Faster In The Cloud

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Cloud computing is far more compelling for its business process acceleration than for its astonishing economies.

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  • We won’t be doing any “road maps” today. Everything we’re here to discuss with you is either ready for use, or at a minimum ready for your evaluation, right now.
  • Cloud adoption is well past the stage of pilot projects: it’s now part of the solution portfolio in organizations of all kinds
  • We move the complete freedom of a custom logic capability up into a metadata layer, uniquely combining the power of custom logic with the economy and robustness of a full multi-tenant environment. Someday, others will do likewise: for now, Force.com is unique in delivering this combination of characteristics.
  • Partitioning of data enables compliance with regulation; further, liberating the latent value of legacy IT assets is often the most unexpected bonus of the cloud – and it’s “the” cloud, one common cloud with many interoperable services, not multiple clouds representing separate silos
  • When you design from Day 1 for massive sharing, you build in a representation of data ownership from the bottom up instead of trying to construct a perimeter
  • Measurable productivity improvement, independently estimated by three separate studies, is the result
  • Faster In The Cloud

    1. 1. IT’s Faster in the Cloud <ul><li>Peter Coffee </li></ul><ul><li>VP / Head of Platform Research </li></ul><ul><li>salesforce.com inc. </li></ul>
    2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report and on our Form 10-Q for the most recent fiscal quarter: these documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. In Other Words: Everything That You See Here is Real
    3. 3. <ul><li>Currently used in critical service sectors </li></ul><ul><ul><li>53% of high-tech firms </li></ul></ul><ul><ul><li>40% of financial services firms </li></ul></ul><ul><ul><li>37% of legal services providers </li></ul></ul><ul><ul><li>35% of retail firms </li></ul></ul><ul><ul><li>32% of health care providers </li></ul></ul><ul><ul><li>32% of manufacturers </li></ul></ul><ul><ul><li>29% of educational institutions </li></ul></ul><ul><li>Plans for expanded use across the board </li></ul><ul><ul><li>73% of health care providers </li></ul></ul><ul><ul><li>75% of government agencies </li></ul></ul><ul><ul><li>75% of high-tech firms </li></ul></ul><ul><ul><li>70% of all current users </li></ul></ul><ul><li>Sources: Accenture, Mimecast surveys of US/Canada IT decision makers </li></ul>Broad Cloud Services Adoption
    4. 4. All Cloud Models Simplify Something Cloud Platform for Consumer Apps Infrastructure as a Service Non-Relational Database Python or Java Server Basic Web frameworks lower ISVs’ barriers to market entry Pure APIs invite focus on competitive advantage Cloud Platform for Enterprise Apps Infrastructure as a Service Full Relational Database Integration as a Service Logic as a Service UI as a Service Servers as a Service Infrastructure as a Service Virtualization enables scale (but preserves or compounds complexity) VM VM VM VM
    5. 5. Force.com: Open for Enterprise Apps Process Builder Integrated CMS IDE Instant Deployment Instant Scalability Report Builder Point & Click Editor Spring Framework Collaboration Website Components JPA Open Architecture Form Builder Content Delivery Network Java Runtime Ruby
    6. 6. Coherent Code Base and Managed Infrastructure Your Clicks Your Code Metadata representations: Rigorously partitioned data, logic and customizations for multiple customers Build strategic applications Customize any aspect Upgrade when convenient Preserve IP control The Metadata Model: Cloud + Customization User Interface Logic Database
    7. 7. Coherent Code Base and Managed Infrastructure Selectively exposed data, logic and customizations Click to Connect Your Clicks Your Code User Interface Logic Database Salesforce to Salesforce Sharing
    8. 8. Cloud Integration: Not an All-or-Nothing Choice Mash-ups from Web and AppExchange Native Desktop Connectors Integration Partner Ecosystem Developer Toolkits
    9. 9. 4 Months (Oct ’06- Feb ’07) 1 Month (Dec ’06) 5 Months (Dec ’06 – May ’07) 2Q07 Deployments “ This is process lite. It gives my business users what they want, a unique app for each sales team, fundamentally reflecting their own personality. “ And yes, I get a single standard SAP integration. It’s a terrific success. ” – CIO, Fortune 500 Firm SAP Back-end Integration Customized for Diverse Sales Groups Sales Distributors EMEA Inside Sales AFS Global Sales FLPR Field Sales Cloud Integration: New Roles for Knowledge
    10. 10. <ul><li>Password security policies </li></ul><ul><li>Rich Sharing Rules </li></ul><ul><li>User Profiles </li></ul><ul><li>SSO/2-factor solutions </li></ul>Bottom-Up Design to be “Shared and Secure”
    11. 11. Email Users Social Networking Users Global Users (MM) Social Networking Users Surpass Email Users on 7/09 Source: Morgan Stanley Internet Mobile Report, December 2009 Data is for unique, monthly users of social networking and email usage. Why the Cloud Today ? New Mandates for Applications
    12. 12. <ul><li>What is the organization’s mission? </li></ul><ul><li>What information supports that mission? </li></ul><ul><li>Where does it originate? </li></ul><ul><li>Who holds it? </li></ul><ul><li>Who can see it? </li></ul><ul><li>What events change it? </li></ul><ul><li>When is that important? </li></ul><ul><li>How do people know? </li></ul><ul><li>How can people act? </li></ul>The Map to “Securely Social”
    13. 13. <ul><li>Where are key players already having conversations? </li></ul><ul><li>What facilities exist for tapping that stream? </li></ul><ul><li>What are the cultural norms of that community? </li></ul><ul><li>When should you be present? </li></ul><ul><li>How should you participate? </li></ul><ul><li>Who will represent you? </li></ul><ul><li>How will that process scale? </li></ul><ul><li>What will you learn? </li></ul><ul><li>How will you change? </li></ul>The Map to “Securely Social”
    14. 14. <ul><li>It’s hard to add security to a tool that shares by default </li></ul><ul><li>It’s possible to add social tools to a proven trust model </li></ul>Enterprise Clouds Enable Secure Communities Profiles File Sharing App Updates Groups Status Updates Security & Sharing Model Real-time Analytics Feeds Mobile
    15. 15. The Power to Do the Amazing 32 nations, 350,000 visitors, and only one month to launch a global call center. South African Tourism went live on multiple channels—phone, email, Web self-service, Twitter, and Facebook. Customer feedback on IdeaStorm led Dell to build select consumer notebooks and desktops pre-installed with the Linux platform. “ Ideas has been an unbelievable home run. We are loving it: the voice of the customer is totally present at Starbucks in a brand new way ” ( Chris Bruzzo, CTO)
    16. 16. The Absolute Necessity of Speed Your App You Install & Configure Stack Write Code Deploy & Load Test Monitor & Tune Patch and Regression Test Legacy Stack-Based Development – Wherever it Happens IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009 Average time to build a custom app with software is 8 months. By late 2009, Qualcomm/Android cycle time had dropped to 4.5 months.
    17. 17. Cloud Development: reinvented, not just relocated <ul><li>Nucleus Research analyzed Force.com deployments: found average 4.9 times faster development (range 1.5x-10x) versus Java or .Net </li></ul><ul><ul><li>Custom objects </li></ul></ul><ul><ul><li>Administrative tools </li></ul></ul><ul><ul><li>Workflow engine </li></ul></ul><ul><ul><li>Pre-tested platform </li></ul></ul><ul><li>Galorath Inc. compared developers’ Force.com productivity to Java development </li></ul><ul><ul><li>Requirements definition time reduced 25% due to rapid prototyping </li></ul></ul><ul><ul><li>Testing effort reduced by (typically) more than 10% </li></ul></ul><ul><ul><li>Development productivity of new code 5x greater </li></ul></ul><ul><ul><li>Overall project cost 30-40% less </li></ul></ul><ul><li>CustomerSat sampled more than 1,100 Force.com development teams during summer 2009 </li></ul><ul><ul><li>Average experience: 4 applications deployed to date </li></ul></ul><ul><ul><li>Average project cost savings: 48% </li></ul></ul><ul><ul><li>Average project acceleration: 5.1x </li></ul></ul>
    18. 18. Essential Innovation for Cost-Critical, Compliance-Intensive Domains One developer with no prior training built a mobile app in just 4 days Deploying to Medical Directors, Program Directors in hospitals on iPhones and iPads Eliminates paper forms, workflow cuts response time by more than 60% Cut processing time from 18 hrs to less than 60 min “ We’re blown away by how we built a mobile healthcare application on Force.com with one person in just 4 days… The same app built in [traditional models] would have taken over 3 months”
    19. 19. If you want a radical improvement… … you can’t settle for incremental change
    20. 20. <ul><li>True Cloud Storage as a Service </li></ul><ul><ul><li>No one can sell you a hard drive that tells you when your data’s out of date </li></ul></ul><ul><ul><li>In the cloud, your storage can be self-cleaning </li></ul></ul><ul><li>True Cloud Customer Support as a Service </li></ul><ul><ul><li>No one can build you a call center that knows everything your customers know…and everything they’re saying to each other about you </li></ul></ul><ul><ul><li>In the cloud, your service center can interact with social nets </li></ul></ul><ul><li>True Cloud Application Platform as a Service </li></ul><ul><ul><li>No one can give you a local development platform that automatically deploys your applications onto every new portable device </li></ul></ul><ul><ul><li>In the cloud, apps can acquire new features and support new devices at zero cost to the developer </li></ul></ul>Don’t Settle for “Same Function, Lower Cost”
    21. 21. You Never Finish Paying for Old-Model IT
    22. 22. <ul><li>You Can’t Ride a Unicorn </li></ul><ul><ul><li>Old-guard vendors say that “CIOs prefer a private cloud” </li></ul></ul><ul><ul><li>If it’s not really a choice, a preference is a fantasy </li></ul></ul><ul><ul><ul><li>The cloud is connection, not isolation </li></ul></ul></ul><ul><ul><ul><li>The cloud is agility, not stagnation </li></ul></ul></ul><ul><li>You Shouldn’t Feed a Minotaur </li></ul><ul><ul><li>Social, mobile and open IT are competitive mandates </li></ul></ul><ul><ul><li>The skills required to do it are scarce </li></ul></ul><ul><ul><li>You can’t afford to divert those resources to an aging stack </li></ul></ul><ul><li>It’s Rude to be Antisocial </li></ul><ul><ul><li>Social tools aren’t merely recreational </li></ul></ul><ul><ul><li>Events should call for attention </li></ul></ul><ul><ul><li>Content should accompany conversations </li></ul></ul><ul><ul><li>Workplace tools shouldn’t constrain contributions </li></ul></ul>Three Fundamentals of True Clouds
    23. 23. Peter Coffee VP / Head of Platform Research [email_address] facebook.com/peter.coffee twitter.com/petercoffee cloudblog.salesforce.com Q & A?

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