So, you want to make a video?

Presentation by:
Travis Gilmour
Director of Public Media
Alaska Public Media
Isn't YouTube all cat videos?
Today I want to lay out a vision for how we can invent our
future, a future where public tel...
More than 1 billion unique users visit YouTube each month
Over 4 billion hours of video are watched each month on YouTube
...
So, where do I get started?
Some types of videos:

The Mini Documentary.

The Talking Head.

Audio Slide Show.
Mini documentary elements.
Main storyline:
The interview or other narrative that tells your story. (The talking head)
B-ro...
OK, but I don't have a fancy camera...

Filmic Pro... and many others.

Audio is everything.
www.easyprompter.com
Storytelling vs. Promoting
The first rule of storytelling is: “Show, don't Tell.”
Video is a powerful tool because it allo...
Elements of a good video story.
People care about people.
So many nonprofit people want to talk about programs and service...
There are many moving parts to a video...
Visual:
Primary storyline
B-roll
Graphics
Audio:
Radio Track
Natural Sound Track...
Steve Heimel example:
Where did I start? I wrote it:
5 Shot Method

By Andrew Lih & Lam Vo
http://lamthuyvo.com/tips.html
Shot 1
Shot 2
Shot 3
Shot 4
Shot 5
Rule or thirds / eye line.
Interviewing
YouTube Annotations
Town Square 49
Contact me:
Travis Gilmour
tgilmour@alaskapublic.org
550-8434
How to Tell Your Story Through Video
How to Tell Your Story Through Video
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How to Tell Your Story Through Video

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Travis Gilmour, Public Media Director for Alaska Public Media shares his expertise on how to tell your organization's story through video.

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How to Tell Your Story Through Video

  1. 1. So, you want to make a video? Presentation by: Travis Gilmour Director of Public Media Alaska Public Media
  2. 2. Isn't YouTube all cat videos? Today I want to lay out a vision for how we can invent our future, a future where public television is serving millions more people with billions more videos. A future where each PBS station is the YouTube of its local community — the dominant video brand every person in town wants to watch, every producer in town wants to shoot for and every business in town wants to support." " Jason Seiken, PBS May 2012
  3. 3. More than 1 billion unique users visit YouTube each month Over 4 billion hours of video are watched each month on YouTube 72 hours of video are uploaded to YouTube every minute In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth Youtube is the 2nd largest search engine in the world.
  4. 4. So, where do I get started?
  5. 5. Some types of videos: The Mini Documentary. The Talking Head. Audio Slide Show.
  6. 6. Mini documentary elements. Main storyline: The interview or other narrative that tells your story. (The talking head) B-roll: The real life images that give your story life, and connection to the world around it. (Could be photos, video or both) Elements of successful B-roll: The video you use outside your main interview is your show the story your subject is telling. In a good video, it can be up to 80% of what you see... Capturing these visuals – in photo or video – can be overwhelming. Luckily, there is a simple, 5 shot system you can use to ensure your success!
  7. 7. OK, but I don't have a fancy camera... Filmic Pro... and many others. Audio is everything.
  8. 8. www.easyprompter.com
  9. 9. Storytelling vs. Promoting The first rule of storytelling is: “Show, don't Tell.” Video is a powerful tool because it allows you to connect with your audience viscerally – potentially activating multiple senses and emotion.
  10. 10. Elements of a good video story. People care about people. So many nonprofit people want to talk about programs and services. That's fine, but do it through the story of people: those impacted by programs, a dedicated volunteer... not a list of everything you offer. Start with a good hook. It could be an anecdote, or something to get the viewers attention. Maybe something revealing about your subject. This is the thing that builds your character, and makes the viewer want to keep watching. Answer the question: What is at stake? If you want people to take action – whether supporting your organization, or simply just finishing your video – you have to give them a reason. If they don't take action, what will happen? Use your mission to inform this. Be concise. If your video is longer than 2 - 3 minutes, it's probably too long. Which means that nobody will watch the whole thing. Which means they'll probably forget about it.
  11. 11. There are many moving parts to a video... Visual: Primary storyline B-roll Graphics Audio: Radio Track Natural Sound Track Music Track It can be overwhelming - but, most important is a good story.
  12. 12. Steve Heimel example:
  13. 13. Where did I start? I wrote it:
  14. 14. 5 Shot Method By Andrew Lih & Lam Vo http://lamthuyvo.com/tips.html
  15. 15. Shot 1
  16. 16. Shot 2
  17. 17. Shot 3
  18. 18. Shot 4
  19. 19. Shot 5
  20. 20. Rule or thirds / eye line.
  21. 21. Interviewing
  22. 22. YouTube Annotations
  23. 23. Town Square 49
  24. 24. Contact me: Travis Gilmour tgilmour@alaskapublic.org 550-8434
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