#1 question: Is it good for children? Local stipend recipients webinarPresentation Transcript
#1 Question: Campaign Overview
Tips and suggestions for local events
Guidance for Messaging
Stipend reimbursement process
Group Sharing of Events
#1 Question: Campaign Overview
Public policy campaign led by Prevent Child Abuse West Virginia.
Our goal is that lawmakers and people from all walks of life use the question “Is it good for children?” as a litmus test for their actions.
Replaces annual Children’s Day at the Legislature event.
Provides stipends to support up to 25 local events.
Statewide kick-off on Jan. 11, 2011 (1.11.11)
Legislative breakfast at Charleston Marriott
Press Conference at State Capitol at 1:11 p.m.
Campaign updates will be distributed throughout Legislative Session.
PCA-WV 2011 Proposed Policy Agenda PCA-WV is asking the state legislature make a $1.1 million investment in FY 2011-2012 to strengthen families, communities and support effective programs that prevent child abuse and neglect BEFORE it occurs. Funding would support: $300,000 for In-Home Family Education. $200,000 for training and education. $600,000 for community prevention projects.
Goals for local Events •Mobilize grassroots activity for children’s issues, • Educate lawmakers about local priorities, • Build relationships with lawmakers, • Distribute information about#1 Question: Is it Good for Children? campaign
Top 5 Reasons To Speak Out You can make a difference It is easy You are seen as a credible messenger Policy makers need our expertise It advances our cause
Getting Lawmakers to Your Event
Events should be scheduled BEFORE 1/11/11.
Check with one legislator to get good time for the meeting with lawmakers.
Send invitations ASAP.
Within 1 week of invitation, follow-up to ensure they received invitation AND PLACED event on their calendar.
Week before event, follow-up calls to remind.
Day of the Event
Make sure there is adequate signage for parking and directing to the meeting location.
Provide opportunity for a brief tour of facility, if applicable.
Provide light refreshments.
Personally welcome lawmakers as they arrive.
During the Event…
Be on time, prepared, and polite.
Start by concisely introducing your organization. Include the following information:
Who you are
What your organization does
What you need from your legislator(s)
A reference to the fact sheet you have prepared
Suggested Agenda (Optional)
Welcome by Executive Director
Make a role for your Board chair - suggest that they introduce elected officials.
Provide brief summary of your top 3 policy issues
Hand out materials and info about your program
Open up for questions
Allow elected officials to speak, if time allows.
After the Event…
Follow up with a thank you note along with any information that you promised during the visit.
Keep in touch during legislative session – contact your legislator on issues of interest to your organization, and remind him/her of his/her visit to your facility.
Send Event Feedback Form to PCA-WV.
Messaging:Before You Get Started… Know…
What you want – what is your issue and “ask”?
Who you should ask – who are your targets?
How you should ask – develop your message and a plan to deliver it.
How are you going to follow-up?
PCA-WV Reframing Guidelines
Focus on what works and provide examples.
Center messages on basic values we all share – opportunity, fairness, ingenuity, responsibility – and connect them to our issue.
Counteract the “family bubble”. Messages should show community involvement with children and their parents.
Give your audience a positive mental picture to start. Don’t begin with “child abuse”.
Demonstrate the essential role of community.
Give the audience specific actions. Make it very clear what they can immediately do after hearing the message.
Two kinds of asks:
What would your ask be?
Who Should You Ask?
What does your legislator care about?
Why are you relevant?
What about their staff?
Do your homework…be informed about your legislators.
How Should You Ask? Developing Your Message Know your facts – provide good information Be specific Provide solutions – not just issues/problems Be ready to tell your story Be brief Remember to frame issue effectively Use social math
Social math is the process of translating large numbers to be interesting to journalists and meaningful to audiences. Using familiar things, break down numbers by: Time (# per year, month, week, day, hour) Place (enough people to fill classrooms, school buses, a stadium, a specific city) Dollars (spent on ice cream, shoes, coffee) Ironic comparisons (highlights value by comparing to less important things)
Delivering your message
Face-to-face meetings – most effective!
Visits to local programs
Public hearing/public forums
Lobby days at the State Capitol
Have a 3-minute, 10-minute, & 20-minute version
Use a 2-3 constituent team
Use personal stories and facts
Keep it short and simple
Remember to follow-up with a thank-you!
Communication Mistakes to Avoid
Angry or threatening communications
Waiting too late to voice support/concern
Providing different messages
Not having a specific “ask”
Using messages that generate support for punitive solutions instead of investments in children.
More Messaging TIPS
Don’t attack the legislator for his/her record on your issue(s).
Don’t use technical terms or acronyms, unless you are certain that your legislator will understand them.
If you don’t know the answer to a question, say you’ll find out and get back to him/her – and follow through.
Staying Up to Date & Taking Action PCA-WV facilitates the Legislative Action Team for Children & Families Weekly meetings during Regular Session Legislative Action Alerts Online legislative action center - CAPWIZ
Stipend Reimbursement Process Funding will be provided on a reimbursement basis. Funding may NOT be used for the purchase of alcohol, equipment, or election campaigning. Submit Stipend Report Form and ALL receipts to: Florence Tabor, Office Manager TEAM for WV Children P.O. Box 1653 Huntington, WV 25717 304-523-9587 firstname.lastname@example.org
Local Updates and Group Sharing
For More Information Contact: Jim McKay 1-866-4KIDSWV 304-697-0340 Email:email@example.com Twitter: @TEAM4WVChildren http://www.01-11-11.org http://www.preventchildabusewv.org