How can Social Media help my Business Caron Lyon #BLBB Mobile Phones on Silent

Business Benefits Don’t add technology to the way you do things. Change the way you do things when you know what the technology can do.

Don’t add technology to the way you do things.

Change the way you do things when you know what the technology can do.

What can it do? Cost effective web updates Greater control of your web content Boosted organic Goggle listings Eco-friendly and paper saving Cost reduction on printed materials

Cost effective web updates

Greater control of your web content

Boosted organic Goggle listings

Eco-friendly and paper saving

Cost reduction on printed materials

What can it do? Greater access and reach for your marketing materials Facilitates and enables easier word of mouth sharing Increase repeat business from existing customers

Greater access and reach for your marketing materials

Facilitates and enables easier word of mouth sharing

Increase repeat business from existing customers

What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media

Social Media The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis.

The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.

Social media can take many different forms, including text, images, audio, and video.

Popular social mediums include blogs, message boards, podcasts, wikis.

Web 2.0 Harnessing Collective Knowledge Rich User Experience More Channels of Communication

Harnessing Collective Knowledge

Rich User Experience

More Channels of Communication

Where do you start? Case Study – Gilflings Designs

Case Study – Gilflings Designs

Tip: Start Small Flickr Blog Etsy

Flickr

Blog

Etsy

The 7 Roads of Social Media Generate new leads? Provide customer service? Improve customer retention? Increase your knowledge? Align with your competitors? Establish your authority as an expert? Do business more productively?

Generate new leads?

Provide customer service?

Improve customer retention?

Increase your knowledge?

Align with your competitors?

Establish your authority as an expert?

Do business more productively?

The current buzz Facebook Twitter YouTube Delicious Digg Linkedin Flickr Image Draw the Line

Facebook

Twitter

YouTube

Delicious

Digg

Linkedin

Flickr

The 7 Roads of Social Media Generate new leads? Establish your authority as an expert? Do business more productively? Social Networking

Generate new leads?

Establish your authority as an expert?

Do business more productively?

Facebook By Autumn 2007 Facebook received 40 billion page views a month. 11% of users are over the age of 35 Users spend an average of 19 minutes a day on Facebook Information from crunchbase

By Autumn 2007 Facebook received 40 billion page views a month.

11% of users are over the age of 35

Users spend an average of 19 minutes a day on Facebook

Facebook Status Updates Groups Forum discussions Notice Boards / Wall Messaging Digi gifts RSS Feeds PPC targeted advertising Video Add on / aggregation

Status Updates

Groups

Forum discussions

Notice Boards / Wall

Messaging

Digi gifts

RSS Feeds

PPC targeted advertising

Video

Add on / aggregation

Niche Target Marketing Shift Happens Creative Industries and converging technologies Facebook group created 11 well selected Facebook groups targeted Facebook potential audience – 63,385

Shift Happens Creative Industries and converging technologies

Facebook group created

11 well selected Facebook groups targeted

Facebook potential audience – 63,385

Twitter Twitter was launched in July 2006 In one year Dec 07 – 08 Twitter grew from 500,000 to over 4 million users From Dec 08 to Mar 09 Twitter grew from 4 million to 14 million Information from crunchbase

Twitter was launched in July 2006

In one year Dec 07 – 08 Twitter grew from 500,000 to over 4 million users

From Dec 08 to Mar 09 Twitter grew from 4 million to 14 million

Twitter Twitter in Plain English (video) Who makes the grade? Tacking conversations Many Tweets in one stream Twitter central control The intricacies of Twitter

Twitter in Plain English (video)

Who makes the grade?

Tacking conversations

Many Tweets in one stream

Twitter central control

What makes you different? Identity Brand Personality Product Philosophy Ethics

The Business Edge Facebook Ecademy Linked In E.Factor

Facebook

On-line & Off-line Branding Tagging Brand Consistency Tag lines Logos Packaging Greetings Multi Channelled Communication

Tagging

Brand Consistency

Tag lines

Logos

Packaging

Greetings

Multi Channelled Communication

Digital Footprint Web Site/Blog Twitter Old Blog Flickr Vimeo YouTube Qik

Web Site/Blog

Twitter

Old Blog

Flickr

Vimeo

YouTube

Qik

Digital Footprint I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world. I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally And my website is OurManInside.com

I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.

I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally

And my website is OurManInside.com

Getting on the Web

Going Mobile

Be more productive

Be more productive Voice to Text 0845 040 6699

Voice to Text

The 3 Defining Concepts

Arrive Listen Ask Provide Advise The 5 steps

Arrive

Listen

Ask

Provide

Advise

What can it do? Collaboration on drafting policy documents One location for shared information Easy access to forms & leaflets Page turning brochures on your web site Flip Chart capture and documentation Online Polls, Surveys, Testimony & Feedback Customer product reviews

Collaboration on drafting policy documents

One location for shared information

Easy access to forms & leaflets

Page turning brochures on your web site

Flip Chart capture and documentation

Online Polls, Surveys, Testimony & Feedback

Customer product reviews

Business Benefits Don’t add technology to the way you do things. Change the way you do things when you know what the technology can do.

Don’t add technology to the way you do things.

Change the way you do things when you know what the technology can do.

The 7 Roads of Social Media Generate new leads? Provide customer service? Improve customer retention? Increase your knowledge? Align with your competitors? Establish your authority as an expert? Do business more productively?

Generate new leads?

Provide customer service?

Improve customer retention?

Increase your knowledge?

Align with your competitors?

Establish your authority as an expert?

Do business more productively?

The 7 Roads of Social Media Generate new leads? Establish your authority as an expert? Do business more productively? Social Networking

Generate new leads?

Establish your authority as an expert?

Do business more productively?

Making it Work Make the web part of your process. Schedule social media time Start small. Pick your platforms.

Make the web part of your process.

Schedule social media time

Start small.

Pick your platforms.

Resource Availability http://www.slideshare.net/pcmcreative

Social media in Plain English Common Craft

More Plain English Social Media Social Networking Blogging RSS Photo Sharing Wikis (Online collaborating) PR web (http://www.prweb.com/) www.commoncraft.com

Social Media

Social Networking

Blogging

RSS

Photo Sharing

Wikis (Online collaborating)

PR web (http://www.prweb.com/)

http://speakvox.spinvox.com/

Questions