Title Month Year This presentation is designed to help you introduce your customer to what EMC can do to help them on their journey to the Private Cloud. The target audience in mind for this material is for the senior IT operations management team of a traditional commercial or enterprise account (in other words not a service provider or potential cloud resource provider; nor is it designed for a high level CxO audience interested in transforming IT in a more significant and dramatic way). For those IT organizations, this presentation can help you, the EMC Account Executive, identify and generate opportunities, so that you may then qualify those opportunities and engage the appropriate specialist or sales resource. If your customer does not have an understanding of Private cloud, or an interest in the topic – consider directing them to EMC Marketing Program events, EMC web sites and blogs.
So what is Private Cloud? It’s simply an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, so that IT can be consumed as a service by the business. If you are using VMware now, you’re familiar with one very important half of the story – virtualization. The other half of the story is equally important – in fact it’s what distinguishes Private Cloud from the virtualization that you’re doing today. This is about the transformation of the business model. It’s a change to how IT is built – it’s about consolidating resources into pools that can be used to create the individual environments that users and departments need. That changes how we build IT and what IT needs to be built with – for example, an information infrastructure that’s designed to consolidate more, and to be able to automate how that infrastructure is optimized. It’s a change to how IT is operated and consumed as well. The idea of IT as a Service is that IT can respond to users needs more efficiently and effectively. It also means that the consumption model changes – instead of justifying the need for a new piece of equipment, users and departments will be justifying the capability – contracting for the service rather than the a server. The bottom line is that Private Cloud is all about the transformation to IT as a Service so that the business gains speed and agility while lowering costs.
Title Month Year Title Month Year Let’s talk about that transformation to Private Cloud. Many today look like the picture on the left. Their focus is on the technology, that’s where they spend 70% of their time. Their conversations with users and business units are dominated by discussions of how the technology needs to change, what kind of technology, how much technology, how to allocate and provision the technology, etc. Each stovepiped business unit has different requirements – and often very different technology – making policies an procedures in IT more complex and difficult – not to mention costly because of the difficulty, perhaps impossibility, to share resources. And, many CIO’s are nearly alone in their task to close those gaps up top between business strategy – service levels – applications – and users. The fact is that today, IT may be trusted, secure, and reliable; but it also can be complex, costly, and difficult to change quickly. Private cloud enables a shift to a more self-service and on-demand model. This allows you to rethink your applications portfolio - what are common elements, what are one-offs? How do you get more efficiency out of underutilized resources beyond what Virtualization provided? Private cloud also enables a shift to an abstracted set of services that, by adding automation, can automatically respond to changes in the needs of the business. It’s easy to see how that can improve IT efficiency and the productivity of your end–user community. It also means that you can go from days or weeks of provisioning time to minutes or hours to provide the response the business needs to remain competitive and agile. On the right, you can see why many refer to Private Cloud as a transformation – it’s a big change to focus first on what users and business units need to support their business process – and what applications, service level characteristics are needed for those tasks. And here the transformation also means that the business strategy can drive what’s needed, what changes, what grows and expands. Now 70% of IT’s time can be shifted to support the business strategy, service levels and business process support because they can create or change the IT that’s needed in the abstracted layer. Now you can see why virtualization features so prominently in Private Cloud, and why there’s a greater need to consolidate and federate resources into a common pool and automate so much of the function needed at he physical layer. What are the benefits?
Lets’ talk about the journey that most organizations are on – it’s a step by step approach that delivers value all along the way. oh and by the way, if this image looks familiar, you may have seen it before in a Vmware presentation – we are both in lock step alignment. The first phase is IT production – virtualization and pooling resources for things like file and print servers, test and development – things like that. Most IT organizations are well on their way, or even through this phase and they’ve seen the business value of reduced costs in CapEx and OpEx. What was the compelling event that motivated IT organizations to adopt? It’s been mostly a reactive approach – reacting to waste and high costs, like low utilization rates in things like file and print servers; or the need to create or change a test & development environment very quickly so that it closely matches the production environment. The next phase is business production. Think exchange or SAP. This is where many organizations are getting stuck today. We see a lot of folks unprepared because they didn’t build a robust infrastructure in that first phase. Perhaps it wasn’t needed for file and print servers, but now it’s an essential. At this point, IT is expert in creating and deploying virtual environments, but many are trying to figure out for the first time how to do this for the mission critical - how to create a low touch infrastructure with a far greater range of service levels. This is a real strength area for EMC and it’s where we get called in often to set things right. The last phase is, for almost everyone anyway, a point well off into the future. It’s what everyone is aspiring to, it’s the direction that they’re headed but few have made it to the destination. By the way, if you’d like to know what environments and capabilities look like in this final phase, you should visit our solution labs and VCE labs – we’ve got the future running right now.
JOURNEY TO THE CLOUD Vitor Baptista EMC PRESALES MANAGER (EMEA)
What is Private Cloud really all about? Business Model Transform how IT is Built, Operated and Consumed so that it provides what’s needed, when needed Technology Virtualize the data center to lower cost, streamline operations, and improve business response Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service.
The Journey Virtual Data Center Today’s Data Center Enterprise Data Center Service Provider Private Cloud Security Virtualization Information Federation
Transformation… IT Today: Dept. A Dept. B Dept. C Service Levels Business Strategy What’s Next in IT: Trusted ♦ Control Reliable ♦ Secure Flexible ♦ Dynamic On-Demand ♦ Efficient Applications Applications Service Levels Business Strategy Dept. A Dept. B Dept. C Abstraction Layer Virtualized Resources
The Private Cloud Journey COST EFFICIENCY Ownership/ Sponsorship Business Value Approaches Key Capabilities Stage <ul><li>Shared resource pools </li></ul><ul><li>Elastic capacity </li></ul>IT Production IT Reactive CAPEX OPEX QUALITY OF SERVICE Business Production IT / LOB Selective CAPEX OPEX Availability Responsiveness <ul><li>Zero-touch infrastructure </li></ul><ul><li>Increased control + service assurance </li></ul>BUSINESS AGILITY ITaaS CIO Proactive CAPEX OPEX Availability Responsiveness Compliance Time-to-market <ul><li>Service Definition </li></ul><ul><li>Self-service </li></ul><ul><li>Chargeback </li></ul>
Information Lifecycle Management + Cloud Archive Cloud Delete Online Tier 1 Online Tier n
Information Utility for the Private Cloud EFD FC SATA Replication via RecoverPoint VAAi Virtualization File Block Object CIFS NFS iSCSI FC FCOE XAM SOAP REST Exchange SharePoint Microsoft Unisphere CLOUD Tier 4, off-site archive Cheap & deep storage Files Database Database Archiving Data Services <ul><li>Efficiency </li></ul><ul><ul><li>FAST </li></ul></ul><ul><ul><li>Virt. Provision </li></ul></ul><ul><li>Data Reduction </li></ul><ul><ul><li>Dedupe </li></ul></ul><ul><ul><li>Compression </li></ul></ul><ul><li>Compliance </li></ul><ul><ul><li>WORM </li></ul></ul><ul><ul><li>Assured Authenticity </li></ul></ul><ul><li>Performance </li></ul><ul><ul><li>FlashCache </li></ul></ul><ul><ul><li>Auto Tiering </li></ul></ul>Configure, Manage Monitor, Assess Connect to Community Connect to Support Protocols
Cloud Services ISVs and Developers Industries and Segments Service Providers Solutions <ul><li>File archiving </li></ul><ul><li>Backup to the cloud </li></ul><ul><li>Database offload and archiving </li></ul><ul><li>Easy-to-use APIs and active developer community </li></ul><ul><li>Healthcare </li></ul><ul><li>Media </li></ul><ul><li>SMB </li></ul><ul><li>Enterprise </li></ul><ul><li>Four others not publicly announced </li></ul><ul><li>Collaboration </li></ul><ul><li>Content delivery </li></ul><ul><li>ILM </li></ul><ul><li>Content management </li></ul><ul><li>Medical imaging </li></ul><ul><li>EMC Atmos Online </li></ul><ul><li>AT&T Synaptic Storage as a Service </li></ul><ul><li>Peer1 </li></ul><ul><li>FLEX </li></ul><ul><li>Java </li></ul><ul><li>.NET </li></ul><ul><li>PHP </li></ul>EMC Atmos
Synaptic Storage as a Service SM
Cloud Storage Architecture DNS Load Balancer 1:N Locations Location 1 “ Porto” Location 2 “ Boston” TCP/IP Access Point Load Balancers CIFS/NFS/IFS SOAP/REST Cloud Optimized Storage