knowledge?

Align with your competitors?

Establish your authority as an expert?

Do business more productively?

Arrive

Listen

Ask

Provide

Advise

The 5 steps

Social Networking Networking via the Web

MANAGE

MAINTAIN

MEASURE

AGGREGATION

DISTRIBUTION

INVESTIGATION

SHARING

NETWORKING

PUBLISHING

National vs. International R.O.E : Return on Engagement

Twitter

Twitter was launched in July 2006

Dec 07 – 08 Twitter grew from 500,000 to over 4 million users

Dec 08 to Mar 09 Twitter grew from 4 million to 14 million

Information from crunchbase

Is any body out there? Migraine

Advanced Twitter

Who makes the grade?

Tacking conversations

Many Tweets in one stream

Twitter . com

Facebook

More than 40 million status updates each day

50% of our active users log on to Facebook in any given day

Information from crunchbase Official statistic from Facebook

Facebook

Status Updates

Groups

Fan Pages

Forum discussions

Notice Boards / Wall

PPC targeted advertising

Video

Groups & Fan Pages October 2009 2,822 members

Online Tools & Services

The Future

Mobile Media

Mobile Futures UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”

Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac

User Generated Content

Integration - Push and Pull