Fernando Sousa IBM ITSM Cross Sectors Portugal CloudViews 2010 IBM Cloud Computing Experience
A definition of Cloud Computing … Attributes VISIBILITY CONTROL AUTOMATION “ Cloud” is an emerging consumption and delivery model for many IT-based services, in which the user sees only the service, and has no need to know anything about the technology or implementation Metering & billing Rapid provisioning Flexible pricing Elastic scaling Advanced virtualisation Standardised, consumable web-delivered services Service catalogue ordering Ease-of-use … New economics … Flexible sourcing
Delivers select set of standardised business process, application and/or infrastructure services on a flexible price per use basis .
Privately owned and managed.
Access limited to client and its partner network.
Drives efficiency, standardisation and best practices while retaining greater customisation and control
Cloud Services Cloud Computing Model … Customisation, efficiency, availability, resiliency, security and privacy … Standardisation, capital preservation, flexibility and time to deploy
Access to client, partner network, and third party resources
Consolidation, systems management, and monitoring
Reduce infrastructure complexity, staffing requirements, and costs
Improve business resilience and utilization
Remove physical resource boundaries
Allocate less than physical boundary
Improve scalability, increase utilization
Reduce hardware costs and simplify deployments
Service catalog, metering, and automated deployment of virtualized resources
Integrated virtualization management with IT processes
Reduce overhead, improve productivity
Centralized, robust, self serve portal for 24X7 access to services
Improve user satisfaction & productivity
Control and manage delivery, support & administrative costs
Simplified Shared Dynamic Key building blocks of clouds are familiar…
Workloads on Public Clouds Push Factors Index (Average Percent) Barriers Index (Average Percent) High push factors, low barriers Data mining Data warehouses Transactional databases E-mail CRM/Sales Force ERP apps Industry apps Web/audio conferencing Unified communications Security Data archiving Data backup Continuity/DR VoIP infrastructure App servers Servers Storage Service/help desk Test environment Development environment Training infrastructure Desktop Data center network WAN capacity App streaming Low push factors, low barriers Low push factors, high barriers High push factors, high barriers
Workloads on Private Clouds App streaming WAN capacity Data center network Desktop Training infrastructure Development environment Test environment Service/help desk Storage Servers App servers VoIP infrastructure Continuity/DR Data backup Data archiving Security Unified communications Conferencing Industry apps ERP apps CRM/Sales Force E-mail Transactional databases Data warehouses Data mining High push factors, low barriers Low push factors, low barriers Low push factors, high barriers High push factors, high barriers Push Factors Index (Average Percent) Barriers Index (Average Percent)
“ Cloud” is a new consumption and delivery model inspired by consumer Internet services.
Pooling and virtualization of resources
Automation of service management
Standardization of workloads
Cloud enables :
Flexible payment models
“ Cloud” represents:
The industrialization of delivery for IT supported services
Consumption & Delivery Models Optimized by Workload Cloud Services Cloud Computing Model
Cloud Model Applies at all Levels of the IT Stack Exemplos … y otros IBM Test Cloud IBM Software disponivel na Amazon AMI IBM CoD Information Protection Svcs.
Steps towards Cloud Computing IT Roadmap Workload Assessment Enterprise & Cloud Mix Implementation ROI Architecture Service Definition Tools Service Publishing Tools Service Fulfillment & Config Tools Service Reporting & Analytics Service Planning Role Based Access End Users, Operators Service Catalog Operational Console Cloud Services Cloud Platform Systems Storage Network Computing Infrastructure Platform & Applications Email Bus Apps BPM Sys Mgmt Info Mgmt Web Svr E-Mail, Collaboration Software Development Test and Pre-Production Data Intensive Processing Database ERP Enterprise Private Public Hybrid Trad IT Capital Private Cloud Hybrid Cloud Time Trad IT Rent Financial Workload Custom Standard 1 OSS BSS Infrastructure Platform Software 2 3 4 5 6
The journey to cloud… Business Value Consolidate Virtualise Centralise Automate Optimise > > > > Organization Culture Governance … .requires an integrated and orchestrated approach.
Cloud Architecture Service Definition Tools Service Publishing Tools Service Fulfillment & Config Tools Service Reporting & Analytics Service Planning End Users, Operators Service Catalog Operational Console Cloud Services Cloud Platform How do you access the services? How do you plan for the services? What services are delivered and how are they supported? IBM Cloud Architecture Operational Support Services Business Support Services Infrastructure as a Service Platform as a Service Software as a Service
IBM Cloud Computing Services Offerings Cloud Consulting A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to support customers with cloud building and cloud delivered offerings Cloud Implementation Cloud Delivered
Infrastructure Consulting Services for Cloud Computing
Business Cloud Consulting Services
Security and Resiliency Consulting Services for Cloud
Resiliency Certification for Cloud Computing
Service Management for Cloud Computing
Test and Developer Cloud Services
Managed Security Services for Cloud Computing
End User Cloud Services
Scale out File Services
Computing on Demand
Information Protection Services
Managed Data Protection for desktops and laptops
IBM products on Amazon EC2
IBM Cloud Services Portfolio: Enabling New Delivery Models Smart business on the IBM cloud IBM Smart Business Services IBM Smart Business Systems Standardized services on the IBM cloud Preintegrated, workload-optimized systems Private c loud services , behind your firewall, built and/or managed by IBM IBM Lotus Live IBM Lotus ® iNotes ® IBM CloudBurst ™ family IBM Smart Business Test Cloud IBM Smart Business Desktop Cloud IBM Smart Business Storage Cloud Analytics Collaboration Development and test Desktop and devices Infrastructure storage IBM Smart Analytics System Smart Business for Small or Midsize Business (backed by the IBM Cloud) Infrastructure compute IBM Computing on Demand IBM Information Protection Services Business services BPM BlueWorks (design tools) IBM Smart Business Desktop Cloud IBM Smart Analytics Cloud Smart business expense reporting on the IBM cloud IBM Information Archive Smart Business Development and Test on the IBM Cloud (beta) Global Technology Services Smart Business End User Support
Fast start with IBM CloudBurst … Smart Business Systems, Purpose-Built Infrastructure
Integrates the service management software system with network, servers, storage, quickstart services, and financing as an integrated offering to deliver an internal private cloud
Based on 100+ customer engagements Service Subscription Service Delivery Service Activation Service Design Service Operations
Improved innovation - Dramatically improve business value and IT’s effect on time-to-market by enabling the business workloads to rapidly and accurately be deployed when and where they are needed.
Decrease operational expenses – Gain productivity increases in IT labor costs through automation. Maximize capital usage and reduce added capital expense .
Reduce complexity and risk - With automation and standardization the human error factor is minimized.
LotusLive Files My Network Meetings Events Chat Activities Survey Forms Charts eMail
IBM has invested to achieve insight, innovation and breakthrough solutions IBM Transformation
155 data centers to seven.
16,000 applications to 4,500.
$1.5 Billion savings.
Technology Adoption Program “TAP cloud” for 110,000 employees.
“ Project Blue Cloud”
Hundreds of client engagements.
20 Cloud centers.
IBM Research/ Client collaborations.
NSF grants to 14 schools.
Carnegie Mellon NedBank iTricity Wuxi HCMC Univ of Technology
IBM’s Cloud Labs support clients world-wide Silicon Valley California Wuxi China Dublin Ireland Johannesburg South Africa Hanoi Vietnam Bangalore India São Paulo Brazil Seoul S. Korea Beijing China Tokyo Japan Raleigh North Carolina Doha Qatar Technology Incubation, Customer Engagements, In-Market Experimentation
IBM’s approach is based on our own transformation
From 2002 through 2007, IBM's own IT investments delivered a cumulative benefit yield of approximately $4 billion. For every dollar invested, we saw a $4 cumulative benefit.
IBM IT Transformation Cloud-enabled on demand IT delivery solution
Self-service for 3,000 IBM researchers across 8 countries.
Real time integration of information and business services.
The virtualised environment will use 80% less energy and 85% less floor space.
2X existing capacity, no increase in consumption or impact by 2010.
Project Big Green
Consolidation and virtualisation - thousands of servers onto approximately 30 IBM System z™ mainframes.
Additional virtualisation leveraging System p, System x and storage across enterprise.
Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs.
Data Centre Efficiencies Achieved 1997 Today CIOs 128 1 Host data centres 155 7 Web hosting centres 80 5 Network 31 1 Applications 15,000 4,700
IBM Research Computing Cloud (RC2) A living lab to advance Research strategies India Zurich Provides self service “on demand” delivery solution for research computing resources
Zero touch support for the full life cycle of service delivery
Research Compute Cloud (RC 2 ) Watson
IBM Technology Adoption Program
Cloud de Inovação da IBM
2.500 inovadores lançam projectos e 110.000 empregados adoptam e testam
Desafios : - Crescimento (120 novos projectos por ano) - Tempo de lançamento (1-3 meses) - Custo anual ($3.9 M)
Em 2008, o TAP foi transferido para um ambiente de cloud com self-service e aprovisionamento automático
Custos anuais: $3.9M TAP sem Cloud TAP com Cloud Custos anuais: $0.6M Hardware (visão anual) Operação e Administração Energia Software Novos desenvolvimentos Custo TI anual Hardware ( - 89% ) Operação e Admin. ( - 81% ) Lançamento (1 vez) Orçamento disponibilizado para novos investimentos ou como poupança Energia ( - 89% ) Software 84% Período de amortização (payback) 73 días Valor Actual Liquido (VAL) $7.5M Taxa Interna de Retorno (TIR) 496% Retorno do Investimento (ROI) 1.039% Cálculos con periodo de depreciación de 3 años y tasa de descuento del 10% poupança e/ou novo investimento
Example from cloud adoption at PSSC Montpellier - Comprehensive benchmark, briefing, and education facilities Cloud Computing Improves Productivity in IBM Learning Center and Benchmark http://www-01.ibm.com/software/success/cssdb.nsf/CS/ARBN-7QJVSV?OpenDocument&Site= corp&cty = en_us Half Day 13-23 Days Total Time <1 Hour Variable Automated deallocation Return server to free pool <1 Hour 5 - 10 Days Automated configuration Configure security and network settings <2 Hours <1 Minute Automated Time Remote OS install/ software provisioning Resources identified by business process Automated Process 5 – 10 Days Software installation 3 Days Identify resource Manual Time IT Tasks
Pike County Schools
27 escolas servidas por um cloud público da IBM
9.700 utilizadores e 1.400 postos de trabalho virtuais
64% de poupança em 5 anos com um investimento mínimo
Wuxi – China Cloud Computing Centre
Software Development Test
Cloud público a servir mais de 100 empresas
Construido pela IBM para o Municipio de Wuxi (China)
Vão ser criados mais 11 parques adicionais na China
iTricity “IT as electricity”
Started in 2003 with cloud computing
Moved early 2008 to the IBM Blue Cloud
Supported from IBM Cloud Labs in Dublin and USA
First commercial cloud centre in Benelux region (Belgium, Netherlands, Luxemburg)
Focused on public, private, hybrid and compliant cloud computing
Delivering Infrastructure as a Service to enterprise customers
Offering services on Subscription and Usage based billing
License (12-36 months)
fixed monthly fee
pay per cloud instance pay per Gb storage pay per Mbs
SK Telecom Cloud Computing Platform “ Our efforts to develop services with IBM and other partners reflect the latest trends in Web 2.0, which will ultimately enhance our customers' experience. Together with venture capital firms our aim is to create new business opportunities by rapidly commercializing the ideas of content developers, further advancing the development of the Information and Communication Technology industry.” - Jong-tae Ihm, senior vice president and head of SK Telecom's Data Network Office
Reduction of new service development time, achieving faster time to market
Efficient management of resources, delivering reduction in capex & opex
Tivoli Provisioning Manager-based Development Platform-as-a-Service offering to allow Business Partners to quickly test, develop, and publish new end-user focused WAP services available on SK Telecom network
Service Management-enabled Cloud Delivery platform to run new WAP services in a workload optimized fashion.
Customer Success Story (animated) PaaS SaaS Content Provider / Business Partner Request Development Environment Request Production Environment Get Weather Forecast Get Sports Results
Kantana Animation Studios
Cloud de Armazenamento
Armazenamento centralizado e partilhado de grandes ficheiros
Escalabilidade de acordo com as necessidades de negocio
Pago por uso do armazenamento sem investimento inicial
National Science Foundation
Cloud para Universidades
+1100 servidores – 800TBytes
~40 universidades participantes
+1000 utilizadores (estudantes – investigadores)
LotusLive Software as a Service – Collaboration via the cloud Rise of social networking Consumer, Community, Business Collaboration 21 st Century