#1 Question Campaign Overview Fall Partners in Prevention Meeting
• Public policy campaign led by PCA-WV.
• Our goal is that lawmakers and people from
all walks of life use the question “Is it good
for children?” as a litmus test for their
• Replaces Children’s Day at the Legislature.
• Provides stipends to support up to 25 local
• Statewide kick-off on Jan. 11, 2011 (1.11.11)
• Legislative breakfast at Charleston
• Press Conference at Capitol @ 1:11 pm
• Campaign updates distributed throughout
• Campaign website at www.01-11-11.org
• Mobilize grassroots advocacy activity for
• Educate lawmakers about local priorities,
• Build relationships with lawmakers,
• Distribute information about #1 Question:
Is it Good for Children? campaign.
2011 Proposed Policy Agenda
Ask state legislature for $1.1 million investment to
prevent child abuse and neglect BEFORE it occurs.
Funding would support:
– $300,000 for In-Home Family Education.
– $200,000 for evidence-based prevention education.
– $600,000 for community prevention projects.
In-Home Family Education
$300,000 to support In-Home Family Education
programs and restore funding to FY 2010 level.
Funding will secure over $10.5 million in federal
funding for IHFE in WV over next 5 years.
CDC estimates child abuse could be reduced up to
40% if these programs were widely available.
Community Prevention Projects
$600,000 to expand Partners in Prevention from 40
counties to all 55 counties – 38% increase.
Teams are key leaders for transformative change in
Teams implement local initiatives that build
protective factors to prevent abuse and neglect.
Evidence-based Prevention Education
$125,000 to expand Our Babies: Safe & Sound safe
sleep campaign and implement Period of PURPLE
Crying statewide and serve 21,000 babies per year.
$50,000 to expand Stewards of Children and train
3,000 adults. Long-term goal to train 5% of WV adults.
$25,000 to expand Strengthening Families initiative
for early childhood programs.
Return on Investment
The $1.1 million prevention portfolio only costs $2.87
per child in West Virginia.
Expected returns include:
– Reduction in child abuse and neglect.
– Improved school readiness.
– Better child health.
– Better outcomes as adults.
Staying Up to Date
& Taking Action
PCA-WV facilitates the Legislative Action
Team for Children & Families
Weekly meetings during Regular Session
Legislative Action Alerts
Online legislative action center - CAPWIZ
Legislative Action Center
PCAA Public Policy
Promoting child development by supporting
Preventing child physical abuse
Preventing child neglect
Preventing child sexual abuse
Preventing child emotional abuse
Why Prevention Matters
A Better Future for America, A Better Future for
America’s Children: Strengthening our Capacity
to Prevent Child Abuse and Neglect, Lisbeth B.
Schorr, Harvard University / CSSP
Dollars and Lives: The Economics of Healthy
Children, Dr. Phaedra S. Corso, 15 yrs w/ CDC
Better Lives for Children Lead to a Better Climate
for Business, Michael E. Axelrod, national
Why Prevention Matters
The Adverse Childhood Experiences Study:
Child Abuse & Public Health, Dr. Robert Anda
Prevention Programs and Strategies: State
Legislative Experiences, Kelly Crane, NCSL
Prevention Creates the Future by
Transforming Culture, Dr. Jeff Linkenbach,
social norming expert