The Cloud as Opportunity for Entrepreneurs and Developers
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The document discusses the opportunities available to developers through cloud computing platforms like Force.com. It highlights how these platforms provide familiar development environments, scalability, customization capabilities, and integration opportunities. Case studies show how companies have leveraged these platforms to rapidly develop applications, lower costs, and gain productivity benefits compared to traditional software development. The document argues that cloud platforms can help ISVs focus on their core products and services rather than infrastructure management.
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The Cloud as Opportunity for Entrepreneurs and Developers
- 2. Infrastructure as a Service Virtual Servers Virtual Servers Virtual Servers Platform as a Service (PaaS) for the Inquiring Developer “ Servers as a Service” PaaS as Enterprise Application Framework Infrastructure as a Service Database as a Service Python/Java Application Server ~ Familiar Developer Model Rapid Scalability Offering Innovative Technology Supports Large-Scale SaaS Deep-Dyed Multitenancy Database as a Service The Cloud as a Multi-Product Marketplace Unlimited Real-Time Customization Granular Security & Sharing Programmable Cloud Logic Real-Time Workflow & Approvals Programmable User Interface Integrated Content Library Infrastructure as a Service
- 7. Instantly Set Up Dev Environments Easy to Collaborate on Projects Force.com Code Share Force.com Sandbox Easy Access to Code and Schema Metadata API Reconceiving the Developer Experience Everything You Need to Build Apps Force.com IDE Everything You Need to Build Apps Force.com IDE
- 8. In Search of Platform Leverage A path of least resistance to high-function applications Unlimited Real-Time Customization Granular Security & Sharing 80+ Million Lines of Cloud Logic 245,000 Workflow Rules and Approvals 312,000 UI Customizations Real-Time Mobile Deployment Real-Time Websites Integrated Content Library Real-Time Analytics 800+ Integrated Applications Multi-Tenant Kernel Proven Reliability Real-Time Upgrades ISO 27001, SAS 70 Type II Certified Security Proven Scalability (15 billion transactions/Q2) Real-Time Transparent System Status 3 Global Data Centers & Disaster Recovery Proven Real-Time integration Real-Time Sandbox Environments Real-Time Query Optimizer Salesforce to Salesforce Sharing
- 12. Coherent Code Base and Managed Infrastructure Your Clicks Your Code Metadata representations: Rigorously partitioned data, logic and customizations for multiple customers Build strategic applications Customize any aspect Upgrade when convenient Preserve IP control Enterprise Clouds Enable Deep Customization User Interface Logic Database
- 14. Where ISVs Can Find Their Future Service Provider Trust Low Cost of Entry Faster Time to Market Assured Interoperability
- 15. Peter Coffee Director of Platform Research [email_address] facebook.com/peter.coffee twitter.com/petercoffee Q & A?
- 16. Common Concerns
- 17. Cloud Integration: No Need for Rip/Replace Mash-ups from Web and AppExchange Native Desktop Connectors Integration Partner Ecosystem Developer Toolkits Native ERP Connectors
Editor's Notes
- Many different approaches can be taken to the provision of services using the cloud’s enabling technologies
- Moving away from the idea of a familiar development model, only cloudier, has allowed the Force.com developer to elevate the starting point for application construction
- Measurable productivity improvement, independently estimated by three separate studies, is the result
- We move the complete freedom of a custom logic capability up into the metadata layer as well, uniquely combining the power of custom logic with the economy and robustness of a full multi-tenant environment. Someday, others will do likewise: for now, Force.com is unique in delivering this combination of characteristics.
- Liberating latent value from legacy IT assets is often the most unexpected bonus of the cloud – and it’s “the” cloud, one common cloud with many interoperable services, not multiple clouds representing separate silos
- We meet and exceed the Security Requirements for Financial Services companies – more than 1200 Financial Services companies use Salesforce today. Many have audited our Facility, Network and Application for security and risk, and we’ve received their certifications.