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Maximise your Business Potential

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A tour of tools to help you maximise your business potential online. Delivered on 23 July 2010.

A tour of tools to help you maximise your business potential online. Delivered on 23 July 2010.

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  • 1. Social Media for Business The Journey
  • 2. A Brief History Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries. There are niche sites for virtually every special interest out there. There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with old friends.
  • 3. Social Ignition
    • 1997 – Usenet
    • Usenets let users post articles or posts (referred to as “news”) to newsgroups.
    • The precursor to RSS feed readers used to follow blogs and news sites today.
  • 4. Online Groups
    • Group sites such as Google Groups and Yahoo !
    • Groups use many of the conventions established by the original usenet systems.
  • 5. Digital Notice Boards
    • BBSs (Bulletin Board Systems)
    • The first BBSs came online in the late 70s.
    • Only one person at a time could gain access to the BBS.
    • BBSs were the first type of sites that allowed users to log on and interact with one another
  • 6. Online Services
    • CompuServe & Prodigy
    • The first real “corporate” attempts at accessing the Internet.
    • CompuServe was the first company to incorporate a chat program
    • Prodigy was responsible for making online service more affordable
  • 7. Online Networks
    • 1985 – Genie created by a General Electric subsidiary
    • GEnie offered games, shopping, mail, and forums (called RoundTables).
    • AOL started as an online service to make the Internet more accessible in the U.S.
  • 8. Real Time
    • 1988 - IRC, ICQ, and Instant Messaging
    • IRC (Internet Relay Chat) was used for file sharing, link sharing and keeping in touch, the father of instant messaging as we know it today .
    • ICQ was developed in the mid-90s and was the first instant messaging program for PCs
  • 9. The Birth of Personality
    • ICQ was partly responsible for the adoption of avatars, abbreviations (LOL, BRB) and emoticons.
    LMAO - ROTFL
  • 10. Test of Time?
  • 11. The Dawn of Social Networking
    • Dating Sites
    • Sometimes considered to be the first social networks.
    • Allowing users to create profiles (usually with photos) and to contact other users.
  • 12. The Dawn of Social Networking
    • Forums
    • The descendents of the Bulletin Boards popular in the 70s and 80s
    • Various forum platforms, including vBulletin and phpBB , were developed, many of which are still used for forums.
    • Forums remain a popular part of online culture
  • 13. The First Social Networks
    • Six Degrees
    • Launched in 1997 - The first modern social network. It allowed users to:
      • create a profile
      • become friends with other users.
    • At its peak had around 1 million users.
    • Purchased for $125 million in 2000
    • 2001 it was shut down.
  • 14. The First Social Networks
    • AsianAvenue, MiGente, BlackPlanet
    • Launch, between 1997 and 2001
    • They allowed users to
      • create profiles
      • add friends
      • create professional, personal and dating profiles
  • 15. Social Networks - Social Media
    • 1999 - LiveJournal
    • Built around constantly-updated blogs.
    • Users follow one another, create groups and interact.
    • The precursor to the live updates we see in social networks today.
    • Features added, include groups, question and answer forums, advanced profile features and real-time updates.
    22 July 2010
  • 16. Perspective 2002 – Friendster 2003 – MySpace LinkedIn was founded in 2003 and was one of the first mainstream social networks devoted to business.
  • 17. ...and finally
    • Facebook
    • Started out as a Harvard-only social network back in 2004, it quickly expanded to other schools, then to high schools and businesses
    • Open to everyone by 2006
    • In 2008 Facebook became the most popular social networking site, surpassing MySpace, and continues to grow.
  • 18.  
  • 19. Business on Social Networks www.yourbusinesschannel.com
  • 20. Is it just a Fad? http://bit.ly/cMiehn
  • 21. Where do we go from here?
  • 22. And there’s more!
    • Niche Social Networks
    • Company Sponsored Social Networks
    • Media Sharing
    • Social News & Bookmarking
    • Real Time Updates
    • Lifestreaming and Lifecasting
  • 23. The 5 steps
    • Arrive
    • Listen
    • Ask
    • Provide
    • Advise
  • 24. Social Media
    • The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other.
    • Social media can take many different forms, including text, images, audio, and video.
    • Popular social mediums include blogs, message boards, podcasts, wikis.
  • 25. Experiences...
  • 26. Foundation Thinking
    • “ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
    • Marcus Romer
    • Artistic Director - Pilot Theatre Company.
  • 27. Maximise your business potential
    • Online
  • 28. Sociable New Media
  • 29. Social Media?
  • 30. Social Media Filtering
    • Radio
    • Newspapers
    • Magazines
    • Theatre
    • Television
    • Books
    • Cinema
    • Shops
    • Restaurants
  • 31. Maximise your business potential
    • Online
  • 32. Where do we go from here?
  • 33. 7 Roads of Social Media
    • Generate new leads / find work?
    • Provide customer service?
    • Improve customer retention?
    • Increase your knowledge?
    • Competitors alignment & metrics?
    • Establish your authority as an expert?
    • Do business more productively?
  • 34. Business Benefits
    • Cost effective web updates
    • Greater control of your web content
    • Boosted organic Google listings
    • Cost reduction on printed materials
    • Strengthens networked connections
    • Collaborative knowledge sharing
  • 35. More Business Benefits
    • Greater access to marketing materials
    • Greater reach of marketing materials
    • Facilitates word of mouth sharing & viral sharing
    • Increases repeat business
    • Rewards advocacy
    • Ambient participation
  • 36. Social Media in Action
    • Engage & Listen
    • Social Networking
    • Forums, Community & Personal Development
    • Collaboration and the workplace
    • E-marketing, Measurement & Documentation
    • Content generation & storage
  • 37. Engage & Listen
    • Google Alerts
    • Tweet Deck
    • Flow Town
  • 38. Social Networking - the big three
  • 39. Facebook – what’s on offer?
    • Status Updates
    • Groups
    • Fan Pages
    • Forum discussions
    • Notice Boards / Wall / Events
    • PPC targeted advertising
    • Video & Photos
    • IM live chat
    • Gifts
  • 40. Facebook – is it safe? http://nyti.ms/bAj58M
  • 41. The State of Facebook
    • News Feed
    • Profile
    • Groups
    • Pages
    • Applications
    • Like
    • Share
  • 42. Pages vs Groups
    • Personal profile protected
    • Visible beyond Facebook
    • Marketing Hubs
      • Facebook for Business
  • 43. Do they like you?
    • Shows up in “News Feed”
    • Individual products
    • Specific product marketing
    • Page approval
  • 44. Social Media in action
  • 45. Social Networking - the big three
  • 46. LinkedIn
    • Facebook is essentially a SOCIAL network.
    • LinkedIn is a BUSINESS networking platform.
    • Keeping business contacts
    • and social contacts
    • separate?
    LinkedIn exists to help you make better use of your professional network and help the people you trust in return.
  • 47. With out the social fluff!
    • A profile that summarizes your professional expertise and accomplishments
    • Manage information that’s publicly available about you as a professional
    • Gain new insights from discussions with like-minded professionals
    • Discover inside connections that can help you land jobs and close deals
  • 48. LinkedIn – What’s on offer
    • Status Updates
    • Groups
    • Forum discussions
    • Events Listing
    • Job Searching
    • Business Listings
    • Job Posting
    • Messaging
    • Answers
  • 49. Social Networking - the big three
  • 50. Twitter
  • 51. Twitter.com
  • 52. Conversation Updates written and sent when your profile is locked will only be seen by people who follow you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone you both follow but intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting
  • 53. Twitter - land
    • Stats & Analytics tools
    • Tacking conversations
    • Many Tweets in one stream
    • Twitter central control
    • Promotions
    • Backchannel
    • Research
  • 54. Filtering
    • Bafa10
    • BritArtsFest
    • Arts festival
  • 55. Forums & Community
    • Customer service is the new
    • marketing when conversation
    • comes first.
    • Fundraising
    • Influence change
    InnoCentive harnesses collective brainpower around the world to solve problems that really matter.
  • 56. Ambient participation
  • 57. Personal Development
    • Team building
    • Cost saving
  • 58. Collaboration & Workplace
    • Huddle
    • Hootesuite
    • Dropbox
    • FreeAgent
    • Eventbrite
    • Google Apps
  • 59. Events & conferences
  • 60. E-marketing & Documentation
  • 61. Monitor & Measure
    • Facebook
    • MySpace
    • LinkedIn
    • Twitter
    • YouTube
    • FriendFeed
  • 62. Content and Distribution
    • Marketing
    • PR
    • UGC
  • 63. Photo Sharing Manchester International Festival
  • 64. PowerPoint Sharing www.slideshare.net/pcmcreative
  • 65. PDF Sharing
  • 66. E-books Twitter for beginners on Issuu http://bit.ly/4yngN
  • 67. Print on Demand
  • 68. Old Media meets New Media
    • Magazines
    • Papers
    • Fliers
    • Posters
    • Programs
    • Business Cards
    • Buses
    • Signs
    • T-Shirts
  • 69. Ambient Engagement
    • QR codes
    • Geo-location
    http://bit.ly/b71cEe
  • 70. Live Streaming
    • Point and shoot
    • Hit 5 to Tweet
    http://bit.ly/9lzFkg Nottingham Creative Business Awards Launch 2009
  • 71. Documenting
  • 72. Live Documentation #EMB10
  • 73. Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub
  • 74. Where do we go from here?
  • 75. Foundation Thinking
    • “ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
    • Marcus Romer
    • Artistic Director - Pilot Theatre Company.
  • 76. The 5 steps
    • Arrive
    • Listen
    • Ask
    • Provide
    • Advise
  • 77. 7 Roads of Social Media
    • Generate new leads / find work?
    • Provide customer service?
    • Improve customer retention?
    • Increase your knowledge?
    • Competitors alignment & metrics?
    • Establish your authority as an expert?
    • Do business more productively?
  • 78. Maximise your business potential
    • Online
  • 79. Social Media
  • 80. Making it simple, adding value
    • Multiple channel distribution
    • Scheduling
    • Automation
    • Measurement
    • Analytics
    • Campaign Structure
  • 81.
    • Email updates
    • Mobile updates
    • RSS
    • Google Alerts
    • Tagging
    • Dashboards
    Multiple Channel Distribution
  • 82.
    • Posterous
    • Tumblr
    • Delicious
    • Tweetdeck
    • Hootesuite
    • Ping
    Scheduling & Automation
  • 83.  
  • 84. Simple Campaign Structure
    • Plan
    • Prepare
    • Deliver
    • Reflect
    • Report
  • 85. Making it Work
    • Start small.
    • Schedule social media time.
    • Pick your platforms.
    • Define your goals & expectation.
    • Formalise practice and conduct.
    • Establish your identity.
    • Make the web part of your process.
    http://bit.ly/policytool
  • 86. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press
  • 87. Call to Action
    • Identify your top 3 priority roads
    • 3 services to investigate further
    • Tweet and include the #EMB10 tag
  • 88. Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning