Slovenia Soc Biz Event Nov 2011 Xwebx
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Slovenia Soc Biz Event Nov 2011 Xwebx

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Web Experience Update for Slovenia Social Business Day November 2011

Web Experience Update for Slovenia Social Business Day November 2011

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Slovenia Soc Biz Event Nov 2011 Xwebx Slovenia Soc Biz Event Nov 2011 Xwebx Presentation Transcript

  • Creating a Smarter Web Experience with IBM Portal, Collaboration and Social Software solutions Pam Chandor, Global Director, IBM Social Busines and Web Experience SW Follow us: @IBMwebxperienceConnect and engage. The time for social business is now! Tweet about: #ibmexperience © 2011 IBM Corporation
  • IBM Web Experience Evolution ● Web 2.0 ● Mobile ● Mashups ● Cloud & Virtualization ● Web Content Web / User Management Proliferation ● Virtual Portals Optimizing Web B2-All● Composite Web Experience Application Internet / Web B2E / B2B Foundation Self-Service B2C ● Out-of-Box Web● Integration B2E / B2B Experience Business Web B2C ● Industry Templates ● Rapid Portlet Emergence Development Internal B2E / B2B ● Electronic Forms Enterprise ● Drag & Drop Application, ● Analytics IntegrationInformation &Content Sprawl B2E ● Personalization ● Collaboration ● Scalability Performance / Scalability / Reliability Enhancements
  • Social Businessis the NextEvolution... Social Business Web / User Optimizing Proliferation Web B2-All Internet / Web Experience Self-Service B2E / B2B B2C Customers Business Web B2E / B2B Internal Emergence B2C Employees Enterprise Application, B2E / B2BInformation &Content Sprawl B2E Partners
  • Exceptional Web Experiences are... Know YourBalance Form & IntendedFunction: Audience:Visual Appeal + Deliver PreciselyEase of Use What TheyEqually Important Need/WantPeople AreEverywhere: Turn CustomersExplosion of & EmployeesMobile Means A Into Advocates:Moving Target! Ensure A Reliable, Secure Experience4 © 2011 IBM Corporation
  • Systems of Record & Systems of Engagement Systems of Record create efficiency ● Impossible to do global commerce without them ● Focus on cost, quality, and contractual commitments Systems of Engagement create effectiveness • Address the complexities of global business relationships • Create compelling consumer interactions on line Correct architecture • SOEs operating on top of and in touch with SORs • This is where the evolution in infrastructure comes in Geoffrey Moore, TCG Advisors A Sea Change in Enterprise IT February, 20115
  • For Systems of Engagement, Focus on Moments of Engagement 1. Every strategy is made or broken during a handful of moments of engagement—what are yours? 2. Who represents your enterprise in these moments, and what have you done to empower those people specifically? 3. What Systems of Engagement would make them more powerful, and how quickly can you get them into their hands? Geoffrey Moore, TCG Advisors A Sea Change in Enterprise IT February, 20116
  • Exceptional Web ExperiencesEngaging across all web experiences – customer, partners, employees and more
  • Products released in last 12 months IBM Customer Experience Suite Portal & WCM version 7 Web Experience Factory v 7 Mobile Portal Accelerator v 7 Forms v 4 with Workflow Virtual and cloud deployment strategies Horizontal and vertical templates Mashup Center v 38 © 2011 IBM Corporation
  • Key Investment Areas for Web Experience Content Social Analytics Mobile Integration9
  • Key Investment Areas for Web Experience Emphasis on business results Content Social Analytics Mobile Integration 2% increase in customer retention has the same effect on profits as cutting costs by 10% 5% reduction in customer defection rate can increase profits by 25-125% Acquiring new customers can cost 5x more than satisfying and retaining current customers10
  • Key Investment Areas for Web Experience Content Social Analytics Mobile Integration11
  • Web Content Template Catalog V320+ Templates to Speed the Time to get a Site Going- in 30 seconds!● Complete set of templates – content, page, site – makes initial web site development a snap● Prescriptive approach makes it easy to get it right‘● Instrumented for Analytics● Ready for SEO● Drag & Drop of content Available Now on Portal Business Solutions Catalog! 12
  • Business user driven data capture Seamlessly integrated into web experience Business UserDesign and deploy Consumerdata capture frombrowser Interacts with data Data captured and is capture integrated to immediately available their web experience to business user for action and insight Benefits  Business agility to capture data for new initiatives and services w/o waiting for IT to deploy  Enterprise grade scalability and performance thats trusted by IT  Simple reporting and export to spreadsheet  Mobile-ready – target browsers and smartphone browsers © 2011 IBM Corporation
  • Key Investment Areas for Web Experience Content Social Analytics Mobile Integration14
  • IBM Social Portal StrategyFlexible Approaches for Using WebSphere Portal and IBM Connections Together Side-by- Community Side Pages / Portlets Hybrid
  • Community PagesInfusing social communities in Portal ● Consistent User Experience − Common page navigation, look and feel between IBM Portal pages and Connections● In Context − Scope and associate Connections with relevant web content or portal page● Targeted Social Content − Display the appropriate social content to the right users● Extensible − Customize portlets with Web Experience Factory Ability to deliver context-sensitive content from Connections, business applications or processes (customer portlets), WCM or other content based on a specific community (such as the Retirement Planning Community)
  • New Community-Aware Portlets Coming Soon!Blogs Summary: Member Summary: Forums – Summary + Detail:And more!● Integrated Portal/Connections Search● Profiles● Activities (Detail)● Community Overview● Wikis● Tag Cloud Coming soon!● Bookmarks The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion
  • Support for Open ID Link Social Sites to Your Web Site Enable Log On From Facebook, Google and more!● Enable Users to authenticate, register & access shared profile settings using an existing OpenID with Portal● Provides SSO experience for your site with full control of allowed external services● Implementation can be either standalone or based on Tivoli Federated Identity Manager (TFIM)● Available from Solutions Catalog for WebSphere Portal 7.0.0.1 Available Now & in Beta V818
  • Key Investment Areas for Web Experience Content Social Analytics Mobile Integration19
  • Instrumented out of the Box for Web Analytics ● 17 integration points ● Add additional metrics including logging for WCM content ● Post install config enables you to turn on the appropriate scripts within portal pages (themes) ● Scripts for partner analytics products OOTB ● Extensible architecture to integrate with other analytics providers Available Now 20
  • Instrumented for Analytics • Overlay analytics results from your analytics software directly in context. • View the effectiveness of a page, portlet, web content or custom application through inline overlays • Support for flexible new campaign and generic tags that analytics engines can query • Instrument custom applications with new Web Experience Factory 7.01 web analytics builder (and in RAD). • Some report enablement in future Optimize a Web Property for the Greatest Results CTC templates. The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or21 functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion
  • WebSphere Dashboard Framework entitlementFull entitlement in:● Portal Extend v 7.0● Customer Experience Suite v 7.0• New Version in Q4 2011 – Focused on building dashboards for Exceptional Web Experiences – Based on Web Experience Factory 7.0.1 – Support for Portal 7.0.x• Business Intelligence Builders – Surface Cognos, Hyperion or Business Objects data in a Portal dashboard• Build once, deploy where you need Portal, WAS, iPhone, iPad, Android, Blackberry Available Now The information on the new product is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information on the new product is for informational purposes only and may not be incorporated into any contract. The information on the new product is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release, and timing of any features or functionality described for our products remains at our sole discretion © 2011 IBM Corporation
  • Key Investment Areas for Web Experience Content Social Analytics Mobile Integration23
  • Mobile Tiered strategy CUSTOMER NEED SOLUTION  ...mobile Web applications or content for virtually any IBM Mobile mobile device browser Portal Accelerator 7,500 + Devices Portal Mobile Webkit Themes  ...extend a Web experience to mobile devices for specific smart phone  Works with your favorite development tools! browsers  ..rapidly develop & deploy web & hybrid mobile applications that have a native smart phone look and feel Web Experience Factory  ..write once, run on many devices - + Portal Mobile Webkit Themes Browsers and Smartphones, Tablets, Kiosks, even Web TV © 2011 IBM Corporation
  • Mobile ThemesControl look and feel, Site and Portlet Navigation Look and feel of the mobile experience Site navigation using common mobile interactions such as carousel, drill down and scrolling tabs Page layout for presentation of page portlet navigationSample iPhone theme can be downloaded on Portal Solutions catalog. Available Now 25
  • IBM Web Experience Factory 7.0.1New Smart Phone Builders & Samples iPhone Android• Automation components that help developers rapidly construct great-looking mobile applications with a native smartphone look & feel: – Scrolling lists with configurable display options: thumbnail images, multi-line text with multiple styles – Native-looking navigation tabs and lists, buttons and controls – Access to smartphone features such as HTML 5, geo-location, and orientation – Complete CRUD (create, read, update, delete) applications tailored for smartphone display BlackBerry iPad – Input UI patterns suitable for smartphones such as selectable lists and checkbox lists• Sample application using Phonegap to access device features such as camera• Sample offline form application using HTML 5 Build once, deploy anywhere Portal, Web App Server, Mobile Device, Kiosk, WebTV Available Now © 2011 IBM Corporation
  • Key Investment Areas for Web Experience Content Social Analytics Mobile Integration27
  • Flexible integration approaches enable customers to craft a targeted web experience w/ SAP in right context SAP Portal 7.3 Program WebSphere Portal IBM® WebSphere® SAP Portal Home Company Portfolio Employees Services Development Sales Marketing Portal Integrator for Related Links Success Stories HR Direct Customer Information SAP* Sales Online Training Customer Information Careers Company or Customer “Name” Co mpany or C usto mer “Name” Employee Services Softw are Services GMBH Software Services GMBH Help / FAQ So ftware Items Sof tware Items Software Services GMBH APJ Software Services GMBH EMEA Americas Software Items Software Items SAP Services WebSphere Portal IBM® Web Experience Factory SAP Services28
  • Sharepoint Integration• Discover SharePoint servers using http://www.yourcompany.com/wps the new Omnifind crawler now entitled as a feature of Portal 7.0 Web Application Bridge• Access SharePoint sites and teamrooms through an IBM Portal interface using the new Web Application Bridge, with a simplified Web Experience Factory configuration process* SharePoint Site• Single Sign-On: IBM Portlet for Exchange supports Microsoft Exchange 2010 for Mail and Calendar Custom Apps or Sharepoint functions leveraging new Exchange Document Library Web Services. * Supports SharePoint 2007• Access SharePoint 2010 documents today, with 2010 to follow or services through • CMIS interface in IBM Web Content Manager 8.0 beta • New CMIS builders in Web Experience Factory 7.0.1• New sample RAD application Do you know where SharePoint servers are on your intranet? New Omnifind showcasing easy SharePoint crawlers entitled in IBM Portal Extend integration let you locate them easily Available Now © 2011 IBM Corporation
  • Unified (Process) Task List Portlets integrated tomultiple process engines IBM BusinessProcess Server & (WebSphere Process Manager Lombardi) SAP FileNet BPM● Launch a task page Custom Engines ● The dynamic user interface of WebSphere Human Tasks Portal allows to launch task pages which are IBM Case Manager specific to a selected task instance.● Open an external URL ● An external URL could be launch to reuse an WebSphere Portal existing workflow user interface. ● Use portlet communication ● The task id could be sent to one or more portlets on the same or different portal page (portlet wiring).● Development of Human Task User Interfaces with Portlet Factory/Web Experience Factory (Builders) and IBM Forms Available Now on Catalog30
  • Key Investment Areas for Web Experience Emphasis on business results Content Social Analytics Mobile Integration31
  • Industry TemplatesIndustry templates & components now free on the catalog ● Extensible, Configurable Software Templates ● Software to accelerate solution construction for specific business needs ● Prebuilt collaboration components, Portal sites and structure commonly used in a target industries ● Code that customers or partners can easily modify and customize ● Built-in Best Practices ● To help IT speed deployment and reduce the cost of portal-based business solutions ● Solve recurring user needs in a best practice wayHealthcare Patient Portal Government Self Service Online Banking Retail Vendor Portal Insurance Agency Portal Available Now on the Catalog © 2011 IBM Corporation
  • NOW for Portal, WCM, Formsfrom Zero to Production in Weeks● Customers get ● Reusable, customizable Portal, WCM or Forms templates ● Easily modified to fit most customer use cases ● Available at NO COST with services ● Proven services method delivered by trusted partners● Rapid growth with >125 certified, active partners since 2009 Available Now © 2011 IBM Corporation
  • Time to value progressExponentially faster - from 6.1 to 8.0 Content Templates Create page w/ Connections portlets 3 wks 2 hrs 30 clicks 5 clicks Page content & map site areaCreate Socialize 30 clicks 10 seconds Integrate SAP iViews Instrument for analytics 4 wks 30 min 3 wks 5 clicksOptimize Integrate Sharepoint 2011 screens Create mobile app w/ device rendering Applications 2 wks 5 clicks Integrate web application 4 wks 1 hrMobile 2 wks 1 hr34
  • Customer Successes- Web Experience Vasaloppet City of Gothenberg City of Wroclaw Bekins Content Social Analytics Mobile Integration Russian State of Voronezh35
  • 10 North Martingale RoadPam Chandor Schaumburg, IL 60173Global Director, Social Business& Web Experience Software Tel +1 847 805 2338 pchandor@us.ibm.com twitter: pchando linkedin: pam chandor
  • © IBM Corporation 2011. All Rights Reserved.The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries.Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.UNIX is a registered trademark of The Open Group in the United States and other countries.Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.Other company, product, or service names may be trademarks or service marks of others. 37