Advanced Social Media by LightBox Collaborative
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Advanced Social Media by LightBox Collaborative

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A look at how nonprofits can amplify their social media strategies.

A look at how nonprofits can amplify their social media strategies.

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Advanced Social Media by LightBox Collaborative Advanced Social Media by LightBox Collaborative Presentation Transcript

  • Social MediaHands on with Tools for Engagement Heath Wickline PickClickGive Webinar December 4, 2012
  • State of the Art
  • 2002
  • Holding good ideas up to the light
  • 2011 390,011 views in less than 2 months
  • 2011 1,014 new “Likes” in less than 2 months
  • Agenda
  • MEASUREMENT GOALS &CONVERSATION TEAM & TOOLS LISTENING CONTENT
  • Goals What are your organizational goals? How can social media help? How will you know if you’ve succeeded? TOOL: The SMART Chart (www.smartchart.org)
  • Goals Engage new audience for Season of Sharing Share stories from the campaign New Facebook users engaged
  • Team • Who is going to do this work? • Who has the bandwidth? • What is the right voice?
  • tic ity hen A utRight Voice? Individuals Pe r son alit y
  • Team Me Intern Voice was warm, thankful, neighborly
  • Tools SET UP ACCOUNTS • Facebook Page • Twitter Account HootSuite • LinkedIn Company or • YouTube Channel TweetDeck • MySpace, Flickr, Google+, FourSquare, Pinterest • Facebook Cause
  • Tools
  • Listen • Who are we listening to? • Who are THEY listening to? • Where are THEY talking? • What are THEY talking about? • TOOL: www.Attentive.ly
  • Audience • Who do you need to speak with in order to achieve your goals? • Are they engaged in social media? • Is social media the best way to reach them? (And if so, which?)
  • Influencers • Whose voices are the LOUDEST in your field? • Which of these are on social media?
  • Your sweet spot the interwebs people social media interested influencersin your work
  • Influencers
  • How To Spot Influencers • Ask yourself • Ask your team • Ask your networks • Ask the interwebs
  • Ask the interwebs • Twitter • Klout.com • AllTop.com • PeerIndex.com • Back to Twitter: Who To Follow (suggestions) • FriendorFollow.com • Rinse & repeat
  • Listen • Evaluative • Active • Prioritized based on audience • TOOL: Muckrack.com
  • Content • What do you have to say? • What news do you have to make? • What channels are the best to use?
  • Content
  • Content • What to say when? • Social media editorial calendar • How does social media fit with your other communications activities?
  • Content http://lightboxcollaborative.com/2012_editorial_calendar
  • Converse • 30% Broadcast 70% Respond • Share good content • Play nice • Thank people • Grow your network
  • Converse h/t to Beth Kanter
  • Converse
  • Measure • How many friends/followers have you added? • How many times were you mentioned/retweeted? • How were your organizational goals advanced?
  • Content
  • Questions and conversation
  • You can’t drink the river. Don’t try.
  • Everybody in the water! © Flickr user: dvs
  • Thank you.?
  • Holding good ideas up to the light heath@lightboxcollaborative.com 415-518-2580 @hwickline
  • Anatomy of a tweetRT=Re-Tweet @ indicates a specific Hashtag = category account holder at twitter URL links to featured item Time Stamp also indicates software used to send
  • URL Shorteners Fit more into social media http://www.worldculturepictorial.com/blog/content/ one-could-change-world-with-140-characters-twitter- 113 not-for-sale http://bit.ly/fVja57 20