Get To Grips & Get Immersed

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Get Immersed! Workshops and Seminars
Social Networking & Mobile Networking masterclass.

Delegates are asked to bring wifi enabled laptops and their mobiles!

CJ from PCM Creative will help you get to grips with and immersed in social networking media including Ning, Twitter and Qik.

25 people maximum per session.

These session run the presentation directly from Slideshare with a backup slide show on a memory stick... just in case the Internet falls over at the venue!

There are no paper handouts this is it.

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  • http://en.wikipedia.org/wiki/Folksonomy
  • Get To Grips & Get Immersed

    1. 1. Get to Grips & Get Immersed Media is our business Created & Presented by Caron Lyon
    2. 2. Take control getambition #getam Mobile phones on SILENT please
    3. 3. Resource Availability http://www.slideshare.net/pcmcreative
    4. 4. Why am I here! <ul><li>What is Social Media? </li></ul><ul><li>Social Media for my organisation. </li></ul><ul><li>Oooo, I didn’t know you could do that. </li></ul><ul><li>What do I do first? </li></ul>
    5. 5. What is it? <ul><li>http://uk.youtube.com/watch?v=3r5Ynz-a7Io </li></ul><ul><li>Classic BBC comedy red dwarf. </li></ul><ul><li>Cat takes a while to understand what's going on. </li></ul>
    6. 6. What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
    7. 8. Social Media <ul><li>Comics </li></ul><ul><li>Trading Cards </li></ul><ul><li>Board Games </li></ul><ul><li>Watching TV </li></ul><ul><li>Listening to the Radio </li></ul>
    8. 9. Media that is social http://www.myspace.com/shaddersonline
    9. 11. Alexa The Web 2.0 eco system
    10. 12. … and Breath… <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” </li></ul><ul><li>Marcus Romer </li></ul><ul><li>Artistic Director - Pilot Theatre Company. </li></ul>
    11. 13. 3 Defining Concepts
    12. 14. What makes you different? Identity Brand Personality Product Philosophy Ethics
    13. 15. 7 roads for success <ul><li>Generate leads, Find an Audience? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer / audience retention? </li></ul><ul><li>Increase your industry knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    14. 16. Who are you? <ul><li>Pilot Theatre's virtual stage manager in Second Life. </li></ul><ul><li>Web Designer, social media starlet and Equity UK campaigner for independent artists. </li></ul><ul><li>Internet adventurer and explorer. </li></ul><ul><li>Follow me on twitter.com/pcmcreative </li></ul><ul><li>And my blog is pcmcreative.typepad.com </li></ul>pcmcreative CJ
    15. 17. Digital Footprint <ul><li>Web Site/Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Old Blog </li></ul><ul><li>Flickr </li></ul><ul><li>Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Qik </li></ul>Tagging Blogs talking about blogs! Collecting Content Phreadz Data Streams Podcast RSS feed Blog RSS feed
    16. 18. Digital Footprint I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world. I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally And my website is OurManInside.com
    17. 19. The 5 steps <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>
    18. 20. Organisation’s Identity
    19. 21. The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul>Image Source
    20. 22. Twitter Twitter’s competitors include Jaiku , Zannel , Chatterous , Twitturly , TwitterFone , LetsProve , and Plurk In one year Twitter has grown from 500,000 to over 4 million users Twitter was launched in July 2006 Information from crunchbase
    21. 23. Twitter in Plain English (video) Who makes the grade? Tacking conversations Many Tweets in one stream The intricacies of Twitter Search
    22. 24. Its not just a computer world <ul><li>From your PC or Mac in a web browser </li></ul><ul><li>Choose a desktop application </li></ul><ul><li>From a media mobile </li></ul><ul><li>By text </li></ul><ul><li>Using Spinvox </li></ul>
    23. 25. Rich Media & The Arts <ul><li>Media Sharing </li></ul><ul><li>Community Building </li></ul><ul><li>Audience Research </li></ul><ul><li>Live Streaming </li></ul><ul><li>Audience Engagement </li></ul><ul><li>Global Audience </li></ul><ul><li>Collaborating </li></ul><ul><li>Promotion </li></ul><ul><li>Networking </li></ul><ul><li>Narrating </li></ul><ul><li>Casting </li></ul><ul><li>Archiving </li></ul>
    24. 26. Media is our business <ul><li>Pre production </li></ul><ul><li>Interviews </li></ul><ul><li>Meet the cast </li></ul><ul><li>Meet the team </li></ul><ul><li>In focus cameos </li></ul><ul><li>Behind the scenes </li></ul><ul><li>Tour updates </li></ul><ul><li>Scene changes </li></ul><ul><li>Get in </li></ul><ul><li>Gallery Tours </li></ul><ul><li>Show reel </li></ul><ul><li>Launch insights </li></ul><ul><li>Exhibition slideshow </li></ul><ul><li>Music player </li></ul><ul><li>Event dates </li></ul><ul><li>Education packs </li></ul><ul><li>Links to suppliers </li></ul><ul><li>Online ticket sales </li></ul><ul><li>Blogs </li></ul><ul><li>???? </li></ul>
    25. 27. Keeping track - Tags <ul><li>Twitter : Hash Tag #getam </li></ul><ul><li>Flickr : Tag images getambition </li></ul><ul><li>Viddler : Tag video getambition </li></ul><ul><li>Slideshare : Search tag getambition </li></ul><ul><li>Qik : Search tag getambition </li></ul>
    26. 28. Where do you start? <ul><li>Case Study – Gilflings Designs </li></ul>
    27. 29. Tip: Start Small <ul><li>Flickr </li></ul><ul><li>Blog </li></ul><ul><li>Etsy </li></ul>
    28. 30. Going Mobile
    29. 32. Media is our business
    30. 33. 0845 040 6699 Voice to Text
    31. 34. Making it mobile
    32. 35. Social Networking Social Networking in Plain English
    33. 36. The State of Facebook
    34. 37. Facebook Facebook’s competitors include MySpace , Bebo , Friendster , LinkedIn , Tagged , Hi5 , Piczo , and Open Social . By Autumn 2007 Facebook received 40 billion page views a month. 11% of users are over the age of 35 Users spend an average of 19 minutes a day on Facebook Information from crunchbase
    35. 38. Niche Target Marketing <ul><li>Shift Happens 2008 </li></ul><ul><ul><li>Creative Industries and converging technologies event </li></ul></ul><ul><li>Facebook group created </li></ul><ul><li>11 well selected Facebook groups targeted </li></ul><ul><li>Facebook potential audience – 63,385 </li></ul>
    36. 39. 6 Scotland Arts Groups 1,623 members 4 Scotland General Groups 31,781 members
    37. 40. Meta Groups
    38. 41. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>Digi gifts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video </li></ul>
    39. 42. <ul><li>Recent Activity </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Members Directory </li></ul><ul><li>Groups </li></ul><ul><li>Forums </li></ul><ul><li>Events calendar </li></ul><ul><li>Live Chat </li></ul><ul><li>Photo Gallery </li></ul>Ning <ul><li>Video Library </li></ul><ul><li>Blogs </li></ul><ul><li>Notes </li></ul><ul><li>RSS </li></ul><ul><li>Measurable Stats </li></ul><ul><li>Security Control </li></ul>
    40. 43. See for your self
    41. 44. <ul><li>Hubs, Networks & Community </li></ul><ul><li>Updating & Reporting </li></ul><ul><li>Rich Media </li></ul><ul><li>Mobile Marvels </li></ul><ul><li>Blogging </li></ul>
    42. 45. Making it work <ul><li>Equity’s new media deals booklet </li></ul>
    43. 46. Making it Work Make the web part of your process. Start small. Pick your platforms. Schedule social media time
    44. 47. <ul><li>What is Social Media? </li></ul><ul><li>Social Media for my organisation. </li></ul><ul><li>I really want to have a go at... </li></ul><ul><li>What do I do first? </li></ul>Now ask yourself…
    45. 48. Questions www.pcmcreative.co.uk

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