Six Things About "The Cloud"
Upcoming SlideShare
Loading in...5
×
 

Six Things About "The Cloud"

on

  • 1,489 views

Keynote remarks (in English) for "Parlons-en...du Cloud" conference in Montreal, May 2013

Keynote remarks (in English) for "Parlons-en...du Cloud" conference in Montreal, May 2013

Statistics

Views

Total Views
1,489
Views on SlideShare
901
Embed Views
588

Actions

Likes
1
Downloads
18
Comments
0

2 Embeds 588

http://machinetalk.etherios.com 587
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Six Things About "The Cloud" Six Things About "The Cloud" Presentation Transcript

    • @PeterCoffeePeter CoffeeVP & Head of Platform Researchsalesforce.com inc.Six Things You Didn’t KnowThat “The Cloud” Could Do
    • @PeterCoffeeSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-lookingstatements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptionsproves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, includingany projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plansof management for future operations, statements of belief, any statements concerning new, planned, or upgraded services ortechnology developments and customer contracts or use of our services.The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering newfunctionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results andrate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergersand acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain,and motivate our employees and manage our growth, new releases of our service and successful customer deployment, ourlimited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further informationon potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report and on our Form10-Q for the most recent fiscal quarter: these documents and others are available on the SEC Filings section of the InvestorInformation section of our Web site.Any unreleased services or features referenced in this or other press releases or public statements are not currently available andmay not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based uponfeatures that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.Safe HarborIn Other Words:Everything ThatYou See Hereis Real
    • @PeterCoffee• Since the IBM PC was introduced (Aug.1981 to now)• Processor speed has risen ~25 per cent per year• Memory capacity has grown ~40 per cent per year• Mass storage surging ~50 per cent per year• Desktop systems are burdened with too much state• File system technology has not addressed new needs• Governance falls short of rising demands• Trends redefine “best practice”• Bandwidth expansion: ~45 %/year• Processor road maps favor shared machines • Data centralization  superior governance** Knowingly provocative statement with backup to come‘Cloud’ Happened When Curves CrossedServer shipment growth rates:Server market overall, 2011-2015:7.1% CAGR (TechNavio)“One of the key factors contributing to thismarket growth is the growing adoption ofcloud computing.”Servers for cloud hubs, 2011-2015:21% CAGR (IDC)
    • @PeterCoffee“Digital Camera”: every December, it’s still news to someone“Cloud Computing”: as more use it, fewer ask about itThis Is How Novelty Ends
    • @PeterCoffeeStages of Enterprise Cloudification• Trivialize ("cloud is just for consumers")• Marginalize ("cloud is just SaaS point solutions")• Demonize ("we cant trust the cloud")• Rationalize ("our regulators wont let us use the cloud")• Galvanize (“Whoa! Competitors are killing us in cloud!)• Evangelize ("were industry leaders thanks to cloud")cloudblog.salesforce.com/2011/05/ize-on-the-cloud.html
    • @PeterCoffeeEnterprise Workloads Served Daily
    • @PeterCoffeeStages of Enterprise Cloudification• Trivialize ("cloud is just for consumers")• Marginalize ("cloud is just SaaS point solutions")• Demonize ("we cant trust the cloud")• Rationalize ("our regulators wont let us use the cloud")• Galvanize (“Whoa! Competitors are killing us in cloud!)• Evangelize ("were industry leaders thanks to cloud")cloudblog.salesforce.com/2011/05/ize-on-the-cloud.html
    • @PeterCoffeeMarketing AppExchangeService Work.comSalesYes, it begins with what we once called “CRM”What you touch most oftenHow you control where you goBut the steering wheel is not the car
    • @PeterCoffeeSalesDatabase.comA Platform’s Foundation is DataThe salesforce.com multi-tenant database issecure, scalable, and equipped to buildcollaborative and event-driven applications –far more quickly than any mere data container
    • @PeterCoffeeSalesForce.comWhy build apps for 2010s as if it’s still the ’90s?Database.comForce.com platform is “under thehood” of Salesforce CRM: it enablesrapid customization with clicks, notcode, but still has full custom codecapability. Build apps 5x faster* than.Net or Java* Nucleus Research,Galorath and otherstudies available onrequest
    • @PeterCoffeeSalesForce.comChatterWhy build apps that make you come looking?Database.comData.comData.comChatter brings data and processes right to youData.com puts data grooming at the point of use
    • @PeterCoffeeForce.comIt Only Matters If It Integrates – Securely• Bring in the information that matters most: what yourcustomers and partners are doing, and what they want• Connect it with the information you already own: all ofyour legacy assets become more valuable in more waysHerokuSite.com CommunitiesForce.comDatabase.comChatterAppExchange AppsERPAny SystemFinanceBack-end SystemsAny SocialNetwork
    • @PeterCoffeeMarketingAppExchangeService Work.comSalesHerokuForce.com Site.comDatabase.comCommunitiesChatterData.comConnect to ControlAppExchange AppsERPAny SystemFinanceBack-end SystemsAny SocialNetworkSell. Service. Market. Manage & Grow. Enlist & Engage.
    • @PeterCoffeeStages of Enterprise Cloudification• Trivialize ("cloud is just for consumers")• Marginalize ("cloud is just SaaS point solutions")• Demonize ("we cant trust the cloud")• Rationalize ("our regulators wont let us use the cloud")• Galvanize (“Whoa! Competitors are killing us in cloud!)• Evangelize ("were industry leaders thanks to cloud")cloudblog.salesforce.com/2011/05/ize-on-the-cloud.html
    • @PeterCoffee“When hundreds or even thousandsof other businesses are usingexactly the same operationalinfrastructure, all of them…benefitfrom the hardening of theinfrastructure after any of themcome in contact with a newlydetected threat.”Cloud Efficiencies Rise to the Challenge
    • @PeterCoffee“Despite resource sharing,multitenancy will often improvesecurity…“Our research and analysis indicatesthat multitenancy is not a less securemodel — quite the opposite!”All Assets Secured, All the Time
    • @PeterCoffee“I’ve been looking for it, but I cant find any real evidence that the cloud is morerisky than hosting everything completely internal,” said Wade Baker, managingprincipal of Verizons RISK group, which investigates breaches. Verizon ownscloud provider Terremark. “I’ve studied a lot of breaches; we get a lot of informationfrom a lot of different organizations, and it doesn’t seem to be there.”Most hacking attacks against corporations are still aimed at internal computersystems, he said. Eighty percent of the breaches Verizon investigated in 2012involved internally hosted data. The remainder involved externally hosteddata -- but those breaches began inside companies’ networks and spread tothe third-party hosting services, not the other way around, Baker said.- www.bloomberg.com/news/2013-03-26/security-fears-give-way-to-economics-as-cloud-computing-grows.htmlAll Assets Secured, All the Time
    • @PeterCoffee• Data protection regulations– Where can it be stored?– Who’s allowed to see it?• Peel the onion of ‘compliance’– Anonymize/encrypt/partition specific fields– Cloud disciplines can enhance auditability• Role-based privilege assignment• Actions taken using granted privileges• Looking beyond the FUD– USA PATRIOT Act sometimes causes concern about powersof US government to access data– Limited to information-gathering related to matters of urgent national security– Use of USA PATRIOT Act requires involvement by all three branches of the USgovernment– Many other countries, including in Europe, have very similar powersData Stewardship is a Practice, not a Technology
    • @PeterCoffeeData Governance Norms are Global“While the [USA] Patriot Act continues to be invoked as a kindof shorthand to express the belief that the United Statesgovernment has greater powers of access to personal data inthe Cloud than governments elsewhere, and that ‘local clouds’are the solution, a recent study we conducted of the laws ofAustralia, Canada, Denmark, France, Germany, Ireland, Japan,Spain, United Kingdom—and the United States—shows that itis simply incorrect to assume that the United Statesgovernments access to data in the Cloud is greater than that ofthe other advanced economies.“Law enforcement and national security officials have broadaccess to data stored locally with Cloud service providers in thecountries we investigated. Our research found that that it is notpossible to isolate data in the Cloud from governmental accessbased on the physical location of the Cloud service provider orits facilities, and that Governments ability to access data in theCloud extends across borders.” - http://www.hoganlovells.com
    • @PeterCoffeeStages of Enterprise Cloudification• Trivialize ("cloud is just for consumers")• Marginalize ("cloud is just SaaS point solutions")• Demonize ("we cant trust the cloud")• Rationalize ("our regulators wont let us use the cloud")• Galvanize (“Whoa! Competitors are killing us in cloud!)• Evangelize ("were industry leaders thanks to cloud")cloudblog.salesforce.com/2011/05/ize-on-the-cloud.html
    • @PeterCoffeeIt’s Not About “Better, Faster,Cheaper”; It’s About “Different”SocialMobileEngaging
    • @PeterCoffeeWill Today’s Disruptors Sign In, Please?• Mobility• Social Computing• Big Data
    • @PeterCoffee
    • @PeterCoffeeConnection Is Not Rip/ReplaceMash-ups fromWeb andAppExchangeNativeDesktopConnectorsIntegration ToolsAppExchange AppsERPAny SystemFinanceSystems of RecordSystems ofEngagement
    • @PeterCoffeeI’m Not The Only One Who Calls This “New IT”• “McKinsey speakers did identify a category ofapplications for which cloud computing is anenabler. Moreover, unlike transactionalsystems, these applications offer significantopportunity going forward.”• “The McKinsey term for these applications is‘new IT’… Business model transformation,team and corporate productivity growth anddigital-only products.”• “Old IT looks to cloud computing to achieveincremental efficiency within the context ofestablished practices…CEOs chase new IT tocreate new business offerings.”- cio.com, 9 April 2013
    • @PeterCoffeeConnect With Customersin a Whole New WayConnectedPartnersConnectedCustomersConnectedEmployeesConnectedProducts
    • @PeterCoffeeCurrently used by– all six national banks– five major insurance firms– all three national telco providers– high-tech leaders– aerospace manufacturers/operators– various public-sector agenciesCanadian Leaders salesforce.com
    • @PeterCoffeeCurrently used by– all six national banks– five major insurance firms– all three national telco providers– high-tech leaders– aerospace manufacturers/operators– various public-sector agenciesCanadian Leaders salesforce.com
    • @PeterCoffeeThank Youpetercoffeelinkedin.com/in/petercoffeefacebook.com/peter.coffeepcoffee@salesforce.com