Twitter For Marketing Webinar 01 2009

Twitter for Marketing and PR www.HubSpot.com

Welcome! Peter Caputa HubSpot, Sales & Marketing LinkedIn: http://www.linkedin.com/in/pc4media Twitter: @pc4media

How to Participate on Twitter Step One 1. Login to your Twitter account 2. Comment and ask questions including the characters “@hubspot”

How to Participate on Twitter Step Two 1. Go to search.twitter.com 2. Search for “@hubspot”

Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Track & Analyze • Tools & Resources

Outbound Marketing 800-555-1234 Annoying Salesperson

Inbound Marketing Blog SEO Social Media

Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission

HubSpot Inbound Marketing System Content SEO Blog Management • Software Social Landing Media Pages • Support + Expertise Lead Intelligence • $250 or $500 / month CRM (Salesforce.com or other) • No IT Required

Foundations of Inbound Marketing Blogging Social Networks SEO

What IS Twitter? Like … … Except Only 140 characters It’s viewable in lots of places A giant chatroom You choose the people you follow Instant Messaging It’s public and archived on the web

Twitter? No Time for That Nonsense!

Why Do I Need to Know This?

Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes

How to Succeed With Twitter Track & Build Your Analyze Network Engage With Your Community

Dive In

Company Brand? Or Personal Brand?

Please, Personalize Your Profile

Let Your Brand Shine

Follow People

Follow Top Twitter Users twitter.grader.com/topusers

See Who Thought-Leaders Follow twitter.com/dmscott

Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation

Engage With People 2,700 followers 1,200 followers

Create a Company Page twitter.zappos.com/employees

Follow People Who Follow You

Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot

It’s a Discussion, Not a Broadcast

Follow Your Brand in Conversations

Communicate With Customers

Use Favorites to Save Highlights twitter.com/HubSpot/favourites

Save Testimonials http://twitter.com/Scobleizer/statuses/774666561

Publish Helpful Content

Using Twitter for Events

Meet People - “Tweetup”

What Not to Do: TMI

Questions? Post to Twitter, including “@hubspot” Follow the conversation: http://search.twitter.com/search?q=@hubspot

Follower Count • A measure of your raw distribution power

Twitter Grader • Inputs include followers AND follower influence

@replies • A measure of community engagement & branding • On your profile or via search.twitter.com

Impact on Our Sales Funnel 600 35 30 500 25 400 20 Visitors Leads HubSpot.com 300 Referrals From 15 Twitter 200 10 Leads From Twitter 100 5 0 0 New source of visitors & leads

HubSpot Tracks Relevant Tweets • HubSpot Owner & Marketer tracks industry and company keywords for you.

Tiny URL • Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc

Lots of Twitter Clients • Many ways to connect to Twitter via third-party applications • Lots of mobile options Flickr: Jeffery Simpson

Twitter Feed Your Blog, Flickr or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere

Hashtags.org • Follow topics and events (#IMS08) • Inbound Marketing Summit • IMS 2008 • IMS08 • IMS2008 • Find people talking about similar topics

HubSpotters to Follow HubSpotters • hubspot And more … • Grader www.hubspot.com/twitter/ • Onstartups • Bhalligan • PC4media • Prashantkaw • Adbinoor • dunster

Some of Our Favorite Tweeple • ChrisBrogan • Dmscott • Scobleizer • Guykawasaki • Xenijardin • TheOnion • WholeFoods • Tdefren

Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/

Twitter For Marketing Webinar 01 2009

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