Promoting your campaign or fundraising event online

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  • + pbw pbw 3 years ago
    online social networking tools can be used by community organisations to facilitate people talking about issues
  • + pbw pbw 3 years ago
    the distinction between our public and private lives are blurring, as is the distinction between our online and offline relationships
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manage website for leading non-profit here as a consultant because passionate about the industry, what can be done, desire for positive social change this talk is mainly for beginners and intermediates with not a whole lot of technical ability or confidence

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Promoting your campaign or fundraising event online - Presentation Transcript

  1. Promoting your campaign or fundraising event online Priscilla Brice-Weller November 2006
  2. public diaries photo albums correspondence calendars address books private online offline
  3. “ If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos, Amazon.com founder
  4. 5 social networking tools
    • calendars
    • photos
    • blogs
    • videos
    • maps
  5. Calendars
    • www.upcoming.org
    • www.eventful.com
    Geek level: Time involved: Cost: Effectiveness:
  6. Calendars Real-world examples Greenpeace event (Upcoming): http://upcoming.org/event/118097 Corporate Social Responsibility Summit (Eventful): http://eventful.com/events/E0-001-001599682-5
  7. Photos
    • www.flickr.com
    Geek level: Time involved: Cost: Effectiveness:
  8. Photos Real-world examples Oxfam Trailwalker participants putting photos onto the event Flickr website via mobile, photos then streamed through to the event website: http://www.flickr.com/photos/52338397@N00 http://www.oxfam.org.au/trailwalker/sydney The Nature Conservancy photo competition: http:// www.flickr.com/groups/thenatureconservancy
  9. Blogging Geek level: Time involved:  Cost: Effectiveness: www.myspace.com www.technorati.com
  10. Blogging Real-world examples Check what people are saying about you on: http://www.myspace.com http://www.technorati.com Encourage supporters to blog about you, Problogger raised over $1,000 for unwrapped.com.au by blogging for chickens: http://www.problogger.net/archives/2006/09/23
  11. Videos
    • www.youtube.com
    www.dogooder.tv Geek level: Time involved:  Cost: Effectiveness:
  12. Videos Real-world examples Control Arms video (YouTube): http://www.youtube.com/watch?v=bwKtDFj23m4 You can also use videos to show news coverage that your campaign or fundraising event received.
  13. Maps
    • maps.google.com
    Geek level: Time involved: Cost: Effectiveness:
  14. Maps Real-world examples NSPCC’s Be The Full Stop campaign: http://www.bethefullstop.com/map You can also use maps to show where supporters’ money is going, or where an event will be held.
  15. Within the next 6 months, implement one of these promotion methods for your organisation
    • www.solidariti.com
    • slides from today’s presentation
    • read my blog for a regular update on web technologies for non-profits
    • contact me if you have a specific query

+ pbwpbw, 3 years ago

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