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CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
CardMobili @ CloudViews2010
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CardMobili @ CloudViews2010

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  • 1. Fidelização e marketingem mobilidade<br />CloudViews 2010<br />21.Maio.2010<br />
  • 2. O serviço Cardmobili<br />
  • 3. Desafios e tendências: Fidelização e Mobilidade<br />3<br />
  • 4. A Evolução dos Programas de Fidelização<br />4<br />4<br />
  • 5. Cardmobili: a alternativa digital<br />5<br />
  • 6. A experiência social de relacionamento com as marcas, em mobilidade<br />6<br />Gestão central do portfolio de cartões<br />Fidelização do cliente<br />Relação com a marca<br />Cartões virtuais no telemóvel<br />Partilha e visibilidade na rede<br />
  • 7. Proposta de valor para o consumidor<br />7<br /><ul><li>Um serviço gratuitopara ter todos os seus cartões no telemóvel
  • 8. Um serviço móvel de gestão dos seus cartões de fidelização, para interagir com as suas marcas de eleiçãolivre de papel e plástico e com todos os benefícios, onde quer que esteja</li></li></ul><li>Proposta de valor para a marca<br />8<br />Cardmobili: a solução de virtualização do seu programa de fidelização<br />
  • 9. Internacionalização e Crescimento<br />9<br />
  • 10. Posicionamento e crescimento em cada mercado alvo<br />10<br />
  • 11. Mercados alvo<br />11<br />Notes:<br /> “Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs”, Finaccord (04/2008)<br />Estimation based on the information gathered about known programs (survey with over 200 respondents that identified their cards).<br />Estimation based on known memberships of following programs: Tesco, Boots, Nectar, Airmiles and Waterstone’s.<br /> Estimated considering 65% of consumers have at least one loyalty card<br /> “2009 Colloquy Loyalty Marketing Census” (04/2009)<br />
  • 12. Obrigada!<br />12<br />Helena Leite<br />helena.leite@cardmobili.com - 936 077 563<br />

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