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Twitter for Marketing and PR
www.HubSpot.com
Welcome!

Peter Caputa
HubSpot, Sales & Marketing
LinkedIn: http://www.linkedin.com/in/pc4media
Twitter: @pc4media
How to Participate on Twitter




                  Step One
                  1. Login to your Twitter
                  ...
How to Participate on Twitter




                  Step Two
                  1. Go to search.twitter.com
               ...
Agenda
•   Inbound Marketing & the New Rules
•   Twitter 101
•   Build Your Network
•   Engage Your Community
•   Track & ...
Outbound Marketing


                     800-555-1234
                     Annoying
                     Salesperson
Inbound Marketing

Blog          SEO     Social Media
Rethinking Marketing
Outbound Marketing    Inbound Marketing
• Telemarketing       • SEO / SEM
• Trade shows         • Blo...
HubSpot Inbound Marketing System

                                    Content
                         SEO                ...
Foundations of Inbound Marketing




Blogging                   Social
                           Networks



            ...
Agenda
•   Inbound Marketing & the New Rules
•   Twitter 101
•   Build Your Network
•   Engage Your Community
•   Track & ...
What IS Twitter?

Like …               … Except
                    Only 140 characters



                    It’s viewab...
Twitter? No Time for That Nonsense!
Why Do I Need to Know This?
Twitter for PR
        Need to urgently speak with a business that is very
        actively leveraging social media strate...
How to Succeed With Twitter


   Track &            Build Your
   Analyze             Network




               Engage
  ...
Agenda
•   Inbound Marketing & the New Rules
•   Twitter 101
•   Build Your Network
•   Engage Your Community
•   Track & ...
Dive In
Company Brand? Or Personal Brand?
Please, Personalize Your Profile
Let Your Brand Shine
Follow People
Follow Top Twitter Users




      twitter.grader.com/topusers
See Who Thought-Leaders Follow




          twitter.com/dmscott
Who’s Talking About Your Keywords?




       search.twitter.com/search?q=lead+generation
Engage With People



          2,700 followers




          1,200 followers
Create a Company Page




    twitter.zappos.com/employees
Follow People Who Follow You
Questions?
Post to Twitter, including “@hubspot”

          Follow the conversation:
      http://search.twitter.com/searc...
Agenda
•   Inbound Marketing & the New Rules
•   Twitter 101
•   Build Your Network
•   Engage Your Community
•   Track & ...
It’s a Discussion, Not a Broadcast
Follow Your Brand in Conversations
Communicate With Customers
Use Favorites to Save Highlights




       twitter.com/HubSpot/favourites
Save Testimonials




http://twitter.com/Scobleizer/statuses/774666561
Publish Helpful Content
Using Twitter for Events
Meet People - “Tweetup”
What Not to Do: TMI
Questions?
Post to Twitter, including “@hubspot”

          Follow the conversation:
      http://search.twitter.com/searc...
Agenda
•   Inbound Marketing & the New Rules
•   Twitter 101
•   Build Your Network
•   Engage Your Community
•   Track & ...
Follower Count




•   A measure of your raw distribution power
Twitter Grader




•   Inputs include followers AND follower influence
@replies




•   A measure of community engagement & branding
•   On your profile or via search.twitter.com
Impact on Our Sales Funnel
           600                              35

                                            30
...
Agenda
•   Inbound Marketing & the New Rules
•   Twitter 101
•   Build Your Network
•   Engage Your Community
•   Track & ...
HubSpot Tracks Relevant Tweets




•   HubSpot Owner & Marketer tracks industry and
    company keywords for you.
Tiny URL




•   Make long URLs fit Twitter’s 140 characters
•   Other options: bit.ly, poprl.com, etc
Lots of Twitter Clients


                          •   Many ways to connect to
                              Twitter via ...
Twitter Feed
Your Blog, Flickr or Any Feed




  •   Allows you to automatically update your Twitter
      stream with con...
Hashtags.org
• Follow topics and events (#IMS08)
  •   Inbound Marketing Summit
  •   IMS 2008
  •   IMS08
  •   IMS2008
•...
HubSpotters to Follow
HubSpotters
• hubspot
                 And more …
• Grader
                 www.hubspot.com/twitter/...
Some of Our Favorite Tweeple

                  • ChrisBrogan
• Dmscott

                  • Scobleizer
• Guykawasaki

   ...
Thank You!

      Learn more about HubSpot:
 http://www.hubspot.com/products/owner/
http://www.hubspot.com/products/market...
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Twitter For Marketing Webinar 01 2009

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Transcript of "Twitter For Marketing Webinar 01 2009"

  1. 1. Twitter for Marketing and PR www.HubSpot.com
  2. 2. Welcome! Peter Caputa HubSpot, Sales & Marketing LinkedIn: http://www.linkedin.com/in/pc4media Twitter: @pc4media
  3. 3. How to Participate on Twitter Step One 1. Login to your Twitter account 2. Comment and ask questions including the characters “@hubspot”
  4. 4. How to Participate on Twitter Step Two 1. Go to search.twitter.com 2. Search for “@hubspot”
  5. 5. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  6. 6. Outbound Marketing 800-555-1234 Annoying Salesperson
  7. 7. Inbound Marketing Blog SEO Social Media
  8. 8. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
  9. 9. HubSpot Inbound Marketing System Content SEO Blog Management • Software Social Landing Media Pages • Support + Expertise Lead Intelligence • $250 or $500 / month CRM (Salesforce.com or other) • No IT Required
  10. 10. Foundations of Inbound Marketing Blogging Social Networks SEO
  11. 11. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  12. 12. What IS Twitter? Like … … Except Only 140 characters It’s viewable in lots of places A giant chatroom You choose the people you follow Instant Messaging It’s public and archived on the web
  13. 13. Twitter? No Time for That Nonsense!
  14. 14. Why Do I Need to Know This?
  15. 15. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes
  16. 16. How to Succeed With Twitter Track & Build Your Analyze Network Engage With Your Community
  17. 17. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  18. 18. Dive In
  19. 19. Company Brand? Or Personal Brand?
  20. 20. Please, Personalize Your Profile
  21. 21. Let Your Brand Shine
  22. 22. Follow People
  23. 23. Follow Top Twitter Users twitter.grader.com/topusers
  24. 24. See Who Thought-Leaders Follow twitter.com/dmscott
  25. 25. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
  26. 26. Engage With People 2,700 followers 1,200 followers
  27. 27. Create a Company Page twitter.zappos.com/employees
  28. 28. Follow People Who Follow You
  29. 29. Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot
  30. 30. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  31. 31. It’s a Discussion, Not a Broadcast
  32. 32. Follow Your Brand in Conversations
  33. 33. Communicate With Customers
  34. 34. Use Favorites to Save Highlights twitter.com/HubSpot/favourites
  35. 35. Save Testimonials http://twitter.com/Scobleizer/statuses/774666561
  36. 36. Publish Helpful Content
  37. 37. Using Twitter for Events
  38. 38. Meet People - “Tweetup”
  39. 39. What Not to Do: TMI
  40. 40. Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot
  41. 41. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  42. 42. Follower Count • A measure of your raw distribution power
  43. 43. Twitter Grader • Inputs include followers AND follower influence
  44. 44. @replies • A measure of community engagement & branding • On your profile or via search.twitter.com
  45. 45. Impact on Our Sales Funnel 600 35 30 500 25 400 20 Visitors Leads HubSpot.com 300 Referrals From 15 Twitter 200 10 Leads From Twitter 100 5 0 0 New source of visitors & leads
  46. 46. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources
  47. 47. HubSpot Tracks Relevant Tweets • HubSpot Owner & Marketer tracks industry and company keywords for you.
  48. 48. Tiny URL • Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
  49. 49. Lots of Twitter Clients • Many ways to connect to Twitter via third-party applications • Lots of mobile options Flickr: Jeffery Simpson
  50. 50. Twitter Feed Your Blog, Flickr or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere
  51. 51. Hashtags.org • Follow topics and events (#IMS08) • Inbound Marketing Summit • IMS 2008 • IMS08 • IMS2008 • Find people talking about similar topics
  52. 52. HubSpotters to Follow HubSpotters • hubspot And more … • Grader www.hubspot.com/twitter/ • Onstartups • Bhalligan • PC4media • Prashantkaw • Adbinoor • dunster
  53. 53. Some of Our Favorite Tweeple • ChrisBrogan • Dmscott • Scobleizer • Guykawasaki • Xenijardin • TheOnion • WholeFoods • Tdefren
  54. 54. Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/
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