Ap4 construction platform_presentation_cloud_views_2010

The Ap4 Construction Platform and the Ap4 Applications “Rethinking AEC Collaboration” (Architecture, Engineering, Construction) Cloud Views 2010 21-05-2010

Business Model:
The Ap4 applications follow a Software as a Service model, client pay-as-you.
The Ap4 applications are sold on a per project subscription

Different applications sharing the same project. Create na ecosystem of ever-growing number of Ap4 apps
Promote collaboration with a pricing model -The more applications you share on a common project the more the you save – Ap4 Prescribers
Our total revenue per project rises while the price per Ap4 application decreases

Marketing Strategy:
Internal Market
1 – Ap4 Project Managers
Trading to large owners, public entities and private companies, large projects.
Trading to consultants / project managent and surveyors enterprises.
Promotion at civil engineering universities and professional and business construction associations.
Framework and involvement of direct trade measures with the publication of:
Monthly newsletter.
Whitepaper 2010
Advertising / Search engines
Marketing videos
Webinars
2- Ap4 Contractors - (in development)
Launch - *February 2011
3- Ap4 Architects - (in development)
Launch - *Abril 2011
External Market (Internationalization)
Create partnerships with existing clients through their existing businesses abroad .
Prospecting for companies to create a network of partners in those markets to sell and implement the solutions Ap4 and provide technical support to customers.

THANKYOU Visit us www.ap4projectmanagers.com

Ap4 construction platform_presentation_cloud_views_2010

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