London - BAFA - Social Media for Festivals

Festivals & Social Media London 2010 #bafa10

Tell me...
When do you feel least in control of your event?
Why?
When do you feel most in control of your event?
Why?
PCM creative - social media made simple

Today
What is Social Media?
Beginning your journey.
Social Media in practice.
Call to action

The 7 Roads of Social Media
Generate an audience?
Provide event information?
Maintain audience attention?
Increase your knowledge?
Align & connect with your competitors?
Establish your authority as an expert?
Run an event more productively?

What about my festival?
Schedules
Team Coordination
Maintaining a Festivals identity
Publicity, Advertising, Promotion & Affiliates
Sales: Ecommerce and Box Office

What about my festival?
Metrics and Measurements
Event lifecycle management
Crowd Control
Feedback, Monitoring, Reporting, Archiving
Event activity
Plan – Prep – Deliver – Reflect - Report

Social Media
Film
Radio
Newspapers
Magazines
Theatre
Television
Books
Festivals
Concerts

Social Media? On the streets

Be social with your media http://bit.ly/aWGcEP Birds Eye View Film Festival http://bit.ly/9N9h31 Glastonbury Festival Popcorn Hat Players & Harrisburg Shakespeare Festival http://bit.ly/bQfmPe http://bit.ly/d5ghAE http://bit.ly/9YlwHY

Old Media vs. New Media
“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”
Marcus Romer
Artistic Director - Pilot Theatre Company.

Old Media meets New Media
Magazines
Papers
Fliers
Posters
Programs
Business Cards
Buses
Signs
T-Shirts

Engagement
QR codes
Geo-location
http://bit.ly/b71cEe

Box Office

Social Media - defined
The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis.

Experiences...

Time
Email updates
Mobile updates
Voice to Text
RSS
Google Alerts
User Generated Content

Adding Social Media
Why are you here?

The 7 Roads of Social Media
Generate an audience?
Provide event information?
Maintain audience attention?
Increase your knowledge?
Align & connect with your competitors?
Establish your authority as an expert?
Run an event more productively?

Why Social Networking? Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”

Facebook - A Bewildering Tangle http://nyti.ms/bAj58M

The State of Facebook
News Feed
Profile
Groups
Pages
Applications
Likes

Facebook Groups Nov 2008 1,623 members 2064 1195 140 745 341 800 August 2009 3,539 members 6 Scotland Arts Groups May 2010 5,285 members

Niche Targeting
Creative Industries and converging technologies
Facebook group created
11 Facebook groups targeted
2008 Facebook potential audience – 63,385
2009 Facebook potential audience – 208,573
2010 ???
http://bit.ly/a88Eh8 www.shifthappens.ning.com

Twitter

Twitter.com

Micro blogging & Status updates

Twitter - land
Stats & Analytics tools
Tacking conversations
Many Tweets in one stream
Twitter central control

Conversation Updates written and sent when your profile is locked will only be seen by people who follow you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone but intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting

Followers to Friends Twitter for beginners on Issuu http://bit.ly/4yngN

Print on Demand ISSUU

On line Publishing

Holistic Digital Development
Artistic
Organisational
Business
www.getambition.com http://bit.ly/d6Skj6

Collected Knowledge
Case Studies
Road Shows
Workshops
Social Network
http://www.getambition.com/resources

Your very own Facebook
Recent Activity
Status Updates
Personal Profiles
Groups
Forums
Blog / Notice board
Events calendar
IM live chat
Photos / Video / Audio
Measurable Stats
www.axiscentre.ning.com

Social Networking www.getambition.ning.com

What is important?
Networking
Participation
Engagement
Sharing
Gathering
Development

Live Documentation #BAFA10

Filtering
Bafa10
BritArtsFest
Arts festival

Collecting Manchester International Festival

Engaging

Ambient Participation

Documenting

Live Streaming
Point and shoot
Hit 5 to Tweet
http://bit.ly/9lzFkg Nottingham Creative Business Awards Launch 2009

Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub

Sharing www.slideshare.net/pcmcreative

Making it Work
Start small.
Schedule social media time.
Make the web part of your process.
Pick your platforms.
Define your goals & expectation.
Formalise practice and conduct
http://bit.ly/policytool

All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press PCM creative - social media made simple

Call to Action
Identify your top 3 priority roads
3 services to investigate further
Tweet and include the #bafa10 tag
Join the BAFA group on Amb:IT:ion

Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning

London - BAFA - Social Media for Festivals

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