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Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
Using online technology for awareness-raising and community-building
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Using online technology for awareness-raising and community-building

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A presentation for a Hepatitis Australia workshop. It gives some examples and ideas of ways not-for-profits can use the web to raise awareness and attract new supporters.

A presentation for a Hepatitis Australia workshop. It gives some examples and ideas of ways not-for-profits can use the web to raise awareness and attract new supporters.

Published in: Economy & Finance, Technology
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  • Philosophy Slide photo: CC Iron Tonic, “Replacement”, http://www.flickr.com/photos/ironictonic/415046034/
  • Transcript

    • 1. Using online technology for awareness-raising and community-building Priscilla Brice-Weller March 2007
    • 2.  
    • 3. Got a website? Make sure everyone can use it!
      • The basics
        • Download speed
        • Browsers
        • Fonts
        • Images
        • Content
        • Optimised for search engines
      • Hiring a contractor
        • Web standards, particularly “WCAG Priority 2”
    • 4. Writing for the web
        • Be direct
        • Visitors will scan rather than read, so:
          • one idea per paragraph
          • omit needless words
          • break text up with subheadings and bullet points
        • Make it about the visitor
          • “ we will do X” becomes “you will get Y”
    • 5. public diaries photo albums correspondence calendars address books private online offline “ Web 2.0”
    • 6. Too much Web 2.0? ( www.go2web20.net )
    • 7.
      • each tool requires significant resources
      • not-for-profit orgs need:
      • to be strategic about which tools they use
      • a range of tools that, collectively, helps them reach the target audience
      • to question for each tool “does effort = effect?”
    • 8. Online calendars Geek level: Time involved: Cost: Effectiveness:
    • 9. Online calendars
      • Eventful: www.eventful.com
      • Upcoming: www.upcoming.org
    • 10. Online photo albums Geek level: Time involved: Cost: Effectiveness:
    • 11. Online photo albums
      • Flickr.com : more than just a photo album
      • Nature Conservancy photo competition now has >15,000 photos
      • Anti-Starbucks petition asked people to take photos of themselves holding a message
      • Oxfam Trailwalker asked people to upload photos via mobile during an event
    • 12. Sites for a particular demographic Geek level: Time involved: Cost: Effectiveness:
    • 13. Sites for a particular demographic
      • Some sites already have a captive audience that you can communicate with, e.g. Act Now – actnow.com.au
    • 14. Your website Geek level: Time involved: Cost: Effectiveness:
    • 15. Your website
      • Movember : movember.com
      • Target audience
      • Professional site = credibility
      • Up-to-date
      • Fun stuff: templates for posters, tshirts, stencils, stickers, removable tattoos
      • Keep backups!
    • 16.  
    • 17. Images
      • Cheap or free photos for community orgs:
        • stock.xchng ( sxc.hu )
        • Image * After (imageafter.com)
        • flickr ( flickr.com )
        • istockphoto ( istockphoto.com )
    • 18. Blogs Geek level: Time involved: Cost: Effectiveness:
    • 19. Your blog: general pointers
        • carnival
        • guest bloggers
        • frequent, timely, have something to say
        • RSS feed
        • monitor comments
          • spam
          • don’t delete negative comments
          • respond to comments if required
        • thank people who link to you
    • 20. Your blog: who writes it?
        • Your blog writer should:
        • be excited about writing the blog
        • is not necessarily your most articulate writer
        • write like they’re talking to a close friend (sincere, may write about how a situation makes them feel)
    • 21. Everyone else’s blog
        • word of mouth
        • establish and maintain relationships with bloggers who could help get your message out
      www.technorati.com blogsearch.google.com
    • 22. MySpace Geek level: Time involved: Cost: Effectiveness:
    • 23. Good examples
        • (Product)Red: myspace.com/joinred
        • Nonprofit Organizations Myspace: myspace.com/nonprofitorganizationsmyspace
        • Fairtrade woman: myspace.com/fairtradewoman
        • Impact Awards: myspace.com/impactawards
      • Age article about MySpace
      • Maintain brand consistency
      • Keep it up-to-date (visit it EVERY DAY)
      • Alternatives to MySpace = Bebo, Virb
    • 24. Email newsletters Geek level: Time involved: Cost: Effectiveness:
    • 25. Email newsletters
      • MailBuild: www.mailbuild.com
      • Keep branding consistent
      • Keep database up-to-date
      • Heaps of tips on Campaign Monitor: www.campaignmonitor.com/resources/
    • 26. Videos Geek level: Time involved: Cost: Effectiveness:
    • 27. Videos
      • YouTube ban in Victoria
      • Dove’s campaign for real beauty: campaignforrealbeauty.com
      • Avaaz video + petition makes it more powerful: avaaz.org/en/stop_the_clash/bb.php
      • A bit sick – Oxfam pharma campaign: youtube.com/watch?v=laanxtKeuLU
      • Blame Canada – Greenpeace: greenpeace.org/australia/news-and-events/news/deep-sea/bottom-trawling-the-un-decide
      • Alternatives to YouTube = DoGooder ( dogooder.tv ) and KarmaTube ( karmatube.org )
    • 28. Maps Geek level: Time involved: Cost: Effectiveness:
    • 29. Maps
      • Be the full stop: bethefullstop.com
      • Yahoo’s 18seconds: green.yahoo.com
      • Healthcare that works: healthcarethatworks.org
      • Knitting for peace: frappr.com/afghansforafghansknitcrochetvolunteers
    • 30. Create your own Geek level: Time involved: Cost: Effectiveness:
    • 31. Create your own
      • Future is Man Made (WWF): futuremakers.com.au
      • Virtual worlds
        • Habbo: habbo.com
        • Second Life: secondlife.com
      • Viral applications
        • Donkey John: donkeyjohn.com
        • Games for Change: gamesforchange.org
        • Free Range Studios: freerangegraphics.com
    • 32. statistics
      • Assess whether your strategy is working
      • Google stats: www.google.com/analytics
      • Website statistics:
        • # visitors
        • # hits
        • top 10 pages
        • popular days
        • # MySpace friends [or friends on other sites]
      • Email bulletin statistics:
        • open rates, click-thrus, unsubscribes, subscribes
    • 33.
      • consistent branding and message
    • 34.
      • www.solidariti.com
      • slides from today’s presentation
      • blog – web technologies for nfp’s
      • www.antar.org.au
      • www.myspace.com/ant4r
      More information…

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