Building an online community of supporters: the first nine months

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A case study of my work at ANTaR

A case study of my work at ANTaR

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  • CC: http://www.flickr.com/photos/greenseal/1433528618, “Baby Chloe 030” Primary message: what you can achieve in 9 months Key factor is how much time (and little money) each part of the strategy takes if you have a web developer onhand Concentrating on strategy and general aspects of how to do it, not the detail

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  • 1. Building an online community of supporters: the first nine months Priscilla Brice-Weller Making Links conference, October 2007
  • 2. experiment: putting theory into practice
  • 3.  
  • 4. ANTaR’s online portfolio (so far): Website - http://www.antar.org.au Campaign website - http://seaofhands.antar.org.au MySpace friends - http://www.myspace.com/ant4r Facebook friends - http://www.facebook.com  “Sea of Hands” group Technorati - http://www.technorati.com/people/technorati/ANT4R 30 Boxes calendar - http://30boxes.com  “ANTaR” Delicious bookmarks - http://del.icio.us/Australians_for_native_title_and_reconciliation Flickr photos - http://www.flickr.com/photos/antar ActNow - http://www.actnow.com.au/Groups/ANTaR.aspx YouTube videos - http://www.youtube.com/seaofhands American-based activists - http://www.change.org  “ANTaR”
  • 5. define our goals
    • ANTaR’s 2007 goals:
    • Become a trustworthy voice on Australian Indigenous issues
    • Extend the reach of our electronic communications
    • Inspire people to take action
  • 6.
    • Like most advocacy organisations, ANTaR is not elligible for tax-deductible status (DGR)
    • 1-year grant for online campaigner’s wage
    • Large donation for 1 piece of online campaign work
    fill our piggy bank
  • 7. flesh out our plan 5-star ratings: Time Money Geek
  • 8. http://lolnptech.blogspot.com/
  • 9.  
  • 10. Who are we engaging online? sympathisers activists Simple actions Professional activists Active members Easy actions Advocates Specific, tangible actions
  • 11. Simple actions
    • befriending
    • subscribing
    • forwarding
    • learning
  • 12. Easy actions
    • blogging
    • signing petitions
    • protesting
    • wearing badge/shirt/wristband
  • 13. Specific actions
    • donating
    • volunteering
    • finding events to attend
    • downloading and using online materials offline
    • creating and uploading video/images
  • 14. bridging the gap between “easy” and “specific”
    • Simple actions:
    • befriending
    • subscribing
    • forwarding
    • learning
    • Easy actions:
    • blogging
    • signing petitions
    • emailing pollies or companies
    • wearing badge/shirt
    • learning more
    • Specific actions:
    • donating
    • volunteering
    • downloading and using online materials offline
    • creating and uploading multimedia
    • finding events
  • 15. would you like to be more involved? people are motivated to get involved for many reasons including: guilt, anger, empathy & personal experience
  • 16. what would you like to do? people have different skills, availability, access to resources, & levels of motivation
  • 17. Online advocacy is very time-consuming but personal relationships are very valuable
  • 18. Success Stories in Indigenous health: hard-copy booklet & online map
  • 19.  
  • 20.  
  • 21. Sea of Hands campaign: physical installations & online application
  • 22.  
  • 23.  
  • 24. # unique monthly visitors up 300% in first 9 months of ‘07
  • 25.
    • passionate about the issue/s
    • passionate about online technology
  • 26. www.antar.org.au www.solidariti.com