Twitter & News Media

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Presentation for the Open House session of UW Twitter Book (http://uwtwitterbook.com).
Best Practices of News Media on Twitter

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Twitter & News Media

  1. 1. News Media on Twitter by Paul-Christian Britz
  2. 2. Why This Sector? <ul><li>#Iranelection </li></ul><ul><li>#CNNFail </li></ul>( Boston.com - OLIVIER LABAN-MATTEI/AFP/Getty Images)
  3. 3. Expectations <ul><li>Real time tools demand real time news </li></ul><ul><li>Credibility </li></ul><ul><li>Quality </li></ul><ul><li>Depth </li></ul><ul><li>Participatory </li></ul><ul><li>Personality </li></ul>
  4. 4. The Twitter Tool Box <ul><li>Publishing </li></ul><ul><li>RSS-Feeds </li></ul><ul><li>Blog entries </li></ul><ul><li>Informative Links </li></ul><ul><li>Resources </li></ul><ul><li>Crowdsourcing </li></ul><ul><li>Professional Connections </li></ul><ul><li>Instant Feedback </li></ul><ul><li>Engagement </li></ul>
  5. 5. Open Newsroom: John A Byrne I John A Byrne: “ How I Use Twitter “ (Video – BusinessWeek)
  6. 6. Open Newsroom: John A Byrne II TOP : Behind – The Scenes of Journalism (Value) Improvable : Personal Voice & Interaction
  7. 7. The Local Conversation – King5Seattle I
  8. 8. The Local Conversation – King5Seattle II Personality & Relationships:
  9. 9. The Local Conversation – King5Seattle III Driving Conversation: TOP : Conversational Personal Relevant Entertaining Improvable: Transparency & Deepening Relationships
  10. 10. Conclusion – Twitter & Journalism <ul><li>Twitter reflects journalism trends: </li></ul><ul><li>Real Time News </li></ul><ul><li>Participation </li></ul><ul><li>Global vs. Local </li></ul><ul><li>Twitter breaks up old structures </li></ul><ul><li>Added value across the range </li></ul>( Boston.com - OLIVIER LABAN-MATTEI/AFP/Getty Images)
  11. 11. Credits <ul><li>Paul-Christian Britz http://pcbritz.wordpress.com/about </li></ul><ul><li>Creative Commons License: share-and-share alike; non-commercial </li></ul><ul><li>http://uwtwitterbook.com/about/2009-presentations </li></ul>

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