FM&Property Summit Oct2011

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Overview of the use of social media by Occupiers Journal in the CRE&FM sector

Overview of the use of social media by Occupiers Journal in the CRE&FM sector

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  • 1. How to get ahead with LinkedIn and social media Paul Carder 19th October 2011 http://www.fmandpropertyevent.com paul.carder@occupiersjournal.com
  • 2. Linkedin: http://uk.linkedin.com/in/paulcarder 5,000+ connections on LinkedIn LinkedIn group manager 15,000+ direct access via groups Groups: Facilities Management ProfessionalsI meet with International (14k members+)a lot of - largest FM group; even IFMA! Occupiers Journal:people! End User only (c.550 end users) Open Group (1,250+; 10 subs)& research& writing& online.... 19 October 2011 Occupiers Journal Limited (OJL) 2
  • 3. Contents Slide 1. Social media ‘explosion’ / ease of use 4 2. LinkedIn 6 – Building Your Profile – Groups – Example: Occupiers Journal – Global Network – Network Statistics – Group Management 3. Twitter 21 – Connecting LinkedIn and Twitter 4. Blogs (e.g., Wordpress) 23 5. YouTube 2419 October 2011 Occupiers Journal Limited (OJL) 3
  • 4. Social Media....explosion!19 October 2011 Occupiers Journal Limited (OJL) 4
  • 5. Social Media....ease of use!19 October 2011 Occupiers Journal Limited (OJL) 5
  • 6. 120 million professionals use....19 October 2011 Occupiers Journal Limited (OJL) 6
  • 7. Linkedin: http://uk.linkedin.com/in/paulcarder 5,000+ connections on LinkedIn LinkedIn group manager 15,000+ direct access via groups Groups: Facilities Management Professionals International (14k members+) - largest FM group; even IFMA! Occupiers Journal: End User only (c.550 end users) Open Group (1,250+; 10 subs) 19 October 2011 Occupiers Journal Limited (OJL) 7
  • 8. LinkedIn: Building Your ProfileStep 1Step 2 Asks you for your email contactsStep 3 Asks you to confirm your email address Easy!! 19 October 2011 Occupiers Journal Limited (OJL) 8
  • 9. LinkedIn: Building Your ProfileStep 4 Already, you can link to other social media 19 October 2011 Occupiers Journal Limited (OJL) 9
  • 10. LinkedIn: Building Your Profile FREE !! Choose “Basic” – unless you’re in Sales? 19 October 2011 Occupiers Journal Limited (OJL) 10
  • 11. LinkedIn: Building Your ProfileStep 5Done!! 19 October 2011 Occupiers Journal Limited (OJL) 11
  • 12. LinkedIn: Building Your Profile 19 October 2011 Occupiers Journal Limited (OJL) 12
  • 13. LinkedIn: Groups 36887 15655 14092 13806 12058 9879 8927 4611 4513 3740 3655 3585 3500 2246 2200 2121 1851 1253 1024 802 562 140 19 October 2011 Occupiers Journal Limited (OJL) 13
  • 14. LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only) 563 members 18 subgroups Blog: (Wordpress) 19 October 2011 Occupiers Journal Limited (OJL) 14
  • 15. LinkedIn: Occupiers Journal – Global Network (occupiers/end-users only) Subgroups 19 October 2011 Occupiers Journal Limited (OJL) 15
  • 16. LinkedIn: Network Statistics Av. 243 connections in our industry? 19 October 2011 Occupiers Journal Limited (OJL) 16
  • 17. LinkedIn: Network Statistics 19 October 2011 Occupiers Journal Limited (OJL) 17
  • 18. LinkedIn: Group Management (Submission Queue) 19 October 2011 Occupiers Journal Limited (OJL) 18
  • 19. LinkedIn: Group Management (Participants) 19 October 2011 Occupiers Journal Limited (OJL) 19
  • 20. LinkedIn: Group Management (Appointing ‘Managers’/ ‘Moderators’) 19 October 2011 Occupiers Journal Limited (OJL) 20
  • 21. Twitter: Link only your most important Linkedin Updates onto Twitter 19 October 2011 Occupiers Journal Limited (OJL) 21
  • 22. Twitter: Use #in to send only your most important Tweets to Linkedin #in Sends your Tweet to your Linkedin Update You can do it from your PDA/i-Phone etc….easy! 19 October 2011 Occupiers Journal Limited (OJL) 22
  • 23. Wordpress : spread the ‘word’ via Twitter & LinkedIn19 October 2011 Occupiers Journal Limited (OJL) 23
  • 24. Use it! : great media for smartphones & tablets19 October 2011 Occupiers Journal Limited (OJL) 24
  • 25. Edward de Bono discusses wealthy Greek thinkers (history!)19 October 2011 Occupiers Journal Limited (OJL) 25
  • 26. Thankyou! Paul Carder LinkedIn http://www.linkedin.com/in/paulcarder Blog (wordpress) http://occupiersjournal.wordpress.com/ Twitter http://twitter.com/occupiers email paul.carder@occupiersjournal.com occupiers@ntlworld.com Tel: +44(0)7970 406477 Skype: paul.carder.uk Unwired http://www.unwired.eu.com/ WorkTech TV http://www.unwired.eu.com/tv.php19 October 2011 Occupiers Journal Limited (OJL) 26