Asthma, Advocacy, and Policy in WV
Why should we get
involved?
If not now, when? If not you, who?
Advocacy vs. Lobbying
Advocacy is the active promotion of a
cause or principle through education,
current research, and ba...
•You are a voice for your constituents
• You are the only voice for your mission
Advocacy is speaking on behalf
of others ...
•You already advocate for your clients
•You should advocate for public policies that
support those clients and further you...
Steps to success...
• Get organized
• Get educated
• Develop an effective message
• Communicate with your representative
•...
A Framework for Changing Public
Policy
Good Public
Policy
Electoral
Politics
Base
Building
The Wellstone Triangle
Wellston...
Advocacy lessons from the Emerald City.
Define Goals
• What do you want to
accomplish or change?
• Assess the situation.
• Map out your course.
• Be aspirational!
Impact and Winnability
Use your brain
• Use good strategy.
• Determine effective
messaging.
• Identify tactics and
activities.
Use your heart
• Be passionate about
your cause.
• Self-interest drives
action – to move
people, speak to their
self-inter...
The Action Connection
1. Your Desired
Action
2. Your Audiences
3. Their Desires
4. Overlap
5. Core
Message
Be courageous
• Be willing to take risks.
• Recognize that
challenging authority
can be daunting.
• Support each other in
...
Identify your
opponents
(and their weaknesses)
•Who opposes our desired
action?
•How can their opposition
be neutralized?
...
Behind the curtain
• Don’t be distracted by
majesty of the Capitol.
• Lawmakers are real
people with real lives.
• Lawmake...
There’s no place
like home
• Connect with
lawmakers at home.
• Engage your family,
friends and neighbors in
your advocacy....
“We gotta get creative about who we’re goin’ after…
where we’re goin’ after ‘em… and how we’re goin’
after ‘em.”
-- Coach ...
Brainstorm:
What are the skills and tools you
need to make policy?
A Winning Team
@ the Meeting
•An “influential” /
Board member –
(someone who knows
the lawmaker)
•Program Executive /
Repr...
One-to-One Meetings
Questions:
•What are you struggling with?
•What would make it better?
•How can we work together?
Commi...
A snowflake is one of nature’s
most fragile things...
But look at what they can do when they stick together!
FOR MORE INFORMATION:
Jim McKay
Prevent Child Abuse WV
www.preventchildabusewv.org
Email: jim@teamwv.org
Twitter: @TEAM4WV...
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Policy presentation WV Asthma Coalition Retreat 2013

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This presentation includes tips and suggestions for public policy advocacy from a non-profit organization's perspective. The presentation uses a Wizard of Oz them.

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  • Put the right information into the hands of the right people to prompt an action we desire. 1: Identify the action desired. 2: Identify the target audiences. 3: Identify target audience desires. 4: Find the mutuality. 5: Write the message.
  • Direct personal knowledge Research skills about the causes and costs Influence over lawmakers Strategy ability to cut an Issue into something that is IMPACTFUL and WINNABLE Money Hundreds of People, Mass Movement Media and communications ability Unlikely allies
  • Policy presentation WV Asthma Coalition Retreat 2013

    1. 1. Asthma, Advocacy, and Policy in WV
    2. 2. Why should we get involved? If not now, when? If not you, who?
    3. 3. Advocacy vs. Lobbying Advocacy is the active promotion of a cause or principle through education, current research, and background information on a specific topic. Lobbying involves conducting activities aimed at influencing public officials regarding specific legislation.
    4. 4. •You are a voice for your constituents • You are the only voice for your mission Advocacy is speaking on behalf of others who are unable to speak for themselves
    5. 5. •You already advocate for your clients •You should advocate for public policies that support those clients and further your mission 501(c)(3) organizations (public charities) can and should advocate
    6. 6. Steps to success... • Get organized • Get educated • Develop an effective message • Communicate with your representative • Set up a face-to-face meeting • Make “the Ask” • Keep the momentum going
    7. 7. A Framework for Changing Public Policy Good Public Policy Electoral Politics Base Building The Wellstone Triangle Wellstone.org
    8. 8. Advocacy lessons from the Emerald City.
    9. 9. Define Goals • What do you want to accomplish or change? • Assess the situation. • Map out your course. • Be aspirational!
    10. 10. Impact and Winnability
    11. 11. Use your brain • Use good strategy. • Determine effective messaging. • Identify tactics and activities.
    12. 12. Use your heart • Be passionate about your cause. • Self-interest drives action – to move people, speak to their self-interest, not yours. • Desire trumps need – people have needs; people seek wants.
    13. 13. The Action Connection 1. Your Desired Action 2. Your Audiences 3. Their Desires 4. Overlap 5. Core Message
    14. 14. Be courageous • Be willing to take risks. • Recognize that challenging authority can be daunting. • Support each other in overcoming their fears.
    15. 15. Identify your opponents (and their weaknesses) •Who opposes our desired action? •How can their opposition be neutralized? •Divide and conquer.
    16. 16. Behind the curtain • Don’t be distracted by majesty of the Capitol. • Lawmakers are real people with real lives. • Lawmakers want to look good to their followers. • Most things are viewed through “green glasses”.
    17. 17. There’s no place like home • Connect with lawmakers at home. • Engage your family, friends and neighbors in your advocacy. • Remember these decisions affect people’s lives.
    18. 18. “We gotta get creative about who we’re goin’ after… where we’re goin’ after ‘em… and how we’re goin’ after ‘em.” -- Coach Red Dawson, We Are Marshall
    19. 19. Brainstorm: What are the skills and tools you need to make policy?
    20. 20. A Winning Team @ the Meeting •An “influential” / Board member – (someone who knows the lawmaker) •Program Executive / Representative (You) •Person with the story!
    21. 21. One-to-One Meetings Questions: •What are you struggling with? •What would make it better? •How can we work together? Commitment
    22. 22. A snowflake is one of nature’s most fragile things... But look at what they can do when they stick together!
    23. 23. FOR MORE INFORMATION: Jim McKay Prevent Child Abuse WV www.preventchildabusewv.org Email: jim@teamwv.org Twitter: @TEAM4WVChildren http://slideshare.net/PCAWV Stephen Smith WV Healthy Kids & Families Coalition www.wvhealthykids.org Email: ssmith@wvhealthykids.org
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