Festivals Ireland - Dublin Nov 2010

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Presentation delivered to Festivals Ireland in Nov 2010 as an introduction to the social media landscape and it's associated technologies focusing of festivals.

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  • Twitter is the wonder of our ever-reducing attention span and ever increasing desire for friendship. Friend, Follow, Like, Fan what is the point? Here is the tale of the I Love Hockley fashion show poster.
  • $49 a month – 35 Projects – 15 GB storage They also offer a free plan: 1 project, unlimited users, but no file sharing.
  • Press Release : 219 views I Love Hockley Poster : 414 views
  • Datamatrix Code that resolves to Nasa’s website - http://2d-code.co.uk/moon-footprint-datamatrix-code/
  • Festivals Ireland - Dublin Nov 2010

    1. 1. Social Media Success & Festivals Dublin 2010
    2. 2. Social Media Let’s start a conversation #NTDA10
    3. 3. Is it just a Fad? http://bit.ly/cMiehn
    4. 4. Old Media vs. New Media <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” </li></ul><ul><li>Marcus Romer </li></ul><ul><li>Artistic Director - Pilot Theatre Company. </li></ul>
    5. 5. Social Media - defined <ul><li>The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
    6. 6. The 7 Roads of Social Media <ul><li>Generate an audience? </li></ul><ul><li>Provide event information? </li></ul><ul><li>Maintain audience attention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align & connect with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Run an event more productively? </li></ul>
    7. 7. What about my festival? <ul><li>Schedules </li></ul><ul><li>Team Coordination </li></ul><ul><li>Maintaining a Festivals identity </li></ul><ul><li>Publicity, Advertising, Promotion & Affiliates </li></ul><ul><li>Sales: Ecommerce and Box Office </li></ul>
    8. 8. What about my festival? <ul><li>Metrics and Measurements </li></ul><ul><li>Event lifecycle management </li></ul><ul><li>Crowd Control </li></ul><ul><li>Feedback, Monitoring, Reporting, Archiving </li></ul><ul><li>Event activity </li></ul>
    9. 10. Social Media <ul><li>Film </li></ul><ul><li>Radio </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Theatre </li></ul><ul><li>Television </li></ul><ul><li>Books </li></ul><ul><li>Festivals </li></ul><ul><li>Concerts </li></ul>
    10. 11. Social Media? On the streets
    11. 12. Be social with your media http://bit.ly/aWGcEP Birds Eye View Film Festival http://bit.ly/9N9h31 Glastonbury Festival Popcorn Hat Players & Harrisburg Shakespeare Festival http://bit.ly/bQfmPe http://bit.ly/d5ghAE http://bit.ly/9YlwHY
    12. 13. Experiences...
    13. 14. Social Networks <ul><li>The tale of the I Love Hockley fashion show poster. </li></ul>
    14. 15. The Power of Social Networking Marcus Batey www.marcusbatey.com James Random www. jamesrandom.posterous.com
    15. 16. Project Collaboration
    16. 17. Ticket Allocations <ul><li>Venue capacity 230 </li></ul><ul><li>New customers </li></ul><ul><li>Free door entry </li></ul><ul><li>Charity prize draw </li></ul>
    17. 18. Eventbrite
    18. 19. Free ticket?
    19. 20. You don’t get ought for nought! <ul><li>Email Addresses </li></ul><ul><li>Twitter Names </li></ul><ul><li>Custom Questions </li></ul><ul><ul><li>Do you shop in Hockley? </li></ul></ul><ul><ul><li>Other Hockley shops you love. </li></ul></ul><ul><ul><li>How did you hear about 'I Love Hockley’? </li></ul></ul>
    20. 21. Do you shop in Hockley? <ul><li>Please select the fashion shops you have visited. </li></ul>
    21. 22. I Love Hockley Fashion Show
    22. 23. I Love Hockley – Social Media http://bit.ly/dvtya7 Phil Campbell Blog post with photos Daniel Rose Blog post with photo Nottingham Evening Post Article 1 Article 2 Fashion Strand Blog Post 1 Post 2 Post 3 Post 4 Post 5 Left Lion Post 1 Photos on Facebook posted by Baa Bar Phil Campbell Xample Future Retro Pink and Lilly AudioBoo podcasts tagged ilovehockley
    23. 24. Success!
    24. 25. Social Media Toolkit <ul><li>BaseCampHQ </li></ul><ul><li>Dropbox </li></ul><ul><li>Eventbrite </li></ul><ul><li>Scribd </li></ul><ul><li>Tweet Deck </li></ul><ul><li>AudioBoo </li></ul><ul><li>Posterous </li></ul>
    25. 26. Adding Social Media <ul><li>Why are you here? </li></ul>
    26. 27. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups & Fan Pages </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>RSS Feeds </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video & Photos </li></ul><ul><li>IM live chat </li></ul>
    27. 28. The 5 steps to success <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>
    28. 29. Is any body out there? Festival Festivals UK Festivals Festivals UK
    29. 30. Followers to Friends Twitter for beginners on Issuu http://bit.ly/4yngN
    30. 31. The Interweb Thingy “ All the high-speed cables in the world are worthless without material that the public want to download.” Digital Britain. An opportunity missed. http://bit.ly/Exk9k
    31. 32. What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Sharing </li></ul><ul><li>Gathering </li></ul><ul><li>Development </li></ul>
    32. 33. Live Documentation #NTDA10
    33. 34. Filtering
    34. 35. Collecting Manchester International Festival
    35. 36. Engaging
    36. 37. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Programs </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
    37. 38. Datamatrix Code that resolves to Nasa’s website - http://2d-code.co.uk/moon-footprint-datamatrix-code/
    38. 39. Engagement <ul><li>QR codes </li></ul><ul><li>Geo-location </li></ul>http://bit.ly/b71cEe www.bristol-street-art.co.uk
    39. 40. Ambient Participation <ul><li>Gowalla </li></ul><ul><li>Foursquare </li></ul><ul><li>Footfeed </li></ul><ul><li>SCVNGR </li></ul><ul><li>Challenges </li></ul><ul><li>Exclusives </li></ul><ul><li>Commentary </li></ul><ul><li>F.O.H </li></ul>
    40. 41. Foursqaure <ul><li>iPhone </li></ul><ul><li>Android </li></ul><ul><li>Blackberry </li></ul><ul><li>Nokia </li></ul>
    41. 42. Walks, Hunts - Trips
    42. 43. Mayors of Nottingham
    43. 44. Capture
    44. 45. Stay Connected, Be Productive JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub
    45. 46. Making it Work <ul><li>Start small. </li></ul><ul><li>Schedule social media time. </li></ul><ul><li>Make the web part of your process. </li></ul><ul><li>Pick your platforms. </li></ul><ul><li>Define your goals & expectation. </li></ul><ul><li>Formalise practice and conduct </li></ul>http://bit.ly/policytool
    46. 47. All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press PCM creative - social media made simple
    47. 48. Call to Action <ul><li>Identify your top 3 priority roads </li></ul><ul><li>3 services to investigate further </li></ul><ul><li>Tweet and include the #NTDA10 tag </li></ul>
    48. 49. PCM projects - @pcmcreative WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy and social media optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their productions, events and festivals.
    49. 50. Have a go… http://bit.ly/BAFAtrip

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