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Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
Equity@Edinburgh - Social Media for Theatre
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Equity@Edinburgh - Social Media for Theatre

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Slide show presentation and links to on line resources for CJ from PCM creative Equity@Edinburgh workshop on Social Media for theatricals. Workshop at Roman Eagle Lodge, venue 21 on Thursday 14 August …

Slide show presentation and links to on line resources for CJ from PCM creative Equity@Edinburgh workshop on Social Media for theatricals. Workshop at Roman Eagle Lodge, venue 21 on Thursday 14 August at 2pm.

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Transcript

  • 1. Mobile phones on silent Social networking media and making the web work for you.
  • 2. Workshop overview
    • Getting connected
    • Getting noticed
    • Getting you work
    • Getting it working
  • 3. Social Media in action
    • Twitter : Follow Equity_UK
    • Flickr : Tag images EAE08
    • YouTube : Tag video EAE08
    • Slideshare : Search tag EAE08
    Workshop audience participation Swarm Spinvox
  • 4.
    • Equity on Facebook
    • Business/Fan page
    • [email_address]
    • Equity - Play Fair on West End Pay
    • Bristol & West General Branch of Equity
    Social Media in action
  • 5. Social Media? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web
  • 6. Social Media “ the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”
  • 7. Harnessing Collective Knowledge Rich User Experience More channels of Communication
  • 8. The Internet Time Line Geek Stuff Business Stuff
  • 9.  
  • 10.  
  • 11. Social Media and Theatre
    • Media Sharing
    • Community Building
    • Audience Research
    • Live Streaming
    • Audience Engagement
    • Global Audience
    • Collaborating
    • Promotion
    • Networking
    • Narrating
    • Casting
    • Archiving
    IDEAS
  • 12. Social Media Social Media in Plain English
  • 13. USP
    • What makes you different?
  • 14. What makes you different? Identity Brand Personality Production Philosophy Ethics
  • 15. Identity/Brand/Personality
    • Tagging
  • 16. Identity/Brand/Personality
    • Tagging
  • 17. Identity/Brand/Personality
    • Brand Consistency
    pcmcreative CJ
  • 18. Identity/Brand/Personality
    • Tagging
    • Brand Consistency
    • Tag lines
    • Easy communication
    “ Because your worth it ”
  • 19. Getting on the Web
  • 20. Getting your stuff on the Web Blog Texty Networks FTP - html (UN and PW to access the hosting company’s computers that have space visible on the Internet.) Heart Internet (Free software, hosting) Web Designer with CMS (content management system) Web Design applications Dreamweaver (professional software) HTML-kit (free) Serif free software (free old versions) Online Data and uploading PC
  • 21. Free & Easy
    • Blogging and Web sites on Blogs
    Business Blog Creative Blog
  • 22. Free & Easy
    • Blogging and Web sites on Blogs
    documentally
  • 23. Free & Easy
    • Networks
    Lifeline World PCM creative in action
  • 24. Keeping it up there
    • Domain name
    • .co.uk for 2 years
    • .com for 1 year
    • Web space
    • Heart Internet provide basic web site hosting for free.
    • Ambrow provide hosting for £80 a year.
    • Blogger , Wordpress , Typepad
  • 25. Telling people you are there! Join the conversation. Start the conversation .
  • 26. Telling people you are there
    • MyBlogLog
    • BlogCatalog
  • 27. Telling people you are there
    • Facebook
    Ecademy Linked In E.Factor Social Networking
  • 28. Faces of Facebook
  • 29.  
  • 30. Telling people you are there
    • Create an email signature Hyplet
    • Print your website URL on your publicity www.pilot-theatre.com/shifthappens
    • Pick your platforms
  • 31.  
  • 32. Tell them what you are doing. Twitter Swarm Facebook Friendfeed
  • 33. Getting started on Swarm Text the following to +447786203958 join EAE username
  • 34. Sending a message Text the following to +447786203958 Hello Equity This sends a message to the online notice board
  • 35. Mass messaging Text the following to +447786203958 ask EAE What is your fav colour? This sends a message to everyone in the swarm and sends replies back to you.
  • 36. Mass messaging chat EAE Anyone free to meet later? This sends a message to everyone in the swarm and sends to everyone.
  • 37. Targeted replies reply 5266 What a brilliant workshop! This adds a reply to a previous message: Welcome to Equity@Edinburgh Swarm Team TELL: CJ (EAE msg5266)
  • 38. [email_address] m: 07714700010 To start your own swarm and for more information
  • 39. So far …
    • Social media
    • What makes you different?
    • Getting on the web.
    • Free and Easy.
    • Keeping in up there.
    • Telling people you are there.
    • Starting the conversation
  • 40. Next …
    • Join the conversation
    • Building a community
    • Media is our business
    • Making it mobile
  • 41. Ask them if they liked it? Make it easy Ask them to do it Suggest content for feedback
  • 42. Keep them coming back RSS in Plain English www.keepitsecure.co.uk/ YouTube – UStream – Blip – Mogulus – Bambuser www.seesmic.com
  • 43. Building a community
    • Web Site
    • Online Community
    • Facebook Group
  • 44. Media is our business Badges & Widgets
  • 45. Making it mobile Flixwagon Qik
  • 46. 0845 040 6699 Voice to Text
  • 47. Finally …
    • Getting Work
    • Getting Noticed
    • Making it work
  • 48. Getting Work
    • Being found.
      • SEO vs Generic Searching
      • Knowing your keywords
    • New is not always better
    • Directories and Portals
  • 49. Directories & Portals
    • Email listings – Arts Council Jobs
    • Equity Job Service
    • Spotlight
    • Facebook groups with future
    • Kindred Spirits
  • 50. Getting Noticed
    • Innovation
    • Stay ahead of the pack
  • 51. Getting Noticed
    • Encompass a performance in online build up
      • Blog
      • Video Diary
    • Look after your email list
    • Special offers on the website
    • Online community exclusive offers
  • 52. Making it work
    • Equity’s new media deals booklet
  • 53. Making it Work Make the web part of your process. Start small. Pick your platforms. Schedule social media time
  • 54. The Journey ends
    • Getting on the Web
    • Getting connected
    • Getting Mobile
    • Getting Work
    • Getting Noticed
  • 55. In Plain English
    • Social Media
    • Social Networking
    • Blogging
    • RSS
    • Photo Sharing
    • Wikis (Online collaborating)
    • PR web (http://www.prweb.com/)
    www.commoncraft.com
  • 56. Resource Availability http://www.slideshare.net/pcmcreative
  • 57. Questions www.pcmcreative.co.uk

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