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How can Social Media help my Business   Caron Lyon #BLBB Mobile Phones on Silent
Business Benefits <ul><li>Don’t add technology to the  way you do things. </li></ul><ul><li>Change the way you do  things ...
What can it do? <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul><ul><li...
What can it do? <ul><li>Greater access and reach for your marketing materials </li></ul><ul><li>Facilitates and enables ea...
What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspect...
Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of ...
 
Where do you start? <ul><li>Case Study –  Gilflings Designs </li></ul>
Tip: Start Small <ul><li>Flickr </li></ul><ul><li>Blog </li></ul><ul><li>Etsy </li></ul>
The 7 Roads of Social Media <ul><li>Generate new leads?  </li></ul><ul><li>Provide customer service?  </li></ul><ul><li>Im...
The current buzz <ul><li>Facebook   </li></ul><ul><li>Twitter   </li></ul><ul><li>YouTube   </li></ul><ul><li>Delicious   ...
The 7 Roads of Social Media <ul><li>Generate new leads?  </li></ul><ul><li>Establish your authority as an expert? </li></u...
Facebook <ul><li>By Autumn 2007 Facebook received 40 billion page views a month.  </li></ul><ul><li>11% of users are over ...
Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boar...
Niche Target Marketing <ul><li>Shift Happens  Creative Industries and converging technologies </li></ul><ul><li>Facebook g...
Twitter <ul><li>Twitter was launched in July 2006  </li></ul><ul><li>In one year Dec 07 – 08 Twitter grew from 500,000 to ...
Twitter <ul><li>Twitter in Plain English  (video) </li></ul><ul><li>Who makes the grade? </li></ul><ul><li>Tacking convers...
What makes you different? Identity Brand Personality Product Philosophy Ethics
The Business Edge <ul><li>Facebook </li></ul>Ecademy Linked In E.Factor
On-line & Off-line Branding <ul><li>Tagging </li></ul><ul><li>Brand Consistency </li></ul><ul><li>Tag lines </li></ul><ul>...
Digital Footprint <ul><li>Web Site/Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Old Blog </li></ul><ul><li>Flickr </li...
Digital Footprint <ul><li>I am a social media mongrel, creating content in all flavours. Between taking photographs, shoot...
Getting on the Web
Going Mobile
Be more productive
Be more productive <ul><li>Voice to Text </li></ul>0845 040 6699
The 3 Defining Concepts
<ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul...
What can it do?  <ul><li>Collaboration on drafting policy documents </li></ul><ul><li>One location for shared information ...
Business Benefits <ul><li>Don’t add technology to the  way you do things. </li></ul><ul><li>Change the way you do  things ...
The 7 Roads of Social Media <ul><li>Generate new leads?  </li></ul><ul><li>Provide customer service?  </li></ul><ul><li>Im...
The 7 Roads of Social Media <ul><li>Generate new leads?  </li></ul><ul><li>Establish your authority as an expert? </li></u...
Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time </li></ul><ul><li>S...
Resource Availability http://www.slideshare.net/pcmcreative
Social media in Plain English Common Craft
More Plain English <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>R...
 
http://speakvox.spinvox.com/
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Bl Social Media Breakfast Briefing

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Would you like to know how businesses are using Internet Resources to promote their services online?
Are you struggling to understand the business benefits of using tools such as Twitter, Blogs, Facebook to market your business?

The Internet provides so many marketing opportunities that the choices can sometimes seem overwhelming. You may have heard the phrase social media or be aware of tools such as YouTube, Twitter, Facebook, MySpace, Second Life, blogs, and wikis, just to name a few?

The expansion of social media is the latest phase of the Internet and to understand how your business can benefit join us for a short presentation and demonstration designed to demonstrate how a funky, self managing, updating on the move website is within your grasp and budget.

The Social Media presentation includes:

* Social Media in plain English
* The Business Benefits
* Web 2.0 – A state of mind and the Internet landscape
* 7 Roads of Social Media success
* Social Media and business- Who the hell are you?
* The dawn of mobile media
* The 5 rules of Social Media
* The 3 driving concepts
* Content is King
* Where are you?
* Making it work – including audience participation mobile media demo

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  • Transcript of "Bl Social Media Breakfast Briefing"

    1. 1. How can Social Media help my Business Caron Lyon #BLBB Mobile Phones on Silent
    2. 2. Business Benefits <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
    3. 3. What can it do? <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul><ul><li>Boosted organic Goggle listings </li></ul><ul><li>Eco-friendly and paper saving </li></ul><ul><li>Cost reduction on printed materials </li></ul>
    4. 4. What can it do? <ul><li>Greater access and reach for your marketing materials </li></ul><ul><li>Facilitates and enables easier word of mouth sharing </li></ul><ul><li>Increase repeat business from existing customers </li></ul>
    5. 5. What is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media
    6. 6. Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
    7. 7. Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
    8. 9. Where do you start? <ul><li>Case Study – Gilflings Designs </li></ul>
    9. 10. Tip: Start Small <ul><li>Flickr </li></ul><ul><li>Blog </li></ul><ul><li>Etsy </li></ul>
    10. 11. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    11. 12. The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Digg </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul>Image Draw the Line
    12. 13. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>Social Networking
    13. 14. Facebook <ul><li>By Autumn 2007 Facebook received 40 billion page views a month. </li></ul><ul><li>11% of users are over the age of 35 </li></ul><ul><li>Users spend an average of 19 minutes a day on Facebook </li></ul>Information from crunchbase
    14. 15. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>Messaging </li></ul><ul><li>Digi gifts </li></ul><ul><li>RSS Feeds </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video </li></ul><ul><li>Add on / aggregation </li></ul>
    15. 16. Niche Target Marketing <ul><li>Shift Happens Creative Industries and converging technologies </li></ul><ul><li>Facebook group created </li></ul><ul><li>11 well selected Facebook groups targeted </li></ul><ul><li>Facebook potential audience – 63,385 </li></ul>
    16. 17. Twitter <ul><li>Twitter was launched in July 2006 </li></ul><ul><li>In one year Dec 07 – 08 Twitter grew from 500,000 to over 4 million users </li></ul><ul><li>From Dec 08 to Mar 09 Twitter grew from 4 million to 14 million </li></ul>Information from crunchbase
    17. 18. Twitter <ul><li>Twitter in Plain English (video) </li></ul><ul><li>Who makes the grade? </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in one stream </li></ul><ul><li>Twitter central control </li></ul>The intricacies of Twitter
    18. 19. What makes you different? Identity Brand Personality Product Philosophy Ethics
    19. 20. The Business Edge <ul><li>Facebook </li></ul>Ecademy Linked In E.Factor
    20. 21. On-line & Off-line Branding <ul><li>Tagging </li></ul><ul><li>Brand Consistency </li></ul><ul><li>Tag lines </li></ul><ul><li>Logos </li></ul><ul><li>Packaging </li></ul><ul><li>Greetings </li></ul><ul><li>Multi Channelled Communication </li></ul>
    21. 22. Digital Footprint <ul><li>Web Site/Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Old Blog </li></ul><ul><li>Flickr </li></ul><ul><li>Vimeo </li></ul><ul><li>YouTube </li></ul><ul><li>Qik </li></ul>
    22. 23. Digital Footprint <ul><li>I am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world. </li></ul><ul><li>I am based in the UK but will travel anywhere. You can follow me on Twitter at: twitter.com/documentally </li></ul><ul><li>And my website is OurManInside.com </li></ul>
    23. 24. Getting on the Web
    24. 25. Going Mobile
    25. 26. Be more productive
    26. 27. Be more productive <ul><li>Voice to Text </li></ul>0845 040 6699
    27. 28. The 3 Defining Concepts
    28. 29. <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>The 5 steps
    29. 30. What can it do? <ul><li>Collaboration on drafting policy documents </li></ul><ul><li>One location for shared information </li></ul><ul><li>Easy access to forms & leaflets </li></ul><ul><li>Page turning brochures on your web site </li></ul><ul><li>Flip Chart capture and documentation </li></ul><ul><li>Online Polls, Surveys, Testimony & Feedback </li></ul><ul><li>Customer product reviews </li></ul>
    30. 31. Business Benefits <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
    31. 32. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
    32. 33. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>Social Networking
    33. 34. Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time </li></ul><ul><li>Start small. </li></ul><ul><li>Pick your platforms. </li></ul>
    34. 35. Resource Availability http://www.slideshare.net/pcmcreative
    35. 36. Social media in Plain English Common Craft
    36. 37. More Plain English <ul><li>Social Media </li></ul><ul><li>Social Networking </li></ul><ul><li>Blogging </li></ul><ul><li>RSS </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Wikis (Online collaborating) </li></ul><ul><li>PR web (http://www.prweb.com/) </li></ul>www.commoncraft.com
    37. 39. http://speakvox.spinvox.com/
    38. 40. Questions
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