Promoting your campaign or fundraising event online Priscilla Brice-Weller November 2006

public diaries photo albums correspondence calendars address books private online offline

“ If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos, Amazon.com founder

5 social networking tools calendars photos blogs videos maps

calendars

photos

blogs

videos

maps

Calendars www.upcoming.org www.eventful.com Geek level: Time involved: Cost: Effectiveness:

www.upcoming.org

www.eventful.com

Calendars Real-world examples Greenpeace event (Upcoming): http://upcoming.org/event/118097 Corporate Social Responsibility Summit (Eventful): http://eventful.com/events/E0-001-001599682-5

Photos www.flickr.com Geek level: Time involved: Cost: Effectiveness:

www.flickr.com

Photos Real-world examples Oxfam Trailwalker participants putting photos onto the event Flickr website via mobile, photos then streamed through to the event website: http://www.flickr.com/photos/52338397@N00 http://www.oxfam.org.au/trailwalker/sydney The Nature Conservancy photo competition: http:// www.flickr.com/groups/thenatureconservancy

Blogging Geek level: Time involved:  Cost: Effectiveness: www.myspace.com www.technorati.com

Blogging Real-world examples Check what people are saying about you on: http://www.myspace.com http://www.technorati.com Encourage supporters to blog about you, Problogger raised over $1,000 for unwrapped.com.au by blogging for chickens: http://www.problogger.net/archives/2006/09/23

Videos www.youtube.com www.dogooder.tv Geek level: Time involved:  Cost: Effectiveness:

www.youtube.com

Videos Real-world examples Control Arms video (YouTube): http://www.youtube.com/watch?v=bwKtDFj23m4 You can also use videos to show news coverage that your campaign or fundraising event received.

Maps maps.google.com Geek level: Time involved: Cost: Effectiveness:

maps.google.com

Maps Real-world examples NSPCC’s Be The Full Stop campaign: http://www.bethefullstop.com/map You can also use maps to show where supporters’ money is going, or where an event will be held.

Within the next 6 months, implement one of these promotion methods for your organisation

www.solidariti.com slides from today’s presentation read my blog for a regular update on web technologies for non-profits contact me if you have a specific query

www.solidariti.com

slides from today’s presentation

read my blog for a regular update on web technologies for non-profits

contact me if you have a specific query