Team InGinia OAP Final Report
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OAP Report - The Enigma Engine Presented by Team nGinia

OAP Report - The Enigma Engine Presented by Team nGinia

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Team InGinia OAP Final Report Presentation Transcript

  • 1. Unlock Your Kids Potential ThroughLively Activities this summer ... Enigma Engine an application for managing your childrens schedules + activities PRESENTED BY TEAM INGINIA:Huxley Seidman Kelly Kramer David Hodge Victor Lourng Padma Chitrapu Ashley Halsey Hemingway
  • 2. The Problem● Parents have to look at several sources to plan a schedule for summer or after school/weekend activities● There is no single place to create a master schedule● It is difficult to find and compare similar activities● Registering for an activity is completely separate from managing how it integrates into your familys schedule
  • 3. Our Solution - The Enigma EngineFrom Wikipedia: An Enigma machine is any of a family of related electro-mechanical rotor ciphermachines used for the encryption and decryption of secret messages.Our Enigma Engine is an online machine that encrypts and decrypts childrens activities allowingonly those that are authorized access to read it. ● Given a set of interests/timing/location/cost parameters, Enigma Engine will propose a schedule with options ● Enigma Engine allows caregivers and service providers to post their events ● The master schedule calendar allows parents to filter, register and schedule the various activities they are interested in
  • 4. Key PartnershipsEnigma Engine pulls ● Schoolsappropriate data from a ● Non-Profitsvariety of relevant and ● Local Businessesreliable sources: ● Camps ● Childcare Providers ● Rec Centers ● Sports Leagues ● ...and more!
  • 5. Testing our Value Proposition:Our Survey - Q1How do you search for activities (educational, indoor/outdoor, performing arts, and resources) for your children?Internet 40%Word of Mouth 20%Community Announcement 30%Other 10%
  • 6. Testing our Value Proposition:Our Survey - Q2As a parent or caregiver, would you utilize a website thataggregates activities based on your profile/personalpreferences and location?Yes 50%No 20%Maybe 30%
  • 7. Testing our Value Proposition:Our Survey - Q3If you were a vendor that provides the product or service forkids and their families, would you pay to be listed on thewebsite that advertises your service?Yes 70%No 10%Maybe 20%
  • 8. Testing our Value Proposition: Our Survey - Q4As a parent or caregiver, would you pay a small annual feeof $20 to get access to a host of other benefits such as pre-sales codes?Yes 50%No 20%Maybe 30%
  • 9. Testing our Value Proposition:Pricing Research "I pay $150 per year for Care.com, which gives me unlimited access and also background checks" – quote from a surveyed mother
  • 10. Testing our Value Proposition:Our Findings + AdaptationsWe found: So we modified:Type problem we found Type our modification toin this space here our project in this space here
  • 11. Testing our Value Proposition:Our Findings + AdaptationsWe found: So we modified:Multiple caregivers (such The ability for multipleas mothers, fathers, users to interact with thegrandparents, schedule, allowing forbabysitters, nannies and collaboration +more) are responsible for communication withplanning and adhering to caregiversthe childrens schedule
  • 12. Testing our Value Proposition:Our Findings + AdaptationsWe found: So we modified:Parents are interested in We added the ability foridentifying activities in social interaction,which their friends possibly through directchildren and their invitations between userschildrens friends will be or passive notifications ofparticipating, in order to other users activitiesjoin them
  • 13. Testing our Value Proposition:Our Findings + AdaptationsWe found: So we modified:Parents are interested in By making it easy forsaving money through parents to schedule withgroup discounts or other parents as a group,coupons we could more easily attract advertisers + partners while offering substantial discounts to our users
  • 14. Testing our Value Proposition:Our Findings + AdaptationsWe found: So we modified:Parents with multiple By allowing our users tochildren sometimes have enter a home address, wedifficulty scheduling and can estimate travel timesattending events due to and more accuratelylogistical concerns predict scheduling conflicts
  • 15. Enigma Engine: Next Steps● We have decided to continue to pursue our original idea, while incorporating changes based on our findings through research● More research is needed, which may possibly include: ○ continued pricing research (cost, subscriptions, etc) ○ getting responses to a prototype or wireframe
  • 16. Unlock Your Kids PotentialThrough Lively Activities this summer ...Check out the Enigma Engine For more information, visit our blog: http://venture- lab.org/blog_posts?team=6148 Huxley Seidman Victor Lourng Kelly Kramer David Hodge Padma Chitrapu Ashley Halsey Hemingway