Imre Social Media Presentation


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Workshop session run for Imre LTD on Febuary 16 2009. An introduction to social media, a journey to give understanding of the concept to those curious about what impact social media can have on their business. The journey is to get delegates thinking about the scope of social media but also start dialogues about how a business can absorb social media practices in to the daily routine of the teams having to maintain the on line presences.

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  • This 3hr workshop is a first journey in to Social Media. Delegates bring with them WiFi enabled laptops to access the internet so the links and resources can be interacted with during the session.
  • Imre Social Media Presentation

    1. 1. Social Media The Journey Begins
    2. 2. Welcome <ul><li>Caron Lyon & Ian Jeanes presents… </li></ul><ul><li>IMRE09 </li></ul><ul><li>#IMRE09 </li></ul><ul><li>Mobile Phones on SILENT please </li></ul>
    3. 3. <ul><li>Essential Skills </li></ul><ul><li>Base Camp </li></ul><ul><li>Before you go travelling </li></ul><ul><li>Directions and Navigation </li></ul><ul><li>Landmarks and Places of Interest </li></ul><ul><li>Vantage Point… take a look around </li></ul><ul><li>Back to Base Camp </li></ul><ul><li>Report and Debrief </li></ul>Itinerary
    4. 4. Ready? <ul><li>PCM’s 20 Questions </li></ul><ul><li>Flash Cards </li></ul><ul><li>Intro Sheet </li></ul><ul><li>Board Game </li></ul>There is no print out of the slides?
    5. 5. Resource Availability
    6. 6. Essential Skills <ul><li>PCM’s 20 Questions </li></ul><ul><li>What is it? </li></ul>
    7. 7. What is it? <ul><li> </li></ul><ul><li>Classic BBC comedy red dwarf. </li></ul><ul><li>Cat takes a while to understand what's going on. </li></ul>
    8. 8. What is it? <ul><li>Web 2 </li></ul><ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul>Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
    9. 9. New horizons… the new adventure
    10. 11. Social Media <ul><li>Comics </li></ul><ul><li>Trading Cards </li></ul><ul><li>Board Games </li></ul><ul><li>Watching TV </li></ul><ul><li>Listening to the Radio </li></ul>
    11. 12. Media that is social
    12. 13. Online Social Media
    13. 14. Base Camp
    14. 15. What do you think it is?
    15. 16. Social Media “ the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”
    16. 17. The Internet Time Line Geek Stuff Business Stuff
    17. 18. Harnessing Collective Knowledge Rich User Experience More channels of Communication
    18. 20. The Web 2.0 Landscape Production Tools User Generated Media Filters
    19. 21. The Web 2.0 eco-system Alexa
    20. 22. The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul>Image Source
    21. 23. Facebook Facebook’s competitors include MySpace , Bebo , Friendster , LinkedIn , Tagged , Hi5 , Piczo , and Open Social . By Autumn 2007 Facebook received 40 billion page views a month. 11% of users are over the age of 35 Users spend an average of 19 minutes a day on Facebook Information from crunchbase
    22. 24. Twitter Twitter’s competitors include Jaiku , Zannel , Chatterous , Twitturly , TwitterFone , LetsProve , and Plurk In one year Twitter has has grown from 500,000 to over 4 million users Twitter was launched in July 2006 Information from crunchbase
    23. 25. YouTube YouTube’s competitors include Truveo , seesmic , Fora.TV , Veoh , Crackle , Viddler , ScanScout , Flixwagon , And Facebook . In November 2006 YouTube was purchased by Google Inc In September 2008 YouTube Hit 100 Million U.S. Viewers Information from crunchbase
    24. 26. Before you go travelling
    25. 27. USP <ul><li>What makes you different? </li></ul>
    26. 28. What makes you different? Identity Brand Personality Product Philosophy Ethics
    27. 29. Brand Consistency pcmcreative CJ
    28. 30. On-line & Off-line Branding <ul><li>Tagging </li></ul><ul><li>Brand Consistency </li></ul><ul><li>Tag lines </li></ul><ul><li>Logos </li></ul><ul><li>Packaging </li></ul><ul><li>Greetings </li></ul><ul><li>Multi Channelled Communication </li></ul>
    29. 31. Case Study One <ul><li>Public vs. Personal </li></ul><ul><li>Work vs. Fun </li></ul>FACEBOOK Multiple personality syndrome Ian Jeanes
    30. 32. And breathe! <ul><li>Essential Skills  </li></ul><ul><li>Base Camp  </li></ul><ul><li>Before you go travelling  </li></ul><ul><li>Directions and Navigation </li></ul><ul><li>Landmarks and Places of Interest </li></ul><ul><li>Vantage Point… take a look around </li></ul><ul><li>Back to Base Camp </li></ul><ul><li>Report and Debrief </li></ul>
    31. 34. Directions and Navigation <ul><li>The 7 Roads to Social Media Success </li></ul><ul><li>The 3 defining concepts </li></ul><ul><li>The 5 Steps </li></ul>
    32. 35. The 7 Roads <ul><li>Generate leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    33. 36. 3 Defining Concepts
    34. 37. The 5 steps <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>
    35. 38. Where do you start? <ul><li>Case Study two – Gilflings Designs </li></ul>
    36. 39. Start Small with Social Media <ul><li>Flickr </li></ul><ul><li>Blog </li></ul><ul><li>Etsy </li></ul>
    37. 40. Landmarks and Places of Interest <ul><li>Hubs, Networks & Community </li></ul><ul><li>Updating & Reporting </li></ul><ul><li>Rich Media </li></ul><ul><li>Mobile Marvels </li></ul><ul><li>Blogging </li></ul>Workshop audience participation
    38. 41. Social Media Social Media in Plain English
    39. 42. <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>RSS </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Wikis (Online collaborating) </li></ul><ul><li>PR web ( </li></ul>
    40. 43. The State of Facebook!
    41. 44. Niche Target Marketing <ul><li>Shift Happens </li></ul><ul><ul><li>Creative Industries and converging technologies event </li></ul></ul><ul><li>Facebook group created </li></ul><ul><li>11 well selected Facebook groups targeted </li></ul><ul><li>Facebook potential audience – 63,385 </li></ul>
    42. 45. 6 Scotland Arts Groups 1,623 members 4 Scotland General Groups 31,781 members
    43. 46. Meta Groups
    44. 47. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>Digi gifts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video </li></ul>
    45. 48. <ul><li>Recent Activity </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Members Directory </li></ul><ul><li>Groups </li></ul><ul><li>Forums </li></ul><ul><li>Events calendar </li></ul><ul><li>Live Chat </li></ul><ul><li>Photo Gallery </li></ul><ul><li>Video Library </li></ul><ul><li>Blogs </li></ul><ul><li>Notes </li></ul><ul><li>RSS </li></ul><ul><li>Measurable Stats </li></ul><ul><li>Security Control </li></ul>
    46. 49. See for your self <ul><li> </li></ul>
    47. 50. Nottingham Creative Business Awards <ul><li>Web Site </li></ul><ul><li>Online Community </li></ul><ul><li>Facebook Group </li></ul>
    48. 51. Telling people you are there! Join the conversation. Start the conversation .
    49. 52. Telling people you are there <ul><li>MyBlogLog </li></ul><ul><li>BlogCatalog </li></ul>
    50. 53. Telling people you are there <ul><li>Facebook </li></ul>Ecademy Linked In E.Factor Social Networking
    51. 54. Telling people you are there <ul><li>Create an email signature Hyplet </li></ul><ul><li>Print your website URL on your publicity </li></ul><ul><li>Pick your platforms </li></ul>
    52. 55. Getting on the Web
    53. 56. Going Mobile
    54. 57. 0845 040 6699 Voice to Text
    55. 58. Do business more productively <ul><li>Shozu </li></ul><ul><li>Mippin </li></ul><ul><li>Mjelly </li></ul><ul><li>Slandr </li></ul><ul><li>Dabr </li></ul><ul><li>Bambuser </li></ul><ul><li>Texty </li></ul><ul><li>Seesmic </li></ul>
    56. 59. Making it mobile Flixwagon Qik
    57. 60. Live Reporting <ul><li>Case Study three – Ourmaninside </li></ul>documentally
    58. 61. Digital Footprint <ul><li>Web Site/Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Old Blog </li></ul><ul><li>Flickr </li></ul><ul><li>Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Qik </li></ul>Tagging Blogs talking about blogs! Collecting Content Phreadz Data Streams Podcast RSS feed Blog RSS feed
    59. 62. Digital Footprint I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world. I am based in the UK but will travel anywhere. You can follow me on Twitter at: Ad my website is
    60. 63. Vantage Point… take a look around
    61. 64. Reflect <ul><li>Choosing a route </li></ul><ul><li>In the News </li></ul>The Good The Bad The Ugly
    62. 65. The Internet Journey The physical or metaphorical pathway that provides the least resistance to forward motion by a given object or entity, among a set of alternative paths. The path of least resistance
    63. 66. Integration - Push and Pull <ul><li>Embedding </li></ul><ul><li>Sharing </li></ul><ul><li>Connecting </li></ul><ul><li>Badges </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul><ul><li>Tagging </li></ul>
    64. 67. Badges & Widgets Badges & Widgets
    65. 68. Integration - Push and Pull RSS in Plain English What is RSS? How useful it is?
    66. 69. An RSS feed
    67. 70. Online Social Media
    68. 71. Case Study four <ul><li>Makers Mark </li></ul>
    69. 72. <ul><li>“Social media and Web 2.0 are great, but not pure play. If you don’t already have a community built around your brand, you may as well set your Internet marketing budget on fire, because you’re faking it.” </li></ul>Connecting Building On-Line Community Starts Off-Line posted by Jason Falls in January 26th, 2009  in Social Media
    70. 73. Back to Base Camp
    71. 74. Social Media and Theatre <ul><li>Media Sharing </li></ul><ul><li>Community Building </li></ul><ul><li>Audience Research </li></ul><ul><li>Live Streaming </li></ul><ul><li>Audience Engagement </li></ul><ul><li>Global Audience </li></ul><ul><li>Collaborating </li></ul><ul><li>Promotion </li></ul><ul><li>Networking </li></ul><ul><li>Narrating </li></ul><ul><li>Casting </li></ul><ul><li>Archiving </li></ul>
    72. 75. Getting Noticed <ul><li>Innovation </li></ul><ul><li>Stay ahead of the pack </li></ul>
    73. 76. Getting Noticed <ul><li>Encompass a launch in online build up </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Video Diary </li></ul></ul><ul><li>Look after your email list </li></ul><ul><li>Special offers on the website </li></ul><ul><li>Online community exclusive offers </li></ul>
    74. 77. Making it work <ul><li>Equity’s new media deals booklet </li></ul>
    75. 78. Making it Work Make the web part of your process. Start small. Pick your platforms. Schedule social media time
    76. 79. Report and Debrief <ul><li>Is there a formula? </li></ul><ul><li>What happens next? </li></ul><ul><li>Solo? Join an expedition? </li></ul><ul><li>Getting Noticed. </li></ul>
    77. 80. Questions