Generating Leads from Online Networking

Generating Leads for Your Business via Online Networking 10 Steps to Success Peter Caputa IV Founder, PC4Media www.pc4media.net Next Level Executives 2/27/08

1. Have the Right Attitude

Givers Gain – The more you help people, The More they’ll want to help you.

Establish Yourself as a resource.

Establish Yourself as a connector.

Be clear how people can help you. Practice your “positioning statement”.

2. Set Up Your Profile on LinkedIn

Include Previous Jobs, Awards, Education

Other Sites:

Plaxo

Facebook

Myspace

Namyz

BlitzTime

Inquisix

FastPitch

Meetup

3. Invite All of Your Contacts

Classmates, Coworkers, Family, etc

Instantly See Who They Know…

4. Endorse Other People

They Will Reciprocate

Your Endorsement Leaves a Link to Your Profile on Their Page

5. Ask & Answer Questions

Answer Questions that Demonstrate Your Expertise

Your answer leaves a link back to your profile. All of the people in the questioner’s network see your answer.

6. Exercise Your Connections

Read your contacts job postings, q&a’s, profile.

Reach out to see how you can help them.

Ask trusted connections whether they can introduce you to people.

Again, focus on how you can help their contacts. They’ll go out of their way to help you once you demonstrate your interest in them and willingness to help them.

7. Graduate to the Blogosphere

Identify blogs that talk about what you do and/or reach your audience.

Start leaving relevant insightful comments on those blogs.

Insert a link to your website/linkedin profile.

Finding Blogs

Technorati, sphere, google blog search

Search google for “real estate blog”

Del.icio.us, StumbleUpon, GReader

Follow blogrolls (best)

8. Start/Add to Conversations on Forums, Digg & Q/A sites

Search for questions you can answer.

Ask questions you need answered.

Insert links to your website

Others:

Fluther

LinkedIn Answers

Digg/Reddit (Social Bookmarking)

9. Starting a Blog

Be educational

Link to Other People – They’ll link back.

Find blog buddies.

Ask people to leave their thoughts in the comments.

Start a blog on your own website.

Attracts more traffic from search engines

Blog visitors are only a click away from reading about your businesss

Start blogging on NLE site.

10. Make sure Your Website Will Convert Traffic to Leads

Things You Need to Consider

- Continuous Keyword Research & SEO

- Good Calls to Action w/ Optimized Landing Pages

Track what activities result in higher search rankings, most visitors, most leads & MOST BUSINESS.

Do more of what works.

PageTender Linda Servier (508) 869-0343 www.pagetender.com PC4Media Peter Caputa 508 579 6987 www.pc4media.net We’re Here to Help Guide You Through the Process.