Educating Decision Makers  and Telling Our Story
Why should we get involved? If not now, when?  If not you, who?
 
“ ...speak with conviction.”
Steps to success... <ul><li>Get organized </li></ul><ul><li>Get educated </li></ul><ul><li>Develop an effective message </...
A Framework for Changing Public Policy Good Public Policy Electoral Politics Base Building The Wellstone Triangle Wellston...
Advocacy lessons from the Emerald City.
Define Goals <ul><li>What do you want to accomplish or change? </li></ul><ul><li>Assess the situation. </li></ul><ul><li>M...
Use your brain <ul><li>Use good strategy. </li></ul><ul><li>Determine effective messaging. </li></ul><ul><li>Identify tact...
Use your heart <ul><li>Be passionate about your cause. </li></ul><ul><li>Self-interest drives action – to move people, spe...
The Action Connection 1. Your Desired  Action 2. Your Audiences 3. Their Desires 4. Overlap 5. Core   Message
Be courageous <ul><li>Be willing to take risks. </li></ul><ul><li>Recognize that challenging authority can be daunting. </...
Identify your opponents  (and their weaknesses) <ul><li>Who opposes our desired action? </li></ul><ul><li>How can their op...
Behind the curtain <ul><li>Don’t be distracted by majesty of the Capitol. </li></ul><ul><li>Lawmakers are real people with...
There’s no place like home <ul><li>Connect with lawmakers at home. </li></ul><ul><li>Engage your family, friends and neigh...
A Winning Team @ the Meeting <ul><li>An “influential”  / Board member </li></ul><ul><li>Program Executive (You) </li></ul>...
Advocacy Lessons from 6 year old Pirates & Princesses... <ul><li>How to “Trick” Legislators Into Giving You What You Want!...
How to “Trick” Legislators Into Giving You What You Want! From Stephanie Vance, The Advocacy Guru <ul><li>Be adorable </li...
A snowflake is one of nature’s  most fragile things... <ul><li>But look at what they can do when they stick together! </li...
FOR MORE INFORMATION: <ul><li>Jim McKay </li></ul><ul><li>State Coordinator </li></ul><ul><li>Prevent Child Abuse WV </li>...
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Educating Decision Makers and Telling Our Story (aka Advocacy Lessons from the Wizard of Oz)

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Presented at 2011 Oklahoma Child Abuse Prevention Day at the Capitol.

Published in: News & Politics
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  • Put the right information into the hands of the right people to prompt an action we desire. 1: Identify the action desired. 2: Identify the target audiences. 3: Identify target audience desires. 4: Find the mutuality. 5: Write the message.
  • Educating Decision Makers and Telling Our Story (aka Advocacy Lessons from the Wizard of Oz)

    1. 1. Educating Decision Makers and Telling Our Story
    2. 2. Why should we get involved? If not now, when? If not you, who?
    3. 4. “ ...speak with conviction.”
    4. 5. Steps to success... <ul><li>Get organized </li></ul><ul><li>Get educated </li></ul><ul><li>Develop an effective message </li></ul><ul><li>Communicate with your representative </li></ul><ul><li>Set up a face-to-face meeting </li></ul><ul><li>Make “the Ask” </li></ul><ul><li>Keep the momentum going </li></ul>
    5. 6. A Framework for Changing Public Policy Good Public Policy Electoral Politics Base Building The Wellstone Triangle Wellstone.org
    6. 7. Advocacy lessons from the Emerald City.
    7. 8. Define Goals <ul><li>What do you want to accomplish or change? </li></ul><ul><li>Assess the situation. </li></ul><ul><li>Map out your course. </li></ul><ul><li>Be aspirational! </li></ul>
    8. 9. Use your brain <ul><li>Use good strategy. </li></ul><ul><li>Determine effective messaging. </li></ul><ul><li>Identify tactics and activities. </li></ul>
    9. 10. Use your heart <ul><li>Be passionate about your cause. </li></ul><ul><li>Self-interest drives action – to move people, speak to their self-interest, not yours. </li></ul><ul><li>Desire trumps need – people have needs; people seek wants. </li></ul>
    10. 11. The Action Connection 1. Your Desired Action 2. Your Audiences 3. Their Desires 4. Overlap 5. Core Message
    11. 12. Be courageous <ul><li>Be willing to take risks. </li></ul><ul><li>Recognize that challenging authority can be daunting. </li></ul><ul><li>Support each other in overcoming their fears. </li></ul>
    12. 13. Identify your opponents (and their weaknesses) <ul><li>Who opposes our desired action? </li></ul><ul><li>How can their opposition be neutralized? </li></ul><ul><li>Divide and conquer. </li></ul>
    13. 14. Behind the curtain <ul><li>Don’t be distracted by majesty of the Capitol. </li></ul><ul><li>Lawmakers are real people with real lives. </li></ul><ul><li>Lawmakers want to look good to their followers. </li></ul><ul><li>Most things are viewed through “green glasses”. </li></ul>
    14. 15. There’s no place like home <ul><li>Connect with lawmakers at home. </li></ul><ul><li>Engage your family, friends and neighbors in your advocacy. </li></ul><ul><li>Remember these decisions affect people’s lives. </li></ul>
    15. 16. A Winning Team @ the Meeting <ul><li>An “influential” / Board member </li></ul><ul><li>Program Executive (You) </li></ul><ul><li>Person with the story </li></ul>
    16. 17. Advocacy Lessons from 6 year old Pirates & Princesses... <ul><li>How to “Trick” Legislators Into Giving You What You Want! </li></ul>
    17. 18. How to “Trick” Legislators Into Giving You What You Want! From Stephanie Vance, The Advocacy Guru <ul><li>Be adorable </li></ul><ul><li>Stand out from the crowd </li></ul><ul><li>Develop an effective message </li></ul><ul><li>Don’t be greedy - Be thankful  </li></ul><ul><li>Don’t threaten </li></ul><ul><li>Maintain reputation for having the “Good Stuff” </li></ul><ul><li>People give more to friends and family </li></ul>
    18. 19. A snowflake is one of nature’s most fragile things... <ul><li>But look at what they can do when they stick together! </li></ul>
    19. 20. FOR MORE INFORMATION: <ul><li>Jim McKay </li></ul><ul><li>State Coordinator </li></ul><ul><li>Prevent Child Abuse WV </li></ul><ul><li>http://www.preventchildabusewv.org </li></ul><ul><li>Email: jim@teamwv.org </li></ul><ul><li>Twitter: @TEAM4WVChildren </li></ul><ul><li>http://slideshare.net/PCAWV </li></ul>

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