Get To Grips & Get Immersed
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david coxon, it manager, web designer, web developer at BALTIC centre for contemporary art, BALTIC, Gateshead, favorited this 8 months ago
Get To Grips & Get Immersed - Presentation Transcript
- Get to Grips & Get Immersed Media is our business Created & Presented by Caron Lyon
- Take control getambition #getam Mobile phones on SILENT please
- Resource Availability http://www.slideshare.net/pcmcreative
- Why am I here!
- What is Social Media?
- Social Media for my organisation.
- Oooo, I didn’t know you could do that.
- What do I do first?
- What is it?
- http://uk.youtube.com/watch?v=3r5Ynz-a7Io
- Classic BBC comedy red dwarf.
- Cat takes a while to understand what's going on.
- What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
- Social Media
- Comics
- Trading Cards
- Board Games
- Watching TV
- Listening to the Radio
- Media that is social http://www.myspace.com/shaddersonline
- Alexa The Web 2.0 eco system
- … and Breath…
- “ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
- Marcus Romer
- Artistic Director - Pilot Theatre Company.
- 3 Defining Concepts
- What makes you different? Identity Brand Personality Product Philosophy Ethics
- 7 roads for success
- Generate leads, Find an Audience?
- Provide customer service?
- Improve customer / audience retention?
- Increase your industry knowledge?
- Align with your competitors?
- Establish your authority as an expert?
- Do business more productively?
- Who are you?
- Pilot Theatre's virtual stage manager in Second Life.
- Web Designer, social media starlet and Equity UK campaigner for independent artists.
- Internet adventurer and explorer.
- Follow me on twitter.com/pcmcreative
- And my blog is pcmcreative.typepad.com
- Digital Footprint
- Web Site/Blog
- Old Blog
- Flickr
- Vimeo
- YouTube
- Qik
- Digital Footprint I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world. I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally And my website is OurManInside.com
- The 5 steps
- Arrive
- Listen
- Ask
- Provide
- Advise
- Organisation’s Identity
- The current buzz
- YouTube
- Delicious
- Digg
- Flickr
- Twitter Twitter’s competitors include Jaiku , Zannel , Chatterous , Twitturly , TwitterFone , LetsProve , and Plurk In one year Twitter has grown from 500,000 to over 4 million users Twitter was launched in July 2006 Information from crunchbase
- Twitter in Plain English (video) Who makes the grade? Tacking conversations Many Tweets in one stream The intricacies of Twitter Search
- Its not just a computer world
- From your PC or Mac in a web browser
- Choose a desktop application
- From a media mobile
- By text
- Using Spinvox
- Rich Media & The Arts
- Media Sharing
- Community Building
- Audience Research
- Live Streaming
- Audience Engagement
- Global Audience
- Collaborating
- Promotion
- Networking
- Narrating
- Casting
- Archiving
- Media is our business
- Pre production
- Interviews
- Meet the cast
- Meet the team
- In focus cameos
- Behind the scenes
- Tour updates
- Scene changes
- Get in
- Gallery Tours
- Show reel
- Launch insights
- Exhibition slideshow
- Music player
- Event dates
- Education packs
- Links to suppliers
- Online ticket sales
- Blogs
- ????
- Keeping track - Tags
- Twitter : Hash Tag #getam
- Flickr : Tag images getambition
- Viddler : Tag video getambition
- Slideshare : Search tag getambition
- Qik : Search tag getambition
- Where do you start?
- Case Study – Gilflings Designs
- Tip: Start Small
- Flickr
- Blog
- Etsy
- Going Mobile
- Media is our business
- 0845 040 6699 Voice to Text
- Making it mobile
- Social Networking Social Networking in Plain English
- The State of Facebook
- Facebook Facebook’s competitors include MySpace , Bebo , Friendster , LinkedIn , Tagged , Hi5 , Piczo , and Open Social . By Autumn 2007 Facebook received 40 billion page views a month. 11% of users are over the age of 35 Users spend an average of 19 minutes a day on Facebook Information from crunchbase
- Niche Target Marketing
- Shift Happens 2008
- Creative Industries and converging technologies event
- Facebook group created
- 11 well selected Facebook groups targeted
- Facebook potential audience – 63,385
- 6 Scotland Arts Groups 1,623 members 4 Scotland General Groups 31,781 members
- Meta Groups
- Facebook
- Status Updates
- Groups
- Forum discussions
- Notice Boards / Wall
- Digi gifts
- RSS Feeds
- PPC targeted advertising
- Video
- Recent Activity
- Personal Profiles
- Members Directory
- Groups
- Forums
- Events calendar
- Live Chat
- Photo Gallery
- Video Library
- Blogs
- Notes
- RSS
- Measurable Stats
- Security Control
- See for your self
- Hubs, Networks & Community
- Updating & Reporting
- Rich Media
- Mobile Marvels
- Blogging
- Making it work
- Equity’s new media deals booklet
- Making it Work Make the web part of your process. Start small. Pick your platforms. Schedule social media time
- What is Social Media?
- Social Media for my organisation.
- I really want to have a go at...
- What do I do first?
- Questions www.pcmcreative.co.uk
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