Twitter, It's Not Just for the Birds


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Twitter 101 presentation prepared for Houston Association of Realtors Spring Training event, held March 11-12.

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Twitter, It's Not Just for the Birds

  1. 1. Twitter…It’s Not Just for the Birds<br />Presented by <br />Paul Chaney<br />Internet Marketing Director, Bizzuka<br />Author, The Digital Handshake<br />
  2. 2. Agenda<br />Twitter’s Explosive Growth<br />How Business is Using Twitter<br />What is Twitter?<br />How to Set Up an Account<br />Twitter Rules of the Road<br />Twitter Business Plan of Action<br />Resources<br />
  3. 3. Twitter’s Explosive Growth<br />Twitter growth = 1,460% since June 2008<br />77 million visited Twitter in January 2010<br />Site attracts more people than Ticketmaster, Wall Street Journal and LinkedIn<br />Latest craze? Cultural phenomenon? Tool for business? <br />Yes!<br />
  4. 4. Twitter’s Explosive Growth<br />
  5. 5. Celebrity Adoption Fuels Growth<br />
  6. 6. Business and Twitter<br />A recent survey said that 89% of Twitter users agree that companies should engage their customers there.<br />Over 80 percent indicated they also have a better impression of companies that use Twitter for customer service.<br />Survey of 700 Twitter users, 56 % use Twitter for business purposes. <br />
  7. 7. How Business is Using Twitter<br /><ul><li> Majority of users age 35+
  8. 8. 18-24 y.o = 10.6%</li></li></ul><li>Major Companies Using Twitter<br />
  9. 9. Benefits to Using Twitter<br />Way to prospect using shared interests<br />Introduces you to new prospects<br />Let’s you know more about your prospects<br />Allows you to build a relationship before making call<br />Provides way to find warm prospects or warm them up before the call<br />Opens door to referrals<br />Can lead to more inbound leads & fewer cold calls<br />
  10. 10. Twitter is the Front Door<br />
  11. 11. The Big Three<br />
  12. 12. You Already Have the Skills<br />Meeting people<br />Building relationships<br />Asking questions<br />Answering questions<br />Building trust<br />Building a reputation<br />Just do it online!<br />
  13. 13. How Business is Using Twitter<br />Network with others in their industry or community<br />Stay connected to customers and prospects<br />Monitor what is being said about their company, products, services, industry and competition<br />Gather valuable feedback about products or services<br />Raise awareness about the company, product or service<br />Find answers and get advice<br />Offer proactive customer service<br />Promote events, products and services<br />Drive traffic to the company website or blog<br />Incite word of mouth among customers and others<br />Share helpful content such as articles or blog posts<br />Generate leads<br />
  14. 14. Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.<br />Presence application<br />Social instant messaging application<br />Search engine<br />Whatever you need it to be!<br />What is Twitter?<br />
  15. 15. Twitter As Real-Time Search<br />
  16. 16. Twitter As Real-Time Search<br /><br />
  17. 17. Twitter Use is Commonplace<br />
  18. 18.
  19. 19. Setting Up Twitter Account<br />
  20. 20. Setting Up Twitter Account<br />
  21. 21. Setting Up Twitter Account<br />What does the community care about?<br />What resources would they find valuable?<br />
  22. 22. Five Things to Consider When Setting Up Your Account<br />Username (@pchaney)<br />Avatar <br />Bio <br />Link<br />Custom Background<br />
  23. 23. Custom Background Examples<br />
  24. 24. Custom Background Examples<br />
  25. 25. Custom Background Examples<br />
  26. 26. Custom Background Guidelines<br /><ul><li> No hard and fast rules
  27. 27. 2048 px by 1707 px
  28. 28. Safe with 1400 x 900
  29. 29. Left column should be about 200-225 pixels wide (leave left margin)
  30. 30. If using image to the right, start at around 700 px from the left</li></li></ul><li>Customizing Twitter Backgrounds<br />Photoshop (or other image editor)<br />Powerpoint (<br />Online Tools<br /><br /><br /><br /><br /> <br />
  31. 31. Common Twitter Shortcuts<br />@username – Sends reply to individual, but in public timeline<br />dusername – Sends private, direct message to individual<br />RT = Retweet – Forwarding someone else’s tweet<br /># = hashtag – Used with Twitter search for keyword/topic (#hardigital)<br />Other shortcuts – Refer to Twitter help<br />
  32. 32. Twitter Rules of the Road<br />You must win the right to be heard<br />Don’t follow, if only to pitch<br />Provide value to the community<br />It’s okay to mix business with pleasure<br />
  33. 33. Twitter Rules of the Road<br />
  34. 34. Twitter Rules of the Road<br />You must win the right to be heard<br />Don’t follow, if only to pitch<br />Provide value to the community<br />
  35. 35. Twitter Rules of the Road<br />You must win the right to be heard<br />Don’t follow, if only to pitch<br />Provide value to the community<br />It’s okay to mix business with pleasure<br />
  36. 36. Twitter Business Plan of Action<br />Listen<br />Follow<br />Engage<br />
  37. 37. Listening is the New Marketing<br />
  38. 38. Listening Posts<br />Twitter ( <br />Tweetbeep(<br />
  39. 39. Follow Dos and Don’ts<br />Do follow others, but not indiscriminately<br />Do keep the focus on relevance<br />Don’t mass follow (400 followers in one day syndrome)<br />Don’t use automated functions (Auto-follow; auto-dm)<br />
  40. 40. Who Do You Follow?<br />Think in terms of demographics and geography<br />Follow those you already know<br />Follow “influentials”<br />Follow keyword users<br />Follow hashtag users (#)<br />Follow those who follow you<br />Follow followers of followers<br /><br />
  41. 41. Twellow: Twitter Yellow Pages<br />
  42. 42. Twellow By Category<br />
  43. 43. Claim Your Listing<br />
  44. 44. The Twellowhood<br />
  45. 45. The Twellowhood<br />
  46. 46. Engage<br />Respond to what others are saying<br />Provide valuable info to your target market<br />Engage in casual conversation with followers<br />Answer questions people are asking<br />Don’t solicit; don’t pitch (at least not at first)<br />
  47. 47. Jump In! The Water’s Fine!<br />
  48. 48. Resources<br />Twitter Desktop Clients<br />Twitter Mobile Apps<br />Other Twitter Tools<br />
  49. 49. Twitter Desktop Clients<br />TweetDeck(<br />
  50. 50. Twitter Desktop Clients for Mac<br />Twitterific<br />Tweetr<br />Tweetie<br />Twitter Mobile Apps<br /><ul><li>Tweetie (iPhone app)
  51. 51. Tweetdeck (iPhone app)
  52. 52. Twitterberry (Blackberry)
  53. 53. Tiny Twitter (Blackberry)</li></li></ul><li>Other Tools<br />MrTweet(<br />Twitter Grader (<br />Nutshell Mail (<br />Twitpic (<br />Twitvid (<br />Tweetshare (<br />TweetMixx (<br />
  54. 54. You have questions, <br />I have answers.<br />
  55. 55. Paul Chaney<br /> Internet Marketing Director<br /> Bizzuka, Inc. (<br /><br /><br /><br />