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Redefining "Clean IT": Rejecting Incremental Improvement
Redefining "Clean IT": Rejecting Incremental Improvement
Redefining "Clean IT": Rejecting Incremental Improvement
Redefining "Clean IT": Rejecting Incremental Improvement
Redefining "Clean IT": Rejecting Incremental Improvement
Redefining "Clean IT": Rejecting Incremental Improvement
Redefining "Clean IT": Rejecting Incremental Improvement
Redefining "Clean IT": Rejecting Incremental Improvement
Redefining "Clean IT": Rejecting Incremental Improvement
Redefining "Clean IT": Rejecting Incremental Improvement
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Redefining "Clean IT": Rejecting Incremental Improvement

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Presentation to CleanTech Future Conference II in San Francisco, 4 November 2013, on multi-tenancy's 95% reduction of IT CO2 footprint - versus timid incrementalism of virtual-machine approach

Presentation to CleanTech Future Conference II in San Francisco, 4 November 2013, on multi-tenancy's 95% reduction of IT CO2 footprint - versus timid incrementalism of virtual-machine approach

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  1. Redefining “Clean IT” Rejecting Incremental Improvement Peter Coffee VP / Head of Platform Research salesforce.com inc. CleanTech Future Conference II San Francisco, November 2013
  2. ICT Wattage: the Globe-Warming Numbers • Global information/communication technology (ICT) “uses 1,500 terawatt-hours of power per year. That’s about 10% of the world’s total electricity generation or roughly the combined power production of Germany and Japan.” - science.time.com/2013/08/14/power-drain-the-digital-cloud-is-using-more-energy-than-you-think • “Data centers can waste 90% or more of the electricity they pull off the grid… they further rely on banks of generators… In Silicon Valley, many data centers appear on the state government’s Toxic Air Contaminant Inventory, a roster of the area’s top stationary diesel polluters.” - www.nytimes.com/2012/09/23/technology/data-centers-waste-vast-amounts-of-energy-belying-industry-image.html
  3. Measuring the Wrong Thing…Precisely • “Power usage effectiveness (PUE) is a measure of how efficiently a computer data center uses energy; specifically, how much energy is used by the computing equipment (in contrast to cooling and other overhead).” - en.wikipedia.org/wiki/Power_usage_effectiveness • PUE is easy to determine, but is absolutely the wrong way to define ICT ‘greenness’ • Treats every watt-hour burned by computers as equal-value • Ignores utter redundancy of running multiple, identical instances of operating system; database engine; & other foundationware
  4. Peter Drucker (as usual) Nails It: • “There is nothing so useless as doing efficiently that which should not be done at all.” • “Efficiency is doing the thing right. Effectiveness is doing the right thing.” • “What's measured, improves” - www.goodreads.com/author/quotes/12008.Peter_F_Drucker
  5. So, What Should We Do? And Measure? • Putting thousands of software stacks in one big place, and calling it a cloud, is like putting wings on the QE2 and calling it an A380 • Don’t preserve complexity, and compound with more complexity, to minimize adaptation to new environment • Massive economies arise from massive scale: Not this… but this:
  6. Multi-Tenancy Transforms Sustainability Legacy IT Model (on-prem or off) App 1 App Server Database OS Server Storage Network App 2 App Server Database OS Server Storage Network Multi-Tenant Cloud Our infrastructure Other apps App 3 App Server Database OS Server Storage Network • Each app has its own dedicated software stack • Each stack needs duplicative maintenance • Every app and its stack are individual opportunities for error or misconfiguration • Pace of innovation is slowed by need for cumbersome regression test / re-implementation • Applications share an “instance” of the platform • Platform updates apply to all at once • Massive economies of talent, energy and cost
  7. Architecture for Ecosystems: Designed to Connect User Interface Your Clicks Logic Your Code Salesforce to Salesforce Sharing Database Selectively shared data, logic and customizations Coherent Code Base and Managed Infrastructure
  8. Multi-Tenant Cloud Computing: Most Sustainable IT Model in the World Energy Efficiency Comparison: CO2/Transaction, not /Cycle or /Server On-Premise ‘Private Cloud’ Carbon Footprint (g. CO2 / transaction) 95% lower carbon intensity 64% lower carbon intensity Estimated avoided carbon emissions from salesforce.com customers running applications on the multi-tenant cloud as opposed to running on-premise servers. Actual carbon emissions savings could vary. Based on WSP comparison model and research commissioned by salesforce.com, March 2011.
  9. Where to Learn More: green.salesforce.com
  10. f @petercoffee linkedin.com/in/petercoffee facebook.com/peter.coffee pcoffee@salesforce.com

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