By: Pablo Echeverria
   “Culture plays an important role in shaping    the values, attitudes and characteristics of    consumers, which is a k...
Ethos: has to do with values ofpeople or culture and credibility.
In countries where women are notconsidered as important figures, IKEAhad to eliminate them as part of thereadvertisements.
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
The influence of culture on marketing & advertising
Upcoming SlideShare
Loading in...5
×

The influence of culture on marketing & advertising

729

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
729
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Elephants are sacredanimals, so by holdingthecelphone, thisgainsacceptancefromdivinepower.
  • Noteveryreligiontakeangels as anexisting figure
  • Transcript of "The influence of culture on marketing & advertising"

    1. 1. By: Pablo Echeverria
    2. 2.  “Culture plays an important role in shaping the values, attitudes and characteristics of consumers, which is a key determinant of behavior.” -Neleen Leslie
    3. 3. Ethos: has to do with values ofpeople or culture and credibility.
    4. 4. In countries where women are notconsidered as important figures, IKEAhad to eliminate them as part of thereadvertisements.
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×