“Product	
  Brain,	
  So/ware	
  Brain”	
  
A	
  Story	
  in	
  Quadrants	
  
	
  
David	
  Quimby	
  	
  /	
  	
  Chandra...
Converging	
  Toward	
  the	
  Magic	
  Quadrant	
  
Project	
  Model	
  

Nonlinear	
  
Methodology	
  

Product	
  Model...
En;ty	
  Model	
  
A9ribute	
  

Project	
  Model	
  

Product	
  Model	
  

focus	
  

delivery	
  speed	
  
Jme	
  to	
 ...
Process	
  Methodology	
  
A9ribute	
  

Linear	
  Methodology	
  

Nonlinear	
  Methodology	
  

organizing	
  principle	...
so1ware	
  
engineering	
  

Individual	
  Configura;ons	
  

10	
  

0	
  
0	
  

“Product	
  Brain,	
  So1ware	
  Brain”	...
so1ware	
  
engineering	
  

Organiza;onal	
  Configura;ons	
  

10	
  

0	
  
0	
  

“Product	
  Brain,	
  So1ware	
  Brai...
“Normal”	
  Configura;on	
  
for	
  SE	
  and	
  PD	
  
current	
  state	
  

process	
  
methodology	
  

10	
  
nonlinear...
“Normal”	
  Configura;on	
  
for	
  SE	
  and	
  PD	
  
historical	
  /	
  futuris;c	
  path	
  

process	
  
methodology	
...
Organiza;onal	
  Configura;ons	
  
for	
  SE	
  and	
  PD	
  
current	
  state	
  

process	
  
methodology	
  

10	
  
non...
Organiza;onal	
  Configura;ons	
  
for	
  SE	
  and	
  PD	
  
historical	
  /	
  futuris;c	
  path	
  

process	
  
methodo...
En;ty	
  Model	
  
A9ribute	
  

Project	
  Model	
  

Product	
  Model	
  

focus	
  

delivery	
  speed	
  
Jme	
  to	
 ...
Process	
  Methodology	
  
A9ribute	
  

Linear	
  Methodology	
  

Nonlinear	
  Methodology	
  

organizing	
  principle	...
Upcoming SlideShare
Loading in...5
×

Quimby.product brain, software brain

93

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
93
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Quimby.product brain, software brain

  1. 1. “Product  Brain,  So/ware  Brain”   A  Story  in  Quadrants     David  Quimby    /    Chandra  Kallakuri   Product  Camp  MN   10/19/13   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   1  
  2. 2. Converging  Toward  the  Magic  Quadrant   Project  Model   Nonlinear   Methodology   Product  Model   So#ware  Engineering     (current  state)   Product  Development  /   So#ware  Engineering     (future  state)     Linear   Methodology   Product  Development     (current  state)   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   2  
  3. 3. En;ty  Model   A9ribute   Project  Model   Product  Model   focus   delivery  speed   Jme  to  market   customer  /  market  /  business   (growth  /  cost  /  profitability)   responsibility   technical  organizaJon   business  organizaJon   accountability   mulJple   single   scope  /  Jmeline   defined   undefined   collaboraJon   discrete  /  funcJonal   integrated  /   cross-­‐funcJonal   orientaJon   internal   external   typical  metrics   Jmely  delivery   accuracy  /  precision   cost  /  variance   Jme  to  market   product  profitability   market  share   user  experience   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   3  
  4. 4. Process  Methodology   A9ribute   Linear  Methodology   Nonlinear  Methodology   organizing  principle   scope-­‐based   (fixed  scope  /  variable  schedule)   schedule-­‐based   (fixed  schedule  /  variable  scope)   rhythm   monolithic  (single-­‐cycle)   iteraJve  /  incremental  (mulJ-­‐cycle)   funcJonal  orientaJon   serial  (funcJonal  /discrete)   parallel  (cross-­‐funcJonal  /  integrated)   documentaJon  weight  /   emphasis   heavy   light   goal   accuracy  /  precision   speed  /  flexibility   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   4  
  5. 5. so1ware   engineering   Individual  Configura;ons   10   0   0   “Product  Brain,  So1ware  Brain”   10   ©  2013  Adap;ve  Avenue  Associates,  Inc.   product   development   5  
  6. 6. so1ware   engineering   Organiza;onal  Configura;ons   10   0   0   “Product  Brain,  So1ware  Brain”   10   ©  2013  Adap;ve  Avenue  Associates,  Inc.   product   development   6  
  7. 7. “Normal”  Configura;on   for  SE  and  PD   current  state   process   methodology   10   nonlinear   not  effec;ve  /   efficient     (not  do  the  right  things  /   do  the  things  right)   not  effec;ve  /   not  efficient     (not  do  the  right  things  /   not  do  the  things  right)   linear   effec;ve  /   efficient     (do  the  right  things  /   do  the  things  right)   effec;ve  /   not  efficient     (do  the  right  things  /   not  do  the  things  right)   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   7  
  8. 8. “Normal”  Configura;on   for  SE  and  PD   historical  /  futuris;c  path   process   methodology   10   nonlinear   linear   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   8  
  9. 9. Organiza;onal  Configura;ons   for  SE  and  PD   current  state   process   methodology   10   nonlinear   linear   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   9  
  10. 10. Organiza;onal  Configura;ons   for  SE  and  PD   historical  /  futuris;c  path   process   methodology   10   nonlinear   linear   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   10  
  11. 11. En;ty  Model   A9ribute   Project  Model   Product  Model   focus   delivery  speed   Jme  to  market   customer  /  market  /  business   (growth  /  cost  /  profitability)   responsibility   technical  organizaJon   business  organizaJon   accountability   mulJple   single   scope  /  Jmeline   defined   undefined   collaboraJon   discrete  /  funcJonal   integrated  /   cross-­‐funcJonal   orientaJon   internal   external   typical  metrics   Jmely  delivery   accuracy  /  precision   cost  /  variance   Jme  to  market   product  profitability   market  share   user  experience   terminate   iniJate   “gap  analysis”  between  current  state  /  future  state     “change  management  plan”:  idenJfy  two  specific  behaviors  to  iniJate  or  terminate   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   11  
  12. 12. Process  Methodology   A9ribute   Linear  Methodology   Nonlinear  Methodology   organizing  principle   scope-­‐based   (fixed  scope  /  variable  schedule)   schedule-­‐based   (fixed  schedule  /  variable  scope)   rhythm   monolithic  (single-­‐cycle)   iteraJve  /  incremental  (mulJ-­‐cycle)   funcJonal  orientaJon   serial  (funcJonal  /discrete)   parallel  (cross-­‐funcJonal  /  integrated)   documentaJon  weight  /   emphasis   heavy   light   goal   accuracy  /  precision   speed  /  flexibility   terminate   iniJate   “gap  analysis”  between  current  state  /  future  state     “change  management  plan”:  idenJfy  two  specific  behaviors  to  iniJate  or  terminate   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   12  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×