Wbj Blogging

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Why you should blog

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Wbj Blogging

  1. 1. Traffic Acquisition & Lead Generation through Blogging Peter Caputa IV Founder, PC4Media www.pc4media.net Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 [email_address]
  2. 2. Why You Shouldn’t Blog? <ul><li>Lack of Time </li></ul><ul><li>Not enough interesting topics </li></ul><ul><li>Fear of Criticism </li></ul><ul><li>Competitors & Spammers </li></ul><ul><li>Not Normal for My Business (Finance) </li></ul><ul><li>Who Will Read It? </li></ul><ul><li>I’m not Convinced It’ll Help My Business… </li></ul>
  3. 3. Why You Should Blog… <ul><li>Search Engine Optimization (SEO) Machine </li></ul><ul><li>Host a Conversation </li></ul><ul><li>Promote Yourself & Network Online </li></ul><ul><li>Nurture Relationships & Capture Leads…. </li></ul>
  4. 4. Blog as SEO Machine <ul><li>Keywords in Right Places </li></ul><ul><li>Target Multiple Keywords w/ One Page </li></ul><ul><li>Link Magnet </li></ul>
  5. 5. BLOG as Your Conversation <ul><li>A Blog is your 24/7 Networking Event Where you are the: </li></ul><ul><ul><li>Host </li></ul></ul><ul><ul><li>Expert </li></ul></ul><ul><ul><li>Connector </li></ul></ul>
  6. 6. BLOG as Networking Central <ul><li>Promote Your Thought Leadership </li></ul><ul><li>Guide Prospects to You </li></ul><ul><li>Establish Credibility </li></ul>
  7. 7. BLOG as Lead Nurturer <ul><li>Educate & Engage Prospects </li></ul><ul><li>Calls to Action Placed Prominently </li></ul><ul><li>Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more. </li></ul>
  8. 8. Contact Information Peter Caputa IV Founder, PC4Media www.pc4media.net Blog: http://www.pc4media.net/blog Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 [email_address]

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