Building an online community of supporters

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Notes on slide 1

Acknowledge traditional owners This is a real-life case study of a small lobbying organisation Give inspiration to other small organisations The first half I will talk about coming up with our online strategy The second half I will talk about how we’re implementing and measuring the outcomes Photo: Photochiel, “Holding hands”, http://www.flickr.com/photo_zoom.gne?id=10927808&size=l

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Building an online community of supporters - Presentation Transcript

  1. Building an online community of supporters Priscilla Brice-Weller Connecting Up, May 2007
  2. http://www.antar.org.au http://seaofhands.antar.org.au
  3. 3 goals
    • Become a trustworthy voice on Australian Indigenous issues
    • Extend the reach of our electronic communications
    • Inspire people to take action
  4. Who are we engaging online? sympathisers activists Simple actions: Web 2.0 Professional activists Active members: attending meetings, becoming passionate Sympathisers will start using Web 2.0 tools to engage with your cause early on, and continue using them through to the activist stage. Easy actions: writing blog posts about issues, emailing a politician Advocates: engaging other people Specific, tangible actions: donating, volunteering, downloading and using online materials offline
    • each online tool requires significant resources
    • not-for-profit orgs need:
    • to be strategic about which tools they use
    • a range of tools that, collectively, helps them reach the target audience
    • to question for each tool “does effort = effect?”
  5.  
  6. myspace.com/nonprofitorganizations: The first 5,000 friends took 5 months and 25 days to achieve. The second 5,000 friends only took 2 months and 5 days. myspace.com/ant4r: After about three months, we had just over 200 friends. MySpace friends
  7. MySpace age demographic Source: http://www.comscore.com/press/release.asp?press=1019 Total audience, August 2006 Age % of audience 12-17 11.9% 18-24 18.1% 25-34 16.7% 35-54 40.6% 55 + 11.0%
  8. “ Corporate” website: antar.org.au challenges opportunities
  9.  
  10. Email newsletter
    • CampaignMonitor.com
    • Easy to use
    • Affordable
    • Subscribe to other organisations’ newsletters to see the good and the bad
  11. blogs
    • What I wish I could tell you:
    • “ We’ve been running guest blogs on our site for a month. The bloggers are finding the system really easy to use. Our visitors are loving it too, as we’re getting a few comments every day.”
    • However, technology has held us back.
  12. Bespoke: Sea of Hands
    • http://seaofhands.antar.org.au
    • Personalised
    • Community
    • Take action
    • Funding + expertise
  13. The White Box
    • del.icio.us
    • Flickr
    • maybe an online calendar at some point
  14. The future?
    • Those URLs again:
    • ANTaR - http://www.antar.org.au
    • Sea of Hands - http://seaofhands.antar.org.au
    • MySpace - http://www.myspace.com/ant4r
    • My blog - http://www.solidariti.com

+ pbwpbw, 3 years ago

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