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Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
Migraine Action - Leicester - Oct 2009
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Migraine Action - Leicester - Oct 2009

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Do I need it? A time for reflection before diving in. You may find you have more of a foundation that you realise.

Do I need it? A time for reflection before diving in. You may find you have more of a foundation that you realise.

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  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.
  • Transcript

    • 1. Social Media
    • 2. Do I need it? <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
    • 3. Overview <ul><li>Defining Social Media. </li></ul><ul><li>What can it do? </li></ul><ul><li>Self Reflection </li></ul><ul><li>Putting it in to context </li></ul><ul><li>The Future </li></ul><ul><li>Making in work </li></ul>
    • 4. Global Business Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
    • 5. Social Technology <ul><li>Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools. </li></ul>What’s new?
    • 6. Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
    • 7. Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis, forums. </li></ul>
    • 8. Business Benefits Buzz <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul><ul><li>Boosted organic Goggle listings </li></ul><ul><li>Cost reduction on printed materials </li></ul><ul><li>Eco-friendly </li></ul>
    • 9. What can it do? <ul><li>Greater access to your support materials </li></ul><ul><li>Greater reach for your marketing materials </li></ul><ul><li>Facilitates word of mouth sharing </li></ul><ul><li>Enables social sharing </li></ul><ul><li>Amplifies your message </li></ul>
    • 10. Time <ul><li>Email updates </li></ul><ul><li>Text updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Task Management </li></ul><ul><li>Synchronised Aggregation </li></ul>
    • 11. Migraine Action <ul><li>Existing Community </li></ul><ul><li>Latest News </li></ul><ul><li>Events </li></ul><ul><li>Polls &amp; Surveys </li></ul><ul><li>Forum </li></ul><ul><li>Resources </li></ul>
    • 12. Strong Foundations <ul><li>Discussions need listening to. </li></ul><ul><li>Networks need nurturing. </li></ul><ul><li>Sharing needs encouraging. </li></ul><ul><li>News need broadcasting. </li></ul>Presentation delivered by Caron Lyon from PCM creative to Migraine Action
    • 13. What makes you different? Identity Brand Personality Product Philosophy Ethics
    • 14. Resource Availability http://www.slideshare.net/pcmcreative
    • 15. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
    • 16. On line Publishing
    • 17. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press Presentation delivered by Caron Lyon from PCM creative to Migraine Action
    • 18. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    • 19. <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>The 5 steps
    • 20. Social Networking Networking via the Web <ul><li>MANAGE </li></ul><ul><li>MAINTAIN </li></ul><ul><li>MEASURE </li></ul><ul><li>AGGREGATION </li></ul><ul><li>DISTRIBUTION </li></ul><ul><li>INVESTIGATION </li></ul><ul><li>SHARING </li></ul><ul><li>NETWORKING </li></ul><ul><li>PUBLISHING </li></ul>
    • 21. National vs. International R.O.E : Return on Engagement
    • 22. Twitter <ul><li>Twitter was launched in July 2006 </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000 to over 4 million users </li></ul><ul><li>Dec 08 to Mar 09 Twitter grew from 4 million to 14 million </li></ul>Information from crunchbase
    • 23. Is any body out there? Migraine
    • 24. Advanced Twitter <ul><li>Who makes the grade? </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in one stream </li></ul><ul><li>Twitter . com </li></ul>
    • 25. Facebook <ul><li>More than 40 million status updates each day </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul>Information from crunchbase Official statistic from Facebook
    • 26. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Fan Pages </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video </li></ul>
    • 27. Groups &amp; Fan Pages October 2009 2,822 members
    • 28. Online Tools &amp; Services
    • 29. The Future
    • 30. Mobile Media
    • 31. Mobile Futures UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”
    • 32. Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac
    • 33. User Generated Content
    • 34. Integration - Push and Pull <ul><li>Tagging </li></ul><ul><li>Embedding </li></ul><ul><li>Sharing </li></ul><ul><li>Connecting </li></ul><ul><li>Badges </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul>
    • 35. The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul>Image Draw the Line
    • 36. Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time </li></ul><ul><li>Start small. </li></ul><ul><li>Pick your platforms. </li></ul>
    • 37. Be curious
    • 38. Questions
    • 39. Contact me www.pcmcreative.co.uk

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