Communicate effectively          in imagery,     SECRET                          #4       not just words.                 ...
We use 5-6 metaphors per minute.3. Find x           x                 3 cm                        4 cm                    ...
3. Find x   x          3 cm                4 cm                              14

Facts can be presented differently depending on the metaphor you                             choose.          “Tax Cuts”  ...
Case Study:De Beer’s DiamondJewelry                    16

Communicate effectively       in metaphors,      SECRET                          #5       not just words.                 ...
What motivates people to donate?21 Million hungry Africans    or   Rokia ( a 7 year old from Mali )    Medicine to save   ...
Communicate
effectively
in
                 stories,
    SECRET                              #6         not
just
words.
  ...
REAMTOITOINOANLAL   Insights come from interactionbetween   the rational and the emotional                              20

Great insights are bornout of the tension between     SECRETthe rational and irrational.   #7                             ...
ACTION                        action          action     action  ACTION                action    ACTIONaction             ...
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1 Maya Omar Smrd11part2

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1 Maya Omar Smrd11part2

  1. 1. Communicate effectively in imagery, SECRET #4 not just words. 12

  2. 2. We use 5-6 metaphors per minute.3. Find x x 3 cm 4 cm 13

  3. 3. 3. Find x x 3 cm 4 cm 14

  4. 4. Facts can be presented differently depending on the metaphor you choose. “Tax Cuts” “Tax Relief” 15

  5. 5. Case Study:De Beer’s DiamondJewelry 16

  6. 6. Communicate effectively in metaphors, SECRET #5 not just words. 17

  7. 7. What motivates people to donate?21 Million hungry Africans or Rokia ( a 7 year old from Mali ) Medicine to save or Medicine to save Rokia 1 million of childrenMedicine to save 2 children or Medicine to save 1 child 18

  8. 8. Communicate
effectively
in
 stories,
 SECRET #6 not
just
words.
 19

  9. 9. REAMTOITOINOANLAL Insights come from interactionbetween the rational and the emotional 20

  10. 10. Great insights are bornout of the tension between SECRETthe rational and irrational. #7 21

  11. 11. ACTION action action action ACTION action ACTIONaction action ACTIONaction action actionACTION Challenge action action ACTION The Business action ACTION actionACtion action action action action

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