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Apple Apple Presentation Transcript

  • 1
  • ‫‪ ‬ﺷﺭﻛﺔ ﺃﺑـﱢﻝ ‪Apple Inc‬ﻫﻲ‬ ‫ٌ‬ ‫ﺷﺭﻛﺔ ﺃﻣﺭﻳﻛﻳﺔ ﻣﺗﻌﺩﺩﺓ ﺗﻌﻣﻝ ﻋﻠﻰ‬ ‫ُ‬ ‫ﺗﺻﻣﻳﻡ ﻭﺗﺻﻧﻳﻊ ﺍﻹﻟﻛﺗﺭﻭﻧﻳﺎﺕ‬ ‫ﺍﻻﺳﺗﻬﻼﻛﻳﺔ ﻭﻣﻧﺗﺟﺎﺕ ﺑﺭﺍﻣﺞ‬ ‫ﺍﻟﻛﻭﻣﺑﻳﻭﺗﺭ‬ ‫‪ ‬ﺃﻧﺷﺋﺕ ﺍﻟﺷﺭﻛﺔ ﻓﻲ ﻛﻭﺑﺭﺗﻳﻧﻭ،‬ ‫ﻛﺎﻟﻳﻔﻭﺭﻧﻳﺎ ﻓﻲ ﺍﻷﻭﻝ ﻣﻥ ﻧﻳﺳﺎﻥ‬‫ﻋﺎﻡ 6791ﻣﻥ ﻗﺑﻝ ﺳﺗﻳﻑ ﺟﻭﺑﺯ ﻭ‬ ‫ﺳﺗﻳﻑ ﻭﺯﻧﻳﺎﻙ ﻭ ﺭﻭﻧﺎﻟﺩ ﻭﻳﻥ‬ ‫2‬
  • ‫♦ ﺳﺗﻳﻑ ﺟﻭﺑﺯ‬ ‫♦ ﻭﻟﺩ ﻋﺎﻡ 5591 ﻓﻲ‬ ‫ﻛﺎﻟﻳﻔﻭﺭﻧﻳﺎ‬ ‫♦ ﺃﺣﺩ ﻣﺅﺳﺳﻲ ﺷﺭﻛﺔ “ﺃﺑﻝ "‬ ‫ﺍﻟﻌﻣﻼﻗﺔ ﻭﺍﻟﺭﺋﻳﺱ ﺍﻟﺗﻧﻔﻳﺫﻱ‬ ‫ﻟﻠﺷﺭﻛﺔ ﺣﺎﻟﻳﺎ َ‬ ‫♦ ﻁﺭﺡ ﻣﺅﺧﺭﺍً ﻣﻧﺗﺞ ﺟﺩﻳﺩ‬‫ﻫﻭ ﻛﻭﻣﺑﻳﻭﺗﺭ ﻟﻭﺣﻲ ‪Ipad‬‬ ‫♦ ﺗﻭﻓﻲ ﻫﺫﺍ ﺍﻟﻌﺎﻡ‬ ‫3‬ View slide
  • ‫‪ ‬ﺍﻟﺩﺧﻝ ﺍﻟﺻﺎﻓﻲ 942.801‬ ‫ﺑﻠﻳﻭﻥ ﺩﻭﻻﺭ‬ ‫‪ ‬ﺍﻟﺭﺑﺢ ﺍﻟﺻﺎﻓﻲ 229.52‬ ‫ﺑﻠﻳﻭﻥ ﺩﻭﻻﺭ‬ ‫‪ 60,400 ‬ﻣﺳﺗﺧﺩﻡ‬ ‫‪ 357 ‬ﻣﺗﺟﺭ ﺣﻭﻝ ﺍﻟﻌﺎﻟﻡ.‬ ‫4‬ View slide
  • 5
  • ‫ُ َِ َ‬‫ﻓﻲ ﺗﺷﺭﻳﻥ ﺍﻷﻭﻝ 1002، ﻁﺭﺣﺕ ﺷﺭﻛﺔ ﺃﺑﻝ ﻣﺷﻐﻝ ﺍﻵﻱ ﺑﻭﺩﺍﻟﻣﻭﺳﻳﻘﻲ ﺍﻟﺭﻗﻣﻲ‬ ‫6‬
  • ‫ﻣﻧﺫ 7002 ﻭﺍﻟﻘﺻﺔ ﻣﺳﺗﻣﺭﺓ‬ ‫7‬
  • ‫ﻛﺎﻧﻭﻥ ﺍﻷﻭﻝ 0102 ‪ IPAD I‬ﺃﺫﺍﺭ 1102 2‪IPAD‬‬ ‫8‬
  • ‫‪ ‬ﻛﺎﻥ ﺃﺑﻝ 1 ﻳﺑﺎﻉ ﻋﺎﻡ 6791‬‫ﻟﻳﺗﻡ ﺗﺟﻣﻳﻌﻪ ﻣﻥ ﻗﺑﻝ ﺍﻟﻣﺷﺗﺭﻳﻥ‬ ‫)ﺩﻭﻥ ﺷﺎﺷﺔ ﺃﻭ ﻟﻭﺣﺔ ﻣﻔﺎﺗﻳﺢ(‬ ‫9‬
  • ‫‪ ‬ﻋﺎﻡ 7791 ﺃﺑﻝ ﺗﻭ ،‬‫ﻣﻊ ﻣﺣﺭﻙ ﻟﻸﻗﺭﺍﺹ ﺍﻟﻣﺭﻧﺔ ،‬ ‫ﺷﺎﺷﺔ ، ﻟﻭﺣﺔ ﺍﻟﻣﻔﺎﺗﻳﺢ،‬ ‫ﻭﺍﻟﺻﻭﺕ،، ﻭﺛﻣﺎﻧﻲ ﻓﺗﺣﺎﺕ‬ ‫ﺍﻟﺗﻭﺳﻌﺔ ﺍﻟﺩﺍﺧﻠﻳﺔ.‬ ‫01‬
  • ‫‪ ‬ﺑﺩﺃ ﺑﺈﻧﺗﺎﺟﻪ ﻋﺎﻡ 4891 ﺗﻣﻳﺯ‬ ‫ﺑﻧﻅﺎﻡ ﺗﺷﻐﻳﻝ ﺭﺳﻭﻣﻲ ﻳﺗﻡ‬ ‫ﺍﻟﺗﺣﻛﻡ ﺑﻪ ﺑﻭﺍﺳﻁﺔ ﺍﻟﻔﺄﺭﺓ ﻭ‬ ‫ﺳﻭﺍﻗﺔ ﺍﺳﻁﻭﺍﻧﺎﺕ‬ ‫11‬
  • New York Paris 12
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  • ‫‪ ‬ﺍﻓﺗﺗﺢ ﺍﻟﻣﺗﺟﺭﺷﻬﺭ ﺗﻣﻭﺯ ﻋﺎﻡ 8002‬ ‫‪ ‬ﻳﻭﺟﺩ ﺣﺗﻰ 6 ﺣﺯﻳﺭﺍﻥ 1102 ﻳﻭﺟﺩ ﺣﻭﺍﻟﻲ 00524 ﺗﻁﺑﻳﻕ‬ ‫ﻣﻛﺗﻭﺏ ﻣﻥ ﻁﺭﻑ ﺛﺎﻟﺙ ﻓﻲ ﻣﺗﺟﺭ ﺃﺑﻝ‬ ‫‪ ‬ﺗﻡ ﺗﺣﻣﻳﻝ 01 ﺑﻼﻳﻳﻥ ﺗﻁﺑﻳﻕ ﻣﻥ ﺍﻟﻣﺗﺟﺭ ﺣﺗﻰ 22 ﻛﺎﻧﻭﻥ ﺍﻟﺛﺎﻧﻲ‬ ‫1102‬‫‪ ٪ 30 ‬ﻣﻥ ﻋﺎﺋﺩﺍﺕ ﺗﻌﻭﺩ ﺇﻟﻰ ﺃﺑﻝ ، ﻭ 07 ٪ ﺗﺫﻫﺏ ﻟﻣﻧﺗﺞ ﺍﻟﺗﻁﺑﻳﻕ‬ ‫61‬
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  • ‫‪ ‬ﺍﻻﺳﺗﺭﺍﺗﻳﺟﻳﺎﺕ ﺍﻟﺳﺑﻌﺔ‬‫ﺍﻟﺭﺋﻳﺳﻳﺔ ﺍﻟﻭﺍﺟﺏ ﺗﻌﻠﻣﻬﺎ‬‫ﻣﻥ ﺍﻟﺗﺳﻭﻳﻕ ﺍﻟﻣﻁﺑﻕ ﻓﻲ‬ ‫ﺷﺭﻛﺔ ﺃﺑﻝ‬ ‫81‬
  • ‫1. ﺗﺟﺎﻫﻝ ﺍﻻﻧﺗﻘﺎﺩﺍﺕ ﺍﻟﻣﻭﺟﻬﺔ ﺇﻟﻳﻙ‬‫“ﺍﻷﻓﻛﺎﺭ ﺍﻟﻌﻅﻳﻣﺔ ﻏﺎﻟﺑﺎ ﻣﺎ ﻳﺗﻠﻘﻰ ﻣﻌﺎﺭﺿﺔ ﻋﻧﻳﻔﺔ ﻣﻥ ﺍﻟﻌﻘﻭﻝ ﺍﻟﻌﺎﺩﻳﺔ“‬ ‫ﺃﻟﺑﺭﺕ ﺃﻳﻧﺷﺗﺎﻳﻥ‬ ‫91‬
  • ‫2. ﺗﺣﻭﻳﻝ ﺍﻟﻌﺎﺩﻱ ﺇﻟﻰ ﺷﻲء ﺟﻣﻳﻝ‬ ‫02‬
  • ‫3. ﺗﺑﺭﻳﺭ ﺍﻟﺳﻌﺭ‬ ‫‪ ‬ﻻ ﻳﻣﻛﻥ ﻷﻱ ﺟﻬﺎﺯ ﺃﻥ ﻳﺟﺎﺭﻱ ﺷﺎﺷﺔ ‪.27” iMac‬‬‫‪ ‬ﻻ ﻳﻭﺟﺩ ﻛﻣﺑﻳﻭﺗﺭ ﻣﺣﻣﻭﻝ ﺭﻗﻳﻕ ﻣﺛﻝ ﺟﻬﺎﺯ .‪MacBook Air‬‬ ‫ﺃﺑﻝ ﻫﻭ ﺭﻭﻟﺯ ﺭﻭﻳﺱ ﻟﻠﺗﻛﻧﻭﻟﻭﺟﻳﺎ ﻭﻋﺎﻟﻡ ﺍﻟﺗﺻﻣﻳﻡ‬ ‫‪iMac‬‬ ‫‪Macbook Air‬‬ ‫12‬
  • ‫4. ﺍﻟﺗﻭﺍﺻﻝ ﻓﻲ ﻟﻐﺔ ﻣﻥ ﺍﻟﺟﻣﻬﻭﺭ‬ ‫‪ ‬ﺑﺩﻻ ﻣﻥ ﺩﻗﺔ ﺍﻟﻌﺭﺽ، ﺳﺗﺭﻯ ﻋﺑﺎﺭﺍﺕ ﻣﺛﻝ "ﺯﺟﺎﺝ ﻣﻥ‬‫ﺍﻟﺣﺎﻓﺔ ﺇﻟﻰ ﺍﻟﺣﺎﻓﺔ " ، ”ﺷﺎﺷﺔ ﻋﺭﺽ ﺷﺑﻛﻳﺔ” ، ﺍﻹﺿﺎءﺓ ﺍﻟﺧﻠﻔﻳﺔ‬ ‫ﺑﻭﺍﺳﻁﺔ ﺗﻘﻧﻳﺔ ‪LED‬‬ ‫22‬
  • ‫5. ﺍﻟﺗﺟﺭﺑﺔ‬ ‫‪ ‬ﻋﻧﺩ ﺍﻟﻘﻳﺎﻡ ﺑﻌﻣﻠﻳﺔ ﺑﺣﺙ ﻋﻠﻰ ﻳﻭﺗﻳﻭﺏ ﺳﺗﺟﺩ ﻣﺋﺎﺕ ﻣﻥ ﻋﻣﻠﻳﺎﺕ‬‫ﻓﺗﺢ ‪ unboxings‬ﻟﻣﻧﺗﺟﺎﺕ ﺃﺑﻝ، ﻣﻥ ﻣﺧﺗﻠﻑ ﺍﻟﻣﺳﺗﺧﺩﻣﻳﻥ ﻣﻥ‬ ‫ﻣﺧﺗﻠﻑ ﺃﻧﺣﺎء ﺍﻟﻌﺎﻟﻡ‬ ‫32‬
  • ‫6. ﺍﺻﻧﻊ ﻗﺑﻳﻠﺔ‬‫‪ ‬ﻫﻧﺎﻙ ﺳﺑﺏ ﻟﻳﺳﻣﻭﺍ‬ ‫“‪“fanboys‬‬ ‫42‬
  • ‫7. ﺃﺻﺑﺢ “ﺍﻷﺳﻡ”‬‫‪ ‬ﻻ ﻧﺷﺗﺭﻱ ﺍﻟﻣﻧﺎﺩﻳﻝ ﺑﻝ‬ ‫ﺍﻟﻛﻠﻳﻧﻛﺱ‬ ‫‪ ‬ﻻ ﻧﺷﺗﺭﻱ ﻣﺷﻐﻼﺕ‬ ‫ﺍﻟﻣﻭﺳﻳﻘﻰ ﺑﻝ ﺃﻱ ﺑﻭﺩ‬ ‫‪ ‬ﻻ ﻧﺷﺗﺭﻱ ﺍﻟﻬﻭﺍﺗﻑ‬ ‫ﺍﻟﺫﻛﻳﺔ ﺑﻝ ﺃﻱ ﻓﻭﻥ‬ ‫52‬
  • ‫ﻟﺗﺻﺑﺢ ﺃﺳﻡ ﻻ ﺑﺩ:‬ ‫1. ﺑﺩﺍﻳﺔ ﻭﺍﺿﺣﺔ ﻭﺍﻷﻭﻝ ﻓﻲ ﺳﻭﻕ‬‫2. ﻧﻘﻁﺔ ﺑﻳﻊ ﻭﺍﺣﺩﺓ ‪USP‬ﺍﻟﺫﻱ ﻳﻣﻳﺯ ﺍﻟﻣﻧﺗﺞ ﺑﻁﺭﻳﻘﺔ ﺗﺟﻌﻝ‬ ‫ﺍﻟﻧﺎﺱ ﺗﺭﻏﺏ ﻓﻳﻪ ﺃﻭﻻ‬ ‫62‬
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