The influence of culture on marketing & advertising

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  • Elephants are sacredanimals, so by holdingthecelphone, thisgainsacceptancefromdivinepower.
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  • The influence of culture on marketing & advertising

    1. 1. By: Pablo Echeverria
    2. 2.  “Culture plays an important role in shaping the values, attitudes and characteristics of consumers, which is a key determinant of behavior.” -Neleen Leslie
    3. 3. Ethos: has to do with values ofpeople or culture and credibility.
    4. 4. In countries where women are notconsidered as important figures, IKEAhad to eliminate them as part of thereadvertisements.
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