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Migraine Action - Leicester - Oct 2009
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Migraine Action - Leicester - Oct 2009

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Do I need it? A time for reflection before diving in. You may find you have more of a foundation that you realise.

Do I need it? A time for reflection before diving in. You may find you have more of a foundation that you realise.

Published in: Technology

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  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.
  • Transcript

    • 1. Social Media
    • 2. Do I need it?
      • Don’t add technology to the way you do things.
      • Change the way you do things when you know what the technology can do.
    • 3. Overview
      • Defining Social Media.
      • What can it do?
      • Self Reflection
      • Putting it in to context
      • The Future
      • Making in work
    • 4. Global Business Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
    • 5. Social Technology
      • Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools.
      What’s new?
    • 6. Web 2.0
      • Harnessing Collective Knowledge
      • Rich User Experience
      • More Channels of Communication
    • 7. Social Media
      • The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
      • Social media can take many different forms, including text, images, audio, and video.
      • Popular social mediums include blogs, message boards, podcasts, wikis, forums.
    • 8. Business Benefits Buzz
      • Cost effective web updates
      • Greater control of your web content
      • Boosted organic Goggle listings
      • Cost reduction on printed materials
      • Eco-friendly
    • 9. What can it do?
      • Greater access to your support materials
      • Greater reach for your marketing materials
      • Facilitates word of mouth sharing
      • Enables social sharing
      • Amplifies your message
    • 10. Time
      • Email updates
      • Text updates
      • Voice to Text
      • Task Management
      • Synchronised Aggregation
    • 11. Migraine Action
      • Existing Community
      • Latest News
      • Events
      • Polls & Surveys
      • Forum
      • Resources
    • 12. Strong Foundations
      • Discussions need listening to.
      • Networks need nurturing.
      • Sharing needs encouraging.
      • News need broadcasting.
      Presentation delivered by Caron Lyon from PCM creative to Migraine Action
    • 13. What makes you different? Identity Brand Personality Product Philosophy Ethics
    • 14. Resource Availability http://www.slideshare.net/pcmcreative
    • 15. Old Media meets New Media
      • Magazines
      • Papers
      • Fliers
      • Posters
      • Business Cards
      • Buses
      • Signs
      • T-Shirts
    • 16. On line Publishing
    • 17. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press Presentation delivered by Caron Lyon from PCM creative to Migraine Action
    • 18. The 7 Roads of Social Media
      • Generate new leads?
      • Provide customer service?
      • Improve customer retention?
      • Increase your knowledge?
      • Align with your competitors?
      • Establish your authority as an expert?
      • Do business more productively?
    • 19.
      • Arrive
      • Listen
      • Ask
      • Provide
      • Advise
      The 5 steps
    • 20. Social Networking Networking via the Web
      • MANAGE
      • MAINTAIN
      • MEASURE
      • AGGREGATION
      • DISTRIBUTION
      • INVESTIGATION
      • SHARING
      • NETWORKING
      • PUBLISHING
    • 21. National vs. International R.O.E : Return on Engagement
    • 22. Twitter
      • Twitter was launched in July 2006
      • Dec 07 – 08 Twitter grew from 500,000 to over 4 million users
      • Dec 08 to Mar 09 Twitter grew from 4 million to 14 million
      Information from crunchbase
    • 23. Is any body out there? Migraine
    • 24. Advanced Twitter
      • Who makes the grade?
      • Tacking conversations
      • Many Tweets in one stream
      • Twitter . com
    • 25. Facebook
      • More than 40 million status updates each day
      • 50% of our active users log on to Facebook in any given day
      Information from crunchbase Official statistic from Facebook
    • 26. Facebook
      • Status Updates
      • Groups
      • Fan Pages
      • Forum discussions
      • Notice Boards / Wall
      • PPC targeted advertising
      • Video
    • 27. Groups & Fan Pages October 2009 2,822 members
    • 28. Online Tools & Services
    • 29. The Future
    • 30. Mobile Media
    • 31. Mobile Futures UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”
    • 32. Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac
    • 33. User Generated Content
    • 34. Integration - Push and Pull
      • Tagging
      • Embedding
      • Sharing
      • Connecting
      • Badges
      • Widgets
      • RSS
    • 35. The current buzz
      • Facebook
      • Twitter
      • YouTube
      • Delicious
      • Linkedin
      • Flickr
      Image Draw the Line
    • 36. Making it Work
      • Make the web part of your process.
      • Schedule social media time
      • Start small.
      • Pick your platforms.
    • 37. Be curious
    • 38. Questions
    • 39. Contact me www.pcmcreative.co.uk