Sustainability in Multi-Tenant Clouds


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Presentation to Green Initiatives conference in Fort Lauderdale, Florida, 29 September 2011

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Sustainability in Multi-Tenant Clouds

  1. 1. Clouds and Sustainable Computing:Massive Scale for a Shrinking WorldPeter CoffeeVP & Head of Platform inc.
  2. 2. Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation maycontain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertaintiesmaterialize or if any of the assumptions proves incorrect, the results of, inc. could differmaterially from the results expressed or implied by the forward-looking statements we make. All statements In Other Words:other than statements of historical fact could be deemed forward-looking, including any projections ofsubscriber growth, earnings, revenues, or other financial items and any statements regarding strategies orplans of management for future operations, statements of belief, any statements concerning new, planned, orupgraded services or technology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developingand delivering new functionality for our service, our new business model, our past operating losses, possibleEverything That You See Herefluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach ofour security measures, risks associated with possible mergers and acquisitions, the immature market in whichwe operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees is Realand manage our growth, new releases of our service and successful customer deployment, our limited historyreselling products, and utilization and selling to larger enterprise customers. Furtherinformation on potential factors that could affect the financial results of, inc. is included in ourannual report and on our Form 10-Q for the most recent fiscal quarter: these documents and others areavailable on the SEC Filings section of the Investor Information section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are notcurrently available and may not be delivered on time or at all. Customers who purchase our services shouldmake the purchase decisions based upon features that are currently available., inc. assumesno obligation and does not intend to update these forward-looking statements.
  3. 3. On-premise IT systems have heavy CO2 footprints… Carbon Emissions 5.6 4.0 1.1 grams/ CO2e per grams/ CO2e per grams/ CO2e per computer transaction computer transaction computer transaction Small Medium Large Power Business Business Business …but in today’s world of connected people and processes, benefits of on-premise model are called into question
  4. 4. Multi-Tenancy Makes the Cloud Transforming Single-Tenant Multi-Tenant (On-Premise or ‘Outsourced’) Dedicated IT ‘Stack’ for Every One Shared StackApplication: Inefficient, Anywhere for All Applications
  5. 5. Multitenancy is a More Efficient Technology Multitenant Code and Architecture Metadata Layer Massive Economies of Scale: More Than 100,000 Customers Optimized Highly Predictable Continual Processing Efficient Load Analysis & Rich Customizability: & Storage Provisioning Balancing Improvement Usable at Any Size Energy- Micro-energy Optimized Standardized Higher Server Utilization efficient Power Management Architecture Servers Consumption Fewer Servers Physical Layer
  6. 6. Cloud Computing: Most Sustainable IT Model in the World Energy Efficiency Comparison: Transactions, not Cycles or Servers On-PremiseCarbon Footprint (g. CO2 / transaction) ‘Private Cloud’ 95% 64% lower lower carbon carbon intensity intensity *Estimated avoided carbon emissions from customers running applications on the multi-tenant cloud as opposed to running on-premise servers. Actual carbon emissions savings could vary. Based on WSP comparison model and research commissioned by, March 2011.
  7. 7. When the Going Gets Tough,the Tough Get Cloudy 100,000+ Customers 36 Billion Transactions per quarter
  8. 8. Peter CoffeeVP / Head of Platform Research Q&A?