All About Me: My Postcard Trish Budd’s Personal Brand
My goal is actually my biggest obstacle. I want to establish myself and put myself out into the social media world. By doing this and creating a personal brand, I’m allowing others to see what I have to offer to the PR industry.
I want to create a brand that incorporates my personal interests and values as well as my skills that will aide in my career development.
ABOUT MY BRAND
I want to combine my passion for adventure and travelling with my interest in Public Relations. I want to integrate my sense of adventure into how I approach my career in PR. I want to explore many different avenues before I get settled in one area.
I want to dive into the PR world with an open mind, full of optimism and confidence and ready for anything!
Awareness: Research and learn about other social media applications to potentially utilize to further develop my brand.
Behavioural: Increase number of social media contacts and applications by 50% by the end of the semester.
Attitudinal: Position myself as an aspiring PR practitioner who is confident and open minded.
Last Five Facebook Updates: KEY WORDS
Strengths : My ambition. I work really hard at everything and always give 100%
Weaknesses : Risk Taking. I take risks in my everyday life but I need to use my brand to think outside the box and get creative in both my educational and professional worlds.
Opportunities : Being a Humber PR student allows me to network and connect with others who share my interests.
Threats : Waiting too long to make stuff happen and having it taken away before I get the chance
CRITICAL PATH Areas to improve November 2009 December 2009 January 2010 February 2010 Twitter Increase number of re-tweets by 10% Make a twitter for my blog 100 Followers! Re-evaluation process Professional Organizations Join IABC and CPRS Attend Events and begin networking Join Protégé program and make connections Re-evaluation process Blog Establish an overall blog theme Increase number of comments by commenting on other blogs and increasing number of links Add 2 posts a week Re-evaluation process
To increase my online presence through applications including Twitter, Facebook and Ning to connect with like-minded people who reflect my brand
Build and establish relationships with industry professionals through social media and in person at networking events
Measure followers/following on Twitter every week and add a new person/organization every week.
Attend both IABC and CPRS student networking events
Volunteer at any opportunity that reflects my brand
Re- do my blog to align it with my personal brand
Facebook : connects with friends from all areas of my life.
Twitter: use twitter to connect with industry professionals and build my brand
Ning : connects me with my classmates, professors and mentors
Blogger/Blogspot : the URL for my blog
Youtube : uploaded social media application assignment
Slide Share: a useful tool for sharing presentations