Advanced Social Media by LightBox Collaborative
Upcoming SlideShare
Loading in...5

Advanced Social Media by LightBox Collaborative



A look at how nonprofits can amplify their social media strategies.

A look at how nonprofits can amplify their social media strategies.



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Advanced Social Media by LightBox Collaborative Advanced Social Media by LightBox Collaborative Presentation Transcript

  • Social MediaHands on with Tools for Engagement Heath Wickline PickClickGive Webinar December 4, 2012
  • State of the Art
  • 2002
  • Holding good ideas up to the light
  • 2011 390,011 views in less than 2 months
  • 2011 1,014 new “Likes” in less than 2 months
  • Agenda
  • Goals What are your organizational goals? How can social media help? How will you know if you’ve succeeded? TOOL: The SMART Chart (
  • Goals Engage new audience for Season of Sharing Share stories from the campaign New Facebook users engaged
  • Team • Who is going to do this work? • Who has the bandwidth? • What is the right voice?
  • tic ity hen A utRight Voice? Individuals Pe r son alit y
  • Team Me Intern Voice was warm, thankful, neighborly
  • Tools SET UP ACCOUNTS • Facebook Page • Twitter Account HootSuite • LinkedIn Company or • YouTube Channel TweetDeck • MySpace, Flickr, Google+, FourSquare, Pinterest • Facebook Cause
  • Tools
  • Listen • Who are we listening to? • Who are THEY listening to? • Where are THEY talking? • What are THEY talking about? • TOOL:
  • Audience • Who do you need to speak with in order to achieve your goals? • Are they engaged in social media? • Is social media the best way to reach them? (And if so, which?)
  • Influencers • Whose voices are the LOUDEST in your field? • Which of these are on social media?
  • Your sweet spot the interwebs people social media interested influencersin your work
  • Influencers
  • How To Spot Influencers • Ask yourself • Ask your team • Ask your networks • Ask the interwebs
  • Ask the interwebs • Twitter • • • • Back to Twitter: Who To Follow (suggestions) • • Rinse & repeat
  • Listen • Evaluative • Active • Prioritized based on audience • TOOL:
  • Content • What do you have to say? • What news do you have to make? • What channels are the best to use?
  • Content
  • Content • What to say when? • Social media editorial calendar • How does social media fit with your other communications activities?
  • Content
  • Converse • 30% Broadcast 70% Respond • Share good content • Play nice • Thank people • Grow your network
  • Converse h/t to Beth Kanter
  • Converse
  • Measure • How many friends/followers have you added? • How many times were you mentioned/retweeted? • How were your organizational goals advanced?
  • Content
  • Questions and conversation
  • You can’t drink the river. Don’t try.
  • Everybody in the water! © Flickr user: dvs
  • Thank you.?
  • Holding good ideas up to the light 415-518-2580 @hwickline
  • Anatomy of a tweetRT=Re-Tweet @ indicates a specific Hashtag = category account holder at twitter URL links to featured item Time Stamp also indicates software used to send
  • URL Shorteners Fit more into social media one-could-change-world-with-140-characters-twitter- 113 not-for-sale 20