1. WEBINAR OVERVIEW
• #1 Question: Campaign Overview
• Tips and suggestions for local events
• Guidance for Messaging
• Stipend reimbursement process
• Group Sharing of Events
2. #1 QUESTION:
• Public policy campaign led by Prevent Child Abuse West Virginia.
• Our goal is that lawmakers and people from all walks of life use the
question “Is it good for children?” as a litmus test for their actions.
• Replaces annual Children’s Day at the Legislature event.
• Provides stipends to support up to 25 local events.
• Statewide kick-off on Jan. 11, 2011 (1.11.11)
• Legislative breakfast at Charleston Marriott
• Press Conference at State Capitol at 1:11 p.m.
• Campaign updates will be distributed throughout Legislative Session.
2011 Proposed Policy Agenda
PCA-WV is asking the state legislature make a
$1.1 million investment in FY 2011-2012 to
strengthen families, communities and support
effective programs that prevent child abuse and
neglect BEFORE it occurs.
Funding would support:
– $300,000 for In-Home Family Education.
– $200,000 for training and education.
– $600,000 for community prevention projects.
4. GOALS FOR LOCAL EVENTS
• Mobilize grassroots activity for children’s
• Educate lawmakers about local priorities,
• Build relationships with lawmakers,
• Distribute information about #1 Question:
Is it Good for Children? campaign
5. TOP 5 REASONS TO SPEAK
1. You can make a difference
2. It is easy
3. You are seen as a credible messenger
4. Policy makers need our expertise
5. It advances our cause
6. GETTING LAWMAKERS TO
• Events should be scheduled BEFORE 1/11/11.
• Check with one legislator to get good time for the
meeting with lawmakers.
• Send invitations ASAP.
• Within 1 week of invitation, follow-up to ensure they
received invitation AND PLACED event on their
• Week before event, follow-up calls to remind.
7. DAY OF THE EVENT
• Make sure there is adequate signage for parking
and directing to the meeting location.
• Provide opportunity for a brief tour of facility, if
• Provide light refreshments.
• Personally welcome lawmakers as they arrive.
8. DURING THE EVENT…
• Be on time, prepared, and polite.
• Start by concisely introducing your organization.
Include the following information:
• Who you are
• What your organization does
• What you need from your legislator(s)
• A reference to the fact sheet you have
9. SUGGESTED AGENDA
• Welcome by Executive Director
• Make a role for your Board chair - suggest that
they introduce elected officials.
• Provide brief summary of your top 3 policy issues
• Hand out materials and info about your program
• Open up for questions
• Allow elected officials to speak, if time allows.
10. AFTER THE EVENT…
• Follow up with a thank you note along with any
information that you promised during the visit.
• Keep in touch during legislative session – contact
your legislator on issues of interest to your
organization, and remind him/her of his/her visit
to your facility.
• Send Event Feedback Form to PCA-WV.
BEFORE YOU GET STARTED…
• What you want – what is your issue and “ask”?
• Who you should ask – who are your targets?
• How you should ask – develop your message and
a plan to deliver it.
• How are you going to follow-up?
12. PCA-WV REFRAMING
• Focus on what works and provide examples.
• Center messages on basic values we all share – opportunity,
fairness, ingenuity, responsibility – and connect them to our
• Counteract the “family bubble”. Messages should show
community involvement with children and their parents.
• Give your audience a positive mental picture to start. Don’t
begin with “child abuse”.
• Demonstrate the essential role of community.
• Give the audience specific actions. Make it very clear what
they can immediately do after hearing the message.
13. THE ASK
• Be specific
• Be clear
• Two kinds of asks:
• Relationship building
• What would your ask be?
14. WHO SHOULD YOU ASK?
• What does your legislator care about?
• Why are you relevant?
• What about their staff?
• Do your homework…be informed about your
15. How Should You Ask?
Developing Your Message
Know your facts – provide good information
Provide solutions – not just issues/problems
Be ready to tell your story
Remember to frame issue effectively
Use social math
16. Social math is the process of translating
large numbers to be interesting to
journalists and meaningful to audiences.
Using familiar things, break down numbers by:
Time (# per year, month, week, day, hour)
Place (enough people to fill classrooms, school
buses, a stadium, a specific city)
Dollars (spent on ice cream, shoes, coffee)
Ironic comparisons (highlights value by
comparing to less important things)
17. DELIVERING YOUR MESSAGE
• Face-to-face meetings – most effective!
• Visits to local programs
• Personal letters
• Telephone calls
• Public hearing/public forums
• Lobby days at the State Capitol
18. FACE-TO-FACE MEETINGS
• Have a 3-minute, 10-minute, & 20-minute
• Use a 2-3 constituent team
• Use personal stories and facts
• Keep it short and simple
• Remember to follow-up with a thank-you!
19. COMMUNICATION MISTAKES
• Angry or threatening communications
• Waiting too late to voice support/concern
• Providing different messages
• Not having a specific “ask”
• Using messages that generate support for punitive
solutions instead of investments in children.
20. MORE MESSAGING TIPS
• Don’t attack the legislator for his/her record on
• Don’t use technical terms or acronyms, unless
you are certain that your legislator will
• If you don’t know the answer to a question, say
you’ll find out and get back to him/her – and
21. Staying Up to Date
& Taking Action
PCA-WV facilitates the Legislative Action
Team for Children & Families
Weekly meetings during Regular Session
Legislative Action Alerts
Online legislative action center - CAPWIZ
22. Legislative Action Center
24. Stipend Reimbursement
Funding will be provided on a reimbursement basis.
Funding may NOT be used for the purchase of alcohol,
equipment, or election campaigning.
Submit Stipend Report Form and ALL receipts to:
Florence Tabor, Office Manager
TEAM for WV Children
P.O. Box 1653
Huntington, WV 25717
25. Local Updates and
26. For More Information Contact: