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Gaylor.product camp mn 10-19-13 v2

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Transcript

  • 1. Steve Gaylor Who Are You? Where are You Going? Develop Your Career Roadmap www.pragmaticmarketing.com
  • 2. Demographics
  • 3. …the map… Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 4. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 5. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 6. The Role
  • 7. Top Strengths Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 8. A Seat at the Table Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 9. …influence and engage…
  • 10. What y’all are doing
  • 11. 256 Unique Titles Most Respondents Managed or Worked on Three Products Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 12. Top 10 Software Roadmap Trends Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
  • 13. Activities?
  • 14. Source: 2011-2012 Pragmatic Marketing Annual Survey
  • 15. Source: 2011-2012 Pragmatic Marketing Annual Survey
  • 16. Source: 2011-2012 Pragmatic Marketing Annual Survey
  • 17. Source: 2011-2012 Pragmatic Marketing Annual Survey
  • 18. what do you want to know more about? “My customers and their customers” “Motivating sales reps” “Finance (yuck!)” “My competition” “how to measure marketing success” “market research techniques” Source: 2010-2011 Pragmatic Marketing Annual Survey
  • 19. Compensation Drivers Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 20. Education and Expeience Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 21. Direct Reports Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 22. Location, Location, Location Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 23. By Role Role Base salary Director $124,812 Product Manager $100,964 Product Marketing Manager Product Owner $96,470 $104,701 Technical Product Manager $91,841 Program Manager $99,716 Analyst $77,757 Source: 2010-2011 Pragmatic Marketing Annual Survey
  • 24. By Experience Experience Base salary Less than 1 year $98,968 1-2 $93,383 3-5 $98,628 6-10 $103,969 11-15 $113,374 More than 15 $121,734 Source: 2010-2011 Pragmatic Marketing Annual Survey
  • 25. Where Are You Going?
  • 26. …mobile workforce… Source: 2011-2012 Pragmatic Marketing Annual Survey
  • 27. What has Changed? Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  • 28. Career Path Profiles Executive AGE: 44 EXPERIENCE: 10+ Yrs Director AGE: 42 EXPERIENCE: 5-10 Yrs xManagers 39 yrs old EXPERIENCE: 3-10 Yrs 2010-2011 Annual Survey
  • 29. What is Your Path?
  • 30. Strategic Marketing Technical
  • 31. 1 What are your strengths? 2 What are your soft spots? 3 What do you enjoy? 4 Where do you want to go?
  • 32. So what’s your plan?
  • 33. Steve Gaylor Who Are You? Where are You Going? Develop Your Career Roadmap www.pragmaticmarketing.com