Wbj Blogging
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Wbj Blogging - Presentation Transcript
- Traffic Acquisition & Lead Generation through Blogging Peter Caputa IV Founder, PC4Media www.pc4media.net Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 [email_address]
- Why You Shouldn’t Blog?
- Lack of Time
- Not enough interesting topics
- Fear of Criticism
- Competitors & Spammers
- Not Normal for My Business (Finance)
- Who Will Read It?
- I’m not Convinced It’ll Help My Business…
- Why You Should Blog…
- Search Engine Optimization (SEO) Machine
- Host a Conversation
- Promote Yourself & Network Online
- Nurture Relationships & Capture Leads….
- Blog as SEO Machine
- Keywords in Right Places
- Target Multiple Keywords w/ One Page
- Link Magnet
- BLOG as Your Conversation
- A Blog is your 24/7 Networking Event Where you are the:
- Host
- Expert
- Connector
- BLOG as Networking Central
- Promote Your Thought Leadership
- Guide Prospects to You
- Establish Credibility
- BLOG as Lead Nurturer
- Educate & Engage Prospects
- Calls to Action Placed Prominently
- Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.
- Contact Information Peter Caputa IV Founder, PC4Media www.pc4media.net Blog: http://www.pc4media.net/blog Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 [email_address]
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