Built on radically scalable, manageable, virtualized IT resources Service layers separated by clean APIs, enabling composition Reinforce the Manifesto…it is not a Standards list, it is a call to action…for both customers and IT delivery…. The attributes are “features” that the Cloud can provide, that are interlinked and help you provide the right visibility, control, and automation.
New Sourcing Options Today, many discussions of cloud will center on whether service will be delivered from a public cloud, or a private cloud. Public cloud usually implies acquiring services on a subscription basis, from the cloud provider’s cloud. Private cloud usually indicates a cloud built for a client, behind the client’s firewall, and run by either the client or a service provider. There are many permutations of public and private cloud – and, there are examples of “hybrid” clouds which have some characteristics of each. When deciding the best approach for you, speed and flexibility, degree of standardization and requirements for security, privacy and resiliency are among the considerations. This pretty self-explanatory. However I like the analogy between Public and Private as: Going out to dinner, or cooking at home. - A private cloud drives efficiency, while retaining control and greater customization. - Public clouds today are for processes deemed more easily standardized and a lower security risk. There some functions that already exhibit a high degree of standardization, that are more easily moved to a public cloud – things like search, e-commerce, and discreet business processes like sales force management. Public: You show up, order off the menu, consume your meal, pay and leave. Someone else cleans up for you. You don’t know what they did to cook, nor did you care as long as it met your requirements. Private: You buy the supplies, you cook it, you serve it, you consume it, and you have to clean it up. Truth is, homecooked is always the way you like it, but there are costs associated to the overall process. What we see happening in this world is a mix and match, where most customers will use both, or a combination…as we all do…we don’t always eat out, and we don’t always eat at home.
Services that are made possible by cloud High volume, low cost analytics Collaborative Business Networks Industry scale “smart” applications Workloads that can be standardized for cloud Web infrastructure applications Collaboration infrastructure Development and test High performance computing Risk and migration cost may be too high Database Transaction processing ERP workloads Highly regulated workloads
Services that are made possible by cloud High volume, low cost analytics Collaborative Business Networks Industry scale “smart” applications Workloads that can be standardized for cloud Web infrastructure applications Collaboration infrastructure Development and test High performance computing Risk and migration cost may be too high Database Transaction processing ERP workloads Highly regulated workloads
Key Point: Not all “clouds” share the same security requirements and those responsible for them may vary greatly. Different models of cloud computing have various ways of exposing their underlying infrastructure to the user. This influences the degree of direct control over the management of the computing infrastructure and the distribution of responsibilities for managing its security. With the Software as a Service (SaaS) model, most of the responsibility for security management lies with the cloud provider. SaaS provides a number of ways to control access to the Web portal, such as the management of user identities, application level configuration, and the ability to restrict access to specific IP address ranges or geographies. Cloud models like Platform as a Service allow clients to assume more responsibilities for managing the configuration and security for the middleware, database software, and application runtime environments. The Infrastructure as a Service (IaaS) model transfers even more control, and responsibility for security, from the cloud provider to the client. In this model, access is available to the operating system that supports virtual images, networking, and storage.
Technology is everywhere Focus on the idea that the world's non-IT assets have massive value, virtually incalculable, and that therefore our ability to manage them via &quot;sense and respond&quot; devices and management systems is critical. IBM recognizes this as a huge market, potentially even bigger than the IT management space over the long term. Managing the world's highly valuable assets is key. This is more possible now than ever due to the shift from traditional dumb assets, or physical assets to assets equipped with smart chips that allow them to be managed. You can see this across industries, in Nuclear power plants with smart valves and security tags that control employee access, in warehouses with RFID technology, in transportation with GPS tracking of trucks. The reality is these assets which were once managed as part of traditional enterprise asset management, now have an IT component which allows them to be monitored, communicated with and tracked more effectively. Who will manage those assets? Facilities? IT Operations? They must be managed as IT and operations are becoming more interdependent. And must be managed to achieve optimal efficiency and cost control across the business.
New Power Management modes at the processor level on IBM Power 6 : Power Save , Performance Aware Power Save, Power Capping, Turbo, and Acoustic Optimization. At the system level new design of IBM power supplies meet the new 80/20 requirements . Greater than 80% Efficiency for any load greater than 20 %. IBM server developers uses a system design methodology know as Calibrated Vectored Cooling. We package design features that direct cooling to specific locations based on thermal needs, we use zone cooling, even counter-rotating fan blades to hexagonal air holes and advanced heat sink designs for faster heat removal. At rack level we can save at least 15% energy savings on cooling energy by switching from air to water. Water is a better medium to transfer heat out of the server environment compared to air. IBM Rear Door heat exchanger cooling systems can be placed within the rack using chilled water flow through pipes forming a closed loop save system. So far we have spent much of this session looking at Improved Performance / Watt, Energy Saving Modes, Energy Monitoring & Trending Dynamic Energy Optimization, and Improving System Utilization. But a green agenda is not complete without looking at the overall Data Center / Building Efficiency & Reliability. How can we ties between IT and Data Center Infrastructure together. How can we integrate with Enterprise Management to do complete Data Center Efficiency , Thermal Monitoring & Mgmt and use new tools for Data Center Modeling. This chart represents the expanded capabilities IBM is now delivering through a integrated solution stack. IBM Director/AEM monitors and manages energy at the resource level for IBM systems and non IBM systems. Then Tivoli products expand the AEM scope and function to the IT Services, Workloads, and Service Level Agreements in the data center. Tivoli integrates Energy management into Enterprise Mgmt. This allows IBM to monitor power usage and thermal data from IT resources through embedded or remote sensors, leveraging partner capabilities for data center assets and facilities assets and integrate with application performance metrics. This all creates a method that integrates traditional IT measurements and emerging environmental measurements onto common dashboard with thresholding, trending, and event generation. This aggregation of IT and environmental metrics makes it possible to take manual or automated actions when needed for physical and virtual systems monitoring and management. Specific to facilities management, this all give IBM the unique ability to map and visualize data center facilities , obtain information on power, temperature, and layout, and identify problem areas , and enable improved facilities management in support of IT. Solution scenarios include Measure & Monitor at the lower levels of performance, utilization, response times, power usage and thermals. Control & Optimization then can be used for power capping, virtualization, storage tiering, and intelligent provisioning. As you move up Dynamic Optimization takes over by saving power by dynamic consolidation using Live VM Mobility or by coordinating with facilities infrastructure. What IBM has accomplished is the creation of Energy Management as a component of Systems Management.
To address the demands of a planet that is growing smarter with each passing day, IBM believes organizations must build a dynamic infrastructure where IT becomes the central nervous system across the business. And one of the best ways to make the data center and IT smarter is a workload-optimized approach with integrated service management and flexible delivery choices. In support of this approach, IBM has introduced and continues to grow a new smart business portfolio that brings together these three differentiators into solutions that your company can leverage today. Our portfolio offers three types of cloud offerings: smart business on the IBM cloud, IBM Smart Business Services and IBM Smart Business Systems. Lining up our solutions by workload, we’re adding capabilities in areas where we already help clients adopt cloud computing with success today. For example: IBM Smart Business Desktop Cloud enables a virtualized desktop environment on the IBM cloud. IBM already provides desktop cloud consulting and implementation services. Now clients can have nearly all the benefits of virtual desktops but within a prepriced, prepackaged subscription service. IBM Smart Business Storage Cloud allows an enterprise to cost-effectively implement a private storage cloud to handle information that includes, but is not limited to, electronic documents, e-mail and e-mail attachments, presentations, CAD/CAM designs, and source code and Web content from check images to videos, historical documents, medical images, and photographs. Announced on June 16, 2009, the IBM CloudBurst™ solution is a self-contained cloud management and resource platform that provides the computing, storage, network and software required for clients to establish a private cloud. The first offering in a family of planned business-ready offerings, the IBM CloudBurst platform includes a self-service portal and a services catalog, helping clients realize rapid time to value. In fact, some clients have had a cloud up and running within hours of installation of the IBM CloudBurst platform. IBM Global Technology Services provides quick-start services to help you assist your clients in gaining the full benefit of the solution.
IBM CloudBurst is a pre-packaged private cloud offering that brings together the hardware, software and services needed to establish a private cloud. This offering takes the guess work out of establishing a private cloud by pre-installing and configuring the necessary software on the hardware and leveraging services for customization to your environment. All you need to do is install your applications and start leveraging the benefits of cloud computing, like virtualization, scalability and a self server portal for provisioning new services. There are a number of key features that IBM CloudBurst delivers…
IBM Investments Over the past two years IBM has worked with hundreds of clients adopting cloud computing around the world. We've been participating in the Cloud marketplace and, of course cloud itself builds on decades of IT experience. It's a fascinating marketplace. The last time we went through a transition like this was in the late eighties and early nineties as client/server emerged as a new computing model. Cloud computing is not, in and of itself, some revolutionary technology or some particular breakthrough. It’s a result of the convergence of business and IT and a convergence of improvements in a variety of technologies and processes that have created a situation that make the economics of Cloud compelling for many companies. It’s also the result of service demands from users accustomed to the convenience of acquiring consumer services over the Internet. One of the areas IBM has used cloud computing is in our own application development. Our case studies show that we saved over 80 percent of our operating costs by moving to a cloud environment and we produce substantially better quality code as well as vastly improved responsiveness to application developers and testers. Better quality code comes out the other end of the development process as a result of the standardization and automation inherent in cloud computing. Example: Automating the processes of setting up and taking down tests eliminates many of the errors that occur in application development (avoiding humand error in ordering, setting up and tearing down the development / test environments). You can save costs in hardware, labor, power as well as savings in space. Many of our client experience have funneled through the Cloud centers we have been established around the world. IBM Research has been collaborating with clients as well. We've extensively collaborated with universities, much of that in a program that we cosponsored with Google to build more skills coming out of the colleges and universities around Cloud.
The Cloud Computing
This vision and strategy hasn’t just been learned at our customer sites. In fact, our own transformation is a success story in and of itself. And this mirrors the stages of adoption that we have talked about so far. IT Transformation and DC efficiencies achieved : We were plagued with the same issues as many of our largest customers – server sprawl, a multitude of systems and applications - being managed by over 125 different CIOs’! We needed to simplify our own IT environment, and we started over 10 years ago. The table shows how IBM has been able to demonstrate in the past decade and our achievement of improved business value and the achievement of reduced IT costs. We started on this initiative in 1997 and are well on our way to achieve significant accomplishments. . We have moved from more than 200 data and web hosting centers to 12. As we’ve consolidated and virtualized the workload, we’ve taken the additional strategic step to reduce the number of applications running on the servers by over two-thirds. There were significant benefits derived throughout IT. And IBM continues to build upon our success. As part of this journey, we have moved beyond just simplifying our environment to optimizing it and achieved significant data center efficiencies. In August 2007, IBM announced a major virtualization initiative to consolidate about 3900 servers to about 30 System z mainframes running the Linux operating system. The Enterprise Computing Model (ECM) program con tinues to move to a shared infrastructure that can scale rapidly without being limited by facilities or power and embraces a very integrated approach to service management. From 2002 through 2007, IBM's own IT investments delivered a cumulative benefit yield of approximately $4 billion. For every dollar invested, we saw a $4 cumulative benefit. We have already made significant progress with pooling our infrastructure to increase our responsiveness and resiliency while lowering our operating costs. For example, we are aggressively virtualizing onto pooled System z’s running Linux through ECM. In addition, all new Power System workload is being built directly onto virtualized platforms. About 2/3 of our SAN storage is virtualized, which means that it is managed by SAN Volume Controller as a pooled , shared service. By virtualizing our storage environment, rates dropped by 50% or more because of increased utilization, while improving performance and availability. We are also benefiting from energy management assessments and tools in our facilities to drive our understanding of energy uses and efficiencies and tuning configurations, features and placement to drive better performance and reduce energy use. In May of 2007, IBM also announced Project ‘Big Green’ with the commitment to reallocate $1B each year for green purposes. The ECM program is but one example of our green commitment, with its contributions to reducing energy and floor space both within IBM and for customers. This announcement included our stated goal of how we could double our IT capacity with no additional energy consumption. We have recently opened a green extension to our Boulder data center and are piloting energy management software in advanced data center facilities. We have a shared service delivery model to manage resources across business and technical criteria. We are driving higher levels of business resiliency through a multi-platform (Linux and AIX) multi-site vital application hosted environment for business and mission critical workloads using HACMP, GDPS and data mirroring. And the business case is compelling, not only internally but for clients as well. The lessons learned, insights and capabilities from our own journey are finding their way into what we share with our clients to help them achieve their own results. In keeping with the vision of Smarter Planet and a Dynamic Infrastructure, the real measure of our success when we are done will be the ability to ensure the QoS that our employees, partners and customers have come to expect, along with continued integration of information and business services. One key area where we are exploiting new technologies for our own innovation is in our Research Cloud. We are gaining experience with some initiatives where the technology and business readiness are aligned. For example, our Research Cloud is allowing IBM researchers secure test servers based on business requests…. And they can be provisioned in a matter of minutes vs. days or weeks. ( Consider pulling in the RC2 Cloud Demo if you are in a more detailed 1:1 session. It is loaded on the Dynamic Infrastructure W3 Portal.)
TAP provides an internal test deployment site for beta technology What is TAP? The Technology Adoption Program (TAP) is IBM's new model for managing technology to drive innovation for our internal transformation & growth Pain Points: Responding to rapidly changing business needs is difficult Deployment of infrastructures is mostly manual, slow, tedious, labor intensive, and error prone Servers are not available quickly and cost effectively for innovation Solution: Tivoli Provisioning Manager : Automated provisioning of Servers, Operating Systems and Middleware and Storage. IBM Tivoli Monitoring: Integrated monitoring of performance and availability WebSphere Portal and Process Server: Centralized, standard, and reliable interface Benefits: Enable 25,000 IBM innovators to quickly and easily prototype and deploy new technologies for 100,000 early adopters Projects can start immediately – “priceless” Reduce system admin install and configuration time of TAP solutions from 3 to 5 days to less than an hour Lowers costs – hardware 4:1, administration 7:1
Kentucky's Pike County Schools is a great example of how we worked with a client to create a desktop cloud, making it faster for students to log on to workstations and increase instructional time in the classroom while significantly reducing cost. Pike County Schools is located in the eastern part of Kentucky, in the United States. It has 10,000 students, 27 schools and 3,000 employees. School administrators faced the same problems many of our clients are facing today—less money to work with and increasing demands from end users (students and teachers). The amount of money the State of Kentucky was willing to give the school system was decreasing, and the school’s own general fund was dwindling. The team also was looking at 7- to 12-year-old technology on the school system’s desktops. And all the while, the curricula from nontechnology courses demanded more Internet research time from students. We helped Pike County Schools implement a desktop cloud. With this currently working cloud, launched in July of 2008, when students and staff access the Internet and applications on a school’s 10- or 12-year-old computer, the desktop behaves as if it were a top-of-the line 2009 model because the desktop is only an access point to the private cloud. So what was Pike County Schools able to achieve? A 62 percent reduction in end user support costs. Equal access to education content across 27 schools and more than 2,000 desktops. A speedier implementation of new courseware, which used to take more than a year but was now being implemented instantly—across all schools. Now, when someone logs on to a virtual machine, it goes outside the district’s system to the cloud and is then authenticated back into the school system’s network. The speed that this cloud brought to the district has improved login speed, allowing teachers to keep students focused. Lesson plans for technology teachers have increased how much instruction they can do, and they can benchmark that they are three to four chapters ahead of last year. Overall, the availability to systems and applications has dramatically increased. One of the great things about this solution is that we have been able to it to other school systems. We have deployed this desktop cloud solution in 28 school systems and have more in process. We also see that desktop clouds are a great opportunity because of the economic stimulus money being infused into the public sector around the globe.
Wuxi – China Cloud Computing Centre Software Development and Test Highlights First commercial cloud computing centre in China Built by IBM for municipal government of Wuxi, China Eleven parks to be created across China for software development Accelerates transformation to a service-led economy Features Public cloud: Access through internet or secure connection Promotes software start-up company growth Accelerates development and test cycles through quick resource on-boarding Offers virtualized, secure, network isolated environments Delivers backup/restore capabilities to protect customer assets
iTricity made the decision to move from their old Fujitsu equipment to IBM. iTricity has an on-going hosting business called GlidePath...with over 1200 customers and over $20m Euro's of revenue iTricity selected IBM Blue Cloud technology for their growing cloud business plans
SK Telecom is a unit of SK Holdings, one of South Korea’s largest chaebol conglomerates SK Telecom has #1 market share in the domestic wireless market, and #2 market share in the domestic fixed line market SK Telecom is perceived as a technology leader in South Korea ARMONK, N.Y. - 16 Dec 2009: IBM (NYSE: IBM) today announced that it has successfully built Korea's first cloud computing environment for a private sector company, SK Telecom, the largest telecommunications company in Korea with over 24 million customers. The cloud environment provides developers with the necessary software and hardware to develop applications that will allow SK Telecom to offer up to 20 new services to their customers by the end of 2009, such as sports news feeds and a photo service. The IBM-built cloud environment will allow SK Telecom and its business partners to more quickly develop, test and publish new end-user services. The new cloud environment delivers the following business and technology benefits: all the servers, storage and middleware required for application development on a secure, stable environment low up front costs and reduced investment risks of mobile content developers faster time to market and decreased barriers to entry of new services &quot;Our efforts to develop services with IBM and other partners reflect the latest trends in Web 2.0, which will ultimately enhance our customers' experience,&quot; said Jong-tae Ihm, senior vice president and head of SK Telecom's Data Network Office. &quot;Together with venture capital firms our aim is to create new business opportunities by rapidly commercializing the ideas of content developers, further advancing the development of the Information and Communication Technology industry.&quot; SK Telecom also operates a Research & Development Test Bed for developing and testing cloud computing technologies. By the end of 2009 the SK Telecom plans to accommodate more than 20 services for NATE, SK Telecom's Wireless Application Protocol (WAP) Portal and in the coming years says it hopes to extend its entire IT infrastructure to the cloud model. This will in turn enhance the competitiveness of the cloud industry and foster business partnerships and cooperation. &quot;With this new environment SK Telecom will lead in innovation by offering IT infrastructure for software developers through a Platform-as-a-Service (PaaS) model,&quot; said Kang-yoon Lee, head of IBM's Cloud Computing Center in Korea. &quot;We believe this project will be a model example in how enterprises in Korea and worldwide can leverage the cloud environment to support business requirements in continual change.&quot; For this project IBM Korea worked jointly with SK Telecom to develop the entire cloud environment - from concept planning to hardware and software selection and implementation. The cloud includes 80 systems, comprised of both System x and blade servers, Xen virtualization technology and IBM middleware and service management technology. Service management is a key to any successful enterprise cloud computing project as it orchestrates hundreds -- even thousands -- of services in a workload-optimized fashion, maximizing efficiency of the system overall. SK Telecom is using IBM's Tivoli Service Automation Manager to enable software to be leased and installed seamlessly, and virtual machines provisioned accordingly. In planning the cloud architecture, SK Telecom also utilized implementation services and operation process consulting from IBM Global Technology Services. through to implementation services and operation process consulting. About IBM For more information about IBM's cloud computing products and services, please visit ibm.com/cloud. About SK Telecom SK Telecom (NYSE: SKM) is Korea's leading telecommunications provider with more than 24 million subscribers, which accounts for more than 50% of the total market. The company established in 1984, reached KRW 11.67 trillion in revenue in 2008. SK telecom was the first to launch and commercialize CDMA, CDMA 2001x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com or email to email@example.com.
The first Thai 3-D animation film produced by Kantana’s talented animation team became a huge box-office success, Kantana has never compromised its idea of capability enhancement for animation film production. Kantana perceives that fine components, including characters, scenes, lighting and camera angles in filmmaking are essential for quality animation productions. Apart from using its power of imagination to create animated components, Kantana’s animation team has to review the components several times to revise and develop them closely to meet a high degree of fineness. For this reason, Kantana chose IBM Storage Optimization and Integration Services – scale out file services, an all-in-one data storage solution creating efficient data storage and managing data in parallel with the growth of Kantana’s animation business. Moreover, scale out file services allows Kantana to enhance its creative capabilities for more quality works thanks to the quick processing capacity of scale out file services.
Thank you for your time today!
2. Fernando Sousa IBM ITSM Cross Sectors Portugal CloudViews 2010 IBM Cloud Computing Experience
3. A definition of Cloud Computing … Attributes VISIBILITY CONTROL AUTOMATION “ Cloud” is an emerging consumption and delivery model for many IT-based services, in which the user sees only the service, and has no need to know anything about the technology or implementation Metering & billing Rapid provisioning Flexible pricing Elastic scaling Advanced virtualisation Standardised, consumable web-delivered services Service catalogue ordering Ease-of-use … New economics … Flexible sourcing
4. Delivery models ORGANISATION CULTURE GOVERNANCE Flexible Delivery Models <ul><li>Public … </li></ul><ul><li>Service provider owned and managed. </li></ul><ul><li>Access by subscription. </li></ul><ul><li>Delivers select set of standardised business process, application and/or infrastructure services on a flexible price per use basis . </li></ul><ul><li>Private … </li></ul><ul><li>Privately owned and managed. </li></ul><ul><li>Access limited to client and its partner network. </li></ul><ul><li>Drives efficiency, standardisation and best practices while retaining greater customisation and control </li></ul>Cloud Services Cloud Computing Model … Customisation, efficiency, availability, resiliency, security and privacy … Standardisation, capital preservation, flexibility and time to deploy <ul><li>Hybrid … </li></ul><ul><li>Access to client, partner network, and third party resources </li></ul>
5. Consolidate <ul><li>Consolidation, systems management, and monitoring </li></ul><ul><li>Reduce infrastructure complexity, staffing requirements, and costs </li></ul><ul><li>Improve business resilience and utilization </li></ul>Virtualise <ul><li>Remove physical resource boundaries </li></ul><ul><li>Allocate less than physical boundary </li></ul><ul><li>Improve scalability, increase utilization </li></ul><ul><li>Reduce hardware costs and simplify deployments </li></ul>Automate <ul><li>Service catalog, metering, and automated deployment of virtualized resources </li></ul><ul><li>Integrated virtualization management with IT processes </li></ul><ul><li>Reduce overhead, improve productivity </li></ul>Self Service <ul><li>Centralized, robust, self serve portal for 24X7 access to services </li></ul><ul><li>Improve user satisfaction & productivity </li></ul><ul><li>Control and manage delivery, support & administrative costs </li></ul>Simplified Shared Dynamic Key building blocks of clouds are familiar…
6. Workloads on Public Clouds Push Factors Index (Average Percent) Barriers Index (Average Percent) High push factors, low barriers Data mining Data warehouses Transactional databases E-mail CRM/Sales Force ERP apps Industry apps Web/audio conferencing Unified communications Security Data archiving Data backup Continuity/DR VoIP infrastructure App servers Servers Storage Service/help desk Test environment Development environment Training infrastructure Desktop Data center network WAN capacity App streaming Low push factors, low barriers Low push factors, high barriers High push factors, high barriers
7. Workloads on Private Clouds App streaming WAN capacity Data center network Desktop Training infrastructure Development environment Test environment Service/help desk Storage Servers App servers VoIP infrastructure Continuity/DR Data backup Data archiving Security Unified communications Conferencing Industry apps ERP apps CRM/Sales Force E-mail Transactional databases Data warehouses Data mining High push factors, low barriers Low push factors, low barriers Low push factors, high barriers High push factors, high barriers Push Factors Index (Average Percent) Barriers Index (Average Percent)
8. <ul><li>“ Cloud” is a new consumption and delivery model inspired by consumer Internet services. </li></ul><ul><li>Enabled by </li></ul><ul><ul><li>Pooling and virtualization of resources </li></ul></ul><ul><ul><li>Automation of service management </li></ul></ul><ul><ul><li>Standardization of workloads </li></ul></ul><ul><li>Cloud enables : </li></ul><ul><ul><li>Self-service </li></ul></ul><ul><ul><li>Sourcing options </li></ul></ul><ul><ul><li>Flexible payment models </li></ul></ul><ul><ul><li>Economies-of-scale </li></ul></ul><ul><li>“ Cloud” represents: </li></ul><ul><ul><li>The industrialization of delivery for IT supported services </li></ul></ul>Consumption & Delivery Models Optimized by Workload Cloud Services Cloud Computing Model
9. Cloud Model Applies at all Levels of the IT Stack Exemplos … y otros IBM Test Cloud IBM Software disponivel na Amazon AMI IBM CoD Information Protection Svcs.
10. Steps towards Cloud Computing IT Roadmap Workload Assessment Enterprise & Cloud Mix Implementation ROI Architecture Service Definition Tools Service Publishing Tools Service Fulfillment & Config Tools Service Reporting & Analytics Service Planning Role Based Access End Users, Operators Service Catalog Operational Console Cloud Services Cloud Platform Systems Storage Network Computing Infrastructure Platform & Applications Email Bus Apps BPM Sys Mgmt Info Mgmt Web Svr E-Mail, Collaboration Software Development Test and Pre-Production Data Intensive Processing Database ERP Enterprise Private Public Hybrid Trad IT Capital Private Cloud Hybrid Cloud Time Trad IT Rent Financial Workload Custom Standard 1 OSS BSS Infrastructure Platform Software 2 3 4 5 6
11. The journey to cloud… Business Value Consolidate Virtualise Centralise Automate Optimise > > > > Organization Culture Governance … .requires an integrated and orchestrated approach.
12. Cloud Architecture Service Definition Tools Service Publishing Tools Service Fulfillment & Config Tools Service Reporting & Analytics Service Planning End Users, Operators Service Catalog Operational Console Cloud Services Cloud Platform How do you access the services? How do you plan for the services? What services are delivered and how are they supported? IBM Cloud Architecture Operational Support Services Business Support Services Infrastructure as a Service Platform as a Service Software as a Service
13. IBM Cloud Computing Services Offerings Cloud Consulting A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to support customers with cloud building and cloud delivered offerings Cloud Implementation Cloud Delivered <ul><li>Infrastructure Consulting Services for Cloud Computing </li></ul><ul><li>Business Cloud Consulting Services </li></ul><ul><li>Security and Resiliency Consulting Services for Cloud </li></ul><ul><li>Resiliency Certification for Cloud Computing </li></ul><ul><li>Service Management for Cloud Computing </li></ul><ul><li>Test and Developer Cloud Services </li></ul><ul><li>Managed Security Services for Cloud Computing </li></ul><ul><li>End User Cloud Services </li></ul><ul><li>Scale out File Services </li></ul><ul><li>LotusLive </li></ul><ul><li>Computing on Demand </li></ul><ul><li>Information Protection Services </li></ul><ul><li>Managed Data Protection for desktops and laptops </li></ul><ul><li>IBM products on Amazon EC2 </li></ul>
14. IBM Cloud Services Portfolio: Enabling New Delivery Models Smart business on the IBM cloud IBM Smart Business Services IBM Smart Business Systems Standardized services on the IBM cloud Preintegrated, workload-optimized systems Private c loud services , behind your firewall, built and/or managed by IBM IBM Lotus Live IBM Lotus ® iNotes ® IBM CloudBurst ™ family IBM Smart Business Test Cloud IBM Smart Business Desktop Cloud IBM Smart Business Storage Cloud Analytics Collaboration Development and test Desktop and devices Infrastructure storage IBM Smart Analytics System Smart Business for Small or Midsize Business (backed by the IBM Cloud) Infrastructure compute IBM Computing on Demand IBM Information Protection Services Business services BPM BlueWorks (design tools) IBM Smart Business Desktop Cloud IBM Smart Analytics Cloud Smart business expense reporting on the IBM cloud IBM Information Archive Smart Business Development and Test on the IBM Cloud (beta) Global Technology Services Smart Business End User Support
15. Fast start with IBM CloudBurst … Smart Business Systems, Purpose-Built Infrastructure <ul><li>Integrates the service management software system with network, servers, storage, quickstart services, and financing as an integrated offering to deliver an internal private cloud </li></ul>Based on 100+ customer engagements Service Subscription Service Delivery Service Activation Service Design Service Operations <ul><li>Customer Benefits? </li></ul><ul><li>Improved innovation - Dramatically improve business value and IT’s effect on time-to-market by enabling the business workloads to rapidly and accurately be deployed when and where they are needed. </li></ul><ul><li>Decrease operational expenses – Gain productivity increases in IT labor costs through automation. Maximize capital usage and reduce added capital expense . </li></ul><ul><li>Reduce complexity and risk - With automation and standardization the human error factor is minimized. </li></ul>
16. LotusLive Files My Network Meetings Events Chat Activities Survey Forms Charts eMail
18. IBM has invested to achieve insight, innovation and breakthrough solutions IBM Transformation <ul><li>155 data centers to seven. </li></ul><ul><li>16,000 applications to 4,500. </li></ul><ul><li>$1.5 Billion savings. </li></ul><ul><li>Technology Adoption Program “TAP cloud” for 110,000 employees. </li></ul>“ Project Blue Cloud” <ul><li>Hundreds of client engagements. </li></ul><ul><li>20 Cloud centers. </li></ul><ul><li>Proof-of-concepts. </li></ul><ul><li>IBM Research/ Client collaborations. </li></ul>Academic Alliance <ul><li>Global collaboration. </li></ul><ul><li>27 Universities. </li></ul><ul><li>800+ students. </li></ul><ul><li>NSF grants to 14 schools. </li></ul>Carnegie Mellon NedBank iTricity Wuxi HCMC Univ of Technology
19. IBM’s Cloud Labs support clients world-wide Silicon Valley California Wuxi China Dublin Ireland Johannesburg South Africa Hanoi Vietnam Bangalore India São Paulo Brazil Seoul S. Korea Beijing China Tokyo Japan Raleigh North Carolina Doha Qatar Technology Incubation, Customer Engagements, In-Market Experimentation
20. IBM’s approach is based on our own transformation <ul><li>From 2002 through 2007, IBM's own IT investments delivered a cumulative benefit yield of approximately $4 billion. For every dollar invested, we saw a $4 cumulative benefit. </li></ul>IBM IT Transformation Cloud-enabled on demand IT delivery solution <ul><li>Self-service for 3,000 IBM researchers across 8 countries. </li></ul><ul><li>Real time integration of information and business services. </li></ul><ul><li>The virtualised environment will use 80% less energy and 85% less floor space. </li></ul><ul><li>2X existing capacity, no increase in consumption or impact by 2010. </li></ul>Project Big Green <ul><li>Consolidation and virtualisation - thousands of servers onto approximately 30 IBM System z™ mainframes. </li></ul><ul><li>Additional virtualisation leveraging System p, System x and storage across enterprise. </li></ul><ul><li>Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs. </li></ul>Data Centre Efficiencies Achieved 1997 Today CIOs 128 1 Host data centres 155 7 Web hosting centres 80 5 Network 31 1 Applications 15,000 4,700
21. IBM Research Computing Cloud (RC2) A living lab to advance Research strategies India Zurich Provides self service “on demand” delivery solution for research computing resources <ul><li>Zero touch support for the full life cycle of service delivery </li></ul><ul><ul><li>Order creation </li></ul></ul><ul><ul><li>Approval process </li></ul></ul><ul><ul><li>E-mail notification </li></ul></ul><ul><ul><li>Automated provisioning </li></ul></ul><ul><ul><li>Monitoring </li></ul></ul>Research Compute Cloud (RC 2 ) Watson
22. <ul><li>IBM Technology Adoption Program </li></ul><ul><li>Cloud de Inovação da IBM </li></ul><ul><li>2.500 inovadores lançam projectos e 110.000 empregados adoptam e testam </li></ul><ul><li>Desafios : - Crescimento (120 novos projectos por ano) - Tempo de lançamento (1-3 meses) - Custo anual ($3.9 M) </li></ul><ul><li>Em 2008, o TAP foi transferido para um ambiente de cloud com self-service e aprovisionamento automático </li></ul>
23. Custos anuais: $3.9M TAP sem Cloud TAP com Cloud Custos anuais: $0.6M Hardware (visão anual) Operação e Administração Energia Software Novos desenvolvimentos Custo TI anual Hardware ( - 89% ) Operação e Admin. ( - 81% ) Lançamento (1 vez) Orçamento disponibilizado para novos investimentos ou como poupança Energia ( - 89% ) Software 84% Período de amortização (payback) 73 días Valor Actual Liquido (VAL) $7.5M Taxa Interna de Retorno (TIR) 496% Retorno do Investimento (ROI) 1.039% Cálculos con periodo de depreciación de 3 años y tasa de descuento del 10% poupança e/ou novo investimento
24. Example from cloud adoption at PSSC Montpellier - Comprehensive benchmark, briefing, and education facilities Cloud Computing Improves Productivity in IBM Learning Center and Benchmark http://www-01.ibm.com/software/success/cssdb.nsf/CS/ARBN-7QJVSV?OpenDocument&Site= corp&cty = en_us Half Day 13-23 Days Total Time <1 Hour Variable Automated deallocation Return server to free pool <1 Hour 5 - 10 Days Automated configuration Configure security and network settings <2 Hours <1 Minute Automated Time Remote OS install/ software provisioning Resources identified by business process Automated Process 5 – 10 Days Software installation 3 Days Identify resource Manual Time IT Tasks
25. <ul><li>Pike County Schools </li></ul><ul><li>Desktop Cloud </li></ul><ul><li>27 escolas servidas por um cloud público da IBM </li></ul><ul><li>9.700 utilizadores e 1.400 postos de trabalho virtuais </li></ul><ul><li>64% de poupança em 5 anos com um investimento mínimo </li></ul>Outros casos:
26. <ul><li>Wuxi – China Cloud Computing Centre </li></ul><ul><li>Software Development Test </li></ul><ul><li>Cloud público a servir mais de 100 empresas </li></ul><ul><li>Construido pela IBM para o Municipio de Wuxi (China) </li></ul><ul><li>Vão ser criados mais 11 parques adicionais na China </li></ul>Outros casos:
27. iTricity “IT as electricity” <ul><li>Highlights </li></ul><ul><li>Started in 2003 with cloud computing </li></ul><ul><li>Moved early 2008 to the IBM Blue Cloud </li></ul><ul><li>Supported from IBM Cloud Labs in Dublin and USA </li></ul><ul><li>First commercial cloud centre in Benelux region (Belgium, Netherlands, Luxemburg) </li></ul><ul><li>Focused on public, private, hybrid and compliant cloud computing </li></ul><ul><li>Delivering Infrastructure as a Service to enterprise customers </li></ul><ul><li>Offering services on Subscription and Usage based billing </li></ul><ul><li>Cloud Subscription </li></ul><ul><li>License (12-36 months) </li></ul><ul><li>security management </li></ul><ul><li>availability management </li></ul><ul><li>continuity management </li></ul><ul><li>accessibility </li></ul><ul><li>compliance </li></ul><ul><li>fixed monthly fee </li></ul>pay per cloud instance pay per Gb storage pay per Mbs <ul><li>Usage Based Billing </li></ul><ul><li>(hour, day, week, month, …) </li></ul><ul><li>capacity management </li></ul><ul><li>performance management </li></ul>storage BLADES network Cloud Design Cloud Usage Profile € €
28. SK Telecom Cloud Computing Platform “ Our efforts to develop services with IBM and other partners reflect the latest trends in Web 2.0, which will ultimately enhance our customers' experience. Together with venture capital firms our aim is to create new business opportunities by rapidly commercializing the ideas of content developers, further advancing the development of the Information and Communication Technology industry.” - Jong-tae Ihm, senior vice president and head of SK Telecom's Data Network Office <ul><li>Reduction of new service development time, achieving faster time to market </li></ul><ul><li>Efficient management of resources, delivering reduction in capex & opex </li></ul><ul><li>Tivoli Provisioning Manager-based Development Platform-as-a-Service offering to allow Business Partners to quickly test, develop, and publish new end-user focused WAP services available on SK Telecom network </li></ul><ul><li>Service Management-enabled Cloud Delivery platform to run new WAP services in a workload optimized fashion. </li></ul>
29. Customer Success Story (animated) PaaS SaaS Content Provider / Business Partner Request Development Environment Request Production Environment Get Weather Forecast Get Sports Results
30. <ul><li>Kantana Animation Studios </li></ul><ul><li>Cloud de Armazenamento </li></ul><ul><li>Armazenamento centralizado e partilhado de grandes ficheiros </li></ul><ul><li>Escalabilidade de acordo com as necessidades de negocio </li></ul><ul><li>Pago por uso do armazenamento sem investimento inicial </li></ul>Outros casos: