Gaylor.product camp mn 10-19-13 v2

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Gaylor.product camp mn 10-19-13 v2

  1. 1. Steve Gaylor Who Are You? Where are You Going? Develop Your Career Roadmap www.pragmaticmarketing.com
  2. 2. Demographics
  3. 3. …the map… Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  4. 4. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  5. 5. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  6. 6. The Role
  7. 7. Top Strengths Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  8. 8. A Seat at the Table Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  9. 9. …influence and engage…
  10. 10. What y’all are doing
  11. 11. 256 Unique Titles Most Respondents Managed or Worked on Three Products Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  12. 12. Top 10 Software Roadmap Trends Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
  13. 13. Activities?
  14. 14. Source: 2011-2012 Pragmatic Marketing Annual Survey
  15. 15. Source: 2011-2012 Pragmatic Marketing Annual Survey
  16. 16. Source: 2011-2012 Pragmatic Marketing Annual Survey
  17. 17. Source: 2011-2012 Pragmatic Marketing Annual Survey
  18. 18. what do you want to know more about? “My customers and their customers” “Motivating sales reps” “Finance (yuck!)” “My competition” “how to measure marketing success” “market research techniques” Source: 2010-2011 Pragmatic Marketing Annual Survey
  19. 19. Compensation Drivers Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  20. 20. Education and Expeience Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  21. 21. Direct Reports Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  22. 22. Location, Location, Location Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  23. 23. By Role Role Base salary Director $124,812 Product Manager $100,964 Product Marketing Manager Product Owner $96,470 $104,701 Technical Product Manager $91,841 Program Manager $99,716 Analyst $77,757 Source: 2010-2011 Pragmatic Marketing Annual Survey
  24. 24. By Experience Experience Base salary Less than 1 year $98,968 1-2 $93,383 3-5 $98,628 6-10 $103,969 11-15 $113,374 More than 15 $121,734 Source: 2010-2011 Pragmatic Marketing Annual Survey
  25. 25. Where Are You Going?
  26. 26. …mobile workforce… Source: 2011-2012 Pragmatic Marketing Annual Survey
  27. 27. What has Changed? Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
  28. 28. Career Path Profiles Executive AGE: 44 EXPERIENCE: 10+ Yrs Director AGE: 42 EXPERIENCE: 5-10 Yrs xManagers 39 yrs old EXPERIENCE: 3-10 Yrs 2010-2011 Annual Survey
  29. 29. What is Your Path?
  30. 30. Strategic Marketing Technical
  31. 31. 1 What are your strengths? 2 What are your soft spots? 3 What do you enjoy? 4 Where do you want to go?
  32. 32. So what’s your plan?
  33. 33. Steve Gaylor Who Are You? Where are You Going? Develop Your Career Roadmap www.pragmaticmarketing.com

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