the  INBOUND  MANDATEPeter Caputa IVVP, Channel Sales & Marketing@pc4mediawww.HubSpot.com/partners
&
PULL                     EARNED                       OWN                     ATTRACT                      ASSET          ...
SKIP ADS                                         UNSUBSCRIBE                RECYCLE/TRA     SAY            SH‘DO NOT CALL’
=Skills in Common: Creativity, Writing, Messaging,     Design, Managing Influencers, Executing                  Campaigns
Before I Get Fired…
Helping Agencies Grow
1.Generate Traffic2.Convert Leads3.Drive Customers4.Analyze & Improve
Don’t just addthese tactics toyour menu ofcapabilities
9 Reasons Why Inbound Is Different Than Any OtherService You’ve Ever Offered
Inbound Marketing is Predictable
Inbound Marketing is Trackable
Inbound is Attributable to Revenue
Inbound is Built on Small Bets
Inbound Helps Prove Advertising ROI
Inbound Creates Future Brand Awareness
Inbound Enables Improvement Over Time
BOBS! "[Through consistent effort] our traffic went from 1,500 in Nov. of 2011 to 25,000 this month. We also went from <10...
Inbound is Global
51%
Inbound Results are Compounding
9 Reasons Why InboundYour Agency   Your Clients
9 Reasons Why InboundYour Agency   Your Clients
Traffic: Blog with Social & SEO in MindLeads: Create Offers that Compel Visitorto Convert into LeadsSales: Use Email Marke...
https://Hubspot.com/roi
9 Reasons Why InboundYour Agency   Your Clients
1.Launch New Service Offering  Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processe...
1.Launch New Service Offering  Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processe...
1.Launch New Service Offering  Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processe...
1.Launch New Service Offering  Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processe...
Bruised knee, winner that’s been beat to hell
1.Launch New Service Offering  Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processe...
Bruised knee, winner that’s been beat to hell
1.Launch New Service Offering  Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processe...
1.Launch New Service Offering  Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processe...
Bruised knee, winner that’s been beat to hell
Capitalize on the Growth Trend "Coming from the offline world of marketing, we were fortunate enough to run into HubSpot a...
Generate New Business for your Agency "Using the inbound marketing methodology and a revised sales process we have acquire...
Increase Revenue Per Client "I left a traditional PR firm in 2005 to start my own agency, PR 20/20, which originally focus...
Improve Client Retention "Our client annual renewal rate has improved 127% (from 37% to 83%) because were now providing in...
Your Next Strategic Move?
hubspot.com/partners
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
The Inbound Marketing Mandate
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The Inbound Marketing Mandate

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Why and how marketing and advertising agencies should invest in inbound marketing to market their own agency as well as offering inbound marketing services to clients.

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  • The Inbound Marketing Mandate

    1. 1. the INBOUND MANDATEPeter Caputa IVVP, Channel Sales & Marketing@pc4mediawww.HubSpot.com/partners
    2. 2. &
    3. 3. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENTINTERRUPTINVENTORY
    4. 4. SKIP ADS UNSUBSCRIBE RECYCLE/TRA SAY SH‘DO NOT CALL’
    5. 5. =Skills in Common: Creativity, Writing, Messaging, Design, Managing Influencers, Executing Campaigns
    6. 6. Before I Get Fired…
    7. 7. Helping Agencies Grow
    8. 8. 1.Generate Traffic2.Convert Leads3.Drive Customers4.Analyze & Improve
    9. 9. Don’t just addthese tactics toyour menu ofcapabilities
    10. 10. 9 Reasons Why Inbound Is Different Than Any OtherService You’ve Ever Offered
    11. 11. Inbound Marketing is Predictable
    12. 12. Inbound Marketing is Trackable
    13. 13. Inbound is Attributable to Revenue
    14. 14. Inbound is Built on Small Bets
    15. 15. Inbound Helps Prove Advertising ROI
    16. 16. Inbound Creates Future Brand Awareness
    17. 17. Inbound Enables Improvement Over Time
    18. 18. BOBS! "[Through consistent effort] our traffic went from 1,500 in Nov. of 2011 to 25,000 this month. We also went from <10 leads (form-fills) that month to over 500 this month." - Bob Ruffolo, Founder & CEO
    19. 19. Inbound is Global
    20. 20. 51%
    21. 21. Inbound Results are Compounding
    22. 22. 9 Reasons Why InboundYour Agency Your Clients
    23. 23. 9 Reasons Why InboundYour Agency Your Clients
    24. 24. Traffic: Blog with Social & SEO in MindLeads: Create Offers that Compel Visitorto Convert into LeadsSales: Use Email Marketing & Workflowsto Nurture Leads down the FunnelAnalyze: Increase Traffic, Leads & Sales
    25. 25. https://Hubspot.com/roi
    26. 26. 9 Reasons Why InboundYour Agency Your Clients
    27. 27. 1.Launch New Service Offering Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processes, Project Management & Time Tracking5.Reporting Results6.Collaboration & Training
    28. 28. 1.Launch New Service Offering Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processes, Project Management & Time Tracking5.Reporting Results6.Collaboration & Training
    29. 29. 1.Launch New Service Offering Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processes, Project Management & Time Tracking5.Reporting Results6.Collaboration & Training
    30. 30. 1.Launch New Service Offering Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processes, Project Management & Time Tracking5.Reporting Results6.Collaboration & Training
    31. 31. Bruised knee, winner that’s been beat to hell
    32. 32. 1.Launch New Service Offering Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processes, Project Management & Time Tracking5.Reporting Results6.Collaboration & Training
    33. 33. Bruised knee, winner that’s been beat to hell
    34. 34. 1.Launch New Service Offering Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processes, Project Management & Time Tracking5.Reporting Results6.Collaboration & Training
    35. 35. 1.Launch New Service Offering Methodology2.Pricing & Packaging of Services3.New ‘New Business’ Process4.Delivery Processes, Project Management & Time Tracking5.Reporting Results6.Collaboration & Training
    36. 36. Bruised knee, winner that’s been beat to hell
    37. 37. Capitalize on the Growth Trend "Coming from the offline world of marketing, we were fortunate enough to run into HubSpot as we entered the online world of marketing. Were now making huge progress towards our goal of 1/2 our revenue coming from online marketing services for clients and 1/2 offline. HubSpot gave us the framework for establishing our inbound marketing services." - Spencer Powell, TMR Direct
    38. 38. Generate New Business for your Agency "Using the inbound marketing methodology and a revised sales process we have acquired 23 clients in 12-month months, growing our locked-in recurring monthly revenue by 500%. Further, the last two retainers we secured were our highest. By generating 600 leads per month, we can focus on the best opportunities." - Bob Ruffolo, Founder & CEO
    39. 39. Increase Revenue Per Client "I left a traditional PR firm in 2005 to start my own agency, PR 20/20, which originally focused on offering small business marketing services. When we first bundled our services with HubSpot software, our highest priced package was $1,999 per month. Traditional firms probably thought we were crazy at the time for offering such low priced solutions. Today, our enterprise package starts at $12k per month. Organizations are seeking integrated inbound marketing solutions, and theres an enormous market for agencies that evolve to meet the rapidly growing demand." - Paul Roetzer, Founder & Author
    40. 40. Improve Client Retention "Our client annual renewal rate has improved 127% (from 37% to 83%) because were now providing inbound marketing services to them in additional to the traditional services weve always provided. Since we can directly tie our efforts to the new leads and new customers that we help our clients acquire, clients do not question the ROI we provide. Further, we do strategy and review calls monthly where we talk about how were using data to make decisions about what to do next in order to improve their results over time. Were constantly proving our value - making renewals much easier. Weve even been able to grow some of our retainers by 200% because clients want to grow faster.” - Tiffany Sauder, President
    41. 41. Your Next Strategic Move?
    42. 42. hubspot.com/partners

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