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Wbj Blogging
 

Wbj Blogging

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Why you should blog

Why you should blog

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    Wbj Blogging Wbj Blogging Presentation Transcript

    • Traffic Acquisition & Lead Generation through Blogging Peter Caputa IV Founder, PC4Media www.pc4media.net Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 [email_address]
    • Why You Shouldn’t Blog?
      • Lack of Time
      • Not enough interesting topics
      • Fear of Criticism
      • Competitors & Spammers
      • Not Normal for My Business (Finance)
      • Who Will Read It?
      • I’m not Convinced It’ll Help My Business…
    • Why You Should Blog…
      • Search Engine Optimization (SEO) Machine
      • Host a Conversation
      • Promote Yourself & Network Online
      • Nurture Relationships & Capture Leads….
    • Blog as SEO Machine
      • Keywords in Right Places
      • Target Multiple Keywords w/ One Page
      • Link Magnet
    • BLOG as Your Conversation
      • A Blog is your 24/7 Networking Event Where you are the:
        • Host
        • Expert
        • Connector
    • BLOG as Networking Central
      • Promote Your Thought Leadership
      • Guide Prospects to You
      • Establish Credibility
    • BLOG as Lead Nurturer
      • Educate & Engage Prospects
      • Calls to Action Placed Prominently
      • Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.
    • Contact Information Peter Caputa IV Founder, PC4Media www.pc4media.net Blog: http://www.pc4media.net/blog Internet Marketing Advisor, HubSpot www.hubspot.com 508 579 6987 [email_address]