What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
Social Media
Comics
Trading Cards
Board Games
Watching TV
Listening to the Radio
Media that is social http://www.myspace.com/shaddersonline
Alexa The Web 2.0 eco system
… and Breath…
“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
Marcus Romer
Artistic Director - Pilot Theatre Company.
3 Defining Concepts
What makes you different? Identity Brand Personality Product Philosophy Ethics
7 roads for success
Generate leads, Find an Audience?
Provide customer service?
Improve customer / audience retention?
Increase your industry knowledge?
Align with your competitors?
Establish your authority as an expert?
Do business more productively?
Who are you?
Pilot Theatre's virtual stage manager in Second Life.
Web Designer, social media starlet and Equity UK campaigner for independent artists.
Internet adventurer and explorer.
Follow me on twitter.com/pcmcreative
And my blog is pcmcreative.typepad.com
pcmcreative CJ
Digital Footprint
Web Site/Blog
Twitter
Old Blog
Flickr
Vimeo
YouTube
Qik
Tagging Blogs talking about blogs! Collecting Content Phreadz Data Streams Podcast RSS feed Blog RSS feed
Digital Footprint I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world. I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally And my website is OurManInside.com
The 5 steps
Arrive
Listen
Ask
Provide
Advise
Organisation’s Identity
The current buzz
Facebook
Twitter
YouTube
Delicious
Digg
Linkedin
Flickr
Image Source
Twitter Twitter’s competitors include Jaiku , Zannel , Chatterous , Twitturly , TwitterFone , LetsProve , and Plurk In one year Twitter has grown from 500,000 to over 4 million users Twitter was launched in July 2006 Information from crunchbase
Twitter in Plain English (video) Who makes the grade? Tacking conversations Many Tweets in one stream The intricacies of Twitter Search
Its not just a computer world
From your PC or Mac in a web browser
Choose a desktop application
From a media mobile
By text
Using Spinvox
Rich Media & The Arts
Media Sharing
Community Building
Audience Research
Live Streaming
Audience Engagement
Global Audience
Collaborating
Promotion
Networking
Narrating
Casting
Archiving
Media is our business
Pre production
Interviews
Meet the cast
Meet the team
In focus cameos
Behind the scenes
Tour updates
Scene changes
Get in
Gallery Tours
Show reel
Launch insights
Exhibition slideshow
Music player
Event dates
Education packs
Links to suppliers
Online ticket sales
Blogs
????
Keeping track - Tags
Twitter : Hash Tag #getam
Flickr : Tag images getambition
Viddler : Tag video getambition
Slideshare : Search tag getambition
Qik : Search tag getambition
Where do you start?
Case Study – Gilflings Designs
Tip: Start Small
Flickr
Blog
Etsy
Going Mobile
Media is our business
0845 040 6699 Voice to Text
Making it mobile
Social Networking Social Networking in Plain English
The State of Facebook
Facebook Facebook’s competitors include MySpace , Bebo , Friendster , LinkedIn , Tagged , Hi5 , Piczo , and Open Social . By Autumn 2007 Facebook received 40 billion page views a month. 11% of users are over the age of 35 Users spend an average of 19 minutes a day on Facebook Information from crunchbase
Niche Target Marketing
Shift Happens 2008
Creative Industries and converging technologies event
Facebook group created
11 well selected Facebook groups targeted
Facebook potential audience – 63,385
6 Scotland Arts Groups 1,623 members 4 Scotland General Groups 31,781 members
Meta Groups
Facebook
Status Updates
Groups
Forum discussions
Notice Boards / Wall
Digi gifts
RSS Feeds
PPC targeted advertising
Video
Recent Activity
Personal Profiles
Members Directory
Groups
Forums
Events calendar
Live Chat
Photo Gallery
Ning
Video Library
Blogs
Notes
RSS
Measurable Stats
Security Control
See for your self
Hubs, Networks & Community
Updating & Reporting
Rich Media
Mobile Marvels
Blogging
Making it work
Equity’s new media deals booklet
Making it Work Make the web part of your process. Start small. Pick your platforms. Schedule social media time
Get Immersed! Workshops and Seminars Social Network more
Get Immersed! Workshops and Seminars Social Networking & Mobile Networking masterclass.
Delegates are asked to bring wifi enabled laptops and their mobiles!
CJ from PCM Creative will help you get to grips with and immersed in social networking media including Ning, Twitter and Qik.
25 people maximum per session.
These session run the presentation directly from Slideshare with a backup slide show on a memory stick... just in case the Internet falls over at the venue!
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