Equity@Edinburgh - Social Media for Theatre

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  • + hanrudman Hannah Rudman 2 years ago
    Really interesting show for anyone in the theatre sector. Check out the links!
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Equity@Edinburgh - Social Media for Theatre - Presentation Transcript

  1. Mobile phones on silent Social networking media and making the web work for you.
  2. Workshop overview
    • Getting connected
    • Getting noticed
    • Getting you work
    • Getting it working
  3. Social Media in action
    • Twitter : Follow Equity_UK
    • Flickr : Tag images EAE08
    • YouTube : Tag video EAE08
    • Slideshare : Search tag EAE08
    Workshop audience participation Swarm Spinvox
    • Equity on Facebook
    • Business/Fan page
    • [email_address]
    • Equity - Play Fair on West End Pay
    • Bristol & West General Branch of Equity
    Social Media in action
  5. Social Media? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web
  6. Social Media “ the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.”
  7. Harnessing Collective Knowledge Rich User Experience More channels of Communication
  8. The Internet Time Line Geek Stuff Business Stuff
  9.  
  10.  
  11. Social Media and Theatre
    • Media Sharing
    • Community Building
    • Audience Research
    • Live Streaming
    • Audience Engagement
    • Global Audience
    • Collaborating
    • Promotion
    • Networking
    • Narrating
    • Casting
    • Archiving
    IDEAS
  12. Social Media Social Media in Plain English
  13. USP
    • What makes you different?
  14. What makes you different? Identity Brand Personality Production Philosophy Ethics
  15. Identity/Brand/Personality
    • Tagging
  16. Identity/Brand/Personality
    • Tagging
  17. Identity/Brand/Personality
    • Brand Consistency
    pcmcreative CJ
  18. Identity/Brand/Personality
    • Tagging
    • Brand Consistency
    • Tag lines
    • Easy communication
    “ Because your worth it ”
  19. Getting on the Web
  20. Getting your stuff on the Web Blog Texty Networks FTP - html (UN and PW to access the hosting company’s computers that have space visible on the Internet.) Heart Internet (Free software, hosting) Web Designer with CMS (content management system) Web Design applications Dreamweaver (professional software) HTML-kit (free) Serif free software (free old versions) Online Data and uploading PC
  21. Free & Easy
    • Blogging and Web sites on Blogs
    Business Blog Creative Blog
  22. Free & Easy
    • Blogging and Web sites on Blogs
    documentally
  23. Free & Easy
    • Networks
    Lifeline World PCM creative in action
  24. Keeping it up there
    • Domain name
    • .co.uk for 2 years
    • .com for 1 year
    • Web space
    • Heart Internet provide basic web site hosting for free.
    • Ambrow provide hosting for £80 a year.
    • Blogger , Wordpress , Typepad
  25. Telling people you are there! Join the conversation. Start the conversation .
  26. Telling people you are there
    • MyBlogLog
    • BlogCatalog
  27. Telling people you are there
    • Facebook
    Ecademy Linked In E.Factor Social Networking
  28. Faces of Facebook
  29.  
  30. Telling people you are there
    • Create an email signature Hyplet
    • Print your website URL on your publicity www.pilot-theatre.com/shifthappens
    • Pick your platforms
  31.  
  32. Tell them what you are doing. Twitter Swarm Facebook Friendfeed
  33. Getting started on Swarm Text the following to +447786203958 join EAE username
  34. Sending a message Text the following to +447786203958 Hello Equity This sends a message to the online notice board
  35. Mass messaging Text the following to +447786203958 ask EAE What is your fav colour? This sends a message to everyone in the swarm and sends replies back to you.
  36. Mass messaging chat EAE Anyone free to meet later? This sends a message to everyone in the swarm and sends to everyone.
  37. Targeted replies reply 5266 What a brilliant workshop! This adds a reply to a previous message: Welcome to Equity@Edinburgh Swarm Team TELL: CJ (EAE msg5266)
  38. [email_address] m: 07714700010 To start your own swarm and for more information
  39. So far …
    • Social media
    • What makes you different?
    • Getting on the web.
    • Free and Easy.
    • Keeping in up there.
    • Telling people you are there.
    • Starting the conversation
  40. Next …
    • Join the conversation
    • Building a community
    • Media is our business
    • Making it mobile
  41. Ask them if they liked it? Make it easy Ask them to do it Suggest content for feedback
  42. Keep them coming back RSS in Plain English www.keepitsecure.co.uk/ YouTube – UStream – Blip – Mogulus – Bambuser www.seesmic.com
  43. Building a community
    • Web Site
    • Online Community
    • Facebook Group
  44. Media is our business Badges & Widgets
  45. Making it mobile Flixwagon Qik
  46. 0845 040 6699 Voice to Text
  47. Finally …
    • Getting Work
    • Getting Noticed
    • Making it work
  48. Getting Work
    • Being found.
      • SEO vs Generic Searching
      • Knowing your keywords
    • New is not always better
    • Directories and Portals
  49. Directories & Portals
    • Email listings – Arts Council Jobs
    • Equity Job Service
    • Spotlight
    • Facebook groups with future
    • Kindred Spirits
  50. Getting Noticed
    • Innovation
    • Stay ahead of the pack
  51. Getting Noticed
    • Encompass a performance in online build up
      • Blog
      • Video Diary
    • Look after your email list
    • Special offers on the website
    • Online community exclusive offers
  52. Making it work
    • Equity’s new media deals booklet
  53. Making it Work Make the web part of your process. Start small. Pick your platforms. Schedule social media time
  54. The Journey ends
    • Getting on the Web
    • Getting connected
    • Getting Mobile
    • Getting Work
    • Getting Noticed
  55. In Plain English
    • Social Media
    • Social Networking
    • Blogging
    • RSS
    • Photo Sharing
    • Wikis (Online collaborating)
    • PR web (http://www.prweb.com/)
    www.commoncraft.com
  56. Resource Availability http://www.slideshare.net/pcmcreative
  57. Questions www.pcmcreative.co.uk

+ PCM creativePCM creative, 2 years ago

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