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Festivals & Social Media London 2010 #bafa10
Tell me... <ul><li>When do you feel least in control of your event?  </li></ul><ul><ul><li>Why? </li></ul></ul><ul><li>Whe...
Today <ul><li>What is Social Media? </li></ul><ul><li>Beginning your journey. </li></ul><ul><li>Social Media in practice. ...
The 7 Roads of Social Media <ul><li>Generate an audience?  </li></ul><ul><li>Provide event information?  </li></ul><ul><li...
What about my festival? <ul><li>Schedules </li></ul><ul><li>Team Coordination </li></ul><ul><li>Maintaining a Festivals id...
What about my festival? <ul><li>Metrics and Measurements </li></ul><ul><li>Event lifecycle management </li></ul><ul><li>Cr...
 
Social Media <ul><li>Film </li></ul><ul><li>Radio </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><...
Social Media? On the streets
Be social with your media http://bit.ly/aWGcEP   Birds Eye View Film Festival http://bit.ly/9N9h31   Glastonbury Festival ...
Old Media vs. New Media <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see...
Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </...
Engagement <ul><li>QR codes </li></ul><ul><li>Geo-location </li></ul>http://bit.ly/b71cEe
Box Office
Social Media - defined <ul><li>The online tools and platforms that people use to share opinions, insights,  experiences , ...
Experiences...
Time <ul><li>Email updates </li></ul><ul><li>Mobile updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>RSS </li></u...
Adding Social Media <ul><li>Why are you here? </li></ul>
The 7 Roads of Social Media <ul><li>Generate an audience?  </li></ul><ul><li>Provide event information?  </li></ul><ul><li...
Why Social Networking? Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting...
Facebook - A Bewildering Tangle http://nyti.ms/bAj58M
The State of Facebook <ul><li>News Feed </li></ul><ul><li>Profile </li></ul><ul><li>Groups </li></ul><ul><li>Pages </li></...
Facebook Groups Nov 2008 1,623 members 2064 1195 140 745 341 800 August 2009 3,539 members 6 Scotland Arts Groups May 2010...
Niche Targeting <ul><li>Creative Industries and converging technologies </li></ul><ul><li>Facebook group created </li></ul...
Twitter
Twitter.com
Micro blogging & Status updates
Twitter - land <ul><li>Stats & Analytics tools </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in on...
Conversation Updates written and sent when your profile is  locked  will only be seen  by people who follow you Tweets  se...
Followers to Friends Twitter for beginners on Issuu http://bit.ly/4yngN
Print on Demand ISSUU
On line Publishing
Holistic Digital Development <ul><li>Artistic </li></ul><ul><li>Organisational </li></ul><ul><li>Business </li></ul>www.ge...
Collected Knowledge <ul><li>Case Studies </li></ul><ul><li>Road Shows </li></ul><ul><li>Workshops </li></ul><ul><li>Social...
Your very own Facebook <ul><li>Recent Activity </li></ul><ul><li>Status Updates </li></ul><ul><li>Personal Profiles </li><...
Social Networking www.getambition.ning.com
What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Shari...
Live Documentation #BAFA10
Filtering <ul><li>Bafa10 </li></ul><ul><li>BritArtsFest </li></ul><ul><li>Arts festival </li></ul>
Collecting Manchester International Festival
Engaging
Ambient Participation
Documenting
Live Streaming <ul><li>Point and shoot </li></ul><ul><li>Hit 5 to Tweet </li></ul>http://bit.ly/9lzFkg   Nottingham Creati...
Stay Connected JOIKUSPOT   premium Notebook PC or Mac Mobile Broadband Mobile wifi hub
Sharing www.slideshare.net/pcmcreative
Making it Work <ul><li>Start small.  </li></ul><ul><li>Schedule social media time. </li></ul><ul><li>Make the web part of ...
All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press PCM creative - soci...
Call to Action <ul><li>Identify your top 3 priority roads </li></ul><ul><li>3 services to investigate further </li></ul><u...
Questions WEB:  http://www.pcmcreative.com   BLOG:  http://pcmcreative.typepad.com TWITTER:  http://twitter.com/pcmcreativ...
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London - BAFA - Social Media for Festivals

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PCM creative's CJ delivered this presentation to British Arts Festival Association members in London at Theatres Trust on 20 May

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Transcript of "London - BAFA - Social Media for Festivals"

  1. 1. Festivals & Social Media London 2010 #bafa10
  2. 2. Tell me... <ul><li>When do you feel least in control of your event? </li></ul><ul><ul><li>Why? </li></ul></ul><ul><li>When do you feel most in control of your event? </li></ul><ul><ul><li>Why? </li></ul></ul>PCM creative - social media made simple
  3. 3. Today <ul><li>What is Social Media? </li></ul><ul><li>Beginning your journey. </li></ul><ul><li>Social Media in practice. </li></ul><ul><li>Call to action </li></ul>
  4. 4. The 7 Roads of Social Media <ul><li>Generate an audience? </li></ul><ul><li>Provide event information? </li></ul><ul><li>Maintain audience attention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align & connect with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Run an event more productively? </li></ul>
  5. 5. What about my festival? <ul><li>Schedules </li></ul><ul><li>Team Coordination </li></ul><ul><li>Maintaining a Festivals identity </li></ul><ul><li>Publicity, Advertising, Promotion & Affiliates </li></ul><ul><li>Sales: Ecommerce and Box Office </li></ul>
  6. 6. What about my festival? <ul><li>Metrics and Measurements </li></ul><ul><li>Event lifecycle management </li></ul><ul><li>Crowd Control </li></ul><ul><li>Feedback, Monitoring, Reporting, Archiving </li></ul><ul><li>Event activity </li></ul>Plan – Prep – Deliver – Reflect - Report
  7. 8. Social Media <ul><li>Film </li></ul><ul><li>Radio </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Theatre </li></ul><ul><li>Television </li></ul><ul><li>Books </li></ul><ul><li>Festivals </li></ul><ul><li>Concerts </li></ul>
  8. 9. Social Media? On the streets
  9. 10. Be social with your media http://bit.ly/aWGcEP Birds Eye View Film Festival http://bit.ly/9N9h31 Glastonbury Festival Popcorn Hat Players & Harrisburg Shakespeare Festival http://bit.ly/bQfmPe http://bit.ly/d5ghAE http://bit.ly/9YlwHY
  10. 11. Old Media vs. New Media <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” </li></ul><ul><li>Marcus Romer </li></ul><ul><li>Artistic Director - Pilot Theatre Company. </li></ul>
  11. 12. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Programs </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
  12. 13. Engagement <ul><li>QR codes </li></ul><ul><li>Geo-location </li></ul>http://bit.ly/b71cEe
  13. 14. Box Office
  14. 15. Social Media - defined <ul><li>The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
  15. 16. Experiences...
  16. 17. Time <ul><li>Email updates </li></ul><ul><li>Mobile updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>RSS </li></ul><ul><li>Google Alerts </li></ul><ul><li>User Generated Content </li></ul>
  17. 18. Adding Social Media <ul><li>Why are you here? </li></ul>
  18. 19. The 7 Roads of Social Media <ul><li>Generate an audience? </li></ul><ul><li>Provide event information? </li></ul><ul><li>Maintain audience attention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align & connect with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Run an event more productively? </li></ul>
  19. 20. Why Social Networking? Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
  20. 21. Facebook - A Bewildering Tangle http://nyti.ms/bAj58M
  21. 22. The State of Facebook <ul><li>News Feed </li></ul><ul><li>Profile </li></ul><ul><li>Groups </li></ul><ul><li>Pages </li></ul><ul><li>Applications </li></ul><ul><li>Likes </li></ul>
  22. 23. Facebook Groups Nov 2008 1,623 members 2064 1195 140 745 341 800 August 2009 3,539 members 6 Scotland Arts Groups May 2010 5,285 members
  23. 24. Niche Targeting <ul><li>Creative Industries and converging technologies </li></ul><ul><li>Facebook group created </li></ul><ul><li>11 Facebook groups targeted </li></ul><ul><li>2008 Facebook potential audience – 63,385 </li></ul><ul><li>2009 Facebook potential audience – 208,573 </li></ul><ul><li>2010 ??? </li></ul>http://bit.ly/a88Eh8 www.shifthappens.ning.com
  24. 25. Twitter
  25. 26. Twitter.com
  26. 27. Micro blogging & Status updates
  27. 28. Twitter - land <ul><li>Stats & Analytics tools </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in one stream </li></ul><ul><li>Twitter central control </li></ul>
  28. 29. Conversation Updates written and sent when your profile is locked will only be seen by people who follow you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone but intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting
  29. 30. Followers to Friends Twitter for beginners on Issuu http://bit.ly/4yngN
  30. 31. Print on Demand ISSUU
  31. 32. On line Publishing
  32. 33. Holistic Digital Development <ul><li>Artistic </li></ul><ul><li>Organisational </li></ul><ul><li>Business </li></ul>www.getambition.com http://bit.ly/d6Skj6
  33. 34. Collected Knowledge <ul><li>Case Studies </li></ul><ul><li>Road Shows </li></ul><ul><li>Workshops </li></ul><ul><li>Social Network </li></ul>http://www.getambition.com/resources
  34. 35. Your very own Facebook <ul><li>Recent Activity </li></ul><ul><li>Status Updates </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Groups </li></ul><ul><li>Forums </li></ul><ul><li>Blog / Notice board </li></ul><ul><li>Events calendar </li></ul><ul><li>IM live chat </li></ul><ul><li>Photos / Video / Audio </li></ul><ul><li>Measurable Stats </li></ul>www.axiscentre.ning.com
  35. 36. Social Networking www.getambition.ning.com
  36. 37. What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Sharing </li></ul><ul><li>Gathering </li></ul><ul><li>Development </li></ul>
  37. 38. Live Documentation #BAFA10
  38. 39. Filtering <ul><li>Bafa10 </li></ul><ul><li>BritArtsFest </li></ul><ul><li>Arts festival </li></ul>
  39. 40. Collecting Manchester International Festival
  40. 41. Engaging
  41. 42. Ambient Participation
  42. 43. Documenting
  43. 44. Live Streaming <ul><li>Point and shoot </li></ul><ul><li>Hit 5 to Tweet </li></ul>http://bit.ly/9lzFkg Nottingham Creative Business Awards Launch 2009
  44. 45. Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub
  45. 46. Sharing www.slideshare.net/pcmcreative
  46. 47. Making it Work <ul><li>Start small. </li></ul><ul><li>Schedule social media time. </li></ul><ul><li>Make the web part of your process. </li></ul><ul><li>Pick your platforms. </li></ul><ul><li>Define your goals & expectation. </li></ul><ul><li>Formalise practice and conduct </li></ul>http://bit.ly/policytool
  47. 48. All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press PCM creative - social media made simple
  48. 49. Call to Action <ul><li>Identify your top 3 priority roads </li></ul><ul><li>3 services to investigate further </li></ul><ul><li>Tweet and include the #bafa10 tag </li></ul><ul><li>Join the BAFA group on Amb:IT:ion </li></ul>
  49. 50. Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning
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