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Ap4 construction platform_presentation_cloud_views_2010 Ap4 construction platform_presentation_cloud_views_2010 Presentation Transcript

  • The Ap4 Construction Platform and the Ap4 Applications “Rethinking AEC Collaboration” (Architecture, Engineering, Construction) Cloud Views 2010 21-05-2010
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    • Business Model:
    • The Ap4 applications follow a Software as a Service model, client pay-as-you.
    • The Ap4 applications are sold on a per project subscription
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    • Different applications sharing the same project. Create na ecosystem of ever-growing number of Ap4 apps
    • Promote collaboration with a pricing model -The more applications you share on a common project the more the you save – Ap4 Prescribers
    • Our total revenue per project rises while the price per Ap4 application decreases
    • Marketing Strategy:
      • Internal Market
        • 1 – Ap4 Project Managers
        • Trading to large owners, public entities and private companies, large projects.
        • Trading to consultants / project managent and surveyors enterprises.
        • Promotion at civil engineering universities and professional and business construction associations.
        • Framework and involvement of direct trade measures with the publication of:
            • Monthly newsletter.
            • Whitepaper 2010
            • Advertising / Search engines
            • Marketing videos
            • Webinars
        • 2- Ap4 Contractors - (in development)
        • Launch - *February 2011
        • 3- Ap4 Architects - (in development)
        • Launch - *Abril 2011
      • External Market (Internationalization)
      • Create partnerships with existing clients through their existing businesses abroad .
      • Prospecting for companies to create a network of partners in those markets to sell and implement the solutions Ap4 and provide technical support to customers.
  • THANKYOU Visit us www.ap4projectmanagers.com