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Quimby.product brain, software brain

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  • 1. “Product  Brain,  So/ware  Brain”   A  Story  in  Quadrants     David  Quimby    /    Chandra  Kallakuri   Product  Camp  MN   10/19/13   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   1  
  • 2. Converging  Toward  the  Magic  Quadrant   Project  Model   Nonlinear   Methodology   Product  Model   So#ware  Engineering     (current  state)   Product  Development  /   So#ware  Engineering     (future  state)     Linear   Methodology   Product  Development     (current  state)   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   2  
  • 3. En;ty  Model   A9ribute   Project  Model   Product  Model   focus   delivery  speed   Jme  to  market   customer  /  market  /  business   (growth  /  cost  /  profitability)   responsibility   technical  organizaJon   business  organizaJon   accountability   mulJple   single   scope  /  Jmeline   defined   undefined   collaboraJon   discrete  /  funcJonal   integrated  /   cross-­‐funcJonal   orientaJon   internal   external   typical  metrics   Jmely  delivery   accuracy  /  precision   cost  /  variance   Jme  to  market   product  profitability   market  share   user  experience   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   3  
  • 4. Process  Methodology   A9ribute   Linear  Methodology   Nonlinear  Methodology   organizing  principle   scope-­‐based   (fixed  scope  /  variable  schedule)   schedule-­‐based   (fixed  schedule  /  variable  scope)   rhythm   monolithic  (single-­‐cycle)   iteraJve  /  incremental  (mulJ-­‐cycle)   funcJonal  orientaJon   serial  (funcJonal  /discrete)   parallel  (cross-­‐funcJonal  /  integrated)   documentaJon  weight  /   emphasis   heavy   light   goal   accuracy  /  precision   speed  /  flexibility   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   4  
  • 5. so1ware   engineering   Individual  Configura;ons   10   0   0   “Product  Brain,  So1ware  Brain”   10   ©  2013  Adap;ve  Avenue  Associates,  Inc.   product   development   5  
  • 6. so1ware   engineering   Organiza;onal  Configura;ons   10   0   0   “Product  Brain,  So1ware  Brain”   10   ©  2013  Adap;ve  Avenue  Associates,  Inc.   product   development   6  
  • 7. “Normal”  Configura;on   for  SE  and  PD   current  state   process   methodology   10   nonlinear   not  effec;ve  /   efficient     (not  do  the  right  things  /   do  the  things  right)   not  effec;ve  /   not  efficient     (not  do  the  right  things  /   not  do  the  things  right)   linear   effec;ve  /   efficient     (do  the  right  things  /   do  the  things  right)   effec;ve  /   not  efficient     (do  the  right  things  /   not  do  the  things  right)   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   7  
  • 8. “Normal”  Configura;on   for  SE  and  PD   historical  /  futuris;c  path   process   methodology   10   nonlinear   linear   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   8  
  • 9. Organiza;onal  Configura;ons   for  SE  and  PD   current  state   process   methodology   10   nonlinear   linear   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   9  
  • 10. Organiza;onal  Configura;ons   for  SE  and  PD   historical  /  futuris;c  path   process   methodology   10   nonlinear   linear   0   0   product   project   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   10   en;ty   model   10  
  • 11. En;ty  Model   A9ribute   Project  Model   Product  Model   focus   delivery  speed   Jme  to  market   customer  /  market  /  business   (growth  /  cost  /  profitability)   responsibility   technical  organizaJon   business  organizaJon   accountability   mulJple   single   scope  /  Jmeline   defined   undefined   collaboraJon   discrete  /  funcJonal   integrated  /   cross-­‐funcJonal   orientaJon   internal   external   typical  metrics   Jmely  delivery   accuracy  /  precision   cost  /  variance   Jme  to  market   product  profitability   market  share   user  experience   terminate   iniJate   “gap  analysis”  between  current  state  /  future  state     “change  management  plan”:  idenJfy  two  specific  behaviors  to  iniJate  or  terminate   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   11  
  • 12. Process  Methodology   A9ribute   Linear  Methodology   Nonlinear  Methodology   organizing  principle   scope-­‐based   (fixed  scope  /  variable  schedule)   schedule-­‐based   (fixed  schedule  /  variable  scope)   rhythm   monolithic  (single-­‐cycle)   iteraJve  /  incremental  (mulJ-­‐cycle)   funcJonal  orientaJon   serial  (funcJonal  /discrete)   parallel  (cross-­‐funcJonal  /  integrated)   documentaJon  weight  /   emphasis   heavy   light   goal   accuracy  /  precision   speed  /  flexibility   terminate   iniJate   “gap  analysis”  between  current  state  /  future  state     “change  management  plan”:  idenJfy  two  specific  behaviors  to  iniJate  or  terminate   “Product  Brain,  So1ware  Brain”   ©  2013  Adap;ve  Avenue  Associates,  Inc.   12