Traffic & Lead Generation Using Social Media, Blogging and Marketing Analytics Peter Caputa IV Founder, PC4Media www.pc4media.net Next Level Executives 3/26/08

Build Your Network Invite Clients, Classmates, Coworkers, Family, etc Instantly See Who They Know…

Invite Clients, Classmates, Coworkers, Family, etc

Instantly See Who They Know…

Work the Online Room Endorse Other People Ask & Answer Questions Online Pay Attention to Other’s Activities and Get Involved to Help Make/Ask for Introductions

Endorse Other People

Ask & Answer Questions Online

Pay Attention to Other’s Activities and Get Involved to Help

Make/Ask for Introductions

BLOGGING = Networking on Steroids My Blog is My 24/7 Networking Event Where I am the: Host Marketing Expert Connector It allows me to: Introduce people and what they do to others and the world. Make Connections By Linking To Other Bloggers Establish Expertise, Authority…. Thought Leadership Answer Questions and Educate Prospects Get Prospects Engaged in a Conversation Let prospects get to know me on their timeline and terms Get Prospects to the Point Where they Are Ready to Buy Atrract a crapload of traffic from search engines, other blogs and social media sites.

My Blog is My 24/7 Networking Event Where I am the:

Host

Marketing Expert

Connector

It allows me to:

Introduce people and what they do to others and the world.

Make Connections By Linking To Other Bloggers

Establish Expertise, Authority…. Thought Leadership

Answer Questions and Educate Prospects

Get Prospects Engaged in a Conversation

Let prospects get to know me on their timeline and terms

Get Prospects to the Point Where they Are Ready to Buy

Atrract a crapload of traffic from search engines, other blogs and social media sites.

Convert Traffic Into Leads Most People Are not going to fill out your “contact us” form. You need to be more creative: Offers, Free Trials, Webinars, White Papers Good Calls to Action Placed Prominently Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.

Most People Are not going to fill out your “contact us” form.

You need to be more creative:

Offers, Free Trials, Webinars, White Papers

Good Calls to Action Placed Prominently

Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.

Measure, Measure, Measure What Keywords Are You Ranking for?

What Keywords Are You Ranking for?

Measure, Measure, Measure Where Are Visitors & Leads Coming From? What Keywords, Other Websites Generate the Most Leads?

Where Are Visitors & Leads Coming From?

What Keywords, Other Websites Generate the Most Leads?

Measure, Measure, Measure What Forms Convert Visitors to Leads the Best?

What Forms Convert Visitors to Leads the Best?

Measure, Measure, Measure What Marketing Activities Generate the Most Leads?

What Marketing Activities Generate the Most Leads?

Measure, Measure, Measure What Does Your Marketing and Sales Funnel Look Like?

What Does Your Marketing and Sales Funnel Look Like?