Importance of a fundraising plan
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Importance of a fundraising plan

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From our training series for development professionals, how to work Pick Click Give into your fundraising plans.

From our training series for development professionals, how to work Pick Click Give into your fundraising plans.

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Importance of a fundraising plan Importance of a fundraising plan Presentation Transcript

  • Fundraising Series:The Importance of a Fundraising Plan Property of The Foraker Group 2012 1
  • WherePlanning Fits: Strategic Plan Annual Plan – Operating Plan Development Plan Business Plan Annual Budget Tactical Plans (marketing, IT etc.) Case for Support / Case Statement Concept Paper – Donor Research-Relationships Proposal – Donor Request Donor Reporting /Recognition / Grants Management/ Stewardship The Foraker Group -- © Copyright 2010 2
  • What is an integrated plan?A written document based on your mission that incorporates:• Programmatic goals and objectives for the year of the plan• Operating budget for year of plan – Revenue and Expenses• Non-financial goals (volunteer training, admin adjustments, information enhancement etc.)• Financial goals by source and method – Identification of target markets – Solicitation strategies• Cultivation, acknowledgment and recognition strategies• Human resources requirements• Timeline• Criteria for evaluating effectiveness Property of The Foraker Group 2012 3
  • Plan Ingredients = Opportunity• Money + Markets + Message + Methods + Messenger = An opportunity to create a timeline and deadlines to ensure the process is moving forward. Property of The Foraker Group 2012 4
  • Donor Focused Solicitation• We are successful when: – We focus on our customer and ask using these rules:• Right Person – Who has the relationship?• Right time- for your donor, not for the org.• Right amount of money- for the donor.• Right way- for the donor.• Right reason- what is important to the donor? Property of The Foraker Group 2012 5
  • Your Plan Should Match Your Organization’s Readiness and Responsiveness Property of The Foraker Group 2012 6
  • Rules for the Road• Fund development is a means, not the end. – Connection to your mission is critical – Weave fund development into the current activities of the organization – “Create a journey not a destination”• ALWAYS connect to the organization’s core values• Your donors are your customers• Start small and keep it manageable• If it isn’t written down, it doesn’t exist – Put in as many forms as necessary to keep everyone on track – MAKE IT A “LIVING DOCUMENT”• Take calculated risk• Start with a Gift Chart• Have FUN! Property of The Foraker Group 2012 7
  • Planning Pitfalls• All plan and no action• Not making time to plan• Not making time to evaluate• Not making time to get buy-in• Thinking that a plan can do it all• Trying to do it all- all by yourself Property of The Foraker Group 2012 8
  • It’s not about the money• It is about relationships• Donors are investing in the future – Connect them to mission – Connect them to values – Connect them to impact• Fund development can never be about how much your organization needs Property of The Foraker Group 2012 9
  • Charitable giving infrastructure “must have” list 1. Funding Plan (strategic and tactical) 2. Appropriate Human Capacity – Board, staff, volunteers 3. Appropriate written materials – Mission/values/goals driven, compelling, clear audience, clear call to action 4. Fundraising budget- it takes money to make money 5. Donor tracking Database (relational+++) 6. Donor Recognition plan (written and “alive”) 7. Stewardship communication plan (post gift) Property of The Foraker Group 2012 10
  • Opportunities to Connect PCG to Your Plan • Look for existing communication opportunities – Newsletters, website, email signature, events, program, lobby/waiting room, P.S. on donor letters • Clearly identify your audience – Some options: new donors from your database, volunteers who are not yet donors, friends and family network, existing donors, board, staff • See it as a strategy or tactic not as a means to an end Property of The Foraker Group 2012 11
  • Your turn:Opportunities and Challenges• Question and Answer Property of The Foraker Group 2012 12
  • Gift Range Chart $25,000 ExampleGift range $ # of Gifts # of prospects $ per range$5,000 1 3 (3:1) $ 5,000$2,500 4 12 (3:1) $ 10,000$1,000 5 15 (3:1) $ 5,00020% of donors 80% of goal$ 250 6 12 (2:1) $ 1,500$ 100 10 20 (2:1) $ 1,000$ 50 20 40 (2:1) $ 1,000$ 25 60 120 (2:1) $ 1,50080% of donors 20% of goal
  • For More Informationwww.pickclickgive.org Contact Us, Search function, information for donors and organizationswww.forakergroup.org info@forakergroup.org (907) 743-1200 • toll-free (877) 834-5003 Educational Opportunities, Organizational Development, Shared Services, Advocacy Property of The Foraker Group 2012 14