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Virtually Connected: An Introduction to Web 2.0 and Social Media Tools.<br />
Why Should I Care?<br />Why should I care?<br />
Social Media is…<br />What is Social Media?<br />
Leveraging social media<br />Social media can help you in all stages of marketing, self-promotion, public relations, and c...
THE TOOLS<br />Social mediatools<br />
THE TOOLS<br />Social networking sites<br />People and organizations connect and interact with friends, colleagues and fan...
THE TOOLS<br />Social networking sites<br />create online profiles<br />share photos, video, and audio, links<br />send pr...
THE TOOLS<br />Linked In – Professional Social Network<br />Contains profiles of Fortune 500 executives and leading entrep...
THE TOOLS<br />Facebook<br />Fastest growing social network in the world (over 200 million members)<br />Powerful tools to...
THE TOOLS<br />Facebook Pages<br />Your brand’s homepage on Facebook. <br />Allow you to post photos, videos, events and o...
THE TOOLS<br />Facebook Advertising<br />Facebook ads give you the ability to advertise directly to specific demographic g...
THE TOOLS<br />Social networking sites<br />Do<br />establish a presence on the social networks your customers and colleag...
THE TOOLS<br />Blogs<br />A blog is a website with regular entries of commentary or news<br />Blogs serve to establish you...
THE TOOLS<br />Blogs<br />engage in dialogue with your customers<br />improve your search engine visibility<br />promote p...
THE TOOLS<br />Blogs<br />Do<br />post on a regular schedule<br />encourage conversation by asking questions<br />respond ...
THE TOOLS<br />Microblogging<br />Microblogs are blogs limited to a sentence or two (about 140 characters)<br />People use...
THE TOOLS<br />Twitter<br />Twitter can help you:<br />share timely information<br />promote  useful content including res...
CASE STUDY<br />Charity: Water – From Twitter to Africa<br />September 08: Twitter founder Biz Stone tweets about Charity:...
CASE STUDY<br />Charity: Water - $250,000 raised<br />January 09: Tweets begin promoting the First Annual Twestival (a Twi...
CASE STUDY<br />Charity: Water – Breakthrough Exposure<br />April 09: The first "well that Twitter built" is dug <br />Apr...
CASE STUDY<br />Charity: Water – Phase 2<br />Social media campaign expands:<br />Staff post Twitter updates delivering th...
THE TOOLS<br />Microblogging<br />Do<br />find and share useful content<br />pose questions and reply to others<br />keep ...
THE TOOLS<br />Social news & bookmarking<br />Social bookmarking sites allow users to save, share, organize, comment on an...
THE TOOLS<br />Social news & bookmarking<br />Do<br />link to relevant articles about news in your field(not just your own...
THE TOOLS<br />Photo sharing<br />Photo sharing sites give you a place to upload and organize your photos<br />You can inv...
THE TOOLS<br />Photo sharing<br />detail the launch of a new product, from initial sketches to the launch party<br />promo...
THE TOOLS<br />Photo sharing<br />Do<br />tag your photos with relevant keywords<br />use your web site address or brand n...
THE TOOLS<br />Wikis / Reference<br />A wiki is a website that allows visitors to easily add, remove, and edit content – t...
THE TOOLS<br />Wikis / Reference<br />Do <br />find references to your organization and have inaccuracies updated<br />rea...
THE TOOLS<br />Virtual reality<br />Internet-based 3D virtual worlds like Second Life reimagine our world with all its pot...
THE TOOLS<br />Virtual reality<br />hold media conferences in Second Life to generate buzz (World Bank reports in world)<b...
THE TOOLS<br />Virtual reality<br />Do <br />Use it to generate publicity publicity for real world activities<br />find ex...
THE TOOLS<br />Podcasts (Personal On-Demand Broadcast)<br />A podcast is a series of audio or video files which is distrib...
THE TOOLS<br />Podcasts (Personal On-Demand Broadcast)<br />Do’s<br />come up with a format (form, topic, and duration)<br...
THE TOOLS<br />Really Simple Syndication (RSS) <br />RSS is a way for content publishers to make blog entries, newsheadlin...
THE TOOLS<br />Really Simple Syndication (RSS) <br />Do <br />offer RSS feeds for your website’s blog, news, events, and p...
THE TOOLS<br />Video sharing<br />Video sharing sites let you upload videos and share them with people.<br />They’re a per...
THE TOOLS<br />Video sharing<br />helps you gain exposure and direct traffic back to your website<br />sparks interest wit...
THE TOOLS<br />Video sharing<br />Do<br />be informative, useful, or entertaining<br />create a summary and detailed descr...
KEYS TO SUCCESS<br />Keysto Social Media success<br />
KEYS TO SUCCESS<br />1. Experiment with social media<br />Experiment personally before professionally<br />Try a variety o...
Source: http://citysand.files.wordpress.com/2009/12/matrix-social_media_examples.jpg<br />
Source: http://searchengineland.com/search-illustrated-how-to-use-social-media-sites-13455<br />
KEYS TO SUCCESS<br />2. Make a plan<br />1. Discovery(people, competition, and search engines)<br />3. Skills(identify int...
KEYS TO SUCCESS<br />3. Listen<br />Find where your audience is participating and indentify the influencers<br />Read indu...
KEYS TO SUCCESS<br />4. Be transparent & honest <br />Avoid puffery(people will ignore it)<br />Avoid evasion and lying(pe...
KEYS TO SUCCESS<br />5. Share your content<br />Don’t be afraid to share. Corporations, like people, need to share informa...
KEYS TO SUCCESS<br />6. Be personal and act like a person<br />Don't shout. Don't broadcast. Don’t brag. <br />Speak like ...
CASE STUDY<br />NASA Mars Phoenix rover<br />
KEYS TO SUCCESS<br />7. Contribute in a meaningful way <br />Think like a contributor, not a marketer<br />Consider what i...
KEYS TO SUCCESS<br />8. Be proactive <br />Don’t wait until you have a campaign to launch - start planning and listening n...
What next…<br />What next…<br />
REFERENCES<br />Useful Resources<br />PR 2.0 BrianSolis.com<br />Social Media Today socialmediatoday.com<br />Social Media...
For more information:<br />Jim McKay<br />State Coordinator<br />Prevent Child Abuse WV<br />http://www.preventchildabusew...
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  • Source: http://searchengineland.com/search-illustrated-how-to-use-social-media-sites-13455
  • Transcript of "In-Home Family Education Social Media Presentation"

    1. 1. Virtually Connected: An Introduction to Web 2.0 and Social Media Tools.<br />
    2. 2.
    3. 3.
    4. 4. Why Should I Care?<br />Why should I care?<br />
    5. 5.
    6. 6.
    7. 7.
    8. 8.
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    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28. Social Media is…<br />What is Social Media?<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36. Leveraging social media<br />Social media can help you in all stages of marketing, self-promotion, public relations, and customer service: <br />research<br />strategic planning<br />implementation<br />evaluation<br />SOCIAL MEDIA DEFINED<br />
    37. 37. THE TOOLS<br />Social mediatools<br />
    38. 38. THE TOOLS<br />Social networking sites<br />People and organizations connect and interact with friends, colleagues and fans. <br />Popular social networks include Facebook and MySpace, Linkedin, bebo, and Ning.<br />There are niche social networks for just about everything.<br />
    39. 39. THE TOOLS<br />Social networking sites<br />create online profiles<br />share photos, video, and audio, links<br />send private message and instant message<br />learn more about people and organizations<br />Follow brands, celebrities,and gain your own fans<br />
    40. 40. THE TOOLS<br />Linked In – Professional Social Network<br />Contains profiles of Fortune 500 executives and leading entrepreneurs<br />average individual salary on LinkedIn is $109,000 <br />On LinkedIn your can:<br />Post a profile and resume<br />Connect with colleagues<br />Share professional recommendations<br />Find jobs<br />Forums to demonstrate expertise and find answers<br />
    41. 41. THE TOOLS<br />Facebook<br />Fastest growing social network in the world (over 200 million members)<br />Powerful tools to engage and understand your audience:<br />Brand pages<br />Custom applications<br />Targeted advertising<br />Audience insights/metrics<br />Opinion polls<br />
    42. 42. THE TOOLS<br />Facebook Pages<br />Your brand’s homepage on Facebook. <br />Allow you to post photos, videos, events and other messages.<br />Users interact with you by<br />Becoming fans<br />Commenting on your posts<br />Participating in discussions<br />Post photos to your page<br />Fans see your page updates in their newsfeed<br />
    43. 43. THE TOOLS<br />Facebook Advertising<br />Facebook ads give you the ability to advertise directly to specific demographic groups <br />This is unlike paid search, the most popular form of online advertising, which only lets you to bid on keywords the user is searching for right now<br />
    44. 44. THE TOOLS<br />Social networking sites<br />Do<br />establish a presence on the social networks your customers and colleagues use<br />create a page to promote your brand<br />point your fans to your company blog or contest<br />encourage a discussion and participate frequently <br />explore targeted advertising opportunities<br />Don’t<br />create a page and fail to maintain it<br />try a hard sell approach<br />censor comments<br />spam your fans/friends with frequent private messages – you’ll drive them away<br />post false information<br />
    45. 45. THE TOOLS<br />Blogs<br />A blog is a website with regular entries of commentary or news<br />Blogs serve to establish your company as transparent, relevant, active, and expert. <br />
    46. 46. THE TOOLS<br />Blogs<br />engage in dialogue with your customers<br />improve your search engine visibility<br />promote product launches and events<br />gain expert status by providing useful tips<br />
    47. 47. THE TOOLS<br />Blogs<br />Do<br />post on a regular schedule<br />encourage conversation by asking questions<br />respond to people that comment on your posts<br />use a few bloggers from your company for more viewpoints<br />Don’t<br />write press releases – be real about why something is exciting<br />let complaints go unanswered<br />make users register to comment – they won’t bother<br />delete fair but critical comments<br />
    48. 48. THE TOOLS<br />Microblogging<br />Microblogs are blogs limited to a sentence or two (about 140 characters)<br />People use microblogging to promote themselves, share content and follow friends, celebrities and brands<br />Companies use it for marketing, public relations and customer service by giving their brand a voice within the community<br />
    49. 49. THE TOOLS<br />Twitter<br />Twitter can help you:<br />share timely information<br />promote useful content including resources, contests, deals, etc.(not just your own)<br />personify your brand<br />connect with your customers and develop leads<br />build credibility and influence<br />listen to consumer buzz<br />research competitors<br />network and learn from experts in your field<br />
    50. 50.
    51. 51. CASE STUDY<br />Charity: Water – From Twitter to Africa<br />September 08: Twitter founder Biz Stone tweets about Charity: Water, which builds wells in Ethiopia. <br />Charity: Water asks people with September birthdays to accept online donations in lieu of gifts and raised $4500, enough to build a well <br />The "social media birthday" was born; asking for donations from online friends to celebrate your birthday <br />
    52. 52. CASE STUDY<br />Charity: Water - $250,000 raised<br />January 09: Tweets begin promoting the First Annual Twestival (a Twitter Festival) in support of Charity: Water:<br />202 real-life meetupsacross the globe, hosted by volunteers<br />$250,000 USD raised at these events<br />55 wells are planned across Africa & India<br />
    53. 53. CASE STUDY<br />Charity: Water – Breakthrough Exposure<br />April 09: The first "well that Twitter built" is dug <br />April 09: Actor Hugh "Wolverine" Jackman challenges Twitter to tell him, in 140 characters or less, what charity he should support<br />Convinced by Twitter, Jackman announces his $50,000 gift to Charity: Water on Ryan Seacrest's radio show, providing huge exposure for the charity<br />
    54. 54. CASE STUDY<br />Charity: Water – Phase 2<br />Social media campaign expands:<br />Staff post Twitter updates delivering the results of donations<br />Website hosts videos of drilling progress made in Africa <br />A driller tweets live from Central African Republic <br />Hundreds of videos uploaded to YouTube by charity and supporters http://www.youtube.com/user/charitywater<br />Facebook Causes page with over $61,000 donated<br />
    55. 55. THE TOOLS<br />Microblogging<br />Do<br />find and share useful content<br />pose questions and reply to others<br />keep it fun - put a friendly face on your brand<br />promote sales, deals, news, updates, and build buzz for big releases or events<br />know what people are saying about your brand<br />Don’t<br />sound like a press release – you’re in a social space<br />spam with constant links to your company website, either in tweets or private messages<br />post useless information – do people really care what you had for lunch?<br />
    56. 56. THE TOOLS<br />Social news & bookmarking<br />Social bookmarking sites allow users to save, share, organize, comment on and search webpage bookmarks.<br />Community votes on your submissions so they either rise to the top or drop to the bottom.<br />
    57. 57. THE TOOLS<br />Social news & bookmarking<br />Do<br />link to relevant articles about news in your field(not just your own content)<br />make friends with other bookmarkers in a legitimate way.<br />respect the terms of service<br />(reddit allows self-promotion, digg does not)<br />Don’t<br />spam by consistently bookmarking your own material<br />cheat by tagging your bookmarks with irrelevant popular keywords<br />open multiple accounts and vote for yourself – you’ll be exposed<br />
    58. 58. THE TOOLS<br />Photo sharing<br />Photo sharing sites give you a place to upload and organize your photos<br />You can invite friends to check out your photos and people can find your photos by searching for the keywords (tags) you apply to your photos.<br />
    59. 59. THE TOOLS<br />Photo sharing<br />detail the launch of a new product, from initial sketches to the launch party<br />promote special events, charitable campaigns, and awards ceremonies<br />provide an inside look at your organization, making it appear glamorous, busy, fun, or innovative<br />
    60. 60. THE TOOLS<br />Photo sharing<br />Do<br />tag your photos with relevant keywords<br />use your web site address or brand name as your Flickr screen name<br />upload quality photos of your products/services, and things related to your business<br />link prominently from your web site to your Flickr photostream<br />Don’t<br />stuff linked keywords into your photo descriptions or comments<br />plaster your URL all over the photos you upload<br />discourage people from using your photos (as long as they provide attribution such as a link back to your website)<br />
    61. 61. THE TOOLS<br />Wikis / Reference<br />A wiki is a website that allows visitors to easily add, remove, and edit content – this makes them great collaboration tools<br />Wikipedia, for example, is an encyclopedia is written collaboratively by volunteers from all around the world; anyone can edit it<br />
    62. 62. THE TOOLS<br />Wikis / Reference<br />Do <br />find references to your organization and have inaccuracies updated<br />read the terms of use to ensure you are allowed to edit an entry about you<br />research competition<br />use wikis to collaborate with your team<br />Don’t<br />rely on social reference websites to be accurate<br />spam or overtly advertising – it could get you banned<br />use it for Search Engine Optimization (Wikipedia prevents search engines from following links)<br />Don’t sabotage competitor’s entries about competitors (You could get caught)<br />
    63. 63. THE TOOLS<br />Virtual reality<br />Internet-based 3D virtual worlds like Second Life reimagine our world with all its potential for commerce and branding<br />people interact through characters called avatars<br />residents explore, meet other residents, socialize, participate in individual and group activities, and create and trade items and services with one another<br />
    64. 64. THE TOOLS<br />Virtual reality<br />hold media conferences in Second Life to generate buzz (World Bank reports in world)<br />create and sell branded products accompanied by coupons and advertising for real-world stores<br />purchase land, build stores, and open for business<br />publish streams of audio or video on people’s properties<br />
    65. 65. THE TOOLS<br />Virtual reality<br />Do <br />Use it to generate publicity publicity for real world activities<br />find experts to imagine and manage your brand presence in this virtual world, or do thorough research – it’s complicated!<br />be inventive – for example, when someone drinks your product, you may create a script that makes people dance, turn into a cute animal, or speak only in song for 30 seconds.<br />Don’t <br />just try to recreate your real-world brand experience – leverage the possibilities of the virtual world since fantasy is what brought people are there.<br />be afraid to site this one out. If your audience isn’t there and you don’t have a vision to create a meaningful experience don’t bother. <br />
    66. 66. THE TOOLS<br />Podcasts (Personal On-Demand Broadcast)<br />A podcast is a series of audio or video files which is distributed by syndicated download to your computer, for use on an MP3 player or computer.<br />Podcasts can be simple recordings of conversations, presentations, or interviews <br />They’re a chance to provide build an audience around your brand or message.<br />
    67. 67. THE TOOLS<br />Podcasts (Personal On-Demand Broadcast)<br />Do’s<br />come up with a format (form, topic, and duration)<br />prepare don’t script (or you’ll sound stiff)<br />use a good microphone (but no need to over produce)<br />promote your podcast on your website and podcast directories<br />Dont’s<br />worry about length<br />invest in a lot of equipment – simple tools and software are all you need to get going<br />leave too much time between podcasts – it could prevent you from building an audience<br />
    68. 68. THE TOOLS<br />Really Simple Syndication (RSS) <br />RSS is a way for content publishers to make blog entries, newsheadlines, events, podcasts and other content available to subscribers.<br />an effective way to distribute your content and lead users back to your website<br />
    69. 69. THE TOOLS<br />Really Simple Syndication (RSS) <br />Do <br />offer RSS feeds for your website’s blog, news, events, and podcasts<br />subscribe to RSS feeds relevant to your industry or interests<br />include a title and description only so subscribers need to visit your site for the full story<br />track your subscribers<br />Don’t <br />spam your subscribers by including excessive advertising in your RSS feed<br />go overboard – limit RSS feeds to content frequently updated<br />freak out when a splogger hijacks your content – this could actually help your search engine rank<br />
    70. 70. THE TOOLS<br />Video sharing<br />Video sharing sites let you upload videos and share them with people.<br />They’re a perfect repository for video blogs, taped seminars, witty Power Points, commercials, how-to’s and a behind-the-scene look at your organization.<br />
    71. 71. THE TOOLS<br />Video sharing<br />helps you gain exposure and direct traffic back to your website<br />sparks interest without a hard-sell <br />videos can be low-fi and cheap to produce - immediacy and content is more important than quality. <br />videos can be a place to showcase your leadership in a field, and spread customer testimonials<br />
    72. 72. THE TOOLS<br />Video sharing<br />Do<br />be informative, useful, or entertaining<br />create a summary and detailed description<br />post video replies to others<br />allow commenting and participate in the conversation<br />save bandwidth costs on your website by hosting videos on YouTube<br />Don’t<br />just upload infomercials<br />be afraid to experiment until you find a formula that works.<br />pull down other people’s videos showcasing your product for copyright infringement<br />make your video longer than it needs to be – keep it concise and entertaining<br />
    73. 73. KEYS TO SUCCESS<br />Keysto Social Media success<br />
    74. 74. KEYS TO SUCCESS<br />1. Experiment with social media<br />Experiment personally before professionally<br />Try a variety of social media tools<br />Be yourself, make some friends, and share<br />
    75. 75.
    76. 76. Source: http://citysand.files.wordpress.com/2009/12/matrix-social_media_examples.jpg<br />
    77. 77. Source: http://searchengineland.com/search-illustrated-how-to-use-social-media-sites-13455<br />
    78. 78.
    79. 79. KEYS TO SUCCESS<br />2. Make a plan<br />1. Discovery(people, competition, and search engines)<br />3. Skills(identify internal resources and gaps)<br />5. Maintenance(monitor and adapt)<br />2. Strategy(opportunities, objectives)<br />4. Execution(tools, integration, policies, and process)<br />Source: 5 Phases of Social Media Marketing<br />http://socialcomputingjournal.com/viewcolumn.cfm?colid=789<br />
    80. 80.
    81. 81.
    82. 82.
    83. 83.
    84. 84. KEYS TO SUCCESS<br />3. Listen<br />Find where your audience is participating and indentify the influencers<br />Read industry blogs (including comments)<br />Google your company name & your competition<br />Find tools that can help you listen<br />
    85. 85. KEYS TO SUCCESS<br />4. Be transparent & honest <br />Avoid puffery(people will ignore it)<br />Avoid evasion and lying(people won’t ignore it)<br />Companies have watched their biggest screw-up's rise to the top 10 of a Google search<br />Admit your mistakes right away<br />
    86. 86. KEYS TO SUCCESS<br />5. Share your content<br />Don’t be afraid to share. Corporations, like people, need to share information to get the value out of social media <br />Make your content easy to share<br />Incorporate tools that promote sharing:<br />Share This, RSS feeds, Email a friend<br />
    87. 87. KEYS TO SUCCESS<br />6. Be personal and act like a person<br />Don't shout. Don't broadcast. Don’t brag. <br />Speak like yourself – not a corporate marketing shill or press secretary<br />Personify your brand – give people something they can relate to.<br />
    88. 88. CASE STUDY<br />NASA Mars Phoenix rover<br />
    89. 89. KEYS TO SUCCESS<br />7. Contribute in a meaningful way <br />Think like a contributor, not a marketer<br />Consider what is relevant to the community before contributing<br />Don’t promote your product on every post<br />Win friends by promoting other people’s content if it interests you<br />
    90. 90. KEYS TO SUCCESS<br />8. Be proactive <br />Don’t wait until you have a campaign to launch - start planning and listening now<br />Build relationships so they’re ready when you need them<br />
    91. 91. What next…<br />What next…<br />
    92. 92.
    93. 93.
    94. 94.
    95. 95. REFERENCES<br />Useful Resources<br />PR 2.0 BrianSolis.com<br />Social Media Today socialmediatoday.com<br />Social Media Trader socialmediatrader.com<br />Web Strategy by Jeremiah web-strategist.com/blog<br />Online Marketing Blog toprankblog.com<br />Groundswell Blog blogs.forrester.com/groundswell<br />Chris Brogan chrisbrogan.com<br />Micropersuasionmicropersuasion.com<br />Six Pixels of Separation twistimage.com/blog<br />PR Squared pr-squared.com<br />
    96. 96. For more information:<br />Jim McKay<br />State Coordinator<br />Prevent Child Abuse WV<br />http://www.preventchildabusewv.org<br />Email: jim@teamwv.org<br />Twitter: @TEAM4WVChildren<br />http://slideshare.net/PCAWV<br />
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