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Policy presentation WV Asthma Coalition Retreat 2013
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Policy presentation WV Asthma Coalition Retreat 2013


This presentation includes tips and suggestions for public policy advocacy from a non-profit organization's perspective. The presentation uses a Wizard of Oz them.

This presentation includes tips and suggestions for public policy advocacy from a non-profit organization's perspective. The presentation uses a Wizard of Oz them.

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  • Put the right information into the hands of the right people to prompt an action we desire. 1: Identify the action desired. 2: Identify the target audiences. 3: Identify target audience desires. 4: Find the mutuality. 5: Write the message.
  • Direct personal knowledge Research skills about the causes and costs Influence over lawmakers Strategy ability to cut an Issue into something that is IMPACTFUL and WINNABLE Money Hundreds of People, Mass Movement Media and communications ability Unlikely allies


  • 1. Asthma, Advocacy, and Policy in WV
  • 2. Why should we get involved? If not now, when? If not you, who?
  • 3. Advocacy vs. Lobbying Advocacy is the active promotion of a cause or principle through education, current research, and background information on a specific topic. Lobbying involves conducting activities aimed at influencing public officials regarding specific legislation.
  • 4. •You are a voice for your constituents • You are the only voice for your mission Advocacy is speaking on behalf of others who are unable to speak for themselves
  • 5. •You already advocate for your clients •You should advocate for public policies that support those clients and further your mission 501(c)(3) organizations (public charities) can and should advocate
  • 6. Steps to success... • Get organized • Get educated • Develop an effective message • Communicate with your representative • Set up a face-to-face meeting • Make “the Ask” • Keep the momentum going
  • 7. A Framework for Changing Public Policy Good Public Policy Electoral Politics Base Building The Wellstone Triangle
  • 8. Advocacy lessons from the Emerald City.
  • 9. Define Goals • What do you want to accomplish or change? • Assess the situation. • Map out your course. • Be aspirational!
  • 10. Impact and Winnability
  • 11. Use your brain • Use good strategy. • Determine effective messaging. • Identify tactics and activities.
  • 12. Use your heart • Be passionate about your cause. • Self-interest drives action – to move people, speak to their self-interest, not yours. • Desire trumps need – people have needs; people seek wants.
  • 13. The Action Connection 1. Your Desired Action 2. Your Audiences 3. Their Desires 4. Overlap 5. Core Message
  • 14. Be courageous • Be willing to take risks. • Recognize that challenging authority can be daunting. • Support each other in overcoming their fears.
  • 15. Identify your opponents (and their weaknesses) •Who opposes our desired action? •How can their opposition be neutralized? •Divide and conquer.
  • 16. Behind the curtain • Don’t be distracted by majesty of the Capitol. • Lawmakers are real people with real lives. • Lawmakers want to look good to their followers. • Most things are viewed through “green glasses”.
  • 17. There’s no place like home • Connect with lawmakers at home. • Engage your family, friends and neighbors in your advocacy. • Remember these decisions affect people’s lives.
  • 18. “We gotta get creative about who we’re goin’ after… where we’re goin’ after ‘em… and how we’re goin’ after ‘em.” -- Coach Red Dawson, We Are Marshall
  • 19. Brainstorm: What are the skills and tools you need to make policy?
  • 20. A Winning Team @ the Meeting •An “influential” / Board member – (someone who knows the lawmaker) •Program Executive / Representative (You) •Person with the story!
  • 21. One-to-One Meetings Questions: •What are you struggling with? •What would make it better? •How can we work together? Commitment
  • 22. A snowflake is one of nature’s most fragile things... But look at what they can do when they stick together!
  • 23. FOR MORE INFORMATION: Jim McKay Prevent Child Abuse WV Email: Twitter: @TEAM4WVChildren Stephen Smith WV Healthy Kids & Families Coalition Email: