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Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
Quimby.product brain, software brain
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Quimby.product brain, software brain

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  1. “Product  Brain,  So/ware  Brain”   A  Story  in  Quadrants     David  Quimby    /    Chandra  Kallakuri   Product  Camp  MN   10/19/13   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   1  
  2. Converging  Toward  the  Magic  Quadrant   Project  Model   Nonlinear   Methodology   Product  Model   So#ware  Engineering     (current  state)   Product  Development  /   So#ware  Engineering     (future  state)     Linear   Methodology   Product  Development     (current  state)   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   2  
  3. En;ty  Model   A9ribute   Project  Model   Product  Model   focus   delivery  speed   Jme  to  market   customer  /  market  /  business   (growth  /  cost  /  profitability)   responsibility   technical  organizaJon   business  organizaJon   accountability   mulJple   single   scope  /  Jmeline   defined   undefined   collaboraJon   discrete  /  funcJonal   integrated  /   cross-­‐funcJonal   orientaJon   internal   external   typical  metrics   Jmely  delivery   accuracy  /  precision   cost  /  variance   Jme  to  market   product  profitability   market  share   user  experience   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   3  
  4. Process  Methodology   A9ribute   Linear  Methodology   Nonlinear  Methodology   organizing  principle   scope-­‐based   (fixed  scope  /  variable  schedule)   schedule-­‐based   (fixed  schedule  /  variable  scope)   rhythm   monolithic  (single-­‐cycle)   iteraJve  /  incremental  (mulJ-­‐cycle)   funcJonal  orientaJon   serial  (funcJonal  /discrete)   parallel  (cross-­‐funcJonal  /  integrated)   documentaJon  weight  /   emphasis   heavy   light   goal   accuracy  /  precision   speed  /  flexibility   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   4  
  5. so1ware   engineering   Individual  Configura;ons   10   0   0   “Product  Brain,  So1ware  Brain”   10   ©  2013  Adap;ve  Avenue  Associates,  Inc.   product   development   5  
  6. so1ware   engineering   Organiza;onal  Configura;ons   10   0   0   “Product  Brain,  So1ware  Brain”   10   ©  2013  Adap;ve  Avenue  Associates,  Inc.   product   development   6  
  7. “Normal”  Configura;on   for  SE  and  PD   current  state   process   methodology   10   nonlinear   not  effec;ve  /   efficient     (not  do  the  right  things  /   do  the  things  right)   not  effec;ve  /   not  efficient     (not  do  the  right  things  /   not  do  the  things  right)   linear   effec;ve  /   efficient     (do  the  right  things  /   do  the  things  right)   effec;ve  /   not  efficient     (do  the  right  things  /   not  do  the  things  right)   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   7  
  8. “Normal”  Configura;on   for  SE  and  PD   historical  /  futuris;c  path   process   methodology   10   nonlinear   linear   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   8  
  9. Organiza;onal  Configura;ons   for  SE  and  PD   current  state   process   methodology   10   nonlinear   linear   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   9  
  10. Organiza;onal  Configura;ons   for  SE  and  PD   historical  /  futuris;c  path   process   methodology   10   nonlinear   linear   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   10  
  11. En;ty  Model   A9ribute   Project  Model   Product  Model   focus   delivery  speed   Jme  to  market   customer  /  market  /  business   (growth  /  cost  /  profitability)   responsibility   technical  organizaJon   business  organizaJon   accountability   mulJple   single   scope  /  Jmeline   defined   undefined   collaboraJon   discrete  /  funcJonal   integrated  /   cross-­‐funcJonal   orientaJon   internal   external   typical  metrics   Jmely  delivery   accuracy  /  precision   cost  /  variance   Jme  to  market   product  profitability   market  share   user  experience   terminate   iniJate   “gap  analysis”  between  current  state  /  future  state     “change  management  plan”:  idenJfy  two  specific  behaviors  to  iniJate  or  terminate   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   11  
  12. Process  Methodology   A9ribute   Linear  Methodology   Nonlinear  Methodology   organizing  principle   scope-­‐based   (fixed  scope  /  variable  schedule)   schedule-­‐based   (fixed  schedule  /  variable  scope)   rhythm   monolithic  (single-­‐cycle)   iteraJve  /  incremental  (mulJ-­‐cycle)   funcJonal  orientaJon   serial  (funcJonal  /discrete)   parallel  (cross-­‐funcJonal  /  integrated)   documentaJon  weight  /   emphasis   heavy   light   goal   accuracy  /  precision   speed  /  flexibility   terminate   iniJate   “gap  analysis”  between  current  state  /  future  state     “change  management  plan”:  idenJfy  two  specific  behaviors  to  iniJate  or  terminate   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   12  

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