Twitter For Marketing Webinar 01 2009
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Twitter For Marketing Webinar 01 2009 Presentation Transcript

  • 1. Twitter for Marketing and PR www.HubSpot.com
  • 2. Welcome! Peter Caputa HubSpot, Sales & Marketing LinkedIn: http://www.linkedin.com/in/pc4media Twitter: @pc4media
  • 3. How to Participate on Twitter Step One 1. Login to your Twitter account 2. Comment and ask questions including the characters “@hubspot”
  • 4. How to Participate on Twitter Step Two 1. Go to search.twitter.com 2. Search for “@hubspot”
  • 5. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 6. Outbound Marketing 800-555-1234 Annoying Salesperson
  • 7. Inbound Marketing Blog SEO Social Media
  • 8. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
  • 9. HubSpot Inbound Marketing System Content SEO Blog Management • Software Social Landing Media Pages • Support + Expertise Lead Intelligence • $250 or $500 / month CRM (Salesforce.com or other) • No IT Required
  • 10. Foundations of Inbound Marketing Blogging Social Networks SEO
  • 11. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 12. What IS Twitter? Like … … Except Only 140 characters It’s viewable in lots of places A giant chatroom You choose the people you follow Instant Messaging It’s public and archived on the web
  • 13. Twitter? No Time for That Nonsense!
  • 14. Why Do I Need to Know This?
  • 15. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes
  • 16. How to Succeed With Twitter Track & Build Your Analyze Network Engage With Your Community
  • 17. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 18. Dive In
  • 19. Company Brand? Or Personal Brand?
  • 20. Please, Personalize Your Profile
  • 21. Let Your Brand Shine
  • 22. Follow People
  • 23. Follow Top Twitter Users twitter.grader.com/topusers
  • 24. See Who Thought-Leaders Follow twitter.com/dmscott
  • 25. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
  • 26. Engage With People 2,700 followers 1,200 followers
  • 27. Create a Company Page twitter.zappos.com/employees
  • 28. Follow People Who Follow You
  • 29. Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot
  • 30. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 31. It’s a Discussion, Not a Broadcast
  • 32. Follow Your Brand in Conversations
  • 33. Communicate With Customers
  • 34. Use Favorites to Save Highlights twitter.com/HubSpot/favourites
  • 35. Save Testimonials http://twitter.com/Scobleizer/statuses/774666561
  • 36. Publish Helpful Content
  • 37. Using Twitter for Events
  • 38. Meet People - “Tweetup”
  • 39. What Not to Do: TMI
  • 40. Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot
  • 41. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 42. Follower Count • A measure of your raw distribution power
  • 43. Twitter Grader • Inputs include followers AND follower influence
  • 44. @replies • A measure of community engagement & branding • On your profile or via search.twitter.com
  • 45. Impact on Our Sales Funnel 600 35 30 500 25 400 20 Visitors Leads HubSpot.com 300 Referrals From 15 Twitter 200 10 Leads From Twitter 100 5 0 0 New source of visitors & leads
  • 46. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  • 47. HubSpot Tracks Relevant Tweets • HubSpot Owner & Marketer tracks industry and company keywords for you.
  • 48. Tiny URL • Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
  • 49. Lots of Twitter Clients • Many ways to connect to Twitter via third-party applications • Lots of mobile options Flickr: Jeffery Simpson
  • 50. Twitter Feed Your Blog, Flickr or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere
  • 51. Hashtags.org • Follow topics and events (#IMS08) • Inbound Marketing Summit • IMS 2008 • IMS08 • IMS2008 • Find people talking about similar topics
  • 52. HubSpotters to Follow HubSpotters • hubspot And more … • Grader www.hubspot.com/twitter/ • Onstartups • Bhalligan • PC4media • Prashantkaw • Adbinoor • dunster
  • 53. Some of Our Favorite Tweeple • ChrisBrogan • Dmscott • Scobleizer • Guykawasaki • Xenijardin • TheOnion • WholeFoods • Tdefren
  • 54. Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/