Social Media Tools and Services – 9th Feb 2010

Beginning your Social Media journey starts with
a little self reflection.
...
7 Roads – Increase your knowledge

Mashable: The Social Media Guide
http://bit.ly/aOUtiC

Founded in July 2005, Mashable i...
7 Roads – Establishing Authority

        Linkedin
        www.linkedin.com

Keeping your business contacts and your socia...
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Getting Started - Hand Out

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Beginning your Social Media journey starts with a little self reflection.

Each of the 7 roads applies tools, services and platforms directly to objectives, targets and goals you pursue to realise ROI to your business as a direct result of integrating Social Media in to your marketing strategy.

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Getting Started - Hand Out

  1. 1. Social Media Tools and Services – 9th Feb 2010 Beginning your Social Media journey starts with a little self reflection. Each of the 7 roads applies tools, services and platforms directly to objectives, targets and goals you pursue to realise ROI to your business as a direct result of integrating Social Media in to your marketing strategy. Please give a value of 1 – 7 with 1 being of highest interest Value The 7 Roads Generating new leads and web site traffic Providing online customer service and feedback Improving customer retention Increase your own knowledge Align with your competitors Establish your self as an authority in your field Do business more productively Getting started – having a go. Networking via the web is more than adding friends and joining groups. It’s making connections with like-minded professionals for support, advice, news updates and networking for mutual benefit. Once created, your online presence (all the platforms tool and services you sign up to) needs managing, maintaining and monitoring. By taking control of your online assets sending them to where they can promote you and aggregating them together for maximum value to you, a current, rich and dynamic presence for all your online networking endeavours is at your finger tips. Make slideshow presentations available where ever you go or feature them on your website and blog. Presentation Slide Show available from http://www.slideshare.net/pcmcreative PCM creative – Lace Market House, High Pavement, Nottingham, NG1 1HW Mob: 07889 205915 – Email: cj@pcmcreative.co.uk – Web: www.pcmcreative.co.uk
  2. 2. 7 Roads – Increase your knowledge Mashable: The Social Media Guide http://bit.ly/aOUtiC Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Media news. With more than 15 million monthly page views, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web and offering social media resources and guides. Mashable’s audience includes early adopters, social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Mashable is also popular with bloggers, Twitter and Facebook users — an increasingly influential demographic. Article from Mashable - 3 New Ways to Measure the Social Web http://bit.ly/9dMVme 7 Roads – Customer Service / Generating new leads Twitter www.twitter.com Twitter is a privately funded start-up with offices in the SoMA neighbourhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from friends. FREE resource Twitter for beginners on Issuu http://bit.ly/4yngN FREE desktop application Tweetdeck – Twitter on Steroids! www.tweetdeck.com 7 Roads – Business Productivity Issuu www.issuu.com Transform your PDF documents in to page turning, embeddable assets for your website or Blog with ISSUU. Document stored on Issuu can also be embedded in webpages, blogs and profiles as page turning brochures. PCM creative – Lace Market House, High Pavement, Nottingham, NG1 1HW Mob: 07889 205915 – Email: cj@pcmcreative.co.uk – Web: www.pcmcreative.co.uk
  3. 3. 7 Roads – Establishing Authority Linkedin www.linkedin.com Keeping your business contacts and your social contact separate is desirable for many people. Facebook is essentially a SOCIAL network. LinkedIn is a BUSINESS networking platform. Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. When you join, you create a profile that summarizes your professional expertise and accomplishments. You can then form enduring connections by inviting trusted contacts to join LinkedIn and connect to you. Your network consists of your connections, your connections’ connections, and the people they know, linking you to a vast number of qualified professionals and experts. Through your network you can: • Manage the information that’s publicly available about you as a professional • Find and be introduced to potential clients, service providers, and subject experts who come recommended • Create and collaborate on projects, gather data, share files and solve problems • Be found for business opportunities and find potential partners • Gain new insights from discussions with like-minded professionals in private group settings • Discover inside connections that can help you land jobs and close deals • Post and distribute job listings to find the best talent for your company Presentation call to action Find us on Twitter @pcmcreative 1. Identify your top 3 priority roads @Ellen_Carroll 2. Sign up to Twitter and / or Linkedin 3. Tweet one key point from today and include the #nellpcm tag 4. Install Tweetdeck 5. Run a keyword column search PCM creative – Lace Market House, High Pavement, Nottingham, NG1 1HW Mob: 07889 205915 – Email: cj@pcmcreative.co.uk – Web: www.pcmcreative.co.uk

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