#1 question: Is it good for children? Local stipend recipients webinar


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#1 question: Is it good for children? Local stipend recipients webinar

  1. 1. WEBINAR OVERVIEW • #1 Question: Campaign Overview • Tips and suggestions for local events • Guidance for Messaging • Stipend reimbursement process • Group Sharing of Events
  2. 2. #1 QUESTION: CAMPAIGN OVERVIEW • Public policy campaign led by Prevent Child Abuse West Virginia. • Our goal is that lawmakers and people from all walks of life use the question “Is it good for children?” as a litmus test for their actions. • Replaces annual Children’s Day at the Legislature event. • Provides stipends to support up to 25 local events. • Statewide kick-off on Jan. 11, 2011 (1.11.11) • Legislative breakfast at Charleston Marriott • Press Conference at State Capitol at 1:11 p.m. • Campaign updates will be distributed throughout Legislative Session.
  3. 3. PCA-WV 2011 Proposed Policy Agenda PCA-WV is asking the state legislature make a $1.1 million investment in FY 2011-2012 to strengthen families, communities and support effective programs that prevent child abuse and neglect BEFORE it occurs. Funding would support: – $300,000 for In-Home Family Education. – $200,000 for training and education. – $600,000 for community prevention projects.
  4. 4. GOALS FOR LOCAL EVENTS • Mobilize grassroots activity for children’s issues, • Educate lawmakers about local priorities, • Build relationships with lawmakers, • Distribute information about #1 Question: Is it Good for Children? campaign
  5. 5. TOP 5 REASONS TO SPEAK OUT 1. You can make a difference 2. It is easy 3. You are seen as a credible messenger 4. Policy makers need our expertise 5. It advances our cause
  6. 6. GETTING LAWMAKERS TO YOUR EVENT • Events should be scheduled BEFORE 1/11/11. • Check with one legislator to get good time for the meeting with lawmakers. • Send invitations ASAP. • Within 1 week of invitation, follow-up to ensure they received invitation AND PLACED event on their calendar. • Week before event, follow-up calls to remind.
  7. 7. DAY OF THE EVENT • Make sure there is adequate signage for parking and directing to the meeting location. • Provide opportunity for a brief tour of facility, if applicable. • Provide light refreshments. • Personally welcome lawmakers as they arrive.
  8. 8. DURING THE EVENT… • Be on time, prepared, and polite. • Start by concisely introducing your organization. Include the following information: • Who you are • What your organization does • What you need from your legislator(s) • A reference to the fact sheet you have prepared
  9. 9. SUGGESTED AGENDA (OPTIONAL) • Welcome by Executive Director • Make a role for your Board chair - suggest that they introduce elected officials. • Provide brief summary of your top 3 policy issues • Hand out materials and info about your program • Open up for questions • Allow elected officials to speak, if time allows.
  10. 10. AFTER THE EVENT… • Follow up with a thank you note along with any information that you promised during the visit. • Keep in touch during legislative session – contact your legislator on issues of interest to your organization, and remind him/her of his/her visit to your facility. • Send Event Feedback Form to PCA-WV.
  11. 11. MESSAGING: BEFORE YOU GET STARTED… Know… • What you want – what is your issue and “ask”? • Who you should ask – who are your targets? • How you should ask – develop your message and a plan to deliver it. • How are you going to follow-up?
  12. 12. PCA-WV REFRAMING GUIDELINES • Focus on what works and provide examples. • Center messages on basic values we all share – opportunity, fairness, ingenuity, responsibility – and connect them to our issue. • Counteract the “family bubble”. Messages should show community involvement with children and their parents. • Give your audience a positive mental picture to start. Don’t begin with “child abuse”. • Demonstrate the essential role of community. • Give the audience specific actions. Make it very clear what they can immediately do after hearing the message.
  13. 13. THE ASK • Be specific • Be clear • Two kinds of asks: • Policy • Relationship building • What would your ask be?
  14. 14. WHO SHOULD YOU ASK? • What does your legislator care about? • Why are you relevant? • What about their staff? • Do your homework…be informed about your legislators.
  15. 15. How Should You Ask? Developing Your Message  Know your facts – provide good information  Be specific  Provide solutions – not just issues/problems  Be ready to tell your story  Be brief  Remember to frame issue effectively  Use social math
  16. 16. Social math is the process of translating large numbers to be interesting to journalists and meaningful to audiences. Using familiar things, break down numbers by: Time (# per year, month, week, day, hour) Place (enough people to fill classrooms, school buses, a stadium, a specific city) Dollars (spent on ice cream, shoes, coffee) Ironic comparisons (highlights value by comparing to less important things)
  17. 17. DELIVERING YOUR MESSAGE • Face-to-face meetings – most effective! • Visits to local programs • Personal letters • Telephone calls • E-mails • Postcards • Petitions • Public hearing/public forums • Lobby days at the State Capitol
  18. 18. FACE-TO-FACE MEETINGS • Have a 3-minute, 10-minute, & 20-minute version • Use a 2-3 constituent team • Use personal stories and facts • Keep it short and simple • Remember to follow-up with a thank-you!
  19. 19. COMMUNICATION MISTAKES TO AVOID • Angry or threatening communications • Surprises • Waiting too late to voice support/concern • Providing different messages • Not having a specific “ask” • Using messages that generate support for punitive solutions instead of investments in children.
  20. 20. MORE MESSAGING TIPS • Don’t attack the legislator for his/her record on your issue(s). • Don’t use technical terms or acronyms, unless you are certain that your legislator will understand them. • If you don’t know the answer to a question, say you’ll find out and get back to him/her – and follow through.
  21. 21. Staying Up to Date & Taking Action PCA-WV facilitates the Legislative Action Team for Children & Families Weekly meetings during Regular Session Legislative Action Alerts Online legislative action center - CAPWIZ
  22. 22. Legislative Action Center http://www.capwiz.com/preventchildabusewv/
  23. 23. ADDITIONAL TOOLS AND RESOURCES  www.legis.state.wv.us  www.congress.org  www.advocacyguru.com  www.ncsl.org  www.afj.org  www.01-11-11.org  www.capwiz.com/preventchildabusewv  www.preventchildabusewv.org  http://www.preventchildabuse.org/advocacy/position_s tatements.shtml
  24. 24. Stipend Reimbursement Process  Funding will be provided on a reimbursement basis.  Funding may NOT be used for the purchase of alcohol, equipment, or election campaigning.  Submit Stipend Report Form and ALL receipts to: Florence Tabor, Office Manager TEAM for WV Children P.O. Box 1653 Huntington, WV 25717 304-523-9587 florence@teamwv.org
  25. 25. Local Updates and Group Sharing
  26. 26. For More Information Contact: Jim McKay 1-866-4KIDSWV 304-697-0340 Email: jim@teamwv.org Twitter: @TEAM4WVChildren http://www.01-11-11.org http://www.preventchildabusewv.org