Payne. that’s product management

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Payne. that’s product management

  1. 1. A discussion of Product Management’s many faces. Jim Payne Product Manager (I Think…)
  2. 2. Product Management Defined   What Can We Agree On?   What is PM and What is Not PM.   What’s a Product?   Is this Marketing?   What’s a Simple Working Definition?
  3. 3. Product Management Defined   What Can We Agree On?   What is PM and What is Not PM.   What’s a Product?   Is this Marketing?   What’s a Simple Working Definition?   A person that takes responsibility for the creation, promotion, and support of a key company capability.
  4. 4. Types of Products and Industries   Can We Still Call It Product Management, If the Product is a:   Professional Service – Business Planning or Solution Architecture   CPG – Retail or Agronomy   Financial Service – Banks or Insurance   Commodity – Gasoline or Aluminum   Not For Sale – Mobile App or a Website   One of a Kind – Real Estate
  5. 5. Functions / Tasks   Can We Still Call It Product Management, If the Tasks DON’T Include:   Roadmapping   Personas   Launch Plans   Use Cases   Requirements   Market Definitions   Pricing   Sales Training
  6. 6. Management Goals – Maybe They Decide?   Upper Management or HR Decides on a Job Title   Increased Focus on Products?   It Sounds Cool   Its all the Rage   It Describes What They Want   The CEO went to a ProductCamp
  7. 7. Are there Broad Classifications or Types of PM?   Pragmatic Triad   Strategic Product Manager   Technical Product Manager   Product Marketing Manager   Internal Product Manager?   Infrastructure Product Manager?   Services Product Manager?   Portfolio Product Manager?
  8. 8. The Value of Product Management   When Does this Way of Approaching “Products” Still Add Value – or Not   If We can Define the “Product” Can We Still Apply the Product Management Discipline to the Company’s Benefit?   Do Some Types of Products or Classes of Industries Make it Just Too Hard to Justify the Effort?
  9. 9. What If We Wanted to Understand the Value Question?   What Would a Survey Ask?   (ideas?)
  10. 10. Tune in at the Next ProductCamp Minnesota for the Results   Jim Payne   james.m.payne @comcast.net   linkedin.com/in/jamesmatthewpayne/   @jamesmpayne

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